编码和标记解决方案：市场占有率分析、行业趋势和统计、成长预测（2025-2030 年）

编码和标记解决方案市场规模预计在 2025 年为 63.6 亿美元，预计到 2030 年将达到 83.7 亿美元，预测期内（2025-2030 年）的复合年增长率为 5.64%。

主要亮点

• 编码和标记是包装消费品和工业生产和物流过程的重要组成部分。使用编码和标记技术将製造日期、批号、有效期限等产品相关资讯列印在包装上。零售业的良好前景以及食品和饮料、化妆品、化学品、药品以及建筑材料等主要终端行业的需求正在影响市场需求。
• 在汽车、医疗保健、化学、建筑、半导体和电子、食品和饮料等行业中，编码和标记系统用于列印批号、政府识别码以及在初级和二级包装材料上的标籤的使用越来越广泛，这为它们提供了巨大的成长机会。
• 编码和标记设备用于将胶囊、粉末、液体和软膏等各种物品包装到瓶子、管子、纸箱和其他包装类型中，以用于医疗保健和製药行业。由于严格的法规和品牌保护，医疗保健和製药领域对编码和标记设备的使用正在增加，为市场扩张提供了潜力。
• 可在多种基材上进行连续印刷，包括瓦楞纸板、柔性薄膜、罐头、玻璃、塑胶、木材、金属、PET和聚丙烯（PP）。此技术的最大优点是，较高的墨滴速度使得列印头和基板之间能够有较大的距离，而较高的墨滴喷射频率使得列印速度较高。这一市场是由工业界采用连续喷墨技术所推动的，该技术具有速度快、多功能且易于使用等特点。
• 编码和标记设备的价格取决于技术整合、应用、尺寸和耗材类型。因此，编码和标记设备的价格差异很大。因此，编码和标记设备的高成本限制了新兴国家对价格敏感的工业用户的采用。因此，高价是市场成长的一大障碍。

编码和标记解决方案市场趋势

食品和饮料行业预计将占据最大的市场份额

• 食品包装越来越多地使用编码和标记技术来标记产品。随着全球对食品品质和安全的要求不断提高，食品製造商正在转向高解析度编码和标记来识别包装食品上的必要资讯。
• 食品和饮料行业的资讯显示和标籤的监管要求为编码和标记系统製造商提供了宝贵的机会。对此类高品质代码和标记的接受，以及对其能够快速有效地列印食品友善资讯的认可，正在推动市场成长。
• 高速、高功率饮料产业的製造商正在应对影响业务效率的客户行为变化。宝特瓶正在逐步淘汰，由可回收铝等不同材料製成的容器正变得越来越普遍。饮料公司正透过对其包装流程以及编码和标籤系统进行现代化改造来应对这一问题。
• 根据美国人口普查局估计，2023年美国零售食品和饮料销售额约为836.91亿美元。为了确保消费者安全和产品资讯的透明度，食品和饮料行业受到多项法规和标籤要求的约束。
  • 不断增长的销售额导致製造商需要编码和标记解决方案，以使製造商能够遵守这些法规并满足所需的标准。

亚太地区可望创下最快成长

• 亚洲是世界上变化最快的食品市场之一，因此食品创新，特别是包装和安全的创新至关重要。由于消费者需求的快速变化、气候变迁带来的挑战以及人口的不断增长，该地区的食品产业各个方面（包括包装）都在不断发展。
  • 智慧包装，包括二维码和 RFID 标籤，将使消费者和企业能够追踪食品的来源、品质和新鲜度。这对先进的编码和标记解决方案的需求日益增长，以跟上这些新兴技术。
• 欧洲是编码和标记系统的重要市场，因为它拥有世界上最严格的食品和饮料行业监管机构，并且是世界上一些最大的製药公司的所在地。此外，由于对编码和标记系统的需求不断增加，预计亚太地区将在预测期内实现最快的成长。
• 亚太地区在编码和标记系统市场占据主导地位，中国在研发支出和高科技系统采用方面处于领先地位。
• 中国食品药物监督（SFDA）法规的主要目的是保护人们免受假药和中药的侵害。法规还要求为不同的包装单元分配唯一的产品标识符，即“电子代码”，必须透过药品电子监督系统进行匹配和检验。
  • 「e-Code」需要高解析度列印，以确保程式码清晰可读，以供检验。这对具有卓越列印解析度和耐用性的高品质印表机和标记解决方案的需求不断增加。
• 据韩国海关总署 (KCS) 称，韩国还要求对某些产品进行标籤和标记，包括药品、有机食品、机能性食品和透过生物技术生产的食品。由于食品和饮料行业对包装食品的消费量不断增加，编码和标记解决方案市场也随之增长。
• 根据中国国家统计局的报告，2023年12月中国医药零售交易金额为96.4亿美元，较2023年4月的74.1亿美元大幅增加。随着药品销售量的增加，需要加强产品可追溯性以确保药品的真实性和安全性。编码和标记解决方案提供了透过供应链追踪产品、防止假冒和确保符合监管标准所需的技术。

编码和标记解决方案行业概览

编码和标记解决方案市场由以下主要参与者细分： Videojet Technologies Inc.、Hitachi Ltd、REA Electronik GmbH、Dover Corporation、Keyence Corporation 和 Koenig & Bauer Coding GmbH。

• 2024 年 6 月，全球知名编码和标记技术公司 LEIBINGER 及其老牌合作伙伴 Qualijet 将进军 Fispal Tecnologia。 IQJET 亮相并将在巴西首次亮相。智慧编码和标记系统 IQJET 将与 LEIBINGER 成熟的解决方案一起成为巴西最负盛名的食品和饮料行业盛会的焦点。
• 2024 年 1 月：MarkemImaje 推出标记触发器，提高了其 Direct Coder 机器的灵活性。虽然某些应用允许直接在输送机上直接印刷，但某些产品和物体的尺寸、形状和性质使得编码更加复杂，特别是在航空和汽车等领域。
• 2023 年 5 月 Markemimag 是 Dover 旗下一家公司，也是端到端喷墨供应链解决方案以及工业和编码和标记系统的全球供应商，宣布推出 9750 E 连续列印系列，为市场带来挤出领域的行业首创创新。

其他福利

• Excel 格式的市场预测 (ME) 表
• 3 个月的分析师支持

目录

第 1 章 简介

• 研究假设和市场定义
• 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

• 市场概况
• 波特五力分析
  • 买家的议价能力
  • 供应商的议价能力
  • 新进入者的威胁
  • 替代品的威胁
  • 竞争对手之间的竞争强度

第五章 市场动态

• 市场驱动因素
  • 生产包装产业的扩张和创新包装技术的采用增加
  • 各产业供应链对产品追溯解决方案的需求日益增加
• 市场限制
  • 安装编码和製造设备的初始成本和持续成本高昂
• 应用见解（各种应用中编码和标记效用的指示性份额（％）、趋势等）
  • 零件识别
  • 品牌认知与识别
  • 可追溯性和防伪

第六章 市场细分

• 按解决方案
  • 装置
  • 液体和丝带
  • 空閒的
• 按设备
  • 热感喷墨 (TIJ) 印表机
  • 连续喷墨 (CIJ) 印表机
  • 雷射印表机
  • 其他设备
• 按最终用户产业
  • 药品
  • 建造
  • 饮食
  • 化妆品
  • 其他最终用户产业
• 按地区
  • 北美洲
  • 欧洲
  • 亚太地区
  • 拉丁美洲
  • 中东和非洲

第七章 竞争格局

• 公司简介
  • Videojet Technologies Inc.
  • Hitachi Ltd
  • REA Elektronik GmbH
  • Dover Corporation
  • Domino Printing Sciences PLC
  • Control Print Ltd
  • Keyence Corporation
  • Matthews International Corporation
  • Leibinger Group
  • Koenig & Bauer Coding GmbH

第八章投资分析

第 9 章：未来趋势

The Coding And Marking Solutions Market size is estimated at USD 6.36 billion in 2025, and is expected to reach USD 8.37 billion by 2030, at a CAGR of 5.64% during the forecast period (2025-2030).

Key Highlights

• Coding and marking are critical components of the production and intralogistics processes for packaged consumer and industrial goods. Product-related information, such as the manufacturing date, batch number, and expiration date, is printed on the packaging using coding and marking techniques. The promising outlook for the retail sector and the demand in important end-use industries such as food and beverage, cosmetics, chemicals, pharmaceuticals, and construction and building materials influence the demand in the market.
• The growing use of coding and marking systems for printing batch numbers, government identification codes, and printing labels on primary and secondary packaging materials in industries such as automotive, healthcare, chemical, construction, semiconductor and electronics, and food and beverage presents significant growth opportunities.
• Coding and marking equipment are used in packaging various items such as capsules, powders, liquids, and ointments in bottles, tubes, cartons, and other packaging types in the healthcare and pharmaceutical industries. Due to stringent regulations and brand protection, the use of coding and marking equipment in the healthcare and pharmaceutical sectors is increasing, providing potential for market expansion.
• Continuous printing can be implemented on various substrates, including cardboard, flexible films, cans, glass, plastic, wood, metal, PET, and polypropylene (PP). The high velocity of the ink droplets, which allows for a substantial distance between the printhead and the substrate, and the high drop ejection frequency, which enables high-speed printing, are significant advantages of this technique. The market is driven by the deployment of continuous inkjet technology in industries, which offers high speed, versatility, and ease of use.
• The pricing of coding and marking devices is determined by technological integration, applications, size, and the type of consumables utilized. As a result, there is a substantial variation in the pricing of coding and marking machines. Therefore, the high price of coding and marking devices restricts their adoption by price-sensitive industrial users from emerging nations. As a result, high prices have been cited as a significant barrier to the market's growth.

Coding And Marking Solutions Market Trends

The Food and Beverage Segment is Expected to Hold the Highest Share in the Market

• Food packaging is increasingly using coding and marking methods to label the products. Food manufacturers are utilizing high-resolution coding and marking to identify the necessary information on packaged food goods as the demand for food quality and safety has risen across the world.
• Regulatory requirements regarding information display and labeling in the food and beverage industry present a valuable potential for coding and marking system manufacturers. The acceptance and awareness of such high-quality codes and marks to quickly and efficiently print food-good information propels the market's growth.
• Manufacturers in the high-speed and high-output beverage business deal with changing customer behavior, which influences operational efficiency. PET bottles are being phased out in favor of containers made of different materials, such as recyclable aluminum. Beverage companies respond by modernizing their packaging processes and coding and labeling systems.
• In 2023, retail food and beverage stores in the United States raked in sales of around USD 83,691 million, as per the US Census Bureau's estimates. To ensure consumers' safety and product information transparency, the food and beverage sector is governed by several rules and labeling requirements.
• The growth in sales is leading to a need for coding and marking solutions that can meet the required standards, driven by manufacturers' compliance with these regulations.

Asia-Pacific is Expected to Register the Fastest Growth Rate

• Innovations in food, particularly in terms of packaging and safety, are crucial in Asia because it has one of the fastest-changing food markets in the world. Every aspect of the food industry in the area, including packaging, is constantly evolving because of the rapidly shifting consumer demands, the challenges posed by climate change, and the region's continually growing population.
• Smart packaging, including QR codes and RFID tags, allows consumers and businesses to track the origin, quality, and freshness of food products. This increases the demand for sophisticated coding and marking solutions for these advanced technologies.
• Europe is one of the significant markets for coding and marking systems due to the existence of some of the world's stringent regulatory agencies for the food and beverage industry and the presence of some of the world's largest pharmaceutical firms. Additionally, Asia-Pacific is expected to register the fastest growth during the forecast period due to the region's rising need for coding and marking systems.
• Asia-Pacific dominates the coding and marking systems market, with China leading the way in terms of R&D spending and adoption of high-technology systems.
• The primary objective of the Chinese State Food and Drug Administration's (SFDA) regulations is to safeguard people from counterfeit pharmaceuticals and traditional Chinese medicines. This regulation also mandates the assignment of unique product identifiers known as 'eCodes' at various packaging units and a level of combination and verification through the drug electronic supervision system.
• 'eCodes' require high-resolution printing to ensure the codes are clear and readable for verification purposes. This pushes the need for high-quality printers and marking solutions that offer superior print resolution and durability.
• South Korea has also mandated labeling and marking requirements for certain products, such as pharmaceuticals, organic food, functional food, and food produced through biotechnology, according to the Korean Customs Service (KCS). The coding and marking solutions market expanded by increasing the consumption of packaged meals in food and beverage.
• In December 2023, China's retail trade in medicine generated USD 9.64 billion, marking a significant increase from USD 7.41 billion recorded in April 2023, as reported by the National Bureau of Statistics of China. With the rise in pharmaceutical sales, there is a corresponding need for enhanced product traceability to ensure the authenticity and safety of medications. Coding and marking solutions provide the necessary technology to track products through the supply chain, preventing counterfeiting and ensuring compliance with regulatory standards.

Coding And Marking Solutions Industry Overview

The coding and marking solutions market is fragmented due to significant players such as Videojet Technologies Inc., Hitachi Ltd, REA Electronik GmbH, Dover Corporation, Keyence Corporation, and Koenig & Bauer Coding GmbH.

• June 2024: LEIBINGER, a prominent global coding and marking technology entity, and its established partner Qualijet are set to make a notable entry at Fispal Tecnologia. They are set to announce the IQJET, marking its debut in Brazil. Positioned in intelligent coding and marking systems, IQJET will take center stage alongside LEIBINGER's array of proven solutions at Brazil's premier food and beverage industry event.
• January 2024: MarkemImaje introduced a marking trigger that will increase the flexibility of its Direct Coder equipment on a broad range of surfaces and sizes, e.g., objects as large as an airplane's wings. While some applications can be printed directly on a conveyor, specific products or objects are more complex to code due to their size, shape, and nature, especially in sectors such as aeronautics and automobiles.
• May 2023: MarkemImaje, part of Dover and a global provider of end-to-end inkjet supply chain solutions and industrial and marking coding systems, announced the launch of the 9750 E continuous printing range, bringing to the market industry's first innovations in the extrusion sector.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Porter's Five Forces Analysis
  • 4.2.1 Bargaining Power of Buyers
  • 4.2.2 Bargaining Power of Suppliers
  • 4.2.3 Threat of New Entrants
  • 4.2.4 Threat of Substitute Products
  • 4.2.5 Intensity of Competitive Rivalry

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Expansion of the Production and Packaging Industry and Increasing Adoption of Creative Packaging Techniques
  • 5.1.2 Increasing Demand for Product Traceability Solutions Across the Supply Chain of Various Industries
• 5.2 Market Restraints
  • 5.2.1 High Upfront and Operational Costs for Deploying Coding and Making Equipment
• 5.3 Application Insights (Indicative share (%) of Utility of Coding and Marking in Various Applications, Trends, etc.)
  • 5.3.1 Component Identification
  • 5.3.2 Brand Recognition and Identification
  • 5.3.3 Traceability and Counterfeiting

6 MARKET SEGMENTATION

• 6.1 By Solution
  • 6.1.1 Equipment
  • 6.1.2 Fluids and Ribbons
  • 6.1.3 Spares
• 6.2 By Equipment
  • 6.2.1 Thermal Inkjet (TIJ) Printer
  • 6.2.2 Continuous Inkjet (CIJ) Printer
  • 6.2.3 Laser Printer
  • 6.2.4 Other Equipment
• 6.3 By End-user Industry
  • 6.3.1 Pharmaceutical
  • 6.3.2 Construction
  • 6.3.3 Food and Beverage
  • 6.3.4 Cosmetics
  • 6.3.5 Other End-user Industry
• 6.4 Geography
  • 6.4.1 North America
  • 6.4.2 Europe
  • 6.4.3 Asia-Pacific
  • 6.4.4 Latin America
  • 6.4.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 Videojet Technologies Inc.
  • 7.1.2 Hitachi Ltd
  • 7.1.3 REA Elektronik GmbH
  • 7.1.4 Dover Corporation
  • 7.1.5 Domino Printing Sciences PLC
  • 7.1.6 Control Print Ltd
  • 7.1.7 Keyence Corporation
  • 7.1.8 Matthews International Corporation
  • 7.1.9 Leibinger Group
  • 7.1.10 Koenig & Bauer Coding GmbH

8 INVESTMENTS ANALYSIS

9 FUTURE TRENDS