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市场调查报告书
商品编码
1644436

欧洲 POS 终端：市场占有率分析、行业趋势和统计、成长预测（2025-2030 年）

Europe POS Terminal - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

预计 2025 年欧洲 POS 终端市场规模为 2,362 万美元，到 2030 年将达到 4,314 万美元，预测期内（2025-2030 年）的复合年增长率为 12.8%。

欧洲 POS 终端-市场-IMG1

随着所提供的技术的转变，欧洲 POS 终端市场正在发生重大变化，使企业能够提高投资回报率并改善可近性。欧洲 POS 终端机正在部署，以帮助各行各业的企业促进越来越多的交易。

主要亮点

  • 与其他付款管道相比，较低的整体拥有成本，加上对非接触式和行动 POS 终端的需求显着增加，预计将推动欧洲市场的成长。
  • 在当前的市场情势下，POS终端系统正在从以交易为导向的设备发展为支援和整合企业CRM和其他金融解决方案的系统。本案例使企业能够利用透过POS终端获得的交易资料进行商业智慧。
  • 此外，欧盟委员会为简化商家支付接受设施所做的努力也推动了市场的成长。作为零售付款策略的一部分，欧盟委员会正在製定明年行动计划，帮助欧盟商家实现付款接受设施的现代化和简化。这种支持可以透过指导和提高零售商的意识提升来实现。
  • 地方和国家安全法规的实施也产生了对新的和维修的POS 终端的需求。例如，PSD2 法规已製定多项要求以增强店内和实体付款。
  • 然而，由于对非接触式付款的好处认识不足，消费者对透过行动装置进行交易缺乏适当的了解，这使得他们很难使用行动钱包和相关应用程式收发资金。这可能会导致使用行动钱包和相关应用程式发送和接收汇款的困难，从而阻碍全部区域的市场成长。
  • 新冠疫情也催生了非接触式付款的需求，增加了配备NFC、RFID等技术的POS终端的需求，以接受非接触式晶片卡和数位介面卡的付款。

欧洲POS终端市场趋势

非接触式付款的普及正在推动市场

  • 随着NFC的出现，市场正迅速采用「点击支付」等非接触式付款方式。用户数量正在迅速增加。例如，根据邮政银行提供的调查资料，大多数新的 POS 终端机都配备了 NFC，以支援非接触式付款以及其他替代方案。
  • 对付款和无现金付款的日益增长的需求也推动了市场成长。数位化程度的提高、电子付款管道的采用、以及由于多起金融诈骗案件而导致的对安全付款的监管干预不断增加，推动了该地区付款终端市场的成长。
  • 根据欧洲央行（ECB）预测，2023年上半年欧洲非接触感应卡付款笔数将比2022年同期成长24.3%，达到209亿笔，总金额将成长25.9%，达到5,400亿美元。
  • 去年，Worldline 建立了伙伴关係，以智慧管理公司卡消费政策。此次伙伴关係将 Worldline 的泛欧卡发行和处理平台与该经理的业务费用管理专业知识结合在一起。
  • 为了接受付款，全国各地的企业和服务正在迅速整合和采用各种行动付款系统，包括PayPal 、Samsung Pay 和 Apple Pay。由于生活方式的重大改变、日常商业活动以及网路购物的迅速兴起，预计这一趋势将长期持续下去。

零售业预计将大幅成长

  • 在欧洲，传统和新型零售业态正在兴起。都市化、可支配所得的增加和消费者生活方式的改变都是推动这一成长的因素。随着越来越多的零售企业开业，对实现无缝交易和增强购物体验的 POS 终端的需求也日益增加。
  • 随着越来越多的公司采用先进的工具来改善工作流程和消费者体验，欧洲零售业正在经历重大的数位转型。这项变更融合了全通路零售、行动付款、非接触式付款、云端基础的POS 系统和行动付款。这些改进推动了对接受多种付款方式并提供即时分析的先进 POS 终端的需求。
  • 全通路零售和电子商务的出现改变了零售环境。如今，顾客要求在所有管道（包括线上和店内）获得无缝的购物体验。为了满足这些期望，零售商需要整合的 POS 解决方案，以实现库存管理、消费者资料追踪和跨多通路的统一付款。
  • 据欧洲中央银行（ECB）称，欧洲的零售付款系统针对的是个人和企业进行的小额、大批量的付款。 2023 年上半年，欧元区 30 个零售付款系统处理了约 298 亿笔交易。在 2023 年上半年欧元区零售付款系统处理的所有交易中，三大系统（STEP2-T、法国的 CORE 和德国的 RPS）处理的交易量占总交易量的 62%，价值占总交易量的 71%。
  • 零售商越来越认识到资料驱动洞察力的重要性，以增强日常业务、简化库存管理和客製化消费者体验。配备进阶分析功能的 POS 终端为企业提供有关库存趋势、消费行为和销售模式的有用资料。这些见解使零售商能够提高营运效率、增加销售额并做出基于资料的决定。

欧洲POS终端产业概况

欧洲 POS 终端市场较为分散，竞争激烈，主要有几个国内和国际参与者。市场的主要参与者包括 Ingenico Group（Worldline）、NEC Corporation、NCR Corporation、Izettle UK（Paypal）和 Verifone Inc.市场上的技术进步也为企业提供了显着的竞争优势，市场上出现了多种联盟。

  • 2023 年 6 月以付款解决方案闻名的金融科技公司 Payabl 推出了一款新的 POS 系统，专注于帮助欧洲零售商拓展业务。此 POS 解决方案是为了满足全通路购物日益增长的趋势而开发的。
  • 2023 年 3 月，在全球旅游目的地经营餐饮店的 SSP 选择了 Worldline 的付款解决方案与 Oracle MICROS Simphony POS（一种全面的软体和硬体解决方案）整合作为其在德国的付款系统。该解决方案允许消费者使用所有主要付款品牌和货币进行支付。该解决方案将满足国际旅客的需求，并将在 DACH 地区推广，首先在德国部署 POS 终端。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争强度
  • COVID-19 对 POS 系统市场的影响评估

第五章 市场动态

  • 市场驱动因素
    • 与其他付款管道相比，总拥有成本较低
    • 非接触式和行动 POS 终端需求大幅增加
  • 市场挑战
    • 由于使用重要资讯而产生的安全问题

第六章 市场细分

  • 按类型
    • 固定POS系统
    • 行动/可携式POS 系统
  • 按最终用户产业
    • 零售
    • 娱乐
    • 卫生保健
    • 饭店业
    • 其他最终用户产业
  • 按国家
    • 义大利
    • 英国
    • 法国
    • 西班牙
    • 德国
    • 荷兰
    • 葡萄牙
    • 波兰
    • 希腊
    • 匈牙利
    • 捷克共和国
    • 罗马尼亚
    • 乌克兰
    • 斯洛伐克
    • 其他欧洲国家（克罗埃西亚、斯洛维尼亚）

第七章 竞争格局

  • 公司简介
    • Ingenico Group（Worldline）
    • NEC Corporation
    • NCR Corporation
    • Izettle UK（Paypal）
    • Verifone Inc
    • Sumup Inc.
    • PAX Technology Ltd
    • Sharp Electronics
    • myPOS World Ltd
    • Asseco South Eastern Europe SA
    • Concardis GmbH（Nets Group）
    • Vectron System AG
    • POSBank Co. Ltd
    • Aures Technologies SA

第八章投资分析

第九章：市场的未来

简介目录
Product Code: 71766

The Europe POS Terminal Market size is estimated at USD 23.62 million in 2025, and is expected to reach USD 43.14 million by 2030, at a CAGR of 12.8% during the forecast period (2025-2030).

Europe POS Terminal - Market - IMG1

The European POS terminal market has evolved significantly due to the shifts in technology offered, which allowed the business to raise the ROI and improve the ease of access. POS terminals in Europe are deployed to help companies across industries to facilitate the increasing number of transactions.

Key Highlights

  • A significant rise in the demand for contactless and mobile POS terminals, along with a low total cost of ownership compared to other channels of payments, is expected to drive market growth in Europe.
  • In the current market scenario, POS terminal systems have evolved from transaction-oriented devices to systems that support and integrate into businesses' CRM and other financial solutions. This instance allowed companies to leverage captured transactional data through POS terminals to business intelligence.
  • Moreover, the efforts by the European Commission to simplify merchant payment acceptance facilities are also triggering the market's growth. By next year, as part of the retail payments strategy, the European Commission has an action plan to support the modernization and simplification of EU merchants' payment acceptance facilities. This support could be achieved by guidance and by raising awareness amongst retailers.
  • Introducing regional and country-level security regulations also creates a need for new or retrofits of POS terminals. For instance, the PSD2 rule has created several requirements reinforcing in-store and in-person payments.
  • However, due to less awareness of the benefits of using contactless payments, consumers do not have proper knowledge regarding transactions through mobile devices, which results in difficulty in using mobile wallets or related apps to send and receive money. This can hamper the market's growth across the region.
  • The COVID-19 pandemic also created a demand for contactless payments, increasing the need for POS terminals with NFC, RFID, and other technologies accepting payments from contactless chip cards or digital interface cards.

Europe POS Terminal Market Trends

Increasing Adoption of Contactless Payments Driving the Market

  • With the advent of NFC, the market is seeing rapid adoption of contactless payment methods like "tap-to-pay." Users are becoming more prevalent at a fast rate. For instance, most of the new POS terminals are outfitted with NFC as an option to support contactless payments, along with alternatives, according to the study data provided by Postbank.
  • The growing desire for contactless and cashless payments has also fueled market growth. The rise in digitalization, the use of e-payment platforms, and the rising regulatory intervention on secure payments due to multiple financial fraud cases have led to the growth of the payment terminal market in the region.
  • According to the European Central Bank (ECB), the number of contactless card payments in Europe in the first half of 2023 increased by 24.3% to 20.9 billion compared to the same period in 2022, with total value rising by 25.9% to USD 0.54 trillion.
  • In the previous year, Worldline signed a partnership to smartly manage expense policies on corporate cards. The partnership will combine Worldline's pan-European card issuing processing platform and its manager, who has expertise in business expense management.
  • To accept payments, businesses and services nationwide quickly integrate and embrace various mobile payment systems, including PayPal, Samsung Pay, and Apple Pay. This tendency is anticipated to persist over time due to the enormous changes in lifestyles, daily commerce, and the quick rise of internet shopping.

Retail Sector Expected to Witness Significant Growth

  • Traditional and new formats of retail establishments have increased in number across Europe. Urbanization, increased disposable incomes, and evolving consumer lifestyles are some causes of this growth. The demand for POS terminals to enable seamless transactions and improve the shopping experience has increased as more retail firms open for business.
  • The European retail sector has seen tremendous digital change as companies have embraced advanced tools to improve workflow and consumer experience. This shift incorporates omnichannel retailing, mobile payments, contactless payments, cloud-based POS systems, and mobile payments. These improvements call for advanced POS terminals to handle a variety of payment methods and offer real-time analytics.
  • The emergence of omnichannel retail techniques and e-commerce have changed the retail environment. Nowadays, customers need a seamless shopping experience across all channels, including online and physical stores. Retailers need integrated POS solutions to manage inventory, track consumer data, and enable unified payments across several channels to meet these expectations.
  • According to the European Central Bank (ECB), retail payment systems in Europe cover payments made by individuals and businesses with low value and high volume. Thirty retail payment systems within the Euro area processed around 29.8 billion transactions in the first half of 2023. The three largest systems (STEP2-T, CORE in France, and RPS in Germany) processed 62% of the volume and 71% of the value of all transactions processed by Euro area retail payment systems in the first half of 2023.
  • Retailers are becoming increasingly aware of the importance of data-driven insights for enhancing daily operations, streamlining inventory control, and customizing consumer experiences. With sophisticated analytics capabilities, POS terminals give businesses valid data on inventory trends, consumer behavior, and sales patterns. Retailers can increase operational effectiveness, increase sales, and make data-backed decisions based on these insights.

Europe POS Terminal Industry Overview

The European POS Terminal market is fragmented and primarily comprises multiple domestic and international players in a highly competitive environment. Major players in the market include Ingenico Group (Worldline), NEC Corporation, NCR Corporation, Izettle UK (Paypal), and Verifone Inc. Technological advancements in the market are also bringing considerable competitive advantage to the companies, and the market is also witnessing multiple partnerships.

  • June 2023: A new point-of-sale (POS) system from Payabl, an established FinTech company known for its payment solutions, was presented with a focus on supporting the expansion of European retailers. The POS solution was created to react to the expanding omnichannel shopping trend.
  • March 2023: SSP, a food and beverage outlet operator in travel locations worldwide, selected Worldline's payment solution integrated with Oracle MICROS Simphony POS, a comprehensive software and hardware solution, as their payment system for Germany. The solution enables consumers to pay with all major payment brands and currencies. It caters to international travelers' needs and will be rolled out in the DACH region, starting with deploying POS terminals in Germany.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumption and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Assessment of COVID-19 Impact on the POS System Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Low Total Cost of Ownership Compared to Other Channels of Payments
    • 5.1.2 Significant Rise in the Demand for Contactless and Mobile POS Terminals
  • 5.2 Market Challenges
    • 5.2.1 Security Concerns Due to the Usage of Critical Information

6 MARKET SEGMENTATION

  • 6.1 By Type
    • 6.1.1 Fixed Point-of -Sale Systems
    • 6.1.2 Mobile/Portable Point-of-Sale Systems
  • 6.2 By End-User Industry
    • 6.2.1 Retail
    • 6.2.2 Entertainment
    • 6.2.3 Healthcare
    • 6.2.4 Hospitality
    • 6.2.5 Other End-User Industry
  • 6.3 By Country
    • 6.3.1 Italy
    • 6.3.2 United Kingdom
    • 6.3.3 France
    • 6.3.4 Spain
    • 6.3.5 Germany
    • 6.3.6 Netherlands
    • 6.3.7 Portugal
    • 6.3.8 Poland
    • 6.3.9 Greece
    • 6.3.10 Hungary
    • 6.3.11 Czech Republic
    • 6.3.12 Romania
    • 6.3.13 Ukraine
    • 6.3.14 Slovakia
    • 6.3.15 Rest of Europe (Croatia and Slovenia)

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Ingenico Group (Worldline)
    • 7.1.2 NEC Corporation
    • 7.1.3 NCR Corporation
    • 7.1.4 Izettle UK (Paypal)
    • 7.1.5 Verifone Inc
    • 7.1.6 Sumup Inc.
    • 7.1.7 PAX Technology Ltd
    • 7.1.8 Sharp Electronics
    • 7.1.9 myPOS World Ltd
    • 7.1.10 Asseco South Eastern Europe SA
    • 7.1.11 Concardis GmbH (Nets Group)
    • 7.1.12 Vectron System AG
    • 7.1.13 POSBank Co. Ltd
    • 7.1.14 Aures Technologies SA

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET