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市场调查报告书
商品编码
1644305

数位音讯工作站：市场占有率分析、行业趋势和成长预测（2025-2030 年）

Digital Audio Workstation - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

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简介目录

预计预测期内数位音讯工作站市场复合年增长率为 9.46%。

数位音讯工作站-市场-IMG1

过去几十年来，数位音讯工作站取得了长足的进步。在当今的娱乐产业中，数位音讯工作站用于音讯和视讯处理系统。数位音讯工作站网路由用于录製、编辑、混音和製作音讯檔案的软体和硬体组件组成。这些组件完全由碳化硅或氮化镓製成，以保持声音的完整性并避免共振效应。

关键亮点

  • 为了改善客户体验，市场製造商和娱乐及媒体产业在研发领域不断改进技术，从而推动各种数位音讯工作站的采用。此外，各种重要的参与企业都使用音乐製作软体（俗称「数位音讯工作站」）进行作曲、音乐应用、数位录音和电子音乐。
  • 数位音讯工作站 (DAW) 市场受到乐器数位化、对高清视讯和音讯的不断增长的需求以及音讯製作技术市场发展的推动。云端基础位音讯工作站的采用率不断上升以及音乐製作人数量的大幅增加预计将推动数位音讯工作站 (DAW) 市场的成长率。此外，适用于 Android 作业系统的数位音讯工作站 (DWA) 的开发和家用电子电器产品价格的下降可能会对数位音讯工作站 (DAW) 市场的成长率产生正面影响。
  • 人工智慧和机器学习等技术的日益广泛使用可能会推动对 DAW 的需求。音乐产业的人工智慧使音讯专业人员能够增强数位音讯檔案。利用人工智慧技术，音乐创作者可以从数位檔案中删除鼓、人声和低音，以创造出高品质的表演。人工智慧在音乐产业中的应用主要目的是将音乐扁平化为乐器和功能声音。根据麦肯锡的报告，预计2030年约有70%的公司将采用人工智慧技术。随着人工智慧音乐的普及，各大公司已经开始投资机器创作或辅助音乐的未来。
  • 此外，由于现场表演的不断增加和世界各地众多专业DJ的存在，市场预计还会扩大。此外，我们技术熟练的劳动力致力于升级和创新现有设备，并将新产品推向市场以支持市场成长。
  • 购买软体和设备的成本可能会阻碍 DAW 市场的成长。要设定技术设备，使用者需要一台功能强大的电脑、音乐录製和处理软体、一个介面以及一个带有支架或麦克风电缆的良好麦克风系统。入门级录音室的价格已经变得便宜多了，从最低 500 美元到专业录音室不等，专业录音室的价格大约在 20,000 美元左右，具体取决于录音室的技术先进程度。
  • 市场上的主要企业透过订阅或永久授权提供 DAW 软体。不过，有些公司免费提供解决方案。这导致一些用户选择开放原始码解决方案而不是企业订阅，这对 DAW 市场的成长造成了限制。

数位音讯工作站市场趋势

Mac 作业系统预计将占据主要市场占有率

  • 由于 Mac 作业系统在各个终端使用领域的使用率不断增加，预计在预测期内该作业系统也将实现成长。 Mac 部门预计也将实现健康的成长和扩张。预计在预测期内，Mac 服务在录製和编辑数位音讯檔案方面的采用率将不断提高，从而推动对该作业系统的需求。
  • 鑑于其製造品质和稳定性，Mac 为许多用户提供了更好的整体解决方案。 Mac 的设计和架构也有望为各种消费者提供增强的解决方案，并有助于推动 Mac 市场的成长。据 Statcounter 称，苹果的 macOS 在桌面作业系统市场上仍然只是一个小角色，但多年来市场占有率一直在增长。最新版本 macOS Ventura 是 macOS 的第 19 个版本。截至 2023 年 1 月，macOS 桌面作业系统 (OS) 占据全球 15.33% 以上的市场份额。
  • Mac 电脑提供直觉、使用者友善的介面，有助于简化创新工作流程。 macOS 的设计理念，包括 Dock、Mission Control 和多手势等功能，可提高工作效率并让您轻鬆地在音讯製作任务之间无缝导航。
  • Mac 作业系统以其与音讯硬体和软体的兼容性而闻名，并且这种相容性扩展到跨平台工作流程。许多 DAW 和音讯插件都与 Mac 相容，允许用户与不同作业系统上的艺术家、工程师和製作人无缝合作。
  • 2022 年 9 月，PreSonus Audio Electronics, Inc. 宣布推出 Studio One 6，这是该公司适用于 macOS 和 Windows 的音乐製作软体的最新版本。 Studio One 6 是全球最畅销的数位音讯工作站发展的最新篇章，具有业界领先的创新、混音改进和尖端的用户介面客製化选项。
  • 此外，2022 年 9 月，英国软体公司 Audiomovers 宣布推出 Omnibus，这是其专为 Mac 用户开发的专业音讯工具的最新产品。 Omnibus 支援应用程式之间的音讯路由，将多个音讯来源组合成虚拟输入，克服了变通方法和复杂的软体和硬体设定的问题。 Omnibus 与 Mac OS X 10.15.7 及更高版本相容，并允许无限数量的实体设备和最多两个虚拟设备。 Omnibus 具有两个强大的虚拟驱动器，每个驱动器有 16 个通道，可让使用者快速将音讯从 A 点连接到 B 点，并使用 Audiomovers 进行录製、混合、比较或辅助。
  • Mac OS 在专业音讯产业中占有重要地位。许多领先的录音室、音乐製作公司和现场音响工程师都使用基于 Mac 的系统作为其主要工作站。这种广泛的采用进一步巩固了 Mac OS 在 DAW 市场的地位。

预计北美将占据较大的市场占有率

  • 北美地区对数位音讯工作站市场贡献巨大。随着该地区音乐日益数位化，市场预计将快速成长。
  • 供应商努力推动最终用户儘早采用和采用先进的技术解决方案，促使美国和加拿大等国家更多地采用包括 Android 和 Linux 作业系统在内的先进技术。
  • 2022 年 9 月，Avid 将与 Adicstec Inc. 的分销协议扩展到美国影像内容创作技术市场。 Avid 受惠于 Adicstec 为其分销合作伙伴加速物流、财务和其他业务流程的能力。该协议将使 Avid 能够满足电视、电影、音乐和教育领域对内容创作和管理产品的需求。
  • 北美非常重视音乐教育和培训，造就了一群技术精湛的音响专业人才。许多教育机构，包括大学、学院和音频工程学校，都提供包含 DAW 培训的课程和计画。
  • 北美拥有许多着名的录音室，从大型设施到小型独立工作室。大多数工作室都依靠 DAW 作为音讯录製、编辑、混音和母带製作的重要工具。此外，该地区的许多音响工程师、音乐製作人和艺术家都依赖 DAW 软体来创作、製作和发行他们的音乐。

数位音讯工作站行业概览

数位音讯工作站市场分散，主要企业包括 Apple Inc.、Adobe Inc.、Steinberg Media Technologies GmbH、Avid Technology Inc. 和 Native Instruments GmbH。市场参与企业正在采取联盟和收购等策略来加强其产品供应并获得可持续的竞争优势。

  • 2023 年 6 月，BandLab Technologies 宣布将重塑其 Cakewalk 公司品牌，并计划让其着名的音乐製作软体更容易被世界各地的创作者使用。在新的架构下，BandLab 的 Cakewalk 已过渡到 Cakewalk，我们现在列出了两款产品：Cakewalk Sonar 和 Cakewalk Next。除了新名称外，该公司还宣布更新网站 cakewalk.com 并采用新标誌。
  • 2022 年 9 月，Avid 将与 Adicstec Inc. 的分销协议扩展到美国音讯视讯内容创作技术市场。 Addistech 能够为其分销合作伙伴加速物流、财务和其他业务流程，Avid 也从中受益匪浅。该协议将使 Avid 能够满足电视、电影、音乐和教育领域对内容创作和管理产品的需求。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业吸引力-波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争
  • 产业价值链分析
  • COVID-19 工业影响评估

第五章 市场动态

  • 市场驱动因素
    • 对高清视讯和音讯的需求不断增加
    • 音频视频製作中越来越多地使用技术
  • 市场问题
    • 低度开发国家和新兴国家的网路普及率放缓
    • 软体采购成本和宏观经济经济状况

第六章 市场细分

  • 按作业系统
    • Mac
    • Windows
    • 其他作业系统
  • 按最终用户
    • 专业/音讯工程师和搅拌机
    • 电子音乐家
    • 音乐工作室
    • 音乐学校
    • 其他的
  • 按地区
    • 北美洲
    • 欧洲
    • 亚洲
    • 拉丁美洲
    • 中东和非洲

第七章 竞争格局

  • 公司简介
    • Apple Inc.
    • Adobe Inc.
    • Steinberg Media Technologies GmbH
    • Avid Technology Inc.
    • Native Instruments GmbH
    • MAGIX Software GmbH
    • PreSonus Audio Electronics Inc.
    • Harrison Consoles Inc.
    • Cakewalk Inc.（bandLab Technologies）

第八章投资分析

第九章 市场机会与未来趋势

简介目录
Product Code: 70762

The Digital Audio Workstation Market is expected to register a CAGR of 9.46% during the forecast period.

Digital Audio Workstation - Market - IMG1

Over the past few decades, digital audio workstations have made tremendous progress. In today's entertainment industry, digital audio workstations are used in almost both audio and video processing systems. Digital audio workstation meshwork comprises software and hardware components for recording, editing, mixing, and producing audio files. These are exclusively crafted from silicon carbide or gallium nitride to maintain sound integrity and avoid resonance effects.

Key Highlights

  • There is a higher adoption of various digital audio workstations due to the technological enhancements in the field of R&D by manufacturers in the market and the entertainment and media sectors to enhance the customer experience. In addition, various vital players use music production software widely known as digital audio workstations for musical composition, musical applications, digital recording, and electronic music.
  • The digital audio workstation (DAWs) market is driven by the rising digitalization of instruments, rising demand for high-definition video and audio, and the development of technology in audio-making. The upsurge in the adoption rate of cloud-based digital audio workstations and the significant increase in music producers will cushion the growth rate of the digital audio workstation (DAWs) market. Furthermore, developing digital audio workstations (DWA) for the Android operating system and deteriorating consumer electronics prices will positively impact the growth rate of the digital audio workstation (DAWs) market.
  • Increased use of technology such as Artificial Intelligence and Machine learning could drive the need for DAW. Artificial intelligence in the music industry allows audio professionals to enhance their digital audio files. Using AI technology, music creators remove drums, vocals, and bass from any of their digital files to create high-quality performance music. The primary intent behind using AI in the music industry is to flatten music into instrumental and functional sounds. According to the McKinsey report, it is anticipated that around 70% of companies will opt for AI technology by 2030. Owing to the increasing adoption of AI-driven music, companies have already been investing in the future of machine-created or assisted music.
  • Moreover, the market is expected to grow due to the growing number of ongoing live performances and several DJ professionals worldwide. In addition, highly skilled personnel are focusing on upgrading and innovating existing devices to release new products in the market to support market growth.
  • Costs involved in buying the software or equipment could hamper the growth of the DAW Market because technological equipment is what most people worry about. To set up technical equipment, the user will need a powerful computer, music recording and processing software, an interface, and a good microphone system set up with a stand or microphone cable. The entry-level recording studio has become far less expensive, ranging from USD 500 to a professional recording studio that costs around USD 20,000, depending on how technologically advanced the studio is.
  • The market's key players offer their DAW software through subscription and perpetual license offerings. However, certain enterprises provide their solutions free of cost. Owing to this, a few users tend to opt for open-source solutions instead of availing of the subscriptions provided by the companies, which is a restraining factor that could hamper the growth of the DAW Market.

Digital Audio Workstations Market Trends

MAC Operating System is Expected to Hold Significant Market Share

  • MAC operating system is also expected to grow over the projected time frame due to its increasing application in different end-use sectors. The MAC segment is also speculated to register healthy growth and expansion. Increasing the adoption of Mac services in recording and editing digital audio files is expected to propel the demand for the OS over the forecast period.
  • Given its build quality and stability, Mac provides a better collective solution for numerous users. Mac also offers enhanced solutions to various consumers owing to its design structure, which is expected to drive the growth of the MAC segment in the market. According to Statcounter, Apple's Mac operating system has gained market share over the years, albeit remaining a minor player in the desktop OS market. The most recent version, macOS Ventura, is the nineteenth release of macOS. As of January 2023, the Mac OS desktop operating system (OS) has a share of over 15.33 percent globally.
  • Mac computers offer intuitive and user-friendly interfaces, contributing to a streamlined creative workflow. The macOS design philosophy, including features like Dock, Mission Control, and multi gestures, enhances productivity and facilitates seamless navigation between audio production tasks.
  • While the Mac operating system is renowned for its compatibility with audio hardware and software, the compatibility also extends to cross-platform workflows. Many DAWs and Audio plugins are available for Mac, allowing users to collaborate seamlessly with artists, engineers, and producers on different operating systems.
  • In September 2022, PreSonus Audio Electronics, Inc. announced the launch of Studio One 6, the latest version of the company's music production software for macOS and Windows. Studio One 6 is the most recent chapter in the evolution of one of the global bestselling digital audio workstations, featuring industry-leading innovations, mixing improvements, and the most advanced user interface customization options.
  • In addition, in September 2022, UK-based software company Audiomovers launched Omnibus, the latest development in pro audio tools exclusively for Mac users. Omnibus allows audio routing between applications and can combine multiple audio sources into a virtual input to overcome the problem of complicated software and hardware setups as a workaround. Omnibus is supported on Mac OS X 10.15.7 or higher, with unlimited physical devices and up to two virtual devices. Omnibus has two powerful virtual drivers with 16 channels each that allow users to connect audio from point A to B quickly and then record, mix, compare, or facilitated by Audiomovers.
  • Mac OS has a strong presence in the professional audio industry. Many renowned recording studios, music production houses, and live sound engineers rely on Mac-based systems as their primary workstations. This widespread adoption further strengthens the position of Mac OS in the DAW market.

North America is Expected to Hold Significant Market Share

  • The North American region significantly contributes to the digital audio workstation market. The Market is poised to grow at a blistering pace in this region due to increased digitization in music.
  • Owing to the early adoption of advanced technology solutions and initiatives by vendors to reach the end-user base, countries such as the United States and Canada are witnessing increased adoption of advanced technologies, including Android and Linux operating systems.
  • In September 2022, Avid expanded its distribution agreement with Adicstec Inc. into the United States market for audio and video content production technologies. Avid has benefitted from Adistec's ability to accelerate distribution partner logistics, finance, and other business processes. This agreement enables Avid to keep pace with demand for its content creation and management products across television, film, music, and education.
  • North America strongly emphasizes music education and training, fostering a skilled talent pool of audio professionals. Many educational institutions, such as universities, colleges, and specialized audio engineering schools, offer courses and programs that incorporate DAW training.
  • North America has numerous renowned recording studios, ranging from large-scale facilities to smaller independent studios. Many studios rely on DAW as an essential audio recording, editing, mixing, and mastering tool. Additionally, many sound engineers, music producers, and artists across the region utilize DAW software to create, produce, and distribute their music.

Digital Audio Workstations Industry Overview

The Digital Audio Workstation Market is fragmented, with major players like Apple Inc., Adobe Inc., Steinberg Media Technologies GmbH, Avid Technology Inc., and Native Instruments GmbH. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

  • In June 2023, BandLab Technologies announced a corporate rebranding of Cakewalk with plans to make its renowned music production software even more accessible to global creators. Under the new structure, Cakewalk by BandLab will transition into Cakewalk, with two distinct products underneath Cakewalk Sonar and Cakewalk Next. In addition to the new name, the company has launched an updated website at cakewalk.com and a new logo.
  • In September 2022, Avid expanded its distribution agreement with Adicstec Inc. into the United States market for audio and video content production technologies. Avid has benefitted from Adistec's ability to accelerate distribution partner logistics, finance, and other business processes. This agreement enables Avid to keep pace with demand for its content creation and management products across television, film, music, and education.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Assessment of Impact of COVID-19 on the Industry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Rise in Demand for High Definition Video and Audio
    • 5.1.2 Increased Use of Technology in Audio and Video Making
  • 5.2 Market Challenges
    • 5.2.1 Slowdown in Internet Penetration Rates in Underdeveloped or Emerging Economies
    • 5.2.2 Costs Involved in Acquiring the Software and Macroeconomic Situations

6 MARKET SEGMENTATION

  • 6.1 By Operating System
    • 6.1.1 Mac
    • 6.1.2 Windows
    • 6.1.3 Other Operating Systems
  • 6.2 By End User
    • 6.2.1 Professional/Audio Engineers and Mixers
    • 6.2.2 Electronic Musicians
    • 6.2.3 Music Studios
    • 6.2.4 Music Schools
    • 6.2.5 Other End Users
  • 6.3 By Geography
    • 6.3.1 North America
    • 6.3.2 Europe
    • 6.3.3 Asia
    • 6.3.4 Latin America
    • 6.3.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Apple Inc.
    • 7.1.2 Adobe Inc.
    • 7.1.3 Steinberg Media Technologies GmbH
    • 7.1.4 Avid Technology Inc.
    • 7.1.5 Native Instruments GmbH
    • 7.1.6 MAGIX Software GmbH
    • 7.1.7 PreSonus Audio Electronics Inc.
    • 7.1.8 Harrison Consoles Inc.
    • 7.1.9 Cakewalk Inc. (bandLab Technologies)

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS