![]() |
市场调查报告书
商品编码
1645030
欧洲家用对开式冰箱:市场占有率分析、行业趋势和统计、成长预测(2025-2030 年)Europe Household Side By Side Refrigerator - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030) |
※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。
预计预测期内欧洲家用对开式冰箱市场的复合年增长率将达到 3%。
欧洲是全球冰箱市场第二大地区。该市场的成长是由消费者对家用智慧家电(包括冰箱)的日益增长的偏好所推动的。此外,消费者可支配收入较高、智慧型手机的广泛应用以及高速互联网的普及也推动了该全部区域先进冰箱市场的成长。在报告期间,透过电子和家电零售商以及家居和花园零售商等专业分销模式销售的家用冰箱销售量趋于下降。电子商务正迅速夺取冷冻设备市场的零售单位份额。消费者可以轻鬆轻鬆地在线上和展示室中浏览模型,然后透过电子商务进行购买。製冷电器市场的成长是由消费者对包括冰箱在内的智慧电器日益增长的偏好所推动的。消费者可支配收入较高、智慧型手机普及以及高速网路的普及也将推动该地区冰箱市场的成长。
在大多数欧洲国家,本地供应商生产的产品比其他公司生产的产品更受欢迎。如果当地製造商的产品品质不高且价格实惠,那么他们将永远无法获得良好的市场占有率。换句话说,可以解释欧洲人喜欢灵活、多功能、便利、环保、能耗低、价格低廉的产品。
自新冠疫情以来,冷冻设备零售较上年略有加速。在疫情初期,由于一些家庭面临粮食短缺的风险,试图储存粮食,因此对此类设备的需求增加。此外,市场上公司推出的新产品可能会推动市场成长。许多市场参与企业正投入绿色创新产品的研发。此外,欧洲製造商正专注于推出和引进新产品,以多样化产品系列併扩大该地区的製造和分销。
智慧厨房的趋势直接影响家用对开门冰箱市场的成长。这导致消费者厨房购买模式的改变。住宅市场的快速成长也推动了市场的成长。许多已开发国家由于来自各国的移民增加而经历人口成长。双收入家庭、核心家庭、离开父母去工作以及工作变动的增加导致了家电购买量的增加。这导致家庭消费增加,从而刺激了对开式冰箱市场的需求。
由于网路和智慧型手机普及率高、技术进步、数位化导致的购物行为变化、各种产品的供应以及网路购物网站上的各种折扣和优惠,预计预测期内线上市场将快速成长。此外,售后服务的完善也为冰箱市场的成长提供了动力。製造商与多家其他公司合作,以确保在线上销售后及时交货和安装。
欧洲家用对开门冰箱市场本质上是分散的,有大量製造商从事该行业。知名製造商包括博世集团、伊莱克斯公司、三星电子、惠而浦公司、LG、通用电气公司和海尔集团公司。各大製造商正在采用併购和新产品开发策略来加强其影响力和分销管道,从而占据更高的市场占有率。
The Europe Household Side By Side Refrigerator Market is expected to register a CAGR of 3% during the forecast period.
Europe is the second largest region in the global refrigerator market. The growth of the market is driven by the growing preference of consumers for smart appliances in the home, including refrigerators. In addition, the high disposable income of the consumers, the penetration of smartphones, and the availability of high-speed Internet will also drive the market growth of advanced featured refrigerators across the region. Sales of household refrigerators through specialist distribution formats such as electronics & appliance specialist retailers but also home & garden specialist retailers have tended to decrease during the review period. E-commerce is rapidly gaining retail volume shares in the refrigeration appliances market. It is convenient and easy for consumers to browse models online or through showrooms and then purchase through e-commerce, especially in the case of freestanding appliances. The market growth of refrigeration appliances is driven by the increasing preference of consumers for smart appliances, including fridges, in the home. The high disposable income of consumers, the prevalence of smartphones, and the availability of high-speed Internet will also drive the growth of refrigerators in the region.
In most European countries, the products that a local vendor manufactures have comparatively better preference than that of the others, which clearly signifies their preference to encourage their domestic market. Local manufacturers can never get a good market share unless the products are qualitative are have affordable prices. This, in short, can be explained as the Europeans prefer to use products that have features like flexibility, multi-utilization/ multi-functional features, convenience to use, eco-friendly, less energy-utilization, and are of low/reasonable cost.
Post-COVID-19, the refrigeration appliances saw growth in retail volume sales sped up slightly from the previous year. The fact that some households sought to stockpile food during the early stages of the pandemic due to the perceived risk of shortages increased demand for these appliances. Furthermore, the introduction of new products by the market players will drive the market growth. Many market players are investing in research and development of eco-friendly and innovative products in the market. Moreover, manufacturers in Europe are focusing on launching and introducing new products to diversify their product portfolios and expand manufacturing & distribution in the region.
The growing trend of smart kitchens is directly influencing the growth of the household side by side refrigerator market. It is leading to a changing purchasing pattern of the consumer for their kitchen. A surge in the residential side of the market is also driving the market growth. The population is growing in many developed countries due to the increasing number of immigrants from different countries. An increase in the number of working individuals, nuclear families, single-person homes, and job migration has resulted in an increase in the purchase of home appliances. Therefore, the number of household consumption also increased, which is propelling the market demand for side by side refrigerator market.
The online segment is expected to witness rapid growth during the forecast period owing to the high penetration of the Internet and smartphones, along with technological advancements, changes in shopping behavior due to digitalization, availability of a wide range of products, and a wide range of discounts and offers on online shopping sites. In addition, improvements in after-sales services have provided an impetus to the refrigerator market growth. Manufacturers are working with several other companies to ensure timely delivery and installation after the online sales of the product.
Europe's household side by side refrigerator market is fragmented in nature as a large number of manufacturers are operating in this industry. Some prominent players are Bosch Group, Electrolux AB, Samsung Electronics Co. Ltd., Whirlpool Corp., LG, General Electric Co., and Haier Group Corp., among others. The key manufacturers have been adopting mergers and acquisitions and new product development strategies to strengthen their presence and distribution channels and, thereby, gain a higher market share.