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市场调查报告书
商品编码
1685880

软性显示器：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

Flexible Display - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

软性显示器市场规模在2025年预估为205.2亿美元，预计2030年将达到913.2亿美元，预测期间（2025-2030年）复合年增长率为34.8%。

柔性显示-市场-IMG1

智慧型手机和穿戴式装置、连网技术和其他智慧家庭产品的需求不断增长是推动软性显示器技术需求的主要因素。

主要亮点

  • 与传统显示技术相比，软性显示器具有多种优势。它重量轻、可弯曲、超薄、防碎、不易破损、方便携带且耗电量小。曲面显示器在视角和深度影像品质方面比平面显示器有显着的改善，但它们与软性显示器和折迭式显示器不同。
  • 软性显示器的最大优势是其耐用性。由于萤幕可以弯曲和操纵，因此它比目前使用的实心玻璃结构更能吸收跌落和碰撞的衝击力。软性显示器的一个未来应用是将其融入服装中，根据周围环境立即改变颜色或图案。如果这些可能性得以实现，预计软性显示器的需求将大幅增加。
  • 智慧型手机市场正在推动全球对柔性萤幕的需求。因此，各家供应商都加大了对智慧型手机领域的关注。除此之外，供应商也致力于扩大其在电视和电脑（笔记型电脑和桌上型电脑萤幕）领域的影响力，并相应地创新其产品。例如，2021年1月，TCL华星在CES 2021上推出了两款创新产品：6.7吋AMOLED可捲曲显示器和17吋印刷OLED捲轴显示器。
  • OLED 显示器类型由于其简化的设计、更好的影像品质和有限的灵活性而变得流行。 OLED 萤幕不使用背光，并且可以很薄并塑造成特定形状。目前，OLED 显示器类型对于电视和电脑显示器等大萤幕来说过于昂贵。但该领域仍可实现规模经济。
  • 预计该市场的初始需求将来自亚太地区、北美和欧洲的消费性电子领域的新兴经济体，这得益于柔性 OLED 显示器的采用。柔性OLED被认为是下一代智慧型手机市场的最佳解决方案之一，因此这种显示技术即使在需求较低的市场也在获得市场份额。
  • 然而，初始可用性的高成本和可负担性问题、复杂的製造过程、季节性需求模式和不确定的经济前景可能会阻碍预测期内的市场成长。
  • COVID-19 对市场产生了不利影响，尤其是在疫情初期，因为各国采取的封锁措施扰乱了手机和显示器生产的供应链。然而，随着消费性电子市场快速復苏，受智慧型手机和笔记型电脑等产品高需求的推动，软性显示器市场预计将在预测期内进一步成长。

软性显示器市场趋势

智慧型手机和平板电脑对软性显示器的采用正在大幅增长

  • 儘管软性显示器的应用仍处于早期阶段，但由于其具有诸多优势，该技术被认为是智慧型手机产业的下一个​​大热门。例如，用户可以在观看影片内容时快速增加装置的尺寸，然后在需要时缩小以适合放入口袋。
  • 此外，它还提高了设备的美观性和功能性。例如，软性显示器可以为客户提供在行动装置上更好的多工处理能力。对于智慧型手机而言，折迭式显示器可能会消除对平板电脑作为二次性设备的需求。显示器是视觉输出表面，设计用于承受智慧型手机发生的弯曲、屈曲和扭曲。
  • 各位研究人员正致力于使软性显示器更加可靠、更具成本效益，进而推动新型显示器的开发。例如，2021 年 4 月，TCL 开发了 Fold'n'Roll 概念，将 6.87 吋的行动电话变成 10 吋的平板电脑。它采用折迭式铰链和伸缩机构将行动电话转变为平板电脑。该公司还展示了其 Tri-Fold折迭式概念智慧型手机设备（最大可达 10 吋平板电脑），该设备依靠两个铰链，概念独特，针对的是完全不同的用户群。
  • OLED 是一种新兴的显示技术，已被许多行动装置采用。 OLED 是显示器产业最新一代的技术，与旧的 LED 和 LCD 技术相比，具有卓越的性能和增强的光学特性。此外，三星、摩托罗拉和 LG 等智慧型手机製造商越来越多地采用柔性 OLED 显示器。
  • 随着智慧型手机用户数量的不断增加，该行业预计将为软性显示器供应商带来巨大商机。例如，根据爱立信预测，截至年终，智慧型手机用户数量将达到约63亿，约占行动电话用户总数的77%。预计到 2027 年这一数字将达到 78 亿。

亚太地区预计将占据主要市场占有率

  • 亚太国家，尤其是东亚国家（中国、台湾、日本、韩国和新加坡），正在共用主要与软性显示器相关的稳定成长。
  • 随着各行各业的终端用户都强调高品质显示器的重要性，OLED 显示器在亚太地区的需求正在增加。新兴材料技术的发展进一步推动了软性显示器和柔性电子产品新应用的发展，预计在预测期内将占据市场需求和收益的巨大份额。
  • 区域市场正在经历市场参与者的整合，许多先进的显示技术占据了市场主导地位。此外，亚洲国家是显示器製造代工厂的中心，使得该地区处于市场主导地位。
  • 在亚太地区软性显示器市场，随着新兴企业纷纷为其技术申请专利，市场竞争可能会更加激烈。三星和 LG Display 等亚太地区领先的软性显示器製造商正在大力投资扩大生产设施以推出新产品。
  • 此外，智慧型手錶等穿戴式装置的出现也有望为市场需求创造提供驱动力。据Cisco称，亚洲连网穿戴装置的数量预计将从 2021 年的 2.582 亿台增至 2022 年的 3.11 亿台。这些趋势预计将在预测期内支持市场的成长。

软性显示器行业概况

软性显示器市场相当分散，拥有许多地区性和全球性参与者。柔性萤幕在汽车应用、智慧型手机和电视中的日益普及为软性显示器市场创造了丰厚的机会。为了进一步加强市场地位，供应商正在增加研发支出，以使技术更加可靠、更具成本效益。市场的主要企业包括 LG Display 有限公司、三星电子有限公司和京东方科技集团有限公司。

  • 2022年2月，京东方宣布开发OLED柔性‘N’型折迭式显示技术。据该公司介绍，该显示器原型采用 12.3 英寸柔性 AMOLED 显示屏，向外折迭后尺寸为 8.6 英寸，向内折迭后可成为 5.6 英寸携带式。
  • 2022年1月，软性显示器公司柔宇科技与领先的机器人公司CIOT建立策略伙伴关係。根据协议，CIOT将向柔宇科技采购感测器、软性显示器、软硬体一体化解决方案。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 竞争对手之间的竞争
    • 替代品的威胁
  • 产业价值链分析
  • 技术简介
  • COVID-19 对市场生态系统的影响

第五章 市场动态

  • 市场驱动因素
    • 消费性电子产品创新
    • 对高影像品质的需求日益增加
  • 市场限制
    • 研发成本上升与市场环境动盪
  • 市场机会

第六章 市场细分

  • 按显示类型
    • 有机发光二极体
    • LCD
    • EPD（电子纸显示器）
    • 其他显示器类型 (LED)
  • 基板分类
    • 玻璃
    • 塑胶
    • 其他基板
  • 按应用
    • 智慧型手机和平板电脑
    • 智慧型穿戴装置
    • 电视数位电子看板系统
    • 个人电脑和笔记型电脑
    • 其他应用（汽车、公共运输、智慧家电）
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 世界其他地区

第七章 竞争格局

  • 公司简介
    • LG Display Co. Ltd
    • Samsung Electronics Co. Ltd
    • ROYOLE Corporation
    • e-ink Holdings
    • BOE Technology Group Co. Ltd
    • Guangzhou Oed Technologies Co. Ltd
    • FlexEnable Technology Limited
    • Chunghwa Picture Tubes Ltd
    • Huawei Technologies Co. Ltd
    • Sharp Corporation
    • Plastic Logic
    • Innolux Corporation
    • AU Optronics Corp.
    • TCL Electronics Holdings Limited
    • Microtips Technology

第八章投资分析

第九章：市场的未来

简介目录
Product Code: 48883

The Flexible Display Market size is estimated at USD 20.52 billion in 2025, and is expected to reach USD 91.32 billion by 2030, at a CAGR of 34.8% during the forecast period (2025-2030).

Flexible Display - Market - IMG1

The growing demand for smartphones and wearable devices, and the increasing demand for connected technologies and other smart home products, are major factors driving the demand for flexible display technology.

Key Highlights

  • Flexible displays offer various advantages over conventional display technologies. They are lightweight, bendable, ultra-thin, shatter-proof, unbreakable, portable, and have low energy consumption. Although curved displays offer notable improvements over flat displays regarding viewing angle and depth of picture quality, they differ from flexible and foldable ones.
  • The most significant advantage of flexible displays is their durability. Since this screen can be bent and manipulated, it tends to absorb fall and collision impact better than solid glass structures currently in application. Other potential applications of flexible displays in the future include the integration in clothing that changes color or pattern instantly as per the surroundings. The realization of this potential is expected to boost the demand for flexible displays significantly.
  • The smartphone market drives the global demand for flexible screens. As a result, various vendors are increasing their focus on the smartphone segment. Apart from this, vendors are also focusing on enhancing their presence in the TV and computer (Laptops and Desktop screens) segment and innovating their product offerings accordingly. For instance, in January 2021, TCL CSOT launched two innovative products, a 6.7-inch AMOLED Rollable Display and a 17-inch Printed OLED Scrolling Display, at CES 2021.
  • OLED display type has recently gained popularity due to its simplified design, better image quality, and limited flexibility. OLED screens do not involve backlighting and can be thinned and molded into specific shapes. OLED display types are currently expensive for large screens, such as televisions and computer monitors. However, they still gain benefits for economies of scale in this segment.
  • Initial market demand is expected from emerging economies in the consumer electronics segment of APAC, North America and Europe, thereby driving the market due to the adoption of flexible OLED displays. As the flexible OLED is considered one of the best solutions for the next-generation smartphone market, this display technology is gaining shares even in a market with lesser demand.
  • However, higher cost and affordability issues in the initial stage of availability, complex manufacturing processes, seasonal demand patterns, and uncertain economic outlook might hinder the market growth during the forecast period.
  • COVID-19 had a detrimental influence on the market, especially during the initial phase of the pandemic as lockdown measures imposed across various countries disrupted the supply chain for phone and display production. However, with the consumer electronics market recovering quickly, driven by high demand for products such as smartphones, laptops, and so on, the flexible display market is expected to grow further during the forecast period.

Flexible Display Market Trends

Adoption of Flexible Display to Grow Significantly in Smartphones and Tablets

  • Although the adoption of flexible displays is still in the nascent stage, the technology is considered the next big thing for the smartphone industry, as the technology offers many benefits. For example, it lets the user quickly increase the size of the device when watching video content and makes it smaller to fit in their pocket when needed.
  • Additionally, it also provides more aesthetics and functionality to the device. For instance, flexible displays can give customers better multitasking capabilities on mobile devices. In the case of smartphones, foldable displays can eliminate the need for a tablet as a secondary device in some cases. The display is a visual output surface designed to withstand being folded, bent, and twisted in smartphones.
  • Various researchers have been working on making flexible displays reliable and cost-effective, leading to the development of new displays. For instance, in April 2021, TCL developed a Fold 'n' Roll concept that transforms a 6.87-inch phone into a 10-inch tablet, using a folding hinge and extendable mechanism to expand from phone to tablet. The company also showcased the Tri-Fold foldable concept smartphone device (up to 10-inch tablet) that relies on two hinges, which is a unique concept and targets an entirely different user group.
  • OLED is an emerging display technology that is increasingly being used in many mobile devices. OLEDs are the latest generation technology in the display industry and provide superior performance and enhanced optical characteristics compared to older LEDs and LCDs. Furthermore, smartphone manufacturers like Samsung, Motorola, and LG are increasingly using these flexible OLED displays.
  • With the number of smartphone users increasing, the industry is expected to create significant opportunities for flexible display providers. For instance, according to Ericsson, at the end of 2021, there were about 6.3 billion smartphone subscribers, accounting for about 77 % of all mobile phone subscriptions. This number is expected to reach 7.8 billion in 2027.

Asia-Pacific is Expected to Hold a Significant Market Share

  • The Asia-Pacific is emerging as a leading region for developing flexible displays, particularly in the consumer electronics industry; countries in the region, particularly those in East Asia (China, Taiwan, Japan, South Korea, and Singapore), share a steady growth primarily related to flexible displays.
  • OLED displays are witnessing increased demand in the Asia Pacific region as end-users across various industry verticals emphasize the importance of high-quality displays. Advancements in material technologies are further driving the development of new applications of flexible displays and flexible electronics, which are expected to account for a significant share of the market demand and revenues over and beyond the forecast period.
  • The regional market is driven by the consolidation of market players, resulting in many advanced display technologies dominating the market. Moreover, Asian countries are the base for display manufacturing foundries, which positions this region in a dominating market position.
  • Emerging players in the Asia-Pacific's flexible display market are filing patents for their technology, which is likely to increase the competition in the market. The leading flexible display manufacturers of the Asia-Pacific region, such as Samsung, LG Display, and others, are investing considerably in enhancing their production facilities to introduce new products.
  • The emergence of wearables, such as smartwatches, and other devices, are also expected to provide the market with the impetus for demand generation. According to Cisco Systems, the number of connected wearable devices in Asia is expected to reach 311 million in 2022, from 258.2 million in 2021. Such trends are expected to support the market's growth during the forecast period.

Flexible Display Industry Overview

The Flexible Display Market is moderately fragmented, with many regional and global players. Flexible screens in automotive applications, and the growing adoption of smartphones and televisions, provide lucrative opportunities in the flexible display market. To further consolidate their market presence, the vendors are increasing their R&D expenses to make the technology more reliable and cost-effective. Some of the key players in the market are LG Display Co., Samsung Electronics Co. Ltd, and BOE Technology Group Co.

  • In February 2022, BOE announced the development of OLED flexible 'N' shaped foldable display technology support in a screen that can achieve internal and external folding. According to the company, the display prototype is equipped with the original size of 12.3 inches of flexible AMOLED display, which after an exterior fold can become 8.6 inches size, and then after an internal folding can become a portable form of 5.6 inches.
  • In January 2022, Royole Corporation, a flexible display firm, signed a strategic partnership with CIOT, a leading robotics company. As part of the agreement, CIOT will purchase sensors, flexible display screens, and software and hardware integration solutions from Royole Corporation.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Intensity of Competitive Rivalry
    • 4.2.5 Threat of Substitute Products
  • 4.3 Industry Value Chain Analysis
  • 4.4 Technology Snapshot
  • 4.5 Impact of COVID -19 on the Market Ecosystem

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Innovation in Consumer Electronics
    • 5.1.2 Increase in Demand for Greater Picture Quality
  • 5.2 Market Restraints
    • 5.2.1 Higher R&D Cost and Highly Dynamic Market
  • 5.3 Market Opportunities

6 MARKET SEGMENTATION

  • 6.1 By Display Type
    • 6.1.1 OLED
    • 6.1.2 LCD
    • 6.1.3 EPD (Electronic Paper Display)
    • 6.1.4 Other Display Types (LED)
  • 6.2 By Substrate Material
    • 6.2.1 Glass
    • 6.2.2 Plastic
    • 6.2.3 Other Substrate Materials
  • 6.3 By Application
    • 6.3.1 Smartphones and Tablets
    • 6.3.2 Smart Wearables
    • 6.3.3 Televisions and Digital Signage Systems
    • 6.3.4 Personal Computers and Laptops
    • 6.3.5 Other Applications (Vehicle, Public Transport, and Smart Home Appliances)
  • 6.4 By Geography
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia-Pacific
    • 6.4.4 Rest of the World

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 LG Display Co. Ltd
    • 7.1.2 Samsung Electronics Co. Ltd
    • 7.1.3 ROYOLE Corporation
    • 7.1.4 e-ink Holdings
    • 7.1.5 BOE Technology Group Co. Ltd
    • 7.1.6 Guangzhou Oed Technologies Co. Ltd
    • 7.1.7 FlexEnable Technology Limited
    • 7.1.8 Chunghwa Picture Tubes Ltd
    • 7.1.9 Huawei Technologies Co. Ltd
    • 7.1.10 Sharp Corporation
    • 7.1.11 Plastic Logic
    • 7.1.12 Innolux Corporation
    • 7.1.13 AU Optronics Corp.
    • 7.1.14 TCL Electronics Holdings Limited
    • 7.1.15 Microtips Technology

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET