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市场调查报告书
商品编码
1643163

群众募资：市场占有率分析、产业趋势与群众集资、成长预测（2025-2030 年）

Crowdfunding - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 124 Pages | 商品交期: 2-3个工作天内

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简介目录

2025 年群众集资市场规模估计为 17.4 亿美元，预计到 2030 年将达到 36 亿美元，预测期内（2025-2030 年）的复合年增长率为 15.7%。

众筹市场-IMG1

主要亮点

  • 群众集资涉及从大量人群（即人群）筹集小额资金。群众集资平台可以充当捐赠者和受益人之间的中介。该中介机构可以使用多种行销技巧来影响潜在捐赠者的行为。因此，寻找群众集资平台（如社群媒体平台）上用于资金筹措的影响者至关重要。
  • 近年来，对于那些透过传统方式资金筹措面临挑战的企业家和新兴企业来说，群众集资被誉为一个巨大的、尚未开发的新机会。有众群众集资平台致力于资金筹措来支持Start-Ups生态系统。例如今年8月，荷兰投资群众集资公司Symbid被位于布加勒斯特的软体公司共同投资平台SeedBlink收购。扩大 Venture Partners 在西欧的业务将扩大 SeedBlink 的影响力，因为它准备巩固和发展对各个阶段的欧洲数位Start-Ups的股权投资基础设施。
  • 据共和国旗下负责策划群众集资倡议和追踪统计数据的入口网站 Alora 计划称，截至今年 5 月底，股权群众集资平台上对新兴企业的金额超过 2.15 亿美元，高于去年同期的 2 亿美元左右。去年，群众集资项目共筹集资金 5.02 亿美元。
  • 今年晚些时候，来自世界各地的企业家、发行人和投资者将齐聚一堂，参加由 2020 年推出的按需商业教育平台 StartupStarter 主办的第二届股权众筹週会议。股权群众集资週是一场为期三天的身临其境型活动，展示在美国、加拿大及其他地区筹集私人融资的最具创新的公司。在 Black on the Block（BOTB）的加入下，这种完全身临其境型的体验将专注于为想要在创业和股权群众集资领域取得成功的 BOTB 参与者提供管道和机会。
  • 利用宣传活动作为群众集资平台对于增加市场占有率至关重要。推动群众集资成长的主要因素之一是一般人群慢性病的增加。此外，来自世界各地的各种参与者已开始投资新兴企业和成长型公司。
  • 去年 12 月，总部位于伦敦的教育科技公司 Mind Stone 透过一场令人兴奋的群众集资宣传活动筹集了 170 万美元，超额完成了资金筹措目标，成为 Seedrs 平台上最大的教育科技资金筹措宣传活动之一。去年 5 月，电动摩托车开发技术先驱 Zeiser Motors 发起了官方 Wefunder宣传活动，以支持其电动机车的开发和製造。
  • 这是企业首次能够与所有欧洲成员国的潜在投资者建立联繫。为了吸引投资者，它将采用类似于可转让证券、贷款和有限责任公司股份的金融工具，并可透过众包每年筹集高达 500 万美元的资金。
  • 全球金融和经济问题正在影响许多国家，使得各国政府很难满足当地民众的紧急需求。在这种危机情况下，传统的融资来源很难调动，因为流动性的缺乏影响到包括政府、企业、家庭和金融机构在内的所有参与者。
  • 因此，他的创业经历意味着他很难资金筹措来实现他的目标。由于透过传统资金筹措管道获取资金面临这些挑战，因此群众集资已成为商业资金筹措的主要驱动力。新冠疫情大大加速了群众集资的成长，这种转变即使在疫情后仍在持续。

群众集资市场趋势

奖励型群众集资筹将加速市场成长

  • 奖励群众集资是指一家公司（通常是新兴企业）透过线上平台筹集种子前资金或种子资金，为支持者提供礼物或「额外津贴」以换取他们的资金。预售是个人、倡议或公司从银行家筹集资金以换取非货币奖励的交易。这使得组织能够参与现有网路并征求他们可以利用的资讯。这种众包类型通常适合早期企业或专业计划。
  • 疫情导致旨在帮助受全球疫情影响的人们的捐赠和奖励型群众集资案例增加。在整个欧洲大陆，由广泛人群（包括公民、商业组织、基金会、慈善机构和信託）发起的基于 COVID-19 奖励的群众集资宣传活动数量显着增加。
  • 据Indiegogo称，硬体和技术群众集资预计在日本也将流行起来。在过去的一年里，Indiego 与大大小小的活动家合作，帮助创业品牌接触新的受众并测试小批量的新产品。
  • 根据《富比士日本》报道，日本创业家去年筹集了近 70 亿美元，预计未来几年这一数字将增加至每年 100 亿美元。
  • 基于奖励的群众集资不涉及对公司的投资或贷款，具有固有的风险。群众集资很快就从一种向支持者提供的支持某项事业或诉求的感谢礼物演变成了现实。礼品通常是与捐赠一起购买的产品，将其转变为回馈礼物的销售管道。

预计欧洲将占很大份额

  • 随着越来越多的政府针对群众集资模式製定规则，欧洲群众集资的份额和成长率可能会增加。据称，欧盟国家也将颁布法律，允许本国的众群众集资网站在其他欧盟地区运作。
  • 德国的各种众群众集资平台为新手和有经验的投资者提供私人投资机会。德国众包网站是受到最严格监管的网站之一，并且遵循最佳实践。德国群众集资网站透过提供投资小型企业和房地产的选择来帮助人们累积财富。
  • 根据thecrowdspace.com报道，德国有112个平台专门从事P2P借贷、股权、债务、捐赠、奖励和迷你债券。私人和合格投资者可投资多个商业领域，包括物流、房地产、绿色能源、新兴企业、个人贷款、艺术、中小型企业 (SME)、健康和科学、社区服务、教育、农业、体育和航运。此外，德国还有25个股权众包网站。这些网站为散户和合格投资者提供了各种投资机会，重点关注房地产、绿色能源、新兴企业、艺术、小型企业、健康和科学、社区服务、教育和农业。各平台的最低投资金额有所不同，取决于特定平台的产业和目标。
  • 欧洲群众集资市场近年来取得了长足的发展。欧洲技术的进步和保护科技企业的崛起正在为房地产、银行业和其他行业创造新的群众集资机会。
  • 例如今年 4 月，Heura 的第二次 Equity for Good Rebels群众集资宣传活动仅在 12 小时内就筹集了约 422 万美元，巩固了其作为欧洲增长最快的植物来源公司的声誉。 Crowdcube宣传活动吸引了来自欧洲各地的 4,500 名投资者加入 Good Rebel 社区，其使命是加速蛋白质转变。
  • 德国是群众集资的重要市场，有多个外国平台积极接触德国投资者或寻求在德国扩大业务。然而，直到最近，德国私人群众集资公司的法规环境才有所改善。因此，当欧盟《群众集资服务提供者条例》（ECSPR）首次颁布时，德国似乎需要帮助才能像其他欧盟国家一样轻鬆地实施该条例。结果，2021年6月，德国议会通过了一项法案，将欧盟对群众集资服务提供者的规定实施到国家法律中。
  • 儘管德国群众集资监管在地方层级存在一些缺陷，但总体而言蓬勃发展的德国金融科技产业（尤其是群众集资）预计不会受到新规的不利影响，预计德国群众集资平台在研究期间将呈现稳定成长态势。

群众集资产业概况

全球群众集资市场处于适度整合的状态，少数公司占据市场主导地位，其他多家公司则相互竞争。此外，这些公司正在进行大量投资，为客户提供适用于特定产业最终用户应用的广泛技术。市场的最新趋势包括：

2022 年 10 月，韩国图板游戏製造商 Bad Comet 宣布透过 Kickstarter宣传活动发布其最新图板游戏。

2022 年 4 月，Crowdcube 推出了其法国网站。 Crowdcube 是一个覆盖英国和欧洲的众包证券平台。最近的监管变化将使已在欧洲活跃一段时间的 Crowdcube 更容易帮助资金筹措。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业价值链分析
  • 产业吸引力－波特五力分析
    • 新进入者的威胁
    • 购买者/消费者的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争对手之间的竞争强度
  • COVID-19 市场影响评估

第五章 市场动态

  • 市场驱动因素
    • 使用社群媒体作为免费推广的来源
    • 增加投资者的积极策略行为和投资者之间的社交互动
  • 市场限制
    • 耗时的流程和严格的监管合规性

第六章 市场细分

  • 依产品类型
    • 奖励型群众集资
    • 股权群众集资
    • 捐赠和其他产品类型
  • 按最终用户应用
    • 文化类别
    • 科技
    • 产品
    • 卫生保健
    • 其他最终用户应用程式
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 中东和非洲
    • 拉丁美洲

第七章 竞争格局

  • 公司简介
    • Kickstarter PBC
    • Indiegogo Inc.
    • GoFundMe Inc.
    • Fundable LLC
    • Crowdcube Limited
    • GoGetFunding
    • Crowdfunder Inc.
    • Alibaba Group Holding Limited
    • Wefunder Inc.
    • Fundly
    • Jingdong Inc.
    • Suning.com Co. Ltd
    • Owners Circle
    • Realcrowd Inc.

第八章投资分析

第九章：市场的未来

简介目录
Product Code: 70122

The Crowdfunding Market size is estimated at USD 1.74 billion in 2025, and is expected to reach USD 3.60 billion by 2030, at a CAGR of 15.7% during the forecast period (2025-2030).

Crowdfunding - Market - IMG1

Key Highlights

  • Crowdfunding entails soliciting many small amounts of money from an undefined group known as the crowd. Crowdfunding platforms could be intermediaries between donors and beneficiaries. This intermediary could exploit a plethora of marketing techniques to influence the behavior of the potential donor. Therefore it is essential to look for the influencing factors that are being used on crowdfunding platforms such as social media platforms for raising funds.
  • In recent years, crowdfunding has been acclaimed as an untapped and vast new opportunity for entrepreneurs and startups that face challenges in obtaining funding from traditional methods. There is a dedicated crowdfunding platform for raising funds to support the startup ecosystem. For instance, in August this year, Dutch investment crowdfunding company, Symbid, was bought by SeedBlink, a co-investment platform for software firms situated in Bucharest. By expanding the venture partners' operations in Western Europe, the acquisition will expand SeedBlink's reach as it prepares to consolidate and develop the infrastructure for equity investment in European digital startups at all stages.
  • According to the Arora Project, a Republic-owned portal that curates crowdfunding initiatives and tracks statistics, more than USD 215 million was invested in startups on equity crowdfunding platforms in the current year until the end of May, up from about USD 200 million in the same period last year. Last year, crowdfunding programs raised a total of USD 502 million.
  • Later this year, entrepreneurs, issuers, and investors from around the world will gather in person for the second annual Equity Crowdfunding Week Conference, organized by StartupStarter, an on-demand business education platform that began in 2020. Equity Crowdfunding Week is a three-day immersive event that showcases the most creative firms raising private financing in the United States, Canada, and beyond. With the inclusion of black on the block (BOTB), this fully immersive experience will now focus on offering access and opportunities to the BOTB audience wanting to make a mark in the world of entrepreneurs and equity crowdfunding.
  • Using campaigns as crowdfunding platforms is crucial in expanding the market share. The increased prevalence of chronic illnesses among the general population is one of the primary causes encouraging the expansion of crowdfunding. Furthermore, various players across the globe started investing in startups and growth companies.
  • In December last year, Mind Stone, a London-based edtech firm, received USD 1.7 million in an exciting crowdfunding campaign, exceeding its funding goal and becoming one of the most extensive edtech financing campaigns on the Seedrs platform. Further, in May last year, Zaiser Motors, a technological pioneer in developing the Electrocycle, launched an official Wefunder campaign to support developing and manufacturing of its electric motorbike.
  • Companies can now connect with potential investors across all Europe member states for the first time. To entice investors, they can employ transferrable securities, loans, or financial products that resemble shares of limited liability corporations to generate up to USD 5 million each year through crowdsourcing.
  • The global financial and economic problems have hurt many nations, making it extremely difficult for governments to address the urgent needs of local populations. Traditional sources of finance are challenging to mobilize in this crisis scenario as lack of liquidity impacts all agents, including the government, businesses, families, and financial institutions.
  • As a result, the entrepreneurial experience found itself challenging to raise money to fulfill its goal. Due to these challenges in obtaining finance through conventional fundraising channels, crowdfunding has become a significant factor in business financing. The COVID-19 situation dramatically accelerated the growth of crowdfunding, and the change is continuing in the post-pandemic scenario.

Crowdfunding Market Trends

Reward-Based Crowdfunding is Anticipated to Augment the Growth of the Market

  • Reward-based crowdfunding occurs when a firm (often a start-up) seeks pre-seed and seed money via an online platform and provides investors with a gift or "perk" in exchange for their financial contribution. Pre-sales are transactions in which people, initiatives, or businesses raise funds from bankers in exchange for a non-monetary incentive. It allows organizations to interact and build on an existing network and solicit that can be used. This type of crowdsourcing is typically appropriate for early-stage businesses or specialized projects.
  • The pandemic resulted in increased contributions and reward-based crowdfunding incidents targeted at assisting those impacted by the worldwide pandemic. The number of COVID-19 reward-based crowdfunding campaigns created by various persons (including citizens, commercial organizations, foundations, charities, and trusts) throughout the European continent increased significantly.
  • According to Indiegogo, Inc., hardware and technology crowdfunding is expected to gain popularity in Japan. Last year, Indieogo collaborated with small and large campaigners to assist entrepreneurial brands in reaching new audiences and testing small batches of new goods.
  • According to Forbes Japan, Japanese entrepreneurs raised almost USD 7,000 million last year, expected to rise to USD 10,000 million annually in a few years.
  • Reward-based crowdfunding, which does not include making an investment in or a loan to a company, carries inherent risks. It soon advanced from giving supporters a token of thanks for their support of a cause or an appeal. In many instances, it has transformed into a sales channel where the gift is the product bought with the contribution, thereby giving the gift's price in return.

Europe is Expected to Hold Significant Share

  • The European crowdfunding share of the market and growth is likely to increase as more governments in the area organize rules for the crowdfunding model. The European Union nations are also allegedly going to establish laws to allow crowdfunding sites in the region to operate across other EU regions.
  • Different crowdfunding platforms in Germany give novice and experienced investors access to private investment opportunities. German crowdsourcing sites are among the most well-regulated and adhere to best practices. German crowdfunding websites provide choices for investment in SME and real estate and let users accumulate wealth.
  • In Germany, there are 112 platforms dedicated to P2P lending, equity, debt, donations, rewards, and mini-bonds, according to thecrowdspace.com. Retail and accredited investors can invest through them in several company sectors, including logistics, real estate, green energy, startups, personal loans, art, small and medium-sized enterprises (SMEs), health & science, social causes, education, farming, sport, and maritime. Additionally, Germany has 25 sites for equity crowdsourcing. They provide various investment possibilities for retail and accredited investors, emphasizing real estate, green energy, startups, art, SME, health & science, social causes, education, or farming. The minimum investment amount varies from platform to platform depending on the sector or specific platform objectives.
  • The European crowdfunding market has recently made tremendous strides. Technology advancements and increasing proptech businesses in Europe have created new crowdfunding opportunities in real estate, banking, and other industries.
  • For instance, In April this year, Heura's second Equity for Good Rebels crowdfunding campaign raised almost USD 4.22 million in just 12 hours, cementing its reputation as Europe's fastest-growing plant-based firm. The Crowdcube campaign saw 4,500 investors from all over Europe join the Good Rebel community, which is on a mission to speed the protein transition.
  • Germany is a key market for crowdfunding, as evidenced by the several foreign platforms aggressively courting German investors or trying to extend their operations there. However, until recently, Germany's regulatory climate for private crowdfunding enterprises could have been better. One of the main barriers to cross-border service provision was the absence of unified law, so when the EU regulation on Crowdfunding Service Providers (ECSPR) was created, it initially seemed that Germany would need help to implement it as easily as other EU nations. As a result, on June 2021, the German Parliament passed a bill into national legislation that implements the EU regulation on Crowdfunding Service Providers.
  • Even though the local level of the German crowdfunding regulation has some shortcomings, it is anticipated that the robust German FinTech industry, in general, and crowdfunding, in particular, will not be negatively impacted by the new rule, and the German crowdfunding platforms will witness a steady rise in the study period.

Crowdfunding Industry Overview

The global crowdfunding market is moderately consolidated due to the presence of a few companies dominating the market with the presence of many other companies competing between themselves. Also, these companies are investing extensively in offering customers a wide range of technologies for industry-specific end-user applications. Some of the recent developments in the market are:

In October 2022, Bad Comet, a South Korean board game manufacturer, announced the launch of their newest board game as a Kickstarter campaign.

In April 2022, Crowdcube launched a France-facing website. Crowdcube is a platform for crowdsourcing securities in the UK and throughout Europe. Recent regulatory changes will make it easier for Crowdcube, which has been active in Europe for some time, to support issuers in raising up to Euro 5 million (USD 5.27 million) throughout European member states.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Assessment on the Impact of COVID-19 on the market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Use of Social Media as a Free of Cost Promotion Source
    • 5.1.2 Increasing Investor Forward looking Strategic Behaviour and Social Interactions among Investors
  • 5.2 Market Restraints
    • 5.2.1 Time Consuming Process and Stringent Regulatory Compliance

6 MARKET SEGMENTATION

  • 6.1 By Product Type
    • 6.1.1 Reward-based Crowdfunding
    • 6.1.2 Equity Crowdfunding
    • 6.1.3 Donation and Other Product Types
  • 6.2 By End-User Application
    • 6.2.1 Cultural Sector
    • 6.2.2 Technology
    • 6.2.3 Product
    • 6.2.4 Healthcare
    • 6.2.5 Other End-User Applications
  • 6.3 Geography
    • 6.3.1 North America
    • 6.3.2 Europe
    • 6.3.3 Asia-pacific
    • 6.3.4 Middle East & Africa
    • 6.3.5 Latin America

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Kickstarter PBC
    • 7.1.2 Indiegogo Inc.
    • 7.1.3 GoFundMe Inc.
    • 7.1.4 Fundable LLC
    • 7.1.5 Crowdcube Limited
    • 7.1.6 GoGetFunding
    • 7.1.7 Crowdfunder Inc.
    • 7.1.8 Alibaba Group Holding Limited
    • 7.1.9 Wefunder Inc.
    • 7.1.10 Fundly
    • 7.1.11 Jingdong Inc.
    • 7.1.12 Suning.com Co. Ltd
    • 7.1.13 Owners Circle
    • 7.1.14 Realcrowd Inc.

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET