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市场调查报告书
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1644345

美国壁材和墙面装饰：市场占有率分析、行业趋势和成长预测（2025-2030 年）

United States Wall Covering and Wall Decor - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 117 Pages | 商品交期: 2-3个工作天内

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简介目录

预计预测期内美国壁材和墙面装饰市场的复合年增长率将达到 3.27%

美国墙面覆盖物和墙面装饰市场-IMG1

关键亮点

  • 在壁材产业中，住宅建筑占据较大的市场占有率，预计未来将大幅成长。美国人口持续成长导致住宅（尤其是公寓）壁纸的需求激增。这主要是由于就业机会和人口增长。
  • 此外，2022年9月美国建筑支出意外復苏，非住宅建筑投资激增。这抵消了单户住宅支出的进一步下降。美国商务部称，9月建筑支出上涨0.2%，8月则下降0.6%。
  • 此外，一些最先进的数位技术可以将普通的表面转变为能够反映公司品牌形象的独特的东西。此外，预计预测期内对数位印刷解决方案和墙壁艺术品在线采购的需求不断增长将推动市场成长。因此，壁纸经历了多次改进以满足消费者的需求。
  • 然而，壁纸的需求受到安装和壁纸困难以及消费者对低成本装饰理念的偏好改变的挑战。
  • 先前的新冠疫情曾对美国造成严重影响。这些因素影响了该国的建筑业。由于僵局和劳动力短缺，全国各地多个计划的破土动工和建设工作被推迟。从年终到 2021 年年中，住宅建设一直低迷。消费者支出能力下降和企业损失导致住宅新投资决策被推迟，阻碍了市场成长。

美国壁材和墙面装饰市场的趋势

建设活动的增加推动市场成长

  • 建筑支出、房地产成本、住宅装修费用上涨以及室内设计师的商业前景等趋势正在推动美国墙纸和墙面装饰市场的发展。根据美国人口普查，2022年9月建筑支出经季节性已调整的后预计年率为18,111亿美元，较8月修订后的18,070亿美元成长0.2%。这比2021年9月的约1.6329兆美元高出10.9%。
  • 9 月份，2022 年新私人建筑竣工金额超过 1.45 兆美元，显示私部门在建筑领域的投资趋势稳健。因此，美国在住宅装修和装饰方面的巨额支出促进了该国壁纸产业的发展。由于全球人口的成长，住宅增加的类似趋势预计将推动壁材的需求。
  • 商业建筑业也在不断扩张。根据FMI公司预测，美国新建商业建筑金额将从2012年的473.3亿美元增加到2021年的994.2亿美元。预计该细分市场的扩张也将受到壁材技术发展的推动，例如喷墨列印，有望模仿天然木材和石材的纹理、设计和外观。
  • 新兴市场的供应商正专注于开发新产品，以满足住宅开发热潮带来的激增的需求。热昇华印花在家庭装饰印染市场越来越受欢迎。热昇华印刷还包括由印花织物製成的壁纸。利用最新的印刷技术，市场供应商正在扩大其产品创新。
  • 例如，以昇华介质而闻名的 Beaver Paper Group 于 2021 年 9 月推出了其全新的 TexStyles Fashion Walls。该系列新推出的可印刷织物壁纸可让消费者创造适合任何氛围的图案。 FashionWalls 高度耐磨、可清洗且耐用。它有两种类型：乳胶/UV 和昇华，并且完全由聚酯针织製成。

瓷砖占据很大市场占有率

  • 其中包括陶瓷、瓷器、大理石和其他类型的瓷砖。这些墙砖有多种尺寸，并使用黏合剂固定在墙壁上。主要企业NITCO参加了最近在美国拉斯维加斯举办的Coverings 2022。同样在2022年4月，NITCO连续第二年在美国推出了新的墙砖和马赛克。
  • 陶瓷墙砖由于其耐用性、抗污渍和刮痕以及维护成本低而越来越多地取代油漆和壁纸等传统墙壁材料。此外，陶瓷墙砖作为大理石和其他天然石板的低成本替代品日益受到欢迎，这也为市场提供了额外的潜力。
  • 据北美瓷砖委员会（TCNA）称，瓷砖销售和消费与新住宅建筑市场密切相关。 2021年，美国消耗了31.1亿平方英尺的磁砖。因为瓷砖作为地板材料和墙面装饰材料价格实惠、实用且易于维护。
  • 设计师瓷砖在商业行业中发展势头强劲，企业正在探索新的设计来提高其基础设施的吸引力。大理石瓷砖为任何空间带来一种优雅和永恆的感觉。儘管墙砖的初始成本很高，但美观、长寿和耐用等因素使墙砖成为最受欢迎的墙壁材料产品之一。

美国壁材和墙面装饰行业概况

美国壁材和墙面装饰市场比较分散。该市场的参与企业正在采用策略联盟来提供新产品，以满足不断变化的客户偏好的需求并加强其市场占有率。

2022 年 1 月 - Ahlstrom-Munksjo 收购中国装饰纸製造商明联新材料科技 60% 的股份，与中国河北省杏台的一家最先进的工厂成立合资企业。透过将明联整合到现有的装饰纸业务中，AHLSTROM-MUNKSJO 将更具成本竞争力，并将成为装饰纸市场的参与企业，在欧洲、美洲和亚洲拥有强大的影响力。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 市场驱动因素
    • 住宅建设活动復苏
    • 对数位印刷解决方案和墙壁艺术品在线采购的需求不断增长
  • 市场问题
    • 与油漆业的激烈竞争
    • 近期宏观环境变化如何影响消费者支出
  • 产业吸引力-波特五力分析
    • 供应商的议价能力
    • 购买者/消费者的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争
  • 产业价值链分析
  • COVID-19 市场影响

第五章 市场区隔

  • 产品类型
    • 墙板
    • 瓦
    • 金属墙
    • 壁材
      • 乙烯基壁纸
      • 不织布壁纸
      • 纸壁纸
      • 布艺壁纸
      • 其他壁纸
    • 墙面装饰
      • 艺术墙
      • 墙贴
      • 墙框（镜子等）
      • 其他的
  • 类型
    • 不可拆卸型
    • 可剥型
  • 应用
    • 住宅
    • 非住宅（商业/设施）
  • 分销管道
    • 专卖店
    • 家居中心/家具
    • 量贩店
    • 电子商务

第六章 竞争格局

  • 公司简介
    • Brewster Home Fashion
    • Benjamin Moore & Co.
    • York Wall Coverings
    • F Schumacher
    • Crossville Inc. Tile
    • J Josephson Inc.
    • Wallquest Inc.
    • Sherwin-Williams Company
    • Koroseal Wall Protection'
    • Len-Tex Corporation

第七章投资分析

第八章 市场机会与未来趋势

简介目录
Product Code: 71219

The United States Wall Covering and Wall Decor Market is expected to register a CAGR of 3.27% during the forecast period.

United States Wall Covering and Wall Decor - Market - IMG1

Key Highlights

  • In the wallpaper industry, residential constructions hold a sizeable market share and predict to rise significantly. As a result of continued population expansion across the US, demand for wall homes, especially apartments, has surged. It is primarily due to work possibilities and population growth.
  • Additionally, US construction spending unexpectedly rebounded in September 2022, experiencing a surge in nonresidential structures investment. It offset a further decline in outlays on single-family homebuilding. The commerce department stated that construction spending rose by 0.2% in September after declining by 0.6% in August 2022.
  • Moreover, some primary-edge digital techniques transform ordinary surfaces into a unique reflection of a company's brand image. Also, the growing demand for digitally printed solutions and online procurement of wall art is anticipated to propel the market growth in the forecast time frame. As such, wall coverings have witnessed several enhancements and are catering to the demands of consumers.
  • However, the demand for wallpapers gets challenged by the difficulty in installing or replacing a wallpaper, coupled with changing consumer preferences toward low-cost decor ideas.
  • Due to the past COVID-19 outbreak, the US has been severely affected, as it is among the top countries with the highest number of positive cases and deaths. Such factors impacted the construction sector in the country. Various projects in the country have got delayed for groundbreaking or construction work due to lockdown and lack of workforce. Home constructions have seen sluggish growth from the end of 2020 until mid-2021. Due to declining consumer spending capability and loss of business, new investments in home buying decisions were postponed to a later date, hampering the market growth.

US Wall Covering and Wall Decor Market Trends

Increasing Construction Activity to Drive the Market Growth

  • Trends like construction spending, real estate costs, the rising cost of home renovations, and business prospects for interior designers are boosting the market for wall coverings and decor in the US. According to the US Census, construction spending during September 2022 was estimated at a seasonally adjusted annual rate of USD 1,811.1 billion, 0.2% above the revised August estimate of USD 1,807.0 billion. The September figure is 10.9 % above compared to September 2021, estimated at around USD 1,632.9 billion.
  • The value of new private construction completed in 2022 exceeded USD 1.45 trillion in September, signaling a definite trend in the private sector's investment in the building. As a result, substantial expenditures were made in house remodeling and decoration in the US, which boosted the wallcovering industry there. A similar trend of increased residential construction will drive the demand for wall coverings brought on by the world's growing population.
  • The commercial building industry is also expanding. The value of new commercial buildings in the US will increase from USD 47.33 billion in 2012 to USD 99.42 billion in 2021, according to the FMI Corporation. The market expansion in the area is also anticipated to be boosted by technological developments in wall coverings, such as inkjet printing (expected to emulate the texture, design, and appearance of natural wood and stone).
  • The market vendors concentrated on developing new items to fulfill the surge in demand brought on by the boom in residential development. Sublimation printing is gaining traction in the textile printing market for home decor. It also includes wallcoverings made of printed cloth. With the aid of modern printing technologies, vendors in the market are expanding their product innovations.
  • For instance, Beaver Paper Group, a well-known producer of sublimation media, introduced their new TexStyles FashionWalls in September 2021. This new range of printable fabric wall coverings enables consumers to create patterns to suit any atmosphere. FashionWalls is abrasion-resistant, washable, and durable. It comes in two versions-latex/UV and dye-sublimation-and is constructed entirely of knit polyester.

Tiles to Hold Significant Market Share

  • The tiles considered under the scope include ceramic, porcelain, marble, and other tiles. These wall-covering tiles are of different sizes and are fixed on walls using adhesives. NITCO, one of India's leading surface design companies, participated in the recently concluded Coverings 2022 event held in Las Vegas, USA. Also, in April 2022, NITCO introduced its new wall tiles and mosaics for the second consecutive year in the US.
  • Ceramic wall tiles are rapidly replacing traditional wall covering materials, such as paints and wallpapers, due to their durability, stain and scratch resistance, and low maintenance properties. Furthermore, the growing adoption of ceramic wall tiles as a low-cost alternative to marble and other natural stone slabs further creates scope for the market.
  • According to the Tile Council of North America (TCNA), Ceramic tile sales and consumption are intimately related to the residential new homes market. In 2021 3.11 billion sq ft of ceramic tile were consumed in the US as ceramic tiles are affordable, practical, and simple to maintain regarding flooring and wall decor.
  • Designer tiles are gaining momentum in the commercial industry, with businesses exploring new designs to improve infrastructure appeal. Marble tile brings a sense of elegance and timelessness to any space. Even after the higher initial cost of wall tiles, factors such as attractiveness, longevity, and durability have made tiles one of the most sought-after wall covering products.

US Wall Covering and Wall Decor Industry Overview

The United States wall covering and wall decor market is fragmented. Players in the market are adopting strategic collaboration, offering new products to cater to the demands of changing customer preferences, and strengthening their market share.

January 2022 - Ahlstrom-Munksjo purchased a 60% interest in Chinese decor paper manufacturer Minglian New Materials Technology Co. Ltd., creating a joint venture with a state-of-the-art factory in Xingtai, Hebei Province, China. Ahlstrom-Munksjo has become a prominent participant in the decor paper market with enhanced cost competitiveness and a strong presence in Europe, America, and Asia by integrating Minglian with its current Decor business,

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rebounding Residential Construction Activity
    • 4.2.2 Growing Demand for Digitally Printed Solutions and Online Procurement of Wall Arts
  • 4.3 Market Challenges
    • 4.3.1 Strong Competition from the Paint Segment
    • 4.3.2 Impact of Recent Changes in Macro Environment on Customer Spending
  • 4.4 Industry Attractiveness - Porter's Five Force Analysis
    • 4.4.1 Bargaining Power of Suppliers
    • 4.4.2 Bargaining Power of Buyers/Consumers
    • 4.4.3 Threat of New Entrants
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry
  • 4.5 Industry Value Chain Analysis
  • 4.6 Impact of COVID-19 on the Market

5 MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Wall Panel
    • 5.1.2 Tiles
    • 5.1.3 Metal Wall
    • 5.1.4 Wallpaper
      • 5.1.4.1 Vinyl
      • 5.1.4.2 Non-woven Wallpaper
      • 5.1.4.3 Paper-based Wallpaper
      • 5.1.4.4 Fabric Wallpapers
      • 5.1.4.5 Other Wallpapers
    • 5.1.5 Wall Decor
      • 5.1.5.1 Wall Art
      • 5.1.5.2 Wall Decal
      • 5.1.5.3 Wall Frames (Mirrors, etc.)
      • 5.1.5.4 Other Wall Decors
  • 5.2 Type
    • 5.2.1 Non-Removable
    • 5.2.2 Removable
  • 5.3 Application
    • 5.3.1 Residential
    • 5.3.2 Non-residential (Commercial and Institutional Establishments)
  • 5.4 Distribution Channel
    • 5.4.1 Specialty Store
    • 5.4.2 Home Center/Furniture
    • 5.4.3 Mass Merchandiser
    • 5.4.4 E-commerce

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Brewster Home Fashion
    • 6.1.2 Benjamin Moore & Co.
    • 6.1.3 York Wall Coverings
    • 6.1.4 F Schumacher
    • 6.1.5 Crossville Inc. Tile
    • 6.1.6 J Josephson Inc.
    • 6.1.7 Wallquest Inc.
    • 6.1.8 Sherwin-Williams Company
    • 6.1.9 Koroseal Wall Protection'
    • 6.1.10 Len-Tex Corporation

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS