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市场调查报告书
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印度 POS 终端：市场占有率分析、行业趋势和统计、成长预测（2025-2030 年）

India POS Terminals - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

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简介目录

印度 POS 终端市场规模预计在 2025 年为 370.8 亿美元，预计到 2030 年将达到 638.8 亿美元，预测期内（2025-2030 年）的复合年增长率为 11.49%。

印度 POS 终端-市场-IMG1

多种因素推动了印度 POS 终端市场的发展，包括行动 POS 终端需求激增、行动钱包的普及、支援法规、电子商务的成长、新企业的涌入、都市化和技术进步。

主要亮点

  • 由于消费者偏好的变化、技术进步和监管变化，付款领域正在经历巨大的变化。在数位交易激增的推动下，印度正在经历巨大的成长，并正在重塑其付款格局。
  • 受零售店激增和消费者支出不断增长的推动，印度零售业正在快速成长。因此，对付款处理机器的需求日益增长。随着印度消费者越来越偏好数位交易而非现金交易，这些机器已成为零售商的重要组成部分。
  • 印度的 POS 终端市场十分强劲。这些终端促进了无现金交易，允许消费者使用行动电话或卡片付款。随着数位付款逐渐取代现金支付，印度 POS 终端市场正在不断扩大。这种转变导致企业和商店对专用 POS 终端的需求增加。过去几年，印度的卡片付款机使用量激增，使企业能够接受数位付款。
  • 印度储备银行 (RBI) 与政府及其他部门一直孜孜不倦地主导数位付款的大规模成长。其中一些措施已获得国际认可。卡片付款、支援 Aadhaar 的支付系统 (AePS)、统一支付介面 (UPI)、即时支付服务 (IMPS)、基于二维码的付款和国家电子收费 (NETC) 在印度从以现金为中心的经济向日益依赖数位交易的经济的逐步转变中发挥了关键作用。
  • 2023年10月，金融科技产业参与者Paytm推出了其最新创新－Paytm Card Soundbox。此先进设备不仅为 UPI 交易提供语音提醒，还促进覆盖 Visa、Mastercard、Amex 和 RuPay 等主要网路的「点击支付」卡交易。 Pine Labs 也推出了其传统 POS（销售点）终端的经济高效的版本，称为「Mini」。 Mini' 终端机能够处理 UPI 交易和广域网路「点击即付」卡片付款。
  • 然而，POS终端的短缺阻碍了该行业的发展。市场面临着高安装和维护成本、安全问题和相关费用等挑战，所有这些都阻碍了其扩张。

印度POS终端市场趋势

零售领域可望占据主要市场占有率

  • 印度零售业的几个关键因素正在推动 POS 终端市场的成长。有组织的零售连锁店的扩张和独立商店的增加正在推动印度对高效交易处理系统的需求。随着零售商寻求改善客户体验和业务效率，采用 POS 终端已变得至关重要。
  • 此外，数位印度等政府倡议正在推动零售商采用数位付款解决方案。货币废止和商品及服务税的引入进一步增强了这一势头，刺激企业接受正规的数位交易。
  • 根据印度电讯监管局的数据，截至 2023 年 12 月，Reliance Jio Infocomm 资讯通信是网路用户数量最多的服务供应商，拥有超过 4.7 亿用户，占超过 50% 的市场占有率。
  • 此外，电子商务和全通路零售的激增正在推动对能够顺利管理线上和线下交易的整合 POS 系统的需求。为了保持竞争力，零售商现在优先考虑复杂的 POS 解决方案，专注于库存管理、客户关係管理 (CRM) 和资料分析等功能。
  • 可支配收入的增加推动了中阶的扩大，刺激了个人消费的成长。这种激增与零售额的激增直接相关，凸显了简化付款系统的必要性。
  • 2024 年 2 月，Zoho Corporation 宣布其在印度的最新倡议，推出 Zakya 品牌。 Zakya 的主要重点是为零售商提供客製化的现代化销售点 (POS) 解决方案。这些解决方案旨在简化日常业务并提供集中监控功能。值得注意的是，Zakya 的云端运行的 POS 系统拥有快速的部署流程和使用者友好的介面。此功能集旨在使中小型零售商能够在设定后一小时内快速迁移、运作并开始收费。

行动 POS 预计将大幅成长

  • 卡片付款和行动付款正迅速变得比 ATM 提款更受欢迎。这种转变是由人们对数位付款的日益增长的偏好所推动的。这项变化的催化剂是新冠肺炎疫情，它引发了人们对处理现金的担忧，并促使人们转向数位交易。预计这一趋势将持续下去，店内卡片付款的普及率不断提高就是明证。
  • 在印度，使用统一付款介面（UPI）透过智慧型手机进行店内购物的趋势正在兴起。为了进一步简化这个流程，人们正在努力近距离场通讯技术融入UPI。这项进步不仅可以最大限度地减少交易过程中的身体接触，而且还将鼓励参与的商家更广泛地采用 UPI。此外，UPI 将为先前采用有限的零售商增强数位付款环境。
  • 2024 年 4 月，印度金融科技领域参与者 BharatPe 推出了针对印度的一体化付款解决方案「BharatPe One」。这款创新产品将 POS、QR 和扬声器功能集于一体。这款创新产品旨在简化商家的交易。提供多种付款选项，包括动态和静态二维码、点击付款和传统卡片付款。这些选项涵盖了大量的签帐金融卡和信用卡。
  • 此外，在 POS 公司倡议的推动下，印度的 mPOS 格局正在改变。 RapiPay 提供可用作行动销售点 (mPOS) 机的混合微型 ATM。这项创新允许客户在 RapiPay 站使用信用卡和签帐金融卡。与传统 ATM 不同，RapiPay 微型 ATM 提供了额外的便利，允许用户不仅可以提取现金，还可以透过 RapiPay Direct Business Outlet 进行各种银行业务。

印度POS终端产业概况

印度 POS 终端市场竞争激烈，地区性参与者人数众多。市场的一些主要企业包括 VeriFone Inc.、Worldline、Ezetap（Razorpay）、MobiSwipe Technologies Private Limited 和 Mswipe Technologies Pvt Ltd。公司正在进行策略联盟和收购，以增加市场占有率和盈利。

  • 2024年6月，QueueBuster与Otipy建立策略伙伴关係。将 Cubastar 先进的 POS 技术与 Otipy 在生鲜农产品零售领域率先使用电动代步车的技术结合。 Cubaster 先进的 POS 技术将无缝整合到 Otipy 最近推出的实体电动代步车中，以提高业务效率并提高客户满意度。
  • 2024 年 2 月，印度 CSB 银行宣布与金融科技公司 Bijlipay 建立策略伙伴关係。该合作旨在透过提供全面的 POS 解决方案来加强银行的付款生态系统。此次合作旨在透过利用 Bijlipay 在整个银行网路中的无缝整合解决方案来提高客户满意度并简化服务交付。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业价值链分析
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 购买者/消费者的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争强度
  • COVID-19 市场影响评估

第五章 市场动态

  • 市场驱动因素
    • 快速数位化推动印度 POS 终端机成长
    • 实施各种政府措施以促进市场成长
    • 行动 POS 系统需求不断成长
  • 市场限制
    • 资料安全问题可能损害经济成长
    • 每台设备的合规成本和认证更新成本高昂
  • 市场机会
    • 非接触式付款的兴起
  • POS终端主要法规及申诉标准
  • 关于非接触式付款的普及及其对产业影响的说明
  • 重点案例分析

第六章 市场细分

  • 按付款方式
    • 接触类型
    • 非接触式
  • 按类型
    • 固定POS系统
    • 行动/可携式POS 系统
  • 按最终用户产业
    • 零售
    • 饭店业
    • 卫生保健
    • 其他最终用户产业

第七章 竞争格局

  • 公司简介
    • VeriFone Inc.
    • Worldline
    • Ezetap（Razorpay）
    • MobiSwipe Technologies Private Limited
    • Mswipe Technologies Pvt Ltd
    • ePaisa
    • NGX Technologies
    • PayU
    • Payswiff
    • PAX Technologies Pvt. Ltd

第八章投资分析

第九章：未来市场展望

简介目录
Product Code: 91761

The India POS Terminals Market size is estimated at USD 37.08 billion in 2025, and is expected to reach USD 63.88 billion by 2030, at a CAGR of 11.49% during the forecast period (2025-2030).

India POS Terminals - Market - IMG1

Several factors are propelling India's POS terminal market, such as the surging demand for mobile POS terminals, increasing adoption of mobile wallets, supportive regulations, the growth of e-commerce, the influx of new enterprises, urbanization, and technological advancements.

Key Highlights

  • The world of payments is undergoing dramatic changes, driven by evolving consumer preferences, technological advancements, and regulatory shifts. India, propelled by the surge in digital transactions, is witnessing remarkable growth, reshaping its payment landscape.
  • The Indian retail sector is witnessing a surge, driven by a proliferation of retail outlets and heightened consumer spending. Consequently, there is a growing demand for payment processing machines. With a rising preference for digital transactions over cash among Indian consumers, these machines have become an essential element for retailers.
  • India boasts a robust market for point-of-sale (POS) terminals. These devices facilitate cashless transactions, allowing consumers to make payments via their phones or cards. The Indian market for these machines is expanding due to the extended adoption of digital payments over cash. With this shift, there's a growing demand from businesses and stores for specialized POS terminals. Over the last few years, India has witnessed a significant surge in the adoption of card payment machines, enabling businesses to accept digital payments.
  • The Reserve Bank of India (RBI), in addition to the government and other ministries, has diligently spearheaded efforts that have led to a significant surge in digital payments. Several of these initiatives have garnered international recognition. Card payments, alongside the Aadhaar-enabled Payment System (AePS), Unified Payments Interface (UPI), Immediate Payment Service (IMPS), QR-based payments, and National Electronic Toll Collection (NETC), have played pivotal roles in the gradual shift from a cash-centric economy to one that is increasingly reliant on digital transactions.
  • In October 2023, Paytm, a player in the fintech industry, unveiled its latest innovation: the Paytm Card Soundbox. This advanced device not only offers audio alerts for UPI transactions but also facilitates 'tap-and-pay' card transactions, covering major networks like Visa, Mastercard, Amex, and RuPay. Pine Labs also introduced a cost-effective iteration of its traditional point-of-sale (PoS) terminal, dubbed 'Mini'. The 'Mini' terminal is equipped to process UPI transactions and 'tap-and-pay' card payments across a wide array of networks.
  • However, the industry's growth is hampered by a scarcity of PoS terminals. The market faces challenges such as steep installation and maintenance costs, security concerns, and related expenses, all hindering its expansion.

India POS Terminals Market Trends

Retail Segment Expected to Hold Significant Market Share

  • Several key factors in India's retail sector are propelling the growth of the POS terminals market. The expansion of organized retail chains and a rising number of independent stores are boosting the demand for efficient transaction processing systems in India. As retailers aim to elevate customer experiences and operational efficiency, the adoption of POS terminals is becoming essential.
  • Moreover, the government's initiatives, such as Digital India, are propelling retailers toward digital payment solutions. This momentum is reinforced by both demonetization and the GST implementation, which have spurred businesses to embrace formalized digital transactions.
  • As per the Telecom Regulatory Authority of India, as of December 2023, Reliance Jio Infocomm Limited held the most significant service provider of internet subscribers, boasting more than 470 million subscribers, equating to a dominant market share exceeding 50%.
  • Furthermore, the surge in e-commerce and omnichannel retailing is driving demand for unified POS systems capable of managing both online and offline transactions effortlessly. Retailers are now prioritizing sophisticated POS solutions, emphasizing features like inventory management, customer relationship management (CRM), and data analytics to maintain their competitive edge.
  • The expanding middle class, bolstered by rising disposable incomes, is fuelling the rising consumer spending. This surge is directly translating into a spike in retail sales, underscoring the necessity for streamlined payment systems.
  • In February 2024, Zoho Corporation unveiled its latest venture in India, introducing the Zakya brand. Zakya's primary focus is on providing modern Point of Sale (POS) solutions tailored for retail establishments. These solutions aim to simplify daily operations and offer centralized monitoring capabilities. Notably, Zakya's POS system, operating on the cloud, boasts a swift implementation process and a user-friendly interface. This feature set is designed to enable small- and medium-sized retailers to swiftly transition, go live, and initiate billing within an hour of setup.

Mobile Point-of-Sale Anticipated to Register Significant Growth

  • Card and mobile payments are surpassing ATM withdrawals in popularity. The shift is driven by a growing preference for digital payment methods. The impetus for this change was the COVID-19 pandemic, which heightened concerns about cash handling, prompting a pivot toward digital transactions. This trajectory is poised to persist, which is evident in the rising adoption of store card payments.
  • In India, the trend of utilizing the Unified Payment Interface (UPI) for in-store purchases via smartphones is gaining momentum. To further streamline this process, there is a push toward integrating near-field communication technology with UPI. This advancement not only minimizes physical contact during transactions but also encourages wider UPI adoption among merchants. Additionally, it enhances the digital payment landscape for retailers, an area where UPI has historically seen limited penetration.
  • In April 2024, BharatPe, a player in India's fintech sector, unveiled 'BharatPe One,' marking India's all-in-one payment solution. This innovative product combines POS, QR, and speaker functionalities into a single device. This innovative product aims to simplify merchant transactions. It provides a variety of payment acceptance options, such as dynamic and static QR codes, tap-and-pay, and traditional card payments. These options cater to a vast spectrum of debit and credit cards.
  • Moreover, India's mPOS landscape is evolving, spurred by initiatives from POS companies. RapiPay stands out, offering hybrid micro-ATMs that function as mobile point-of-sale (mPOS) machines. This innovation enables customers to use credit cards alongside debit cards at RapiPay stations. Unlike conventional ATMs, RapiPay's Micro ATMs offer enhanced convenience, allowing users to not only withdraw cash but also conduct a range of banking operations at any RapiPay Direct Business Outlet.

India POS Terminals Industry Overview

The Indian POS terminal market is moderately competitive, with a considerable number of regional players. Some of the major players in the market are VeriFone Inc., Worldline, Ezetap (Razorpay), MobiSwipe Technologies Private Limited, and Mswipe Technologies Pvt Ltd. Companies are strategically collaborating and acquiring businesses to boost their market share and profitability.

  • June 2024: QueueBuster and Otipy entered a strategic partnership. The alliance merges QueueBuster's advanced POS technology with Otipy's pioneering use of Electric Carts in fresh produce retailing. QueueBuster's advanced POS technology would be seamlessly integrated into Otipy's recently introduced physical electric carts, bolstering operational efficiency and elevating customer satisfaction.
  • February 2024: CSB Bank, headquartered in India, unveiled a strategic collaboration with fintech firm Bijlipay. This partnership is designed to bolster the bank's payment ecosystem by offering comprehensive POS solutions. Beyond this, the alliance is set to enhance customer satisfaction and streamline service delivery, leveraging Bijlipay's seamlessly integrated solutions across the bank's network.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Assessment of COVID-19 Impact on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Rapid Digitization Drives the Growth of POS Terminals in India
    • 5.1.2 Implementation of Various Government Initiatives to Improve Market Growth
    • 5.1.3 Growing Demand for Mobile Point-of-Sale Systems
  • 5.2 Market Restraints
    • 5.2.1 Concerns Over Data Security Might Restrict Economic Growth
    • 5.2.2 High Compliance Costs per Device and Certification Renewal Costs
  • 5.3 Market Opportunities
    • 5.3.1 Rise in Contactless Payment Adoption
  • 5.4 Key Regulations and Complaince Standards of PoS Terminals
  • 5.5 Commentary on the Rising Use of Contactless Payment and its Impact on the Industry
  • 5.6 Analysis of Major Case Studies

6 MARKET SEGMENTATION

  • 6.1 By Mode of Payment Acceptance
    • 6.1.1 Contact-based
    • 6.1.2 Contactless
  • 6.2 By Type
    • 6.2.1 Fixed Point-of-sale Systems
    • 6.2.2 Mobile/Portable Point-of-sale Systems
  • 6.3 By End-User Industry
    • 6.3.1 Retail
    • 6.3.2 Hospitality
    • 6.3.3 Healthcare
    • 6.3.4 Other End-User Industries

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 VeriFone Inc.
    • 7.1.2 Worldline
    • 7.1.3 Ezetap (Razorpay)
    • 7.1.4 MobiSwipe Technologies Private Limited
    • 7.1.5 Mswipe Technologies Pvt Ltd
    • 7.1.6 ePaisa
    • 7.1.7 NGX Technologies
    • 7.1.8 PayU
    • 7.1.9 Payswiff
    • 7.1.10 PAX Technologies Pvt. Ltd

8 INVESTMENT ANALYSIS

9 FUTURE OUTLOOK OF THE MARKET