全球商业决策 -市场占有率分析、行业趋势和统计、成长预测（2025-2030 年）

2025 年全球管理决策市场规模估计为 74.4 亿美元，预计到 2030 年将达到 141.1 亿美元，在市场估计和预测期（2025-2030 年）内复合年增长率为 13.64%。

根据 Forrester 的报告，到 2022 年，领先的洞察公司报告使用资料、分析和洞察来开发与竞争对手区分开来的体验、产品和服务的可能性比新手高出 1.6 倍。银行现在正在使用语音辨识和预测分析等人工智慧技术来更好地在市场上竞争。

关键亮点

• 财务核算部门拥有最高的BI和分析工具使用者群。 TallyPrime 等应用程式专为小型企业量身定制，可在您的企业需要时产生所有重要的财务报表，包括比率分析报告。
• 如果新员工不适合你的公司，那么你可能会损失很多钱。一些公司在僱用新员工之前会使用分析技术来了解候选人的经验和过往记录。
• Gartner 的一项调查显示，行销分析影响了 53% 的行销决策。 Gartner 预测，到 2023 年，60% 的 CMO 将把行销分析职能的规模缩减一半，理由是未能兑现承诺的改善。分析工具提供仪表板，企业可以从中获得见解并做出决策。根据资料的复杂性和要求，及时洞察可能会出现延迟，这可能会抑製商业决策市场的健康成长。平台诈骗影响了 40% 遭受诈骗的组织。因此，安全性也是阻碍市场的一个问题。
• 随着企业采用送货和非接触式付款继续私下为客户提供服务，COVID-19 加剧了向平台的转变。随着劳动力短缺和远距办公问题的出现​​，企业开始利用人工智慧平台，利用内部和外部资料来增强决策能力。决策工具称为选择与业务优先顺序一致的行动。

商业决策市场的趋势

BSFI 产业预计将占主要份额

• 分析市场和收益研究可用于银行和金融业，将公司的经营模式与其商业性目标连结起来。分析不仅能够预测损失，还可以用来制定实现商业成功的策略。例如，提供贷款的金融公司必须手动分析以 Word、Excel 格式储存的资料和其他文件。如果由于缺少文件或交货交付而没有智慧协作选项，则该流程将被暂停。管理决策软体在这里发挥关键作用，因为该应用程式处理资料准备并支援所有分析、投票和决策流程。
• 德国最大的商业银行之一，为客户提供房地产、企业银行和资产融资以及输送机业务领域的国内和国际金融服务。为了满足中台日益增长的需求，该银行与软体解决方案开发商 Knowis AG 合作进行了一个数位化计划。该应用程式指导后勤部门专业人员完成贷款交易生命週期中出现的风险分析和风险评估等日常任务，帮助他们快速应对意外事件。
• 巴基斯坦联合银行有限公司 (UBL) 采用了 Cloudera 开发的数位平台来处理不断增长的业务并改善业务营运。使用应用程式后，UBL 现在可以确定每家银行 ATM 机中应保留的理想现金金额，并主动识别每笔数位交易是否属于诈欺。由此，该银行在资料和数位转型之路上迈进了一步。
• 沙乌地进出口银行宣布采用 SAS 技术开展银行业务。 SAS 方法概述了最佳实践，以帮助银行培养风险意识文化，最大限度地提高资本和流动性并满足监管要求。该应用程式建立了一个集中式库存模型，支援公司所有业务部门的内部政策和程序。

预计北美将占很大份额

• 10% 的组织认为，他们从网路销售中赚取的每 10 美元中，有 1 美元用于打击诈欺。这需要独特的软体工具来帮助他们做出正确的决策，从而更好地管理业务。预计美国市场将主导云端基础的资料管理服务市场，到 2028 年将达到 433.529 亿美元。
• 加拿大政府推出了 Chinook，这是一个由加拿大移民、难民和公民部 (IRCC) 创建的基于 Microsoft Excel 的程序，用于处理临时居住者申请。目的是透过减少系统和宽频延迟的影响来改善客户服务并提高效率。该工具在视觉上简化了客户资讯。
• 苏伊士位于北美的子公司 eRIS 致力于为公用事业创造价值，并确保他们吸收正确的资料，透过数位化解决问题。该应用程式设定警报和阈值，产生可测量的值，并透过整合的工作流程追踪 KPI。
• 2023 年 2 月 - 商业支出管理 (BSM) 公司 Coupa Software 收购了软体投资公司 Thoma Bravo。透过这项投资，Coupa 将在其平台上提供尖端创新，帮助财务长办公室实现数位转型。

商业决策产业概况

商业决策市场竞争不那么激烈，新兴企业利用客製化分析工具颠覆了决策产业。然而，市场主要由 BM Corporation、Oracle Corporation、SAS Institute, Inc. 和 TIBCO Software Inc. 等全球性公司主导。这些公司在激烈的竞争中生存的关键成长策略包括发布新产品、大量投资研发、合作和收购。

2023 年 2 月-软体服务供应商Redslim 与资料签署协议，协助企业做出更快、协作的资料主导决策。 Intellodata 的调查决策分析平台促使销售和行销主管采取行动，而无需进行手动分析。此分析程序透过发掘隐藏的见解帮助客户释放成长潜力。

2023 年 1 月 - Tech Mahindra 与零售 AI 分析解决方案供应商Retalon 合作。此次合作增强了 Tech Mahindra 的市场地位，并进一步扩大了其全球零售产品范围，以满足客户不断变化的需求。透过这种关係，零售和消费品行业能够更好地了解客户，做出更好的决策并更有效地运作。各公司声称，该平台每年可协助提高毛利率9-12%。

其他福利

• Excel 格式的市场预测 (ME) 表
• 3 个月的分析师支持

目录

第 1 章 简介

• 研究假设和市场定义
• 研究范围

第二章调查方法

第三章执行摘要

第四章 市场动态

• 市场概况
• 产业吸引力-波特五力分析
  • 供应商的议价能力
  • 消费者议价能力
  • 新进入者的威胁
  • 替代品的威胁
  • 竞争对手之间的竞争强度
• COVID-19影响评估
• 市场驱动因素
  • 对业务敏捷性的需求日益增加，需要快速且有效率的决策
  • BFSI 领域对决策分析的需求不断增长，推动着市场
• 市场限制
  • 实施成本高

第五章 市场区隔

• 按组件
  • 软体
  • 按服务
• 依实施类型
  • 本地
  • 云
• 按最终用户产业
  • BFSI
  • 资讯科技/通讯
  • 医疗
  • 零售
  • 製造业
  • 其他的
• 地区
  • 北美洲
    • 美国
    • 加拿大
    • 北美其他地区
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 西班牙
    • 欧洲其他地区
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 其他亚太地区
  • 拉丁美洲
    • 巴西
    • 阿根廷
    • 其他拉丁美洲国家
  • 中东和非洲
    • 阿拉伯聯合大公国
    • 沙乌地阿拉伯
    • 南非
    • 其他中东和非洲地区

第六章 竞争格局

• 公司简介
  • IBM Corporation
  • Oracle Corporation
  • SAS Institute Inc.
  • TIBCO Software Inc.
  • FICO（Fair Isaac Corporation）
  • Pegasystems Inc.
  • SAP SE
  • Actico GmbH
  • Sapiens International Corporation
  • Equifax, Inc.
  • Scorto, Inc.
  • Experian Information Solutions, Inc.
  • Sparkling Logic, Inc.
  • InRule Technology, Inc.
  • DMC Dubai（Decision Management Consultants）

第七章投资分析

第 8 章：市场的未来

The Global Management Decision Market size is estimated at USD 7.44 billion in 2025, and is expected to reach USD 14.11 billion by 2030, at a CAGR of 13.64% during the forecast period (2025-2030).

In 2022, advanced insights-driven firms were 1.6 times more likely to report leveraging data, analytics, and insights to develop experiences, products, and services that set them apart from the competition than novices, according to a Forrester report. Banks are presently using AI technologies, including speech recognition, predictive analytics, and others, to get a competitive edge in the market.

Key Highlights

• The highest BI and analytics tool usage comes from Finance and accounting departments. Applications such as TallyPrime are customized for MSMEs as they can generate all the significant financial statements whenever the business requires it, including a ratio analysis report.
• If a new hire turns out to be a poor fit for the company, it could cost them a lot of money. Several businesses use analytics to look into potential candidates' experiences and track records before hiring new employees.
• A survey conducted by Gartner revealed that Marketing analytics is responsible for influencing 53% of marketing decisions. Gartner expects, by 2023, 60% of CMOs will slash the size of their marketing analytics department in half because of failed promised improvements. Analytic tools provide a dashboard from which businesses can glean insights and make decisions. Depending on the complexity of the data and the request, there may be delays in timely insights, which may restrain the smooth growth of the Management decision market. Platform fraud affected 40% of the organizations that experienced a scam. So security is another challenge that hampers the market.
• The transition to platforms intensified during the Covid-19 as companies adopted delivery and contactless payments to keep serving their clients in private. With labor shortage and remote working taking a curve, organizations clinched to platforms powered by artificial intelligence that leverage internal and external data to enhance decision-making. Decision-making tools were referred to as choosing a course of action that aligns with your business's priorities.

Management Decision Market Trends

BSFI Sector is Expected to Hold Significant Share

• Analytical market studies or revenue research can be used in banking and finance to link a company's business model to its commercial goal. While analytics can forecast losses, it may also be used to develop strategies that will result in business success. For instance- A financing company offering a loan has to manually analyze data and other documents stored in word or excel formats. Processing is interrupted if there is no smart collaboration option because of missing documents or pending deliveries. Management Decision software plays a significant role here as the application handles data preparation and supports all analysis, voting, and decision-making processes.
• One of the biggest commercial banks in Germany provides its clients with domestic and foreign financial services in the real estate, corporate banking & asset finance, and conveyor business sectors. It started a digitalization project with software solution developer Knowis AG to address the increased demands on the bank's middle office. The application guided bank's back office professionals with the chores of risk analysis and risk assessment that arose during the life cycle of a loan commitment and helped them react more swiftly to unexpected developments.
• Pakistan-based United Bank Limited (UBL) adopted to digital platform developed by Cloudera to handle the increasing volume and improve the business. After using the application, UBL could decide the ideal amount of cash to keep at each bank's ATM or proactively identify each digital transaction as fraudulent or not. This is how the bank fueled its data and digital transformation journey moving forward.
• Saudi Export-Import Bank (Saudi EXIM Bank) announced using SAS Technology for its banking operations. The methodology by SAS will provide best practices to assist the bank in creating a culture of risk awareness, maximizing capital and liquidity, and satisfying regulatory requirements. The application establishes a centralized inventory model supporting a company's internal policies and procedures across all business units.

North America is Expected to Hold Major Share

• 10% of organizations believe that one out of every ten dollars from online sales goes towards fighting fraud. This urges a unique software tool to make corrective decisions for better business management. The US market is expected to dominate the Cloud Based Data Management Services, achieving a market value of 43, 352.9 USD million by 2028.
• Canada Government implemented Chinook, a Microsoft Excel-based program created by Immigration, Refugees and Citizenship Canada (IRCC) for processing temporary resident applications. Its goal is to improve client service and boost efficiency by reducing the effects of system and broadband latency. The tool simplified the visual representation of a client's information.
• North America-based Suez's subsidiary eRIS focus on creating value for utility companies and ensuring the correct data is absorbed to solve the problem by digitalization. The application sets alerts and thresholds, generates measurable values, and tracks KPIs with integrated workflows.
• Feb 2023 - Coupa Software, a Business Spend Management (BSM) Firm, acquired Thoma Bravo, the software investment firm. This investment will help Coupa digitally transform the CFO's Office by delivering leading-edge innovation on their platform.

Management Decision Industry Overview

The Management Decision market is moderately competitive, and startups are trying to disrupt the decision industry with customized analytics tools. However, the market is dominated by global players such as BM Corporation, Oracle Corporation, SAS Institute, Inc., and TIBCO Software Inc. These businesses' primary growth tactics to survive the fierce competition include product releases, substantial investment in research and development, collaborations, and acquisitions.

Feb 2023 - Redslim, the software service provider, signed a contract with Interrodata to help businesses make data-driven decisions faster jointly. Interrodata's Investigative Decision Analytics platform directs sales and marketing managers toward action without the pain of manual analytics. This Analytical program will help clients unlock growth potential by revealing hidden insights.

January 2023 - Tech Mahindra partnered with retail AI analytics solution provider Retalon. The partnership will solidify Tech Mahindra's position in the market and further increase the scope of its worldwide retail offering to meet its clientele's ever-evolving and dynamic needs. Through this relationship, the retail and consumer packaged goods sectors will be able to understand their customers better, make better decisions, and operate more efficiently. The companies claim that this platform will help in improving gross margins from 9-12% annually.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Overview
• 4.2 Industry Attractiveness - Porter's Five Force Analysis
  • 4.2.1 Bargaining Power of Suppliers
  • 4.2.2 Bargaining Power of Consumers
  • 4.2.3 Threat of New Entrants
  • 4.2.4 Threat of Substitute Products
  • 4.2.5 Intensity of Competitive Rivalry
• 4.3 Assessment on the impact due to COVID-19
• 4.4 Market Drivers
  • 4.4.1 Increasing need for business agility which requires faster and efficient decision making
  • 4.4.2 Increasing demand for Decision Analytics in BFSI sector to drive the market
• 4.5 Market Restraints
  • 4.5.1 High monetary cost involved for the implementation

5 MARKET SEGMENTATION

• 5.1 By Component
  • 5.1.1 Software
  • 5.1.2 Services
• 5.2 By Deployment Type
  • 5.2.1 On-premises
  • 5.2.2 Cloud
• 5.3 By End-User Industry
  • 5.3.1 BFSI
  • 5.3.2 IT and Telecom
  • 5.3.3 Healthcare
  • 5.3.4 Retail
  • 5.3.5 Manufacturing
  • 5.3.6 Other End-User Industries
• 5.4 Geography
  • 5.4.1 North America
    • 5.4.1.1 United States
    • 5.4.1.2 Canada
    • 5.4.1.3 Rest of North America
  • 5.4.2 Europe
    • 5.4.2.1 Germany
    • 5.4.2.2 United Kingdom
    • 5.4.2.3 France
    • 5.4.2.4 Spain
    • 5.4.2.5 Rest of Europe
  • 5.4.3 Asia-Pacific
    • 5.4.3.1 China
    • 5.4.3.2 Japan
    • 5.4.3.3 India
    • 5.4.3.4 Rest of Asia-Pacific
  • 5.4.4 Latin America
    • 5.4.4.1 Brazil
    • 5.4.4.2 Argentina
    • 5.4.4.3 Rest of Latin America
  • 5.4.5 Middle East and Africa
    • 5.4.5.1 UAE
    • 5.4.5.2 Saudi Arabia
    • 5.4.5.3 South Africa
    • 5.4.5.4 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Company Profiles
  • 6.1.1 IBM Corporation
  • 6.1.2 Oracle Corporation
  • 6.1.3 SAS Institute Inc.
  • 6.1.4 TIBCO Software Inc.
  • 6.1.5 FICO (Fair Isaac Corporation)
  • 6.1.6 Pegasystems Inc.
  • 6.1.7 SAP SE
  • 6.1.8 Actico GmbH
  • 6.1.9 Sapiens International Corporation
  • 6.1.10 Equifax, Inc.
  • 6.1.11 Scorto, Inc.
  • 6.1.12 Experian Information Solutions, Inc.
  • 6.1.13 Sparkling Logic, Inc.
  • 6.1.14 InRule Technology, Inc.
  • 6.1.15 DMC Dubai (Decision Management Consultants)

7 INVESTMENT ANALYSIS

8 FUTURE OF THE MARKET