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市场调查报告书
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汽车标籤：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

Automotive Labels - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 129 Pages | 商品交期: 2-3个工作天内

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简介目录

预计 2025 年汽车标籤市场规模为 86.7 亿美元，预计到 2030 年将达到 112.6 亿美元，预测期内（2025-2030 年）的复合年增长率为 5.37%。

汽车标籤-市场-IMG1

汽车产业对车辆的需求不断增长，以及对无线射频识别 (RFID) 和条码等用于识别、资讯和汽车零件安全的标籤的需求预计将推动市场的发展。由于所有终端用户行业的包装和标籤市场的成长，汽车标籤行业正在经历显着的成长。

主要亮点

  • 汽车标籤通常由徽章和标籤组成，例如条码、评级和车辆识别号码 (VIN) 标籤，其中显示零件资讯、公司名称和徽标、价格、技术资讯和其他重要细节。预计推动市场成长的其他因素包括对 RFID 和条码等智慧标籤的需求不断增加，以及对环保标籤製造方法的需求不断增加。
  • 在汽车製造过程中追踪工业零件至关重要。 RFID 标籤可确保高效追踪、提高供应链完整性、提高客户安全性并减少责任。 2023 年 8 月，SML 为其 Clarity Store 解决方案引入了新功能，消除了在交货目的地提货的需要。此解决方案将 PervasID 的RFID读取器与 Clarity 的平台结合，使用固定在运输车辆上的RFID读取器实现免提交货证明 (POD)。
  • 汽车标籤在乘用车中的使用日益增加是推动市场成长的主要因素之一。此外，汽车製造设施投资的增加以及乘用车产量的上升是推动汽车标籤市场需求的主要因素。此外，由于几乎每个行业的技术发展，汽车标籤市场也在不断扩大。正确分类自动驾驶平台产生的数百万张照片和影片至关重要。
  • 汽车行业有许多标籤要求，从清洁产品和汽车製造商到一级方程式赛车和公共交通。在这个行业中，标籤几乎用于汽车的每个区域，包括外部和引擎。在这一领域，汽车标籤可见于启动马达、电缆、泵浦、马达、引擎管理系统等设备上。
  • 随着汽车标籤市场的不断成长，全球对油墨成分的法令遵循也愈加严格。因此，对于配方师来说，选择适合这些市场的成分并将它们与构成潜在设计油墨的元素区分开来是一项复杂而具有挑战性的任务。预计这一情况加上各国生产成本的上升将阻碍市场成长。

汽车标籤市场趋势

条码部分占据主要市场占有率

  • 条码标籤提供了一种储存和搜寻资料的快速方法。条码标籤以线条和数字的形式包含公司或产品详细资讯。条码标籤还可用于库存管理，透过提供可追溯性来减轻召回负担。汽车标籤上的条码可以在引擎、车门和仪表板等部位上找到。
  • 二维条码是用于标记汽车零件的最常见条码类型之一。标籤在汽车零件製造商的供应链中发挥着至关重要的作用。它确保产品的准确交付，提供重要的条码和其他信息，并加快货物运输。从新兴市场的客户特定需求和分销商品牌要求到进出口管制和海关审核，标籤可能是一个耗时且昂贵的过程。
  • 另一方面，3D 扫描器可以对条码进行 3D 扫描。此扫描可以从任何方向读取。 3D 条码扫描器通常用于汽车组装和製造等工业应用。
  • 多家製造商提供各种各样的汽车条码标籤。例如，Metalcraft 生产用于各种用途的塑胶条码标籤。可用于挡风玻璃、电缆、电线、仪表板等。还有防篡改标籤、金属化标籤等等。
  • 在生产汽车和汽车零件时，汽车零件和汽车库存的标籤非常重要。汽车製造商使用条码来追踪仓库中的产品并检查第三方物流(3PL) 供应商的库存。他们还使用条码（印刷条码）来识别零件以及序号、日期、型号等各种其他资讯。
  • 条码列印机或扫描器可以列印这些条码并建立贴在产品上的标籤。这可以帮助您追踪库存并最大限度地降低出错或丢失重要资讯的风险。据 OICA 称，今年轻型汽车销量预计将成长 4.73%。总体而言，汽车产业的不断发展有望促进市场成长。此外，OICA报告称，2023年中国将主导亚太乘用车市场，销售量将超过2,600万辆。印度以 410 万台的销量位居第二。

亚太地区可望主导市场

  • 预计亚太地区将占据最大的市场占有率，并有望在预测期内见证最高的成长。该地区的新兴企业数量不断增加，以及艾利丹尼森等公司发展标籤和包装行业并提高其创新能力，是推动市场成长的关键因素。
  • 汽车售后服务市场的成长得益于多种因素，包括中国汽车产销量的成长以及汽车零件产业的扩张。此外，由于以客户为中心的客製化和二手车市场的不断增加，预计引擎售后服务市场在预测期内将实现强劲的成长率。在售后服务领域，标籤用于更换零件、提供维护和维修服务、确保安全和遵守法规。随着市场的扩大，引擎标籤和其他汽车标籤的需求预计也将增加。
  • 印度汽车工业在宏观经济扩张和技术发展中发挥着重要作用，因此是经济强劲的良好指标。在印度，随着中产阶级的不断壮大以及年轻人口的庞大比例，两轮车在销售上占据了主导地位。寻求进入区域市场的公司日益增长的兴趣也推动了该行业的成长。因此，生产的汽车数量不断增加。随着汽车产业的持续成长，对包括标籤在内的汽车零件的需求也预计将增加。
  • 日本政府将无线射频辨识（RFID）视为一项由大量财政投资支持的变革性技术，确保日本强大的製造业基础在未来几年内在 RFID 应用领域发挥主导作用。只有在政府的支持下，RFID 技术才能有重大进展。这可能带来更先进、更有效的 RFID，适用于汽车领域。
  • 据日本汽车工业协会称，2022年日本汽车製造商将在日本以外的生产基地生产约1,696万辆汽车，高于去年的1,646万辆。将生产扩展到日本以外，标誌着日本汽车製造商的全球扩大策略。随着汽车製造商在海外市场建立更强大的影响力，他们可能需要专门的标籤来满足不同地区和语言的独特需求，进一步推动汽车标籤市场的需求。

汽车标籤市场概述

由于 3M 公司、艾利丹尼森公司、资源标籤集团和 HB Fuller 公司等几家大公司的存在，市场变得分散。随着大型企业的参与，产业格局不断演变，企业之间为抓住新机会而展开的竞争也日益激烈。同时，小型企业也处于成长轨道，希望利用市场巨大的成长潜力。

2023 年 6 月，艾利丹尼森公司宣布与 Emerald Technology Ventures 建立策略伙伴关係。此次合作标誌着艾利丹尼森朝着实现创新和永续发展目标迈出了重要一步。

此外，Resource Label Group 于 2022 年 10 月收购了总部位于芝加哥的 Deco Flexible Packaging，加强了其在中西部地区的影响力，并扩大了其在标籤和包装行业的领导地位。此次收购标誌着 Resource Label Group 不断扩大的投资组合中的第 24 项新增内容。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 买家的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争
  • 产业价值链分析
  • COVID-19 市场影响

第五章 市场动态

  • 市场驱动因素
    • 汽车产业对 RFID 标籤的需求不断增加
    • 提高标籤法规的遵守程度
  • 市场限制
    • 小型製造商的製造成本增加

第六章 市场细分

  • 透过识别技术
    • 条码
    • QR 图码
    • RFID 标籤
    • 其他识别技术
  • 按类型
    • 品牌
    • 追踪
    • 警告和安全
    • 资产标籤
    • 其他类型（轮胎标籤、耐候标籤）
  • 按应用
    • 室内使用
    • 室外使用
    • 引擎应用
    • 其他用途
  • 按地区
    • 北美洲
      • 美国
      • 加拿大
    • 欧洲
      • 英国
      • 德国
      • 法国
      • 西班牙
    • 亚洲
      • 中国
      • 印度
      • 日本
    • 澳洲和纽西兰
    • 拉丁美洲
    • 中东和非洲

第七章 竞争格局

  • 公司简介
    • 3M Company
    • Avery Dennison Corporation
    • Resource Label Group LLC
    • CILS International
    • Brady Worldwide Inc.
    • Asean Pack
    • Polyonics Inc.
    • Imagetek Labels
    • Weber Packaging Solutions
    • Advantage Label & Packaging Inc.
    • Label-Aid Systems Inc.
    • Clarion Safety Systems

第八章投资分析

第九章：市场的未来

简介目录
Product Code: 67188

The Automotive Labels Market size is estimated at USD 8.67 billion in 2025, and is expected to reach USD 11.26 billion by 2030, at a CAGR of 5.37% during the forecast period (2025-2030).

Automotive Labels - Market - IMG1

The increasing need for vehicles from the automotive industry and the requirement for labels like radio-frequency identification (RFID) and bar codes for the automotive part's identification, information, and safety are anticipated to drive the market. Due to the growth of the packaging and labeling markets across all end-user industries, the automotive labels industry is expanding significantly.

Key Highlights

  • Automotive labels typically consist of badging and labels, such as barcode, estimate, and vehicle identification number (VIN) labels, that display component information, a company's name and logo, price, technical information, and other important details. Additional factors anticipated to fuel market growth include the increased demand for smart labels, such as RFID and barcodes, and the rising demand for eco-friendly label production methods.
  • Tracking industrial components in automotive manufacturing is crucial. RFID tags ensure efficient tracking, enhance supply chain integrity, improve customer safety, and reduce liabilities. In August 2023, SML introduced a new feature to its Clarity Store solution, eliminating stock-receiving at destinations. This solution uses fixed RFID readers in delivery vehicles for hands-free proof of delivery (POD), integrating PervasID's RFID readers with Clarity's platform.
  • The increasing utilization of automotive labels in passenger cars is one of the key factors driving the market growth. Moreover, the increasing investments in automobile manufacturing facilities and rising passenger car production are key factors fostering the market demand for automotive labels. The market for automotive labels market is also expanding due to technical developments occurring in almost every industry. It's important to properly categorize the millions of photos and videos that autonomous driving platforms produce.
  • The automotive industry has many labeling requirements, from cleaning supplies and car producers to Formula 1 and public transportation. There are labels used in this industry in almost every area of a car, including the exterior and the engine. In this sector, automotive labeling may be used on starting motors, cables, pumps, motors, and engine management systems, among other things.
  • As the market for automotive labels continues to grow, so too are the global compliance regulations for ink components. As a result, it has become complex and challenging for formulators to select ingredients to meet such a market and are different from the elements that could be a design ink. This and rising production costs in various countries are expected to hinder the market's growth.

Automotive Labels Market Trends

Barcode Segment to Hold Major Market Share

  • Barcode labels provide a fast way to store and retrieve data. Barcode labels contain company and product details in line and number formats. Barcode labels can also be used to manage inventory and reduce the recall burden by providing traceability. Automotive barcodes on automotive labels can be found on parts of engines, doors, dashboards, and more.
  • The 2D barcode is one of the most common types of barcode used to label car parts. Labeling plays a critical role in the supply chain of a car part manufacturer. It guarantees a product's accurate delivery, provides important barcodes and other information, and accelerates the movement of goods; from customer-specific needs and branding requirements for distributors in emerging markets to import and export controls and customs audits, labeling can be labor-intensive and expensive.
  • On the other hand, 3D scanners generate a 3D scan of the bar code. This scan can be read from any direction. 3D barcode scanners are commonly used in industrial applications such as automotive assembly and manufacturing.
  • Several manufacturers provide a wide range of automotive barcode labels. For instance, Metalcraft, Inc. manufactures plastic barcode labels that come in various applications. They can be used on windshields, cables, wires, dashboards, etc. Also, there are tamper-evident and metalized labels, many others.
  • Car parts and automotive inventory labeling are important in producing cars and car parts. Car manufacturers use barcodes to keep track of products in their warehouses and to check inventory from their third-party logistics (3PL) suppliers. They also use barcodes (with printed barcodes) to identify parts with a wide range of other information, including serial numbers, dates, and models.
  • Barcode printers or scanners can print these barcodes to produce the label applied to a product. This helps track inventory and minimizes the risk of mistakes or missing important information. According to OICA, the sales of light vehicles are expected to increase by 4.73% this year. Overall, the growing automotive industry is expected to aid the market's growth. Further more, in 2023, China emerged as the dominant force in the Asia-Pacific passenger car market, with sales exceeding 26 million units, as reported by OICA. India secured its position as the second-largest market, boasting sales of almost 4.1 million units.

Asia-Pacific Expected to Dominate the Market

  • The Asia-Pacific region holds a major market share and is expected to witness the highest growth over the forecast period. The growing number of startups in the region by companies like Avery Dennison to grow the labels and packaging industry and boost its innovation abilities is a significant factor aiding the market's growth.
  • The automotive after-sales market's growth is attributed to various factors, including increased vehicle production and sales in China and the expansion of the automotive components industry. Additionally, the market for engine after-sales is projected to experience a robust growth rate over the forecast period, driven by an increase in customer-centric customization and the market for used cars. Within the after-sales segment, labels are utilized to replace parts, provide maintenance and repair services, ensure safety, and adhere to regulations. As the market continues to expand, there is likely to be a corresponding increase in the demand for engine and other automotive labels.
  • As the Indian automotive industry plays a major role in both macroeconomic expansion and technological development, it has been an excellent indicator of how well the economy is doing. Due to the growing middle class and a large proportion of India's young population, the two-wheeler segment dominates the market in terms of volume. The sector's growth is also supported by increased interest by businesses to explore regional markets. This has resulted in an increase in the production of vehicles. As the automotive industry continues to grow, the demand for automotive parts, including labels, is also expected to increase.
  • The Japanese government recognizes radio-frequency identification (RFID) as an innovative technology supported by major financial investment to ensure that the strong production base in Japan will play a leading role in RFID applications over the coming years. Significant advances in RFID technology can be achieved based on government support. This could lead to more advanced and effective RFID, which would be better suited for use in the automotive sector.
  • According to the Japan Automobile Manufacturers Association Inc., in 2022, Japanese automakers manufactured around 16.96 million vehicles at production facilities outside of Japan, increasing from 16.46 million in the previous year. Expanding production outside Japan indicates a global expansion strategy by Japanese automakers. As they establish a stronger presence in foreign markets, they may require specialized labels to cater to the unique requirements of different regions and languages, further driving demand in the automotive labels market.

Automotive Labels Market Overview

The market exhibits fragmentation due to the presence of several major players, including 3M Company, Avery Dennison Corporation, Resource Label Group, H.B. Fuller Company, and more. This evolving industry landscape, characterized by the involvement of these major players, has intensified competition among companies striving to seize emerging opportunities. Simultaneously, smaller firms are on a growth trajectory, seeking to harness the market's substantial growth potential.

In June 2023, Avery Dennison Corporation announced a strategic collaboration with Emerald Technology Ventures focused on Industrial, Sustainable, and New Packaging Materials Technologies. This collaboration represents a significant step towards advancing Avery Dennison's innovation and sustainability objectives.

Furthermore, in October 2022, Resource Label Group bolstered its presence in the Midwest and reinforced its leadership in the label and packaging industry by acquiring Deco Flexible Packaging, a Chicago-based company. This acquisition marked the twenty-fourth addition to Resource Label Group's expanding portfolio.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing Demand From the Automotive Industry for RFID Labels
    • 5.1.2 Increasing Compliance With Label Laws
  • 5.2 Market Restraints
    • 5.2.1 Cost of Manufacturing Greater for Small Manufacturers

6 MARKET SEGMENTATION

  • 6.1 By Identification Technology
    • 6.1.1 Barcode
    • 6.1.2 QR Code
    • 6.1.3 RFID Tags
    • 6.1.4 Other Identification Technologies
  • 6.2 By Type
    • 6.2.1 Branding
    • 6.2.2 Track & Trace
    • 6.2.3 Warning & Safety
    • 6.2.4 Asset Labels
    • 6.2.5 Other Types (Tire Labels, Weatherproof Labels)
  • 6.3 By Application
    • 6.3.1 Interior Applications
    • 6.3.2 Exterior Applications
    • 6.3.3 Engine Applications
    • 6.3.4 Other Applications
  • 6.4 By Geography
    • 6.4.1 North America
      • 6.4.1.1 United States
      • 6.4.1.2 Canada
    • 6.4.2 Europe
      • 6.4.2.1 United Kingdom
      • 6.4.2.2 Germany
      • 6.4.2.3 France
      • 6.4.2.4 Spain
    • 6.4.3 Asia
      • 6.4.3.1 China
      • 6.4.3.2 India
      • 6.4.3.3 Japan
    • 6.4.4 Australia and New Zealand
    • 6.4.5 Latin America
    • 6.4.6 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 3M Company
    • 7.1.2 Avery Dennison Corporation
    • 7.1.3 Resource Label Group LLC
    • 7.1.4 CILS International
    • 7.1.5 Brady Worldwide Inc.
    • 7.1.6 Asean Pack
    • 7.1.7 Polyonics Inc.
    • 7.1.8 Imagetek Labels
    • 7.1.9 Weber Packaging Solutions
    • 7.1.10 Advantage Label & Packaging Inc.
    • 7.1.11 Label-Aid Systems Inc.
    • 7.1.12 Clarion Safety Systems

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET