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市场调查报告书
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1683491
电动自行车马达：市场占有率分析、行业趋势和统计、成长预测（2025-2030 年）E-bike Motor - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030) |
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预计 2025 年电动自行车马达市场规模为 44.8 亿美元，到 2030 年将达到 94.7 亿美元，预测期内（2025-2030 年）的复合年增长率为 16.16%。
推动环保交通途径和不断增强的健康意识等多种因素推动了电动自行车马达市场的快速成长。世界各大城市都受到污染的困扰，其主要原因是机动车排放和噪音的增加。这一背景推动了全球对清洁能源和高功率汽车的需求，从而增强了电动自行车市场。展望未来，随着消费者对冒险和休閒的兴趣越来越大，以及电动自行车在租赁和物流等领域找到新的应用，对电动自行车马达的需求预计将激增。
过去十年来燃料成本的上升导致许多人选择使用电动自行车作为日常通勤。此次燃油价格上涨，主要是受石油输出国组织影响，原油价格上涨。随着世界各地城市逐步解除封锁，电动自行车因其营运成本效益和便利性而需求激增。
随着排放增加，人们对环境和健康的担忧日益加剧，促使各国政府和全球组织加强排放法规，以抑制二氧化碳排放。此外，高性能电动自行车的出现预计将在未来几年大幅推动对电动自行车马达的需求。
电动自行车马达市场趋势
250W 以下容量领域主导市场成长
250W 电动自行车驱动装置占据电动自行车驱动装置市场主导地位，因为它们适合平坦的地形和都市区通勤。这些电动自行车在亚太和欧洲地区尤其受欢迎，因为这些地区的城市基础设施和短程通勤距离是常态。选择这些低功率电动自行车是因为它们在城市环境中表现良好并且符合当地法规。
欧洲法规将电动自行车的功率输出限制在 250 瓦，并确保骑乘者的速度不超过 25 公里/小时。根据该法规，超过该功率输出的电动自行车将被重新归类为摩托车，需要额外的类型核准和认证。因此，製造商专注于生产符合 250W 限制的电动自行车。例如在德国南部、瑞士、奥地利等山区，功率较大的电动自行车就被归类为摩托车。这导致对于适合平坦城市地区的模型的需求日益增长。
技术进步正在推动 250W 以下电动自行车领域轮毂马达的崛起。这些马达在效率、成本和易于整合之间实现了良好的平衡，使其成为首选。例如，2023 年 3 月，宏碁推出了一款针对都市区通勤者的轻型电动自行车，配备 250W 轮毂驱动，续航里程为 70 英里，最高时速为 20 英里/小时。同样，Specialized 将于 2022 年 10 月推出其 Globe Haul ST 系列，推出针对实用性和存储性进行了优化的低于 250W 的电动自行车，凸显了市场向实用、低功率电动自行车的转变。
顺应这一趋势，塔塔国际旗下的 Stryder 子公司于 2023 年 3 月推出了 Zeeta 电动自行车。该车型配备 36V 250W BLDC 后轮毂马达，凸显了都市区对经济实惠、高效电动自行车的需求，凸显了 250W 以下电动自行车驱动的势头。
这些趋势凸显了法律规范、都市化和技术进步对 250W 以下电动自行车驱动器日益增长的需求的影响。随着城市的扩张和永续交通变得越来越重要，电动自行车驱动装置市场将迎来成长，其中以 250W 以下的车型为主导。
预计亚太地区在预测期内将实现高成长
亚太地区有望引领电动自行车市场，并预计未来将继续保持主导地位。中国的电动自行车销售正在推动该地区的快速成长。过去两年来，中国已占据亚太地区电动自行车马达市场的 50% 以上，这主要得益于中国为缓解交通拥堵和加剧机动车污染所做的努力。
根据中国自行车协会报告显示，目前我国电动自行车年销量已超过3,000万辆，社会保有量接近3亿。此外，千元以上自行车产量也增加，2021年产量达3,370万辆。如果电动自行车价格下降，中国的消费量将进一步增加。
此外，预计印度、韩国和日本也将显着成长。印度电动自行车马达市场尚处于起步阶段，许多本地公司推出了多样化的产品。例如，EMotorad 于 2023 年 1 月的 EM Summit 2023 上推出了一系列价格实惠的电动自行车。此车型配备 250W马达和 120Nm 扭力。
一线城市电动自行车马达需求旺盛，近年来销售量持续维持两位数成长。推动这一成长的因素包括人们对环保交通途径的认识不断增强，以及政府对购买电动自行车的激励措施。鑑于这些动态，电动自行车马达市场可能会继续扩大。
电动自行车马达产业概况
TDCM 股份有限公司、罗伯特博世有限公司、苏州雄达电机、Yamaha Motor Co, Ltd.等国际和区域企业主导电动自行车马达市场。其他主要企业包括大普电机、苏州八方电机科技、松下北美公司、TRANZX、禧玛诺公司、日本电产株式会社和 SPORTTECH Handels GmbH。领先的电动自行车马达马达正在推出创新产品以获得竞争优势。例如，
- 2023 年 8 月，博世发布了用于轻型电动自行车的马达Bosch Performance SX。该马达专为轻型电动自行车、EMTB、碎石路和城市骑行而设计，可帮助自行车製造商打造更灵活、响应更灵敏的电动自行车。电池和马达的总重量仅为4公斤，设计优先考虑使用者的便利性。
- 2023 年 4 月，加拿大电动自行车领导者 Dost Bikes 推出了一款时尚的电动货运自行车。这款货运电动自行车的载重量高达 200 公斤（440 磅），可运载各种货物。它配备 120Nm 八方 M600 中置驱动马达，并配有扭矩感测器和油门功能。
- Trek 于 2023 年 7 月发布了 Fuel Exe Alloy 电动山地自行车，与原始的碳纤维车架不同，它采用的是铝合金车架。 Fuel Exe Alloy 由 TQ Silent HPR50马达驱动，提供自然的踏板感觉和 50Nm 的扭矩提升，非常适合山地骑行。
其他福利：
- Excel 格式的市场预测 (ME) 表
- 3 个月的分析师支持
目录
第 1 章 简介
- 调查前提条件
- 研究范围
第二章调查方法
第三章执行摘要
第四章 市场动态
- 市场驱动因素
- 对环保交通运输的需求不断增长将推动市场成长
- 市场限制
- 较高的初始购买成本和电动自行车召回率的增加预计将抑制市场成长
- 其他的
- 波特五力分析
- 新进入者的威胁
- 购买者/消费者的议价能力
- 供应商的议价能力
- 替代品的威胁
- 竞争对手之间的竞争强度
第五章 市场区隔
- 马达类型
- 中置驱动
- 轮毂式马达
- 电动自行车类型
- 城市的
- 电动山地自行车/E-MTB
- 电子货运
- 容量类型
- 250W 以下
- 250W-500W
- 超过 500W
- 地区
- 北美洲
- 美国
- 加拿大
- 北美其他地区
- 欧洲
- 德国
- 英国
- 法国
- 义大利
- 西班牙
- 荷兰
- 其他欧洲国家
- 亚太地区
- 印度
- 中国
- 日本
- 韩国
- 其他亚太地区
- 世界其他地区
- 南美洲
- 中东和非洲
- 北美洲
第六章 竞争格局
- 供应商市场占有率
- 公司简介
- TDCM Corporation Limited
- Robert Bosch GmbH
- Suzhou Xiongda Motor Co. Ltd
- Yamaha Motor Co. Ltd
- Dapu Motors
- Suzhou Bafang Electric Motor Science-Technology Co. Ltd
- Panasonic Corporation of North America
- TRANZX
- Shimano Inc.
- NIDEC CORPORATION
- Ananda Drive Techniques（Shanghai）Co. Ltd
- Mahle GmbH
- Brose Fahrzeugteile Gmbh & Co. KG
- Yadea Technology Group Co. Ltd
- SPORTTECH Handels GmbH
第七章 市场机会与未来趋势
The E-bike Motor Market size is estimated at USD 4.48 billion in 2025, and is expected to reach USD 9.47 billion by 2030, at a CAGR of 16.16% during the forecast period (2025-2030).
Several factors, including a push for eco-friendly transportation and heightened health consciousness, are fueling the rapid growth of the electric bike motor market. Major cities worldwide grapple with pollution, largely due to rising vehicular gas emissions and noise. This backdrop has spurred a global demand for clean energy and high-powered vehicles, bolstering the e-bike market. Looking ahead, as consumers increasingly gravitate towards adventure and recreational activities, and with e-bikes finding new applications in sectors like rentals and logistics, the demand for e-bike motors is set to surge.
Rising fuel costs over the last decade have nudged many towards adopting electric bicycles for daily commutes. This uptick in fuel prices can be traced back to surges in crude oil costs, predominantly influenced by the Organization of the Petroleum Exporting Countries. As cities worldwide emerge from lockdowns, e-bikes are witnessing a surge in demand, thanks to their operational cost-effectiveness and convenience.
In response to escalating environmental and health concerns tied to rising emissions, governments and global organizations are tightening emission norms to curb carbon footprints. Furthermore, the advent of high-performance e-bikes is poised to significantly bolster the demand for e-bike motors in the coming years.
E-bike Motor Market Trends
Below 250 W Capacity Segment Dominating The Market Growth
Due to their suitability for flat terrain and urban commuting, 250W e-bike drive units are significantly shaping the e-bike drive unit market. These e-bikes enjoy particular popularity in the Asia-Pacific and European regions, where urban infrastructure and short commute distances are the norms. The choice of these lower-power e-bikes is driven by their sufficient performance in city settings and adherence to regional regulations.
European regulations cap e-bike power output at 250 watts, ensuring riders are propelled at speeds not exceeding 25kph. This law reclassifies e-bikes exceeding this power as motorcycles, necessitating extra type approval and homologation. As a result, manufacturers are channeling their efforts into producing e-bikes that stay within the 250W limit. For example, in regions like South Germany, Switzerland, and Austria, where mountainous terrains are common, e-bikes with higher power face motorcycle classification. This has led to a heightened demand for compliant models tailored for flat urban settings.
Technological advancements are propelling the rise of hub-type motors in the sub-250W e-bike segment. These motors strike a balance between efficiency, cost, and ease of integration, making them a preferred choice. For instance, in March 2023, Acer unveiled a lightweight e-bike boasting a 250W hub drive, offering a 70-mile range and a top speed of 20 mph, tailored for urban commuters. In a similar vein, Specialized rolled out the Globe Haul ST series in October 2022, featuring sub-250W e-bikes optimized for utility and storage, underscoring the market's pivot towards practical, low-power e-bikes.
In line with this trend, Tata International's Stryder subsidiary launched the Zeeta Electric Bicycle in March 2023. This model, powered by a 36 V 250W BLDC rear hub motor, underscores the demand for budget-friendly and efficient e-bikes in urban locales, spotlighting the momentum towards below 250W e-bike drives.
These trends underscore the influence of regulatory frameworks, urbanization, and tech advancements on the rising demand for sub-250W e-bike drives. With cities expanding and emphasizing sustainable transport, the e-bike drive unit market is poised for growth, with sub-250W models at the forefront.
Asia-Pacific is Expected to Witness Higher Growth During the Forecast Period -
The Asia-Pacific region is poised to lead the e-bike market, with its dominance expected to continue. China's e-bike sales are driving a surge in the region's growth. Over the past two years, China has accounted for over 50% of the Asia-Pacific e-bike motor market, largely due to its efforts to combat heavy traffic and rising vehicle pollution.
The China Bicycle Association reports that annual e-bike sales in China have topped 30 million units, with social ownership nearing 300 million. Additionally, bike outputs exceeding CNY 1,000 are on the rise, with 2021's production hitting 33.7 million units. As e-bike prices drop, consumption in China is set to climb further.
Moreover, India, South Korea, and Japan are also projected to see significant growth. India's e-bike motor market is nascent, with many local players introducing varied products. For example, EMotorad unveiled an affordable e-bike range at EM Summit 2023 in January 2023. This model boasts a 250 W motor and 120 Nm torque.
Demand for e-bike motors is surging in tier-1 cities, evidenced by double-digit sales growth in recent years. Factors fueling this growth include heightened awareness of eco-friendly transport and government incentives for e-bike purchases. Given these dynamics, the e-bike motor market is set for continued expansion.
E-bike Motor Industry Overview
International and regional players, including TDCM Corporation Limited, Robert Bosch GmbH, Suzhou Xiongda Motor Co. Ltd, and Yamaha Motor Co. Ltd, dominate the e-bike motor market. Other notable players include Dapu Motors, Suzhou Bafang Electric Motor Science-Technology Co. Ltd, Panasonic Corporation of North America, TRANZX, Shimano Inc., NIDEC CORPORATION, and SPORTTECH Handels GmbH. Major e-bike motor manufacturers are launching innovative products to gain a competitive edge. For instance,
- In August 2023, Bosch unveiled its lightweight e-bike motor, the Bosch Performance SX. Designed for lightweight e-bikes, EMTB, gravel, and urban rides, this motor allows bike manufacturers to create more maneuverable and responsive e-bikes. Weighing in at just 4 kg for the combined battery and motor, the design emphasizes user benefits.
- In April 2023, Canadian e-bike leader Dost Bikes rolled out a stylish electric cargo bike. Capable of carrying up to 440 lb. (200 kg), the cargo e-bike offers versatile cargo options. Powering the e-bike is a 120Nm Bafang M600 mid-drive motor, complemented by a torque sensor and throttle functionality.
- In July 2023, Trek introduced the Fuel Exe Alloy electric mountain bike, a more affordable variant of its Fuel e-bike series. Unlike the original's carbon frame, this model boasts an aluminum frame. Equipped with the TQ silent HPR50 motor, the Fuel Exe Alloy offers a natural pedal feel and a 50Nm torque boost, ideal for mountain trails.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 Study Assumptions
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
- 4.1 Market Drivers
- 4.1.1 Growing Demand for Eco-friendly Transportation Is Driving The Market Growth
- 4.2 Market Restraints
- 4.2.1 High Initial Buying Cost And Increasing Recalls of E-Bike Is Anticipated To Restrain The Market Growth
- 4.2.2 Others
- 4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
- 5.1 Motor Type
- 5.1.1 Mid-drive
- 5.1.2 Hub Motor
- 5.2 E-Bike Type
- 5.2.1 Urban
- 5.2.2 E-mountain/E-MTB
- 5.2.3 E-cargo
- 5.3 Capacity Type
- 5.3.1 Below 250W
- 5.3.2 250W- 500W
- 5.3.3 500W and Above
- 5.4 Geography
- 5.4.1 North America
- 5.4.1.1 United States
- 5.4.1.2 Canada
- 5.4.1.3 Rest of North America
- 5.4.2 Europe
- 5.4.2.1 Germany
- 5.4.2.2 United Kingdom
- 5.4.2.3 France
- 5.4.2.4 Italy
- 5.4.2.5 Spain
- 5.4.2.6 Netherlands
- 5.4.2.7 Rest of Europe
- 5.4.3 Asia-Pacific
- 5.4.3.1 India
- 5.4.3.2 China
- 5.4.3.3 Japan
- 5.4.3.4 South Korea
- 5.4.3.5 Rest of Asia-Pacific
- 5.4.4 Rest of the World
- 5.4.4.1 South America
- 5.4.4.2 Middle-East and Africa
- 5.4.1 North America
6 COMPETITIVE LANDSCAPE
- 6.1 Vendor Market Share
- 6.2 Company Profiles
- 6.2.1 TDCM Corporation Limited
- 6.2.2 Robert Bosch GmbH
- 6.2.3 Suzhou Xiongda Motor Co. Ltd
- 6.2.4 Yamaha Motor Co. Ltd
- 6.2.5 Dapu Motors
- 6.2.6 Suzhou Bafang Electric Motor Science-Technology Co. Ltd
- 6.2.7 Panasonic Corporation of North America
- 6.2.8 TRANZX
- 6.2.9 Shimano Inc.
- 6.2.10 NIDEC CORPORATION
- 6.2.11 Ananda Drive Techniques (Shanghai) Co. Ltd
- 6.2.12 Mahle GmbH
- 6.2.13 Brose Fahrzeugteile Gmbh & Co. KG
- 6.2.14 Yadea Technology Group Co. Ltd
- 6.2.15 SPORTTECH Handels GmbH
