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市场调查报告书
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1689684

北美 ATV 和 UTV市场占有率分析、行业趋势和统计、成长预测（2025-2030 年）

North America ATV And UTV - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

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简介目录

北美 ATV 和 UTV 市场规模估计和预测在 2025 年将达到 99 亿美元，预计到 2030 年将达到 144.1 亿美元，在市场估计和预测期（2025-2030 年）内复合年增长率为 7.8%。

北美 ATV 和 UTV 市场-IMG1

冒险运动和休閒活动市场正在崛起，导致对 ATV 和 UTV 的需求增加，尤其是在军事活动中。由于这些车辆不允许在高速公路和主干道上行驶，政府部门正在增加预算来开发新的越野路。这将使休閒爱好者受益并促进该地区的冒险体育活动。预计这些因素将在未来五年内支持市场成长。

过去，全地形车（ATV）和多用途车（UTV）主要用于休閒目的。然而，如今它们被应用于农业、狩猎、巡逻、园艺等各种行业。预计很快美国将引领此类车辆的市场，其次是加拿大和墨西哥。这是由于政府措施、与 ATV 和 UTV 相关的新法律以及补贴。

全地形车在该地区正迅速变得越来越受欢迎。这是由于新的测试指南和更严格的法律规范的实施，使得新型越野车配备了更多的安全功能。

北美 ATV 和 UTV 市场趋势

体育产业大幅成长

  • 人们对体育和休閒的兴趣日益浓厚，是推动市场成长的关键因素。为了应对日益增长的二氧化碳排放担忧，製造商不断致力于开发不同环保版本的汽车。预计将进一步扩大全地形车的市场规模。
  • 在製造用于体育活动的 ATV 和 UTV 时，考虑的主要标准是其性能。这些车辆设计轻巧，以便于加速；具有更硬的悬吊设置，以便于更好地操控；并且重心较低，以便于提高稳定性。
  • 这一类别的车辆主要用于各种高辛烷值赛车活动，包括但不限于在干旱或沙漠条件下的沙丘赛车、穿越茂密的丛林和森林地区的越野赛车、在崎岖和具有挑战性的地形上爬坡以及需要快速加速和快速操纵的直线加速赛。
  • 过去，运动型和赛车型全地形车主要采用二行程发动机，这种发动机具有出色的加速性能。然而，如今市面上四衝程引擎产品越来越多。
  • 目前，北美举办多项专业赛车锦标赛和系列赛。全国越野大赛系列赛、ATV 全国越野摩托车锦标赛、冠军泥地赛车等都是使用不同类型的 ATV 和 UTV 的赛事。
  • 在这个市场运营的主要企业也正在采取多项倡议，以增加马达休閒步道的通道，以补充采用并利用机会。
    • 例如，2023年8月，Yamaha Motor Co, Ltd.株式会社宣布，Yamaha户外通道倡议（OAI）的累积筹资额已超过600万美元。最新的融资週期体现了YamahaOAI 的使命，即保护、改善和扩大摩托车和户外休閒公共土地的使用权。实现这一目标的是透过开发、保护和恢復 40,000 多英亩土地和 600 英里马达休閒路径的计划。
  • 2023 年第二季度，奥勒冈州的三个主要计划获得了 OAI 的支持。这些计划旨在增强奥勒冈国家休閒区、蒂拉穆克州立森林和罗格-锡斯基尤国家森林的马术区的体验。这些计划包括资讯标誌和重要桥樑及集结区的建设，体现了 OAI 致力于在未来几年内增强奥勒冈州休閒机会的承诺。
  • 在美国，由于越野地形的增加、马达运动协会对休閒的推广以及全国拉力锦标赛的兴起等因素，ATV 和 UTV 的受欢迎程度预计将在未来十年大幅增长。因此，预测期内 ATV 和 UTV 的需求可能会受到影响。

预计美国将主导市场

  • 休閒支出的增加和越野赛事的增加正在推动美国ATV 和 UTV 市场的成长。年轻人对冒险和越野活动的日益偏好，以及各种价位的产品种类繁多是推动这一增长的因素。
  • 美国军方大量使用 ATV 和 UTV，以多样化其用途。这包括远距运送部队和弹药。对车辆在崎岖地形上行驶的需求推动了 ATV 和 UTV 市场的成长。
  • 随着全地形车和多用途车辆通道坡道开始出现在美国公园，消费者的兴趣预计将日益增长。休閒ATV 和 UTV 基础设施的扩建是一个具有吸引力的市场驱动力，因为它不仅解决了可及性问题，而且还刺激了对这些越野车的需求成长。这为美国全地形车和多功能车市场创造了巨大的成长机会。
  • 该国多个地方政府正在致力于推广使用全地形和多用途车辆用于休閒和体育目的。
    • 2023年8月，美国威斯康辛州绿湖地区商会执行董事丽莎·迈耶（Lisa Meyer）向全委员会发表讲话，讨论核准绿湖市全地形和多地形车辆路线。
    • 2023年7月，美国爱荷华州安克尼市将允许全地形车辆通行。这个新的法律规范引入了一些精心设计的先决条件和豁免，以确保营运安全。此举促使当地製造商抓住机会，寻求向该国扩张。

北美 ATV 和 UTV 行业概况

北美 ATV 和 UTV 市场由几家主要企业，包括 Polaris Industries Inc.、American Honda Motor Co. Inc.、BRP Inc.、Arctic Cat 和 Yamaha Motor。大多数公司都是透过后向整合来扩大其影响力。市场领导正专注于推出具有增强功能的新型 ATV 和 UTV 车型，以产品系列多样化。

  • 2023 年 7 月 领先的高性能 ATV 和 UTV 配件製造商 RJWC Powersports 宣布与着名的 ATV 和 UTV 售后零件分销商 Kimpex 建立新的分销合作伙伴关係。此次策略伙伴关係将加速 RJWC 强力运动在加拿大市场的扩张。
  • 2023年4月 正在开发印度市场的Powerland Tachyon为美国市场开发了一款强大的新型ATV。正在开发的产品是一款采用四个轮内马达的全轮驱动汽车。峰值功率为50HP，输出扭力为210Nm。美国销售价格为15,000美元（不含税）。
  • 2023 年 3 月Yamaha Motor Co, Ltd.有限公司（美国）将向Yamaha劳工工会局 (BULU) cRU (BULU) 计划投资超过 119,500 美元。YamahabULU cRU 将为 2023 年 SxS（摇摆赛季）和 2023 年 ATV（全地形车）赛季的特定係列和级别中符合条件的赛车手提供 15,000 美元的奖金。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 调查前提条件
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场动态

  • 市场驱动因素
    • 休閒和马达运动活动增多
  • 市场限制
    • 提供高价值且维护成本低
  • 产业吸引力-波特五力分析
    • 供应商的议价能力
    • 购买者/消费者的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争

第五章 市场区隔

  • 按车型
    • 运动型全地形车
    • 多用途地形车 (UTV)
  • 按应用
    • 运动的
    • 农业
    • 其他用途
  • 按燃料类型
    • 汽油驱动
    • 电的
  • 按国家
    • 美国
    • 加拿大
    • 北美其他地区

第六章 竞争格局

  • 供应商市场占有率
  • 公司简介
    • American Honda Motor Co. Inc.
    • Yamaha Motor Co. Ltd
    • Arctic Cat Inc.
    • Kwang Yang Motor Co. Ltd
    • Polaris Industries Inc.
    • BRP Inc.
    • Suzuki Motor of America Inc.
    • Kawasaki Heavy Industries Ltd
    • DRR USA Inc.
    • Daymak Inc.
    • Kubota Corporation
    • Deere and Company

第七章 市场机会与未来趋势

第 8 章。各品牌 ATV 和 UTV 规格

简介目录
Product Code: 67282

The North America ATV And UTV Market size is estimated at USD 9.90 billion in 2025, and is expected to reach USD 14.41 billion by 2030, at a CAGR of 7.8% during the forecast period (2025-2030).

North America ATV And UTV - Market - IMG1

The market for adventure sports and recreational activities is on the rise, leading to an increased demand for ATVs and UTVs, particularly in military activities. Since these vehicles are not permitted to be used on highways and main roads, government authorities in various regions have increased their budgetary allocations to develop new off-road trails. This can be beneficial for recreational enthusiasts and boost adventure sports activities in the area. These factors are expected to support the market's growth over the next five years.

Previously, all-terrain vehicles (ATVs) and utility task vehicles (UTVs) were primarily used for recreational purposes. However, these vehicles have now found their way into various industries, such as agriculture, hunting, patrolling, and gardening. Shortly, the United States is expected to lead the market for these vehicles, followed by Canada and Mexico. This is due to the government's initiatives, new laws related to ATVs and UTVs, and subsidies.

The popularity of ATVs is increasing rapidly in the region. This is due to the implementation of new testing guidelines and strict regulatory oversight, resulting in the incorporation of more safety features into new off-road vehicles.

North America ATV And UTV Market Trends

Sports Segment Witnessing Major Growth

  • The increasing interest of people in sports and recreational activities has become a significant factor driving the growth of the market. Manufacturers are constantly working to develop various eco-friendly versions of these vehicles to address the growing concerns around carbon emissions. This is expected to further boost the market size of all-terrain vehicles.
  • When manufacturing ATVs and UTVs for sporting activities, the primary criterion taken into consideration is their performance. These vehicles are designed to be lightweight to facilitate acceleration, have stiffer suspension settings for better handling, and have a low center of gravity for added stability.
  • Vehicles belonging to this category are primarily deployed in a variety of high-octane racing events, including but not limited to dune racing in arid and desert-like conditions, cross-country racing that involves traversing through dense forests and wooded areas, hill climbing where drivers navigate steep and challenging terrains, and drag racing that demands high-speed acceleration and swift maneuvering.
  • Earlier, ATVs for sports and racing featured two-stroke engines, as they offered better acceleration. However, this has changed in the current scenario, as the market has more offerings of four-stroke engines.
  • Currently, a high number of professional racing championships and series are being conducted across North America. The Grand National Cross-Country Series, ATV National Motocross Championship, and Championship Mud Racing are a few such events where different kinds of ATVs and UTVs are used.
  • The key companies operating in the market are also taking multiple initiatives to increase access to motorized recreational trails to supplement the penetration and capitalize on the opportunity.
    • For instance, in August 2023, Yamaha Motor Corporation announced that Yamaha's Outdoor Access Initiative (OAI) surpassed USD 6 million in cumulative funding. This latest funding cycle showcases Yamaha OAI's mission to protect, improve, and expand access to public land for motorized and outdoor recreation. It is done through projects that build, protect, and restore access to more than 40,000 acres and 600 miles of trail for motorized recreation.
  • In the second quarter of 2023, three major projects in Oregon received support from OAI. These projects are aimed at enhancing the riding experience in the Oregon Sand Dunes National Recreation Area, Tillamook State Forest, and the prospect of riding area in the Rogue-Siskiyou National Forest. These projects include informative wayfinding signage, construction of vital bridges and staging areas, and demonstration of OAI's commitment to improving recreational opportunities in Oregon for many years to come.
  • The United States is expected to see a significant increase in the popularity of ATVs and UTVs over the next decade due to factors such as the growing number of off-road terrains, increased promotion of recreational activities by motorsports associations, and the rise of national rally championships. As a result, demand for ATVs and UTVs is likely to be influenced during the forecast period.

United States Expected to Dominate the Market

  • The increasing recreational expenditure and the rising number of off-roading events are driving the growth of the ATV and UTV market in the United States. The growing preference of the youth toward adventure and off-road events and the availability of a wide range of products across varied prices are the factors that drive this growth.
  • The US military uses more ATVs and UTVs for diversifying their applications. It includes transporting armed forces and ammunition across long distances. The need for vehicles to run in rough terrain provides an impetus to the growth of the ATV and UTV market.
  • The growing establishment of dedicated all-terrain vehicle and utility terrain vehicle pathways within US parks is expected to stimulate heightened consumer interest. This expansion of recreational ATV and UTV infrastructure serves as a compelling market driver, as it not only addresses the accessibility issues but also encourages greater demand for these off-road vehicles. It presents substantial growth opportunities within the all-terrain vehicles and utility terrain vehicles market in the United States.
  • Several local bodies in the country are taking initiatives to promote all-terrain vehicle and utility terrain vehicles for recreational and sporting purposes.
    • In August 2023, Green Lake Area Chamber of Commerce Executive Director Lisa Meier, Wisconsin, United States, addressed the committee of the whole on the subject of approving all-terrain vehicle and utility terrain vehicle routes in the city of Green Lake.
    • In July 2023, Ankeny City, Iowa, United States, granted permission for utility terrain vehicles to navigate its streets. This new regulatory framework introduces specific prerequisites and exemptions meticulously crafted to ensure operational safety. Due to this measure, the manufacturers in the country take advantage of it and explore their reach in the country.

North America ATV And UTV Industry Overview

The North American ATV and UTV market is dominated by several key players, including Polaris Industries Inc., American Honda Motor Co. Inc., BRP Inc., Arctic Cat, and Yamaha Motor Co. Ltd. Most companies are expanding their presence by backward integration. Market leaders emphasize launching new models of ATVs and UTVs with enhanced features to diversify their product portfolio.

  • July 2023: RJWC Powersports, a leading manufacturer of high-performance ATV and UTV accessories, announced a new distribution partnership with Kimpex, a reputed distributor of aftermarket parts for ATV and UTV. This strategic collaboration will facilitate RJWC Powersport's expansion into the Canadian market.
  • April 2023: Indian Manufacturer Powerland Tachyon developed a powerful new ATV for the US markets. The developed product contains an all-wheel drive using four in-wheel motors. They offer 50 HP of peak power and 210 Nm Output torque. The product price in the United States is estimated to be USD 15,000 before taxes.
  • March 2023: Yamaha Motor Corp., United States, funded over USD 119,500 under the Yamaha BULU (Bureau of Labor Unions) cRU (BULU) program. Yamaha bULU cRU is offering USD 15,000 bonus funds for eligible and qualified racers in selected series and classes in the 2023 SxS (Swing Season) and 2023 ATV (All-Terrain Vehicle) racing seasons.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
    • 4.1.1 Rising Recreational and Motorsports Activities
  • 4.2 Market Restraints
    • 4.2.1 High Value and Maintenance Cost Offered
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION (Market Size in Value (USD))

  • 5.1 By Vehicle Type
    • 5.1.1 Sport ATVs
    • 5.1.2 Utility Terrain Vehicle (UTVs)
  • 5.2 By Application
    • 5.2.1 Sports
    • 5.2.2 Agriculture
    • 5.2.3 Other Applications
  • 5.3 By Fuel Type
    • 5.3.1 Gasoline Powered
    • 5.3.2 Electric Powered
  • 5.4 By Country
    • 5.4.1 United States
    • 5.4.2 Canada
    • 5.4.3 Rest of the North America

6 COMPETITIVE LANDSCAPE

  • 6.1 Vendor Market Share
  • 6.2 Company Profiles
    • 6.2.1 American Honda Motor Co. Inc.
    • 6.2.2 Yamaha Motor Co. Ltd
    • 6.2.3 Arctic Cat Inc.
    • 6.2.4 Kwang Yang Motor Co. Ltd
    • 6.2.5 Polaris Industries Inc.
    • 6.2.6 BRP Inc.
    • 6.2.7 Suzuki Motor of America Inc.
    • 6.2.8 Kawasaki Heavy Industries Ltd
    • 6.2.9 DRR USA Inc.
    • 6.2.10 Daymak Inc.
    • 6.2.11 Kubota Corporation
    • 6.2.12 Deere and Company

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 ATV and UTV Brands Specification By Selected Brands**