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市场调查报告书
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1645131

户外 Wi-Fi：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

Outdoor Wi-Fi - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

2025 年户外 Wi-Fi 市场规模预计为 78 亿美元，预计到 2030 年将达到 122.7 亿美元，预测期内（2025-2030 年）的复合年增长率为 9.49%。

户外 Wi-Fi 市场-IMG1

许多地方都有户外 Wi-Fi 热点，包括地铁站、饭店、火车站、咖啡馆、市场、机场、公园、高等教育机构和其他公共场所。这支持了互联网压倒性的可访问性。市场扩张可归因于社群媒体使用量的增加、网路普及率的上升以及多个国家对智慧型装置的需求不断增长。

主要亮点

  • 世界各国政府都优先部署户外 Wi-Fi，以增加宽频服务的普及。根据爱立信预测，到2026年终，全球固定宽频连线数量将达到15亿。该公司也预测，到2026年终，北美5G用户数将达到3.4亿人。因此，这种扩张可能会影响户外 Wi-Fi 市场的未来成长。
  • 此外，政府部署 Wi-Fi 热点的措施可能会大大推动受调查市场的发展。例如，去年 5 月，印度一位高级通讯官员表示，国营的印度电力公司将于去年 6 月将 30,000 个 Wi-Fi 热点迁移到 PM-WANI 框架。印度铁道部製定了雄心勃勃的计划，未来将所有热点地区纳入 PM-WANI 框架。为了提高全国的宽频网路覆盖率，政府于 2020 年 12 月核准当地社区商店和社区商店安装室外 Wi-Fi 网路和网路基地台。 PM-WANI（户外 Wi-Fi 接取网路介面）有可能在全国引发一场大规模的 Wi-Fi 革命。
  • 此外，电讯（ITU）去年估计，全球有 53 亿人（占世界人口的 66%）使用网路。这比 2019 年成长了 24%，预计 2019 年将有 11 亿人加入网路。网路普及率的提高将为国内外户外Wi-Fi供应商创造机会，推出新产品，扩大频宽，并占领更大的市场占有率。
  • 疫情期间，在家工作已成为新常态。在消费者完全在家工作的压力下，工业和住宅市场增加了对户外 Wi-Fi 的采用以满足这一需求。 Wi-Fi 服务日益发展，并推动了社群媒体的使用。例如，根据《纽约时报》报道，义大利的群组通话量增加了10倍，而Facebook的WhatsApp、Messenger和Instagram上的语音通话量分别增加了100%和50%。同样地，Google也发现其视讯会议产品的使用量有所增加，并且正在关注 YouTube 上的新使用趋势，但该公司表示尖峰时段流量水平仍在其能力范围内。由于需求不断增长，包括 Netflix、Akamai 和 YouTube 在内的多家应用程式供应商已同意在欧洲尖峰时段降低其影片串流服务的品质。在某些地方，我们还将预设世界设定从高品质更改为标准品质。
  • 另一方面，如果没有 VPN，户外 Wi-Fi 很容易受到中间人 (MITM) 攻击、邪恶双胞胎攻击、恶意软体注入以及 Wi-Fi 窥探和嗅探等攻击。在免费公共热点上使用 VPN 可以帮助减轻所有这些攻击的风险。加密过程有效地保护所有使用者的资料不被窃听。骇客可以看到您使用户外 Wi-Fi 连接到互联网，但无法读取传输资料的详细资讯。

户外 Wi-Fi 市场趋势

全球加大对智慧城市计划的投资

  • 智慧城市是使用人工智慧 (AI)、物联网 (IoT)、云端储存、巨量资料和资料分析等先进技术的都市区。收集和分析使用资料，并利用所获得的见解有效地管理资源、服务和资产。政府为解决都市化和人口过剩问题而采取的倡议，以及永续对资源管理的日益增长的需求，正在推动智慧城市产业的发展。
  • 美国是发展智慧城市平台的领先地区。物联网智慧社区技术可以使城市更有效地利用资源，并改善从空气和水质到交通、能源和通讯基础设施的一切。据Smart America称，未来20年，美国城市政府可能花费高达41兆美元升级其基础设施，以利用物联网的优势。
  • 去年11月，致力于推动智慧城市的组织「智慧城市委员会」在英国开始运作。智慧城市委员会及其相关的全球影响力计画「每个人」都将政府、企业、学术界、慈善组织聚集在一起，以影响并采取行动应对当今城市和社区面临的主要挑战和机会。英国「智慧」场所和基础设施的扩建将涵盖人、安全、美观、永续性、弹性和公平性。
  • 此外，丰田正在日本富士山脚下建造一座占地 175 英亩的智慧城市，距离东京约 62 英里。这座「未来城市」将成为机器人、智慧家庭和人工智慧等技术的试验场。最初，该设施将居住2,000 名丰田员工及其家人、退休夫妇、零售商和科学家，他们将测试和开发这些技术。丰田「编织城市」的居民将住在配备家用机器人系统的智慧房屋里，以协助日常生活，并配备基于感测器的人工智慧来监测他们的健康和其他需求。
  • 根据国际管理髮展学院的调查，新加坡是 2021 年顶尖智慧城市。与名单上的其他城市相比，它有很多优势，包括清洁度、医疗服务、安全CCTV摄影机等。预计此类发展将推动所研究市场的发展。

亚太地区成长强劲

  • 由于中国和印度是世界两大经济体，亚太地区的户外 Wi-Fi 市场预计将快速成长。该地区强劲的经济成长，加上互联网提供的信息，意味着互联网将为亚太地区带来动态变化。因此，户外 Wi-Fi 市场对该地区来说意味着巨大的机会。
  • 该地区 Wi-Fi 技术领域的竞争态势引发了各种与最新技术相关的产品的推出。例如，去年3月，中国科技公司中兴通讯推出了全球首款支援Wi-Fi 7的消费级产品，名为中兴MC888旗舰。中兴通讯 MC888 Flagship 是一款 Wi-Fi 7 5G CPE（用户端装置），可将 4G LTE 和 5G 网路的蜂巢式资料转换为 Wi-Fi 讯号，供使用者连线。当三个频宽充分利用时，中兴MC888旗舰支援2.4G Hz/5G Hz/6 Hz频宽，速度高达19 Gbps。它包括 320MHz频宽、多链路操作 (MLO) 和 4K QAM 等功能。
  • 去年 10 月，印度理工学院海德拉巴智慧城市生活实验室与 Silicon Labs 合作建立了覆盖校园的 Wi-SUN 网络，以促进物联网 (IoT) 和智慧城市的研究和解决方案。为了连接数百万个物联网节点，Wi-SUN 使公用事业、城市和企业能够建立远距、低功耗无线网状网路。在这个计划中，校园内的路灯将被改造成Wi-SUN智慧路灯，以创建一个覆盖整个校园的强大网络，并使用这些灯作为路由器节点来传输感测器资料。
  • 韩国计划主导Wi-Fi 6E商用化。下一代 Wi-Fi 将把连线扩展到 6GHz 频段，以实现更高的频宽、更快的通讯和更低的延迟。例如，在去年 1 月科学技术资讯通讯部举办的一场活动中，Wi-Fi 6E 在南部度假岛济州岛进行了多种形式的测试。该演示在虚拟实境主题乐园测试了 8K VR 即时串流服务。在高中体育馆，参与者可以使用即时摄影机和 Wi-Fi 6E 路由器透过大约 100 台装置同时观看比赛。此外，我们也在国内机场测试了Wi-Fi 6E漫游服务。
  • 2022年8月，D-Link推出了DSL X1852E Wi-Fi路由器。该路由器在 5GHz 频段提供高达 1200Mbps 的速度，在 2.4GHz 频段提供高达 574Mbps 的速度，并采用最新的 WPA3 128 位元加密。它还具有正交频分多址 (OFDMA)，这是 Wi-Fi 6最尖端科技。它还具有双向 MU-MIMO 技术，允许资料流同时分发到多个设备。

户外 Wi-Fi 产业概览

户外Wi-Fi市场较为分散，现有企业之间的竞争非常激烈。此外，我们预计未来将看到更多大公司和新兴企业之间以创新为重点的收购和合作。该市场的主要企业包括思科系统公司和惠普企业公司。

  • 2022 年 5 月：思科宣布发布首款支援 Wi-Fi 6E 的户外网路基地台，并针对工业远端操作做出改进。全新 Catalyst IW9167 系列为思科工业无线产品系列带来了更多多样性。凭藉单一硬体解决方案和两种无线选择，企业可以选择部署最适合其应用的无线技术，同时还可以随着业务需求的变化在两种技术之间快速切换，从而确保其部署的未来性。
  • 2022 年 5 月：Qualcomm Technologies, Inc. 宣布推出支援 Wi-Fi 7 的 Qualcomm Networking Pro Series Gen 3 平台系列。 Qualcomm Networking Pro系列Gen3是高效能Wi-Fi 7网路基础架构平台产品组合。本产品将Wi-Fi 7的功能与Qualcomm Technologies的智慧多通道管理技术结合，以提升Wi-Fi 6/6E设备的速度、延迟和网路利用率。该产品为下一代Wi-Fi 7客户端设备提供了突破性的吞吐量和极低的延迟。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 调查结果
  • 调查前提
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 竞争对手之间的竞争
    • 替代品的威胁
  • 技术简介

第五章 市场动态

  • 市场动态简介
  • 市场驱动因素
    • 物联网需求不断成长，网路设备日益普及
    • 全球加大对智慧城市计划的投资
  • 市场限制
    • 对隐私和安全的担忧日益增加

第六章 市场细分

  • 按产品
    • WLAN 控制器
    • 网路基地台
    • 无线主机点网关
  • 按服务
    • 网路规划与设计
    • 安装和支援
  • 按部署模型
    • 户外热点
    • 专用网路
  • 按最终用户产业
    • 卫生保健
    • 教育
    • 物流与运输
    • 旅游与饭店
    • 公共工程
    • 其他最终用户产业
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东和非洲

第七章 竞争格局

  • 公司简介
    • Aerohive Networks
    • Airspan Networks
    • Alvarion Technologies（SuperCom）
    • Cisco Systems Inc.
    • Fortinet Inc.
    • Hewlett-Packard Company
    • Huawei Technologies Co. Ltd
    • Juniper Networks
    • Netgear Inc.
    • Nokia Siemens Networks
    • Ubiquiti Networks Inc.
    • Zebra Technologies

第八章投资分析

第九章 市场机会与未来趋势

简介目录
Product Code: 54993

The Outdoor Wi-Fi Market size is estimated at USD 7.80 billion in 2025, and is expected to reach USD 12.27 billion by 2030, at a CAGR of 9.49% during the forecast period (2025-2030).

Outdoor Wi-Fi - Market - IMG1

Numerous venues, including metro stations, hotels, railroad stations, cafes, markets, airports, parks, institutions of higher learning, and other public spaces, now feature outdoor Wi-Fi hotspots. It encourages the internet's tremendous accessibility. The grounds for the market's expansion include rising social media usage, increasing internet penetration, and rising demand for smart devices in several nations.

Key Highlights

  • Governments are prioritizing outdoor Wi-Fi penetration across the globe to speed the broadband services uptake. According to Ericsson, the global number of fixed broadband connections is estimated to reach 1.5 billion by the end of 2026. It also predicted that by the end of 2026, North America would have 340 million 5G subscriptions. As a result, such expansion will likely influence the future outdoor Wi-Fi market's growth.
  • Moreover, the government initiatives towards deploying Wi-Fi hotspots will significantly drive the studied market. For instance, in May last year, a senior telecom department of India official stated that state-owned Bharat Sanchar Nigam would transition 30,000 of its Wi-Fi hotspots to the PM-WANI framework in June last year. Railways include an ambitious plan for all its future hotspots to be under the framework. To promote broadband internet proliferation throughout the nation, the government approved the establishment of outdoor Wi-Fi networks and access points by local Kirana and neighborhood shops in December 2020. The PM-WANI, or outdoor Wi-Fi Access Network Interface, includes the potential to start a vast Wi-Fi revolution in the nation.
  • Further, last year, the International Telecommunication Union (ITU) estimated that 5.3 billion people, or 66% of the world's population, would use the internet. It marks a 24% growth from 2019, with an expected 1.1 billion people joining the internet throughout that time. Such a rise in internet penetration will create opportunities for local and international outdoor Wi-Fi vendors to introduce new products and increase the bandwidth to capture a significant market share.
  • Throughout the pandemic, working from home became the new norm. Due to consumer pressure to work entirely from home, industries and the residential market have increased outdoor Wi-Fi use to meet this demand. Wi-Fi services rose to a greater extent, boosting social media use. For instance, The New York Times reports that group calls in Italy climbed tenfold while voice calls on Facebook's WhatsApp, Messenger, and Instagram platforms increased by 100% and 50%, respectively. Similarly, Google notes rising videoconferencing product usage and new YouTube usage trends but says peak traffic levels are still well within their capabilities. Many application providers, including Netflix, Akamai, and YouTube, have agreed to lower video streaming quality during peak hours in Europe due to increased demand. Some have also changed default global settings from high-definition to standard-definition.
  • On the flip side, without VPNs, outdoor Wi-Fi is exposed to attacks like Man-in-the-Middle (MITM) attacks, evil Twin attacks, malware injection, Wi-Fi snooping and sniffing, etc. Using VPN on free public hotspots will reduce all of these mentioned attacks risks. The encryption process will effectively shield all the user's data from snooping. While the hacker can see that the user is connected to the internet with the help of outdoor Wi-Fi, they cannot read the transmitted data details.

Outdoor Wi-Fi Market Trends

Growing Investments in Smart City Projects Globally

  • A smart city is an urban area using advanced technologies such as Artificial Intelligence (AI), the Internet of Things (IoT), cloud storage, big data, and data analytics. They gather and analyze utilization data and use the insights gained from them to manage resources, services, and assets effectively. Growing government measures to address urbanization and overpopulation and the growing need for resource management for sustainable development are driving growth in the smart cities industry.
  • The United States is one of the top regions for developing platforms for smart cities. With IoT Smart Communities technology, cities can use resources more effectively and enhance everything from air and water quality to transportation, energy, and communication infrastructure. According to Smart America, during the next 20 years, American city governments may spend up to USD 41 trillion upgrading their infrastructure to take advantage of the Internet of Things.
  • In November last year, the Smart Cities Council, a smart cities organization, began operations in the United Kingdom. The Smart Cities Council and its associated global impact program, "Everyone," bring together government, business, academia, philanthropy, and charity to take action and impact the key challenges and possibilities that cities and communities face today. People, safety, beauty, sustainability, resilience, and equity will be included in the expansion of "smart" from place and infrastructure in the United Kingdom.
  • Further, Toyota is constructing a 175-acre smart city at the foot of Japan's Mount Fuji, approximately 62 miles from Tokyo. The "future city" will serve as a trial ground for technology such as robotics, smart homes, and artificial intelligence. It will initially house 2,000 Toyota employees and their families, retired couples, retailers, and scientists to test and develop these technologies. Toyota's "Woven City" residents would live in smart homes with in-home robotics systems to help with daily life and sensor-based artificial intelligence to monitor health and other necessities.
  • According to International Institute for Management Development, Singapore was the top smart city in 2021. Compared to the other cities on the list, it has many benefits, such as good cleanliness, medical services, and security CCTV cameras. Such developments are expected to drive the studied market.

Asia-Pacific to Witness the Significant Growth

  • The Asia-Pacific outdoor Wi-Fi market is expected to grow faster because of the presence of the two largest economies of the world, i.e., China and India. The strong economic growth in the region, coupled with the information that the internet brings, interprets that the internet is poised for dynamic change in the Asia-Pacific region. Due to this, the outdoor Wi-Fi market includes a massive opportunity in this region.
  • Companies are competitive in the technological Wi-Fi landscape in the region, leading to various products launch related to the latest technology. For instance, in March last year, ZTE, a Chinese technology company, showcased the world's first Wi-Fi 7 consumer-ready product named the ZTE MC888 Flagship. The ZTE MC888 Flagship is a Wi-Fi 7 5G CPE (Customer Premises Equipment) that takes cellular data from 4G LTE and 5G networks and converts it to Wi-Fi signals so users can connect. If all three bands were fully utilized, the ZTE MC888 Flagship would support the 2.4G Hz/5G Hz/6 Hz frequency bands and up to 19 Gbps speeds. Features like 320 MHz bandwidth, multi-link operation (MLO), and 4K QAM are included.
  • In October last year, a campus-wide Wi-SUN network was established by the IIIT Hyderabad Smart City Living Lab in collaboration with Silicon Labs to facilitate research and solutions for the Internet of Things (IoT) and smart cities. To connect millions of IoT nodes, Wi-SUN enables utilities, cities, and businesses to construct long-range, low-power wireless mesh networks. To create a robust network across the campus and use these lights as router nodes to transfer sensor data, this project involves converting campus streetlights to Wi-SUN smart streetlights.
  • South Korea plans to lead Wi-Fi 6E commercialization, the following Wi-Fi generation that extends the connectivity to the 6 GHz band, thus enabling more bandwidth and faster speeds at lower latency. For instance, in January last year, Wi-Fi 6E was tested in various ways on the southern resort island of Jeju at an event conducted by the Ministry of Science and ICT. An 8K VR real-time streaming service was tested in a virtual reality theme park during the demonstration. Also, participants at a high school gymnasium watched a game simultaneously through about 100 terminals using a relay camera and a Wi-Fi 6E router. Moreover, the Wi-Fi 6E roaming service was tested at an airport in the country.
  • In August 2022, D-Link launched DSL X1852E Wi-Fi Router. This router offers speeds up to 1200 Mbps on its 5 GHz band and 574 Mbps on its 2.4 GHz band with the latest WPA3 128-bit encryption. This router also incorporates Wi-Fi 6's cutting-edge Orthogonal Frequency Division Multiple Access (OFDMA) technologies. It also provides two-way MU-MIMO technology, which helps distribute data flow to multiple devices simultaneously.

Outdoor Wi-Fi Industry Overview

The outdoor Wi-Fi market is fragmented, and the competitive rivalry among existing competitors is high. Also, moving forward, acquisitions and collaboration of large companies with startups are expected, focusing on innovation. Some key players in the market are Cisco Systems Inc. and Hewlett-Packard Enterprise Company, among others.

  • May 2022: Cisco announced the release of its first outdoor Wi-Fi 6E-ready access point and improvements for remote industrial operations. The new Catalyst IW9167 Series adds greater versatility to our industrial wireless portfolio than ever. With a single hardware solution and two wireless alternatives, we give businesses more excellent options for deploying the best wireless technologies for their applications - and for future-proofing deployments by quickly switching between the two technologies as business needs change.
  • May 2022: Qualcomm Technologies, Inc. announced the availability of its Wi-Fi 7-enabled Qualcomm Networking Pro Series Gen 3 platform family. The Qualcomm Networking Pro Series, Gen3, is a high-performance Wi-Fi 7 network infrastructure platform portfolio that is now sampling and accessible to global development partners. The products combine Wi-Fi 7 features with Qualcomm Technologies' intelligent multi-channel management technologies to improve speeds, lower latency, and network utilization for Wi-Fi 6/6E devices. It offers game-changing throughput and incredibly low latency for the next generation of Wi-Fi 7 client devices.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHT

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Intensity of Competitive Rivalry
    • 4.2.5 Threat of Substitutes
  • 4.3 Technology Snapshot

5 MARKET DYNAMICS

  • 5.1 Introduction to Market Dynamics
  • 5.2 Market Drivers
    • 5.2.1 Increasing Demand for Internet of Things and Penetration of Internet Enabled Gadgets
    • 5.2.2 Growing Investments in Smart City Projects Globally
  • 5.3 Market Restraints
    • 5.3.1 Rising Privacy and Security Concerns

6 MARKET SEGMENTATION

  • 6.1 By Product
    • 6.1.1 WLAN Controllers
    • 6.1.2 Access Points
    • 6.1.3 Wireless Hospot Gateways
  • 6.2 By Service
    • 6.2.1 Network Planning and Design
    • 6.2.2 Installation and Support
  • 6.3 By Implementation Model
    • 6.3.1 Outdoor Hotspots
    • 6.3.2 Private Networks
  • 6.4 By End-user Industry
    • 6.4.1 Healthcare
    • 6.4.2 Education
    • 6.4.3 Logistics and Transportation
    • 6.4.4 Travel and Hospitality
    • 6.4.5 Public Utilities
    • 6.4.6 Other End-user Industries
  • 6.5 By Geography
    • 6.5.1 North America
    • 6.5.2 Europe
    • 6.5.3 Asia-Pacific
    • 6.5.4 Latin America
    • 6.5.5 Middle East & Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Aerohive Networks
    • 7.1.2 Airspan Networks
    • 7.1.3 Alvarion Technologies (SuperCom)
    • 7.1.4 Cisco Systems Inc.
    • 7.1.5 Fortinet Inc.
    • 7.1.6 Hewlett-Packard Company
    • 7.1.7 Huawei Technologies Co. Ltd
    • 7.1.8 Juniper Networks
    • 7.1.9 Netgear Inc.
    • 7.1.10 Nokia Siemens Networks
    • 7.1.11 Ubiquiti Networks Inc.
    • 7.1.12 Zebra Technologies

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS