查看购物车
  • Traditional Chinese
  • English
  • Japanese
封面
市场调查报告书
商品编码
1644267

自动化测试：市场占有率分析、产业趋势与统计、成长预测（2025-2030）

Automation Testing - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

价格

※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。

简介目录

自动化测试市场规模在 2025 年预计为 372.2 亿美元，预计到 2030 年将达到 782.8 亿美元，预测期内（2025-2030 年）的复合年增长率为 16.03%。

自动化测试-市场-IMG1

随着产业进行数位转型以提高业务效率，自动化测试市场变得越来越重要。自动化测试透过自动执行传统上手动完成的重复且耗时的任务来增强软体交付。该技术目前对于 IT 和通讯、BFSI、医疗保健、零售和运输等领域至关重要。它能够为复杂系统提供无缝整合、持续测试和支持，是软体开发生命週期中的关键方面。这一趋势反映了自动化测试工具对于提供更快、更可靠的软体解决方案至关重要。

对自动化测试解决方案的需求不断增加

主要亮点

  • 关键驱动因素－对一致客户体验的需求提供一致、高品质客户体验的需求推动了各行各业对自动化测试解决方案的需求不断增长。自动化测试工具使公司能够快速回应市场需求，最大限度地减少人为错误，并优化开发流程。 Selenium 和 AI主导的测试自动化框架等工具因其为自动化功能测试、API 测试、安全测试等提供全面解决方案的能力而获得了关注。随着企业扩展其数位服务，对自动化测试服务的投资也在增加，以提高投资报酬率并跟上不断发展的自动化测试市场趋势。

无缝客户体验如何影响自动化测试

主要亮点

  • 客户满意度是成长的动力：在当今的数位环境中，使用者满意度至关重要，企业努力提供能够在多个平台上完美运行的应用程式。自动化测试工具透过实现自动化性能、可用​​性和安全性测试在实现这一目标中发挥着至关重要的作用。这不仅提高了效率，而且还缩短了软体应用程式的上市时间。
  • 敏捷方法的持续测试：自动化测试支援整个开发生命週期的持续测试，并适合敏捷和 DevOps 实践。透过整合测试自动化框架，公司可及早发现缺陷并频繁发布高品质的版本。向持续测试自动化的转变凸显了企业如何利用这项技术保持竞争力，提供更快、更可靠的软体更新，同时确保无缝的客户体验。

资讯科技和通讯业越来越多地采用自动化测试

主要亮点

  • 电讯业推动采用 IT 和通讯业正在积极采用自动化测试。随着这些行业面临越来越大的创新和保持竞争力的压力，自动化测试工具对于加快服务开发和部署至关重要。通讯网路日益复杂，加上需要与现有基础设施无缝集成，需要能够根据产业需求扩展的复杂测试解决方案。
  • 自动化测试服务确保系统稳定性自动化测试服务供应商，例如自动化功能测试和合规性测试，可协助电信业者确保系统的可靠性和效能。随着 5G 和其他先进技术的出现，对高效、可扩展的自动化测试解决方案的需求比以往任何时候都更加迫切。这些解决方案使企业能够满足效能目标、最大限度地减少停机时间并在竞争环境中提供卓越的客户体验。

自动化测试的市场趋势

IT 和通讯业的成长

  • IT 和通讯的成长推动需求：自动化测试市场在 IT 和通讯产业成长的推动下不断扩大。随着对数位解决方案和云端服务的依赖日益增加，对强大软体效能的需求也日益增长，使得自动化功能测试成为首选解决方案。 Selenium 等工具在该领域处于领先地位，提供了可扩展的开放原始码测试解决方案。
  • 人工智慧驱动的自动化测试：人工智慧在自动化测试中的整合正在透过提供更智慧、更快捷的方法来识别问题并缩短测试週期，从而改变产业。人工智慧驱动的测试工具可以增加测试覆盖率，支援预测分析，并在整个开发过程中实现持续测试。这减少了人为错误，提高了效率，缩短了产品上市时间，使人工智慧成为关键的成长动力。
  • 成本效益和投资回报率：自动化测试的长期优势包括由于可重复使用的测试脚本和最少的人工干预而节省的大量成本。这意味着更少的错误和更快的软体交付，从而带来更好的投资报酬率。因此，企业优先考虑自动化测试服务，以最大限度地提高效率并维持较高的软体品质。
  • 自动化测试的技术进步：机器学习和物联网 (IoT) 等技术创新正在进一步推动自动化测试产业的发展。行动应用程式的日益普及推动了对自动化行动测试解决方案的需求，以简化流程并减少回归测试时间。这些趋势预计将进一步加速市场成长，尤其是在行动和物联网领域。

预计北美将占很大份额

  • 主要技术提供者的存在：北美凭藉其强大的IT基础设施和主要技术公司的存在，在自动化测试市场中占据主导地位。这些公司正在透过开发确保高品质软体交付的尖端工具来推动自动化测试的创新。该地区对持续整合和持续交付（CI/CD）框架的关注也推动了对先进自动化测试解决方案的需求。
  • 云端基础的测试日益兴起，随着企业追求更高的可扩展性、灵活性和成本效益，北美正在加速转向云端基础的自动化测试。云端平台使公司能够更有效率地运行测试，而无需投资大型内部基础设施。随着越来越多的公司采用云端技术来加快测试执行和简化业务，预计这一趋势将会持续下去。
  • 外包给专业供应商：北美的另一个趋势是将自动化测试服务外包给第三方供应商。外包使公司能够专注于其核心开发活动，同时受益于客製化的自动化解决方案。这项策略有助于降低成本和优化资源，尤其是在金融和医疗保健等资料密集型行业。
  • 各行业采用自动化测试的情况：医疗保健、金融和零售等关键产业越来越多地采用自动化测试来提高系统效能和安全性。特别是医疗保健行业严重依赖自动化测试来满足监管要求并确保应用程式的安全可靠交付。北美在这些行业中的领导地位巩固了其作为全球自动化测试市场趋势关键驱动力的地位。

自动化测试行业概况

半整合市场：自动化测试市场有适度整合，全球参与者包括： IBM Corporation、Micro Focus International 和 Capgemini SE 与 SmartBear Software 和 Tricentis USA Corp. 等利基公司一起领先。

主要企业和行业专业知识：IBM 和 Capgemini 等大型科技公司专注于利用云端技术和人工智慧驱动的测试工具的企业级自动化解决方案。同时，SmartBear 和 Tricentis 等专业公司也纷纷涌现，提供尖端工具来提高测试效率并减少人为介入。

未来市场动态：人工智慧、机器学习和云端基础的自动化测试的整合对于保持市场敏捷性和扩充性至关重要。随着越来越多的公司采用开放原始码工具和灵活的解决方案，优先考虑这些技术的公司可能会在不断发展的自动化测试领域中占据竞争优势。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争强度
  • 产业价值链分析

第五章 市场动态

  • 市场驱动因素
    • 对自动化测试解决方案的需求不断增加，以提供无缝的客户体验
    • IT 和通讯业的成长
  • 市场挑战
    • 实施从手动到自动化测试流程的转变的复杂性增加

6. COVID-19 对自动化测试市场的影响

第七章 市场区隔

  • 按组件类型
    • 测试解决方案
      • 功能测试
      • API 测试
      • 安全测试
      • 合规性测试
      • 可用性测试
      • 其他解决方案
    • 服务
      • 专业服务
      • 託管服务
  • 按最终用户产业
    • 资讯科技/通讯
    • BFSI
    • 卫生保健
    • 零售
    • 运输和物流
    • 其他终端产业（航空、饭店、政府、能源和电力）
  • 按地区
    • 北美洲
    • 欧洲
    • 亚洲
    • 澳洲和纽西兰
    • 拉丁美洲
    • 中东和非洲

第八章 竞争格局

  • 公司简介
    • IBM Corporation
    • Micro Focus International plc（Open Text Corporation.）
    • Capgemini SE
    • Tricentis USA Corp
    • SmartBear Software Inc.
    • Parasoft Corporation
    • Cigniti Technologies Limited
    • Keysight Technologies Inc
    • Invensis Technologies Pvt Ltd
    • Sauce Labs Inc.

第九章投资分析

第十章：市场的未来

简介目录
Product Code: 70436

The Automation Testing Market size is estimated at USD 37.22 billion in 2025, and is expected to reach USD 78.28 billion by 2030, at a CAGR of 16.03% during the forecast period (2025-2030).

Automation Testing - Market - IMG1

The automation testing market has gained substantial importance as industries undergo digital transformation to improve operational efficiency. Automation testing enhances software delivery by automating repetitive, time-consuming tasks traditionally done manually. This technology is now essential in sectors such as IT & telecommunication, BFSI, healthcare, retail, and transportation. Its ability to provide seamless integration, continuous testing, and support for complex systems positions it as a crucial aspect of the software development lifecycle. This trend reflects how automation testing tools are becoming indispensable in delivering faster, more reliable software solutions.

Growing Demand for Automation Testing Solutions

Key Highlights

  • Key driver - demand for consistent customer experiences: The demand for automation testing solutions has expanded across various industries, driven by the need to deliver consistent, high-quality customer experiences. Automation testing tools enable companies to quickly respond to market demands, minimize human error, and optimize development processes. Tools like Selenium and AI-driven test automation frameworks are gaining prominence for their ability to provide comprehensive solutions such as automated functional testing, API testing, and security testing. As businesses scale their digital offerings, investment in automation testing services increases to boost ROI and meet evolving automation testing market trends.

Impact of Seamless Customer Experiences on Automation Testing

Key Highlights

  • Customer satisfaction as a growth driver: In today's digital landscape, where user satisfaction is paramount, businesses strive to deliver applications that work flawlessly across multiple platforms. Automation testing tools play a pivotal role in achieving this by enabling automated performance testing, usability testing, and security testing. This not only improves efficiency but also reduces the time-to-market for software applications.
  • Continuous testing for agile methodologies: Automation testing supports continuous testing throughout the development lifecycle, aligning with agile and DevOps practices. By integrating test automation frameworks, businesses can identify defects early, ensuring frequent, high-quality releases. The shift toward continuous testing automation highlights how companies are leveraging this technology to stay competitive, offering faster, more reliable software updates while ensuring a seamless customer experience.

Rising IT & Telecommunication Industry Adoption of Automation Testing

Key Highlights

  • Telecom industry driving adoption: The IT & telecommunication sector has been a significant adopter of automation testing. As these industries face mounting pressure to innovate and remain competitive, automation testing tools have become essential in speeding up service development and deployment. The growing complexity of telecommunications networks, combined with the need for seamless integration with existing infrastructure, requires sophisticated testing solutions that can scale with the industry's demands.
  • Automation testing services ensuring system stability: Providers of automation testing services, such as automated functional testing and compliance testing, help telecommunications companies ensure the reliability and performance of their systems. With the advent of 5G and other advanced technologies, the need for efficient, scalable automation testing solutions is more critical than ever. These solutions allow companies to meet performance goals, minimize downtime, and deliver superior customer experiences in a competitive landscape.

Automation Testing Market Trends

Growing IT & Telecommunication Industry

  • Demand driven by IT & telecommunications growth: The automation testing market is witnessing expansion driven by growth in the IT and telecommunications sectors. With the increasing reliance on digital solutions and cloud services, the need for robust software performance is escalating, making automated functional testing a preferred solution. Tools like Selenium lead in this space, offering scalable, open-source testing solutions.
  • AI-powered automation testing: The integration of AI in automation testing is transforming the industry by providing smarter and faster ways to identify issues and reduce testing cycles. AI-driven testing tools increase test coverage, support predictive analytics, and enable continuous testing throughout development. This reduces human error, improves efficiency, and accelerates time-to-market, making AI a key growth driver.
  • Cost efficiency and ROI: The long-term benefits of automation testing include substantial cost savings due to reusable test scripts and minimal manual intervention. This leads to fewer errors and faster software delivery, enhancing ROI. As a result, companies are prioritizing automation testing services to maximize efficiency and maintain high software quality.
  • Technological advancements in automation testing: Innovations such as machine learning and the Internet of Things (IoT) are further propelling the automation testing industry. The growing use of mobile applications is increasing demand for automated mobile testing solutions, streamlining processes and reducing regression testing time. These trends are expected to further accelerate market growth, particularly in the mobile and IoT segments.

North America is Expected to Hold Significant Share

  • Presence of leading technology providers: North America is a dominant player in the automation testing market, thanks to its strong IT infrastructure and leading technology companies. These firms drive innovation in automation testing by developing cutting-edge tools that ensure high-quality software delivery. The region's focus on continuous integration and continuous delivery (CI/CD) frameworks has also fueled demand for advanced automation testing solutions.
  • Cloud-based testing on the rise: The shift towards cloud-based automation testing in North America is gaining momentum as organizations seek to improve scalability, flexibility, and cost efficiency. Cloud platforms enable companies to conduct tests more efficiently without investing in extensive on-premise infrastructure. This trend is expected to continue as more businesses embrace cloud technology to enhance test execution speed and streamline operations.
  • Outsourcing to specialist vendors: Another trend in North America is the outsourcing of automation testing services to third-party vendors. Outsourcing allows companies to focus on core development activities while benefiting from tailored automation solutions. This strategy helps reduce costs and improve resource optimization, particularly in data-heavy industries like finance and healthcare.
  • Sector-specific automation testing adoption: Key sectors such as healthcare, finance, and retail are increasingly adopting automation testing to enhance system performance and security. The healthcare sector, in particular, relies heavily on automation testing to meet regulatory requirements and ensure the safe, reliable delivery of applications. North America's leadership in these industries solidifies its position as a key driver of global automation testing market trends.

Automation Testing Industry Overview

Semi consolidated market: The automation testing market is moderately consolidated, with global players such as IBM Corporation, Micro Focus International, and Capgemini SE leading alongside niche companies like SmartBear Software and Tricentis USA Corp. These companies dominate the market by offering comprehensive portfolios of cross-functional testing solutions.

Key players and industry expertise: Major technology firms like IBM and Capgemini focus on enterprise-level automation solutions, leveraging cloud technologies and AI-driven testing tools. Meanwhile, specialized players such as SmartBear and Tricentis are making a mark by offering cutting-edge tools that improve test efficiency and reduce human intervention.

Future market dynamics: The integration of AI, machine learning, and cloud-based automation testing will be crucial for maintaining market agility and scalability. As more businesses embrace open-source tools and flexible solutions, companies that emphasize these technologies may gain a competitive edge in the evolving automation testing landscape.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Demand of Automation Testing Solutions to Provide Seamless Customer Experience
    • 5.1.2 Growing IT & Telecommunication Industry
  • 5.2 Market Challenges
    • 5.2.1 Rising Complexities to Implement Transition from Manual to Automation Testing Process

6 IMPACT OF COVID-19 ON THE AUTOMATION TESTING MARKET

7 MARKET SEGMENTATION

  • 7.1 By Component Type
    • 7.1.1 Testing Solutions
      • 7.1.1.1 Functional Testing
      • 7.1.1.2 API Testing
      • 7.1.1.3 Security Testing
      • 7.1.1.4 Compliance Testing
      • 7.1.1.5 Usability Testing
      • 7.1.1.6 Other Solutins
    • 7.1.2 Services
      • 7.1.2.1 Professional Services
      • 7.1.2.2 Managed Services
  • 7.2 By End-user Industry
    • 7.2.1 IT & Telecommunication
    • 7.2.2 BFSI
    • 7.2.3 Healthcare
    • 7.2.4 Retail
    • 7.2.5 Transportation & Logistics
    • 7.2.6 Other End-use Industries (Avaiation, Hospitality, Government, Energy & Power)
  • 7.3 By Geography
    • 7.3.1 North America
    • 7.3.2 Europe
    • 7.3.3 Asia
    • 7.3.4 Australia and New Zealand
    • 7.3.5 Latin America
    • 7.3.6 Middle East and Africa

8 COMPETITIVE LANDSCAPE

  • 8.1 Company Profiles
    • 8.1.1 IBM Corporation
    • 8.1.2 Micro Focus International plc (Open Text Corporation.)
    • 8.1.3 Capgemini SE
    • 8.1.4 Tricentis USA Corp
    • 8.1.5 SmartBear Software Inc.
    • 8.1.6 Parasoft Corporation
    • 8.1.7 Cigniti Technologies Limited
    • 8.1.8 Keysight Technologies Inc
    • 8.1.9 Invensis Technologies Pvt Ltd
    • 8.1.10 Sauce Labs Inc.

9 INVESTMENT ANALYSIS

10 FUTURE OF THE MARKET