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市场调查报告书
商品编码
1644863

线上模拟游戏：市场占有率分析、行业趋势和统计、成长预测（2025-2030 年）

Online Simulation Games - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

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简介目录

线上模拟游戏市场规模预计在 2025 年为 92.4 亿美元，预计到 2030 年将达到 173.9 亿美元，预测期内（2025-2030 年）的复合年增长率为 13.49%。

线上模拟游戏-市场-IMG1

由于对现场游戏体验的需求不断增加，以及对模拟游戏相较于传统游戏的偏好日益增加，因此在线模拟游戏市场预计将增长。由于越来越多的企业使用游戏模拟进行训练和分析，以及消费者对虚拟实境 (VR) 耳机的需求不断增加，全球游戏模拟市场正在成长。

关键亮点

  • 最常见且最广泛的游戏类型之一是模拟游戏。它的点击和滑动机制非常适合触摸设备，使其成为智慧型手机上最受欢迎的游戏之一。模拟游戏易于使用且充满乐趣，因此有些人会玩好几年。
  • 模拟游戏的易于理解性正在刺激模拟游戏市场的成长。在线上模拟游戏中，动作是自动执行的，您所做的选择会引导您的游戏朝着特定的方向发展。目的是模拟某项特定的活动。
  • 此外，使游戏开发更具成本效益的技术进步也将促进市场成长。此外，线上模拟游戏中 AR 和VR头戴装置的使用预计将推动需求。改善和发展游戏体验和故事的需求预计将进一步激发线上模拟游戏市场，该市场在全球游戏产业中已经经历显着成长。
  • 预计市场扩张将受到对现场游戏体验日益增长的需求以及对模拟游戏而非传统游戏日益增长的兴趣的推动。此外，技术进步使得能够生产出具有成本效益的产品，预计也将对成长产生积极影响。
  • 然而，模拟类型的开发面临挑战。模拟游戏有大量的子类型：航空模拟游戏、生活模拟游戏、城市建设模拟游戏、生存模拟游戏、农业模拟游戏、体育模拟游戏等等。此外，游戏机的高成本可能会阻碍市场扩张。

线上模拟游戏市场趋势

智慧型手机的普及推动了市场成长

  • 手机游戏已经取代主机和电脑游戏，成为最受欢迎的游戏形式。手机游戏的可近性是其主要优势之一。大多数人都拥有有游戏的智慧型手机。 AR、VR、云端游戏和 5G 等各种技术发展和增强正在推动对手机游戏的需求。
  • 智慧型手机和平板电脑的广泛普及以及流行手机游戏的免费提供对这一发展产生了重大影响。
  • 根据GSMA行动经济报告显示，全球行动网路用户已达42亿，成长5%。预计到 2025 年，用户将达到 50 亿。行动互联网的广泛应用正在推动线上模拟游戏公司的收益成长。据爱立信称，全球有近 64 亿人透过智慧型手机上网。预计到 2028 年这数字将达到 77 亿以上。
  • 此外，增加研发支出和对新手机游戏的投资可能会刺激对该产品的需求。可携式、轻型赛车模拟器的需求不断增长，进一步推动了业务的扩展。市场整合和产品技术进步是模拟游戏产业的全球趋势。
  • 例如，JetSynthesys 的电竞计划Nodwin Gaming 获得了 Krafton 2,250 万美元的投资。生存游戏游戏营运商Battlegrounds Mobile India（BGMI）于2022年6月宣布，将从首次股票公开发行开始斥资1亿美元进军印度游戏和娱乐产业。

预计北美将占据较大的市场占有率

  • 北美占据线上模拟游戏市场的大部分份额。一些最着名的市场参与企业位于北美，包括索尼互动娱乐、微软、动视暴雪、电子艺界和 Take-Two Interactive。
  • 在北美，各个剧院引入赛车平台以支持马达和电子竞技，预计也将增加该地区对模拟游戏的需求。
  • 例如，据报道，F1将于2022年2月为赛车迷开放模拟体验中心。这可以让您亲身体验驾驶时速超过 300 公里/小时的机器的感觉。 2022年终将在美国建立一个中心。
  • 该地区各企业积极参与收购，以加速企业发展。如前所述，Spin Games LLC 被 Bragg Gaming Group 以约 3,000 万美元现金和股票收购。收购 Spin Games 扩大了 Bragg 的北美业务，并使其能够获得独特且受欢迎的 iGaming 产品系列。

线上模拟游戏产业概况

线上模拟游戏市场半固体，主要参与企业包括索尼互动娱乐公司、腾讯、任天堂、微软和网易公司。市场参与企业正在采取联盟和收购等策略来加强其产品供应并获得可持续的竞争优势。

2023 年 1 月，菲律宾娱乐和博彩公司 (PAGCOR) 宣布计划于 2024 年启动线上博彩业务，理由是该国博彩业具有巨大的成长潜力。 Casino Filipino 已准备好在其线上模拟游戏中采用扩增实境和虚拟实境技术。这使得游戏对玩家来说更加刺激和逼真。

2022 年 5 月，总部位于德克萨斯州的 Jackalope Games 宣布成为网易旗下线上游戏部门网易游戏的第一个美国工作室。作为网易游戏的第一方工作室，Jackalope Games 将开发 PC 和主机游戏。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业吸引力-波特五力分析
    • 供应商的议价能力
    • 购买者/消费者的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争强度
  • COVID-19 市场影响评估

第五章 市场动态

  • 市场驱动因素
    • 智慧型手机日益普及
    • 各个领域越来越多地使用游戏模拟进行训练和分析
    • VR头戴装置需求不断成长
  • 市场限制
    • 需要昂贵的显示卡

第六章 市场细分

  • 按类型
    • 广告
    • 应用程式内收费
    • 付费应用
  • 按地区
    • 北美洲
    • 欧洲
    • 亚洲
    • 中东和非洲
    • 拉丁美洲

第七章 竞争格局

  • 公司简介
    • Sony Interactive Entertainment Inc.
    • Tencent
    • Nintendo
    • Microsoft
    • NetEase, Inc.
    • Activision Blizzard, Inc.
    • Electronic Arts Inc.
    • Take-Two Interactive Software, Inc.
    • Bandai Namco Entertainment Inc.
    • Square Enix Co., Ltd.

第八章投资分析

第九章：市场的未来

简介目录
Product Code: 91529

The Online Simulation Games Market size is estimated at USD 9.24 billion in 2025, and is expected to reach USD 17.39 billion by 2030, at a CAGR of 13.49% during the forecast period (2025-2030).

Online Simulation Games - Market - IMG1

The market for online simulation games is expected to grow due to increased demand for live gaming experiences and a preference for simulation games over traditional ones. The global gaming simulation market is expanding as a result of more firms using gaming simulation for training and analysis, as well as rising consumer demand for virtual reality (VR) headsets.

Key Highlights

  • One of the most prevalent and well-played game genres is simulation. The tap-and-swipe mechanics adapt well to touch devices, making it one of the most popular games on smartphones. Simulation games are entertaining to interact with and simple to play, and some of them may be played for many years.
  • The ease of understanding simulation games adds to the growth of the simulation games market. In online simulation games, actions occur automatically, and choices steer the game's progression in particular ways. Emulation of a certain activity is the goal.
  • Furthermore, technological advancements that make game development more cost-effective will also contribute to market growth. Additionally, the use of AR and VR headsets in online simulation games is expected to drive demand. The need to improve and advance gaming experiences and stories will further fuel the online simulation game market, which has already seen significant growth in the global gaming industry.
  • The market expansion is anticipated to be aided by rising demand for live gaming experiences and rising interest in simulation games over conventional games. The creation of cost-effective items made possible by technological advancements is also anticipated to positively affect growth.
  • However, the development of the simulation genre is a challenge. There are plenty of sim subgenres, including aircraft sims, life sims, city-builder sims, survival simulations, agricultural sims, sports sims, and a tonne of other sims because one can model almost anything. Also, the expensive cost of gaming consoles might hinder the market from expanding.

Online Simulation Games Market Trends

Increased Adoption of Smartphones is Expected to Drive the Market Growth

  • Mobile gaming has surpassed console and PC gaming as the most popular gaming format. The accessibility of mobile gaming is one of its primary advantages. The majority of people own smartphones with games. Various technology developments and enhancements, including AR, VR, cloud gaming, and 5G, have increased the demand for mobile games.
  • The broad availability of smartphones and tablets and the availability of popular mobile games for no cost have significantly impacted this development.
  • As per the GSMA Mobile Economy Report, global mobile internet subscribers were reported to be 4.2 billion, a 5 percent increase. The subscribers are estimated to reach the 5 billion mark by 2025. This growth in the adoption of mobile internet increases the revenue growth of online simulation game firms. Also, As per Ericsson, there are almost 6.4 billion people around the world who use smartphones to connect to the internet. This number is expected to reach more than 7.7 billion by 2028.
  • Additionally, growing R&D expenditures and investments to create new mobile games will spur product demand. A further element promoting business expansion is the rising need for portable and lightweight racing simulators. Market consolidation and product technology breakthroughs are two worldwide simulation game industry trends.
  • For instance, Nodwin Gaming, an esports project of JetSynthesys, received a USD 22.5 million investment from Krafton. Battlegrounds Mobile India (BGMI), the company behind the battle royale game, has announced that it will spend USD 100 million of the proceeds from its initial public offering in the Indian gaming and entertainment industry in June 2022.

North America is Expected to Hold Significant Market Share

  • North America dominated the online simulation games market with a significant share. Some of the prominent market players are based in North America, including Sony Interactive Entertainment, Microsoft, Activision Blizzard, Electronic Arts, and Take-Two Interactive.
  • The implementation of racing platforms at various theatres in North America to support motorsports and e-sports is also projected to increase demand for simulation games in the region.
  • For instance, according to reports, F1 will open fan-focused simulation experience centers in February 2022. This will give viewers a glimpse of what it would be like to be in the driver's seat of a car capable of exceeding 300 kmph. At the end of 2022, the center will be developed in the United States.
  • Various firms in the region actively participated in acquisitions to accelerate corporate development. Spin Games LLC was acquired by Bragg Gaming Group in a cash and stock deal valued at about USD 30 million, as previously stated. The purchase of Spin Games expands Bragg's North American business and gives it access to a unique and popular iGaming product line.

Online Simulation Games Industry Overview

The online simulation games market is semiconsolidated with the presence of major players like Sony Interactive, Entertainment Inc., Tencent, Nintendo, Microsoft, and NetEase, Inc. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

In January 2023, the Philippine Amusement and Gaming Corporation (PAGCOR) has a plan to launch its online gaming operations in 2024, as there is a huge growth potential in the country's gaming industry. Casino Filipino is ready to employ augmented and virtual reality-based technology in its online simulation games; this can simulate the sights and sounds of a physical casino. This will make the games more exciting and realistic for people who play them.

In May 2022, Jackalope Games, a company situated in Austin, Texas, was announced as the first American studio by NetEase Games, the online games branch of NetEase, Inc. As a first-party studio of NetEase Games, Jackalope Games will develop PC and console games.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Defnition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Assessment of the Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increased Adoption of Smartphones
    • 5.1.2 Increased Utilization of Gaming Simulation for Training and Analysis Across a Variety of Fields
    • 5.1.3 Growing Demand for VR Headsets
  • 5.2 Market Restraints
    • 5.2.1 Need for Expensive Graphic Cards

6 MARKET SEGMENTATION

  • 6.1 By Type
    • 6.1.1 Advertising
    • 6.1.2 In-App Purchase
    • 6.1.3 Paid App
  • 6.2 By Geography
    • 6.2.1 North America
    • 6.2.2 Europe
    • 6.2.3 Asia
    • 6.2.4 Middle East and Africa
    • 6.2.5 Latin America

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Sony Interactive Entertainment Inc.
    • 7.1.2 Tencent
    • 7.1.3 Nintendo
    • 7.1.4 Microsoft
    • 7.1.5 NetEase, Inc.
    • 7.1.6 Activision Blizzard, Inc.
    • 7.1.7 Electronic Arts Inc.
    • 7.1.8 Take-Two Interactive Software, Inc.
    • 7.1.9 Bandai Namco Entertainment Inc.
    • 7.1.10 Square Enix Co., Ltd.

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET