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市场调查报告书
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1689960

电动Scooter和两轮车：市场占有率分析、行业趋势和统计数据、成长预测（2025-2030 年）

Electric Scooter and Motorcycle - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

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简介目录

电动Scooter和两轮车市场规模预计在 2025 年达到 11 亿美元，预计到 2030 年将达到 15 亿美元，预测期内（2025-2030 年）的复合年增长率为 6.43%。

电动滑板车和摩托车-市场-IMG1

新冠疫情对电动Scooter和两轮车市场产生了负面影响。世界各地的封锁限制措施已经停止了包括电动Scooter和两轮车在内的新车的生产和销售。

供应链中断也导致生产Scooter和两轮车各种零件所需的原料无法取得，造成生产延迟。然而，随着全球清洁出行趋势的日益增长，市场对新冠疫情后经济復苏充满希望。此外，汽车产量下降和劳动力短缺也对市场产生了重大影响。由于新冠疫情有限的国家汽车销售稳定成长，汽车製造商纷纷恢復经营，预计市场将在预测期内復苏。汽车製造商也正在实施应急计划，以减轻未来的业务不确定性，从而与汽车行业关键领域的客户保持连续性。

从长远来看，市场成长将主要受到可持续交通日益增长的需求的推动。人们对环境问题日益增长的兴趣和政府的积极倡议是推动市场成长的主要因素。此外，能源成本的上升和新兴节能技术之间的竞争也有望推动市场成长。

由于人们对电动车环保效益的认识不断提高，以及全部区域汽油和柴油价格上涨，亚太地区预计将占据市场主导地位。此外，预计在预测期内，政府与电动车相关的措施将进一步增加该地区的需求。

此外，主要企业的产能扩张和新兴企业的资金筹措预计也将推动市场发展。例如

关键亮点

  • 2022 年 11 月：Hero Electric Ltd. 宣布将投资 260 亿印度卢比（3.12 亿美元），到 2026 年将其生产能力扩大到每年 400 万辆。
  • 2022 年 10 月，总部位于班加罗尔的印度电动两轮车製造商 Ather Energy 宣布，在 Caladium Investments主导的一轮投资中筹集了 5,000 万美元。 Herald Square Ventures 也参与了此轮投资。

电动Scooter和摩托车的市场趋势

电动Scooter市场预计将占据主要市场占有率

电动Scooter的销量高于电动两轮车，因为其前期成本低，且市场上有大量型号可供选择，为买家提供了充足的选择。电动Scooter既可以作为玩具，又可以作为通勤工具，这种吸引力推动了它们的流行。这就是为什么一些新兴企业开始向各大都会圈投放数百辆「按分钟租赁」的Scooter。

政府也启动了多项试验计画，逐步引入电动Scooter，以减少城市的车辆排放。电动Scooter的流行也鼓励传统摩托车製造商进入该市场。印度正在成为电动Scooter的一个利润丰厚的市场。因此，几家印度两轮车製造商正准备推出该领域的车型。例如

  • 2022 年 11 月：Vegh Automobiles 推出印度首款高速电动ScooterVEGH S60。该Scooter将由 60V 平台上的 3kW 电池供电，旨在符合印度政府发布的 AIS 56 修正案。充满电需要3-4小时，最高速度可达60-70km/h。
  • 2022 年 11 月：O​​la Electric 推出印度最便宜的电动ScooterOla S1 Air，售价 79,999 印度卢比（约 1,000 美元）。这款Scooter采用不同的车轮设计、一体式后扶手和下后面板的黑色饰面。有五种颜色可供选择：黑色、珊瑚色、液态银色、瓷白色和薄荷色。

许多微型行动旅游公司和电子商务巨头宣布的投资也推动了电动Scooter市场的发展，他们倾向于使用电动车进行最后一英里的配送，以减少碳排放。例如

  • 2022 年 11 月：亚马逊印度公司与 TVS Motor Co. 签署谅解备忘录，到 2025 年在印度部署 1,000 辆电动两轮车和三轮车，用于最后一英里的配送业务。
  • 2022 年 4 月：爱沙尼亚微移动、叫车和食品配送服务公司 Bolt 宣布将投资超过 1.5 亿欧元（1.515 亿美元）扩大持有电动自行车和电动Scooter队伍并改善整体客户体验。这项投资将使 Bolt 的电动Scooter和自行车持有扩大到欧洲 250 多个城市的 23,000 辆。
  • 2022 年 1 月：总部位于伦敦的电动Scooter共享公司 Dott 筹集 7000 万美元，用于投资扩大其电动Scooter车队、将其网路扩展到新的城市以及推出新的服务。

欧盟成员国、印度和中国政府已宣布将分别在2035年和2040年禁止销售内燃机两轮车，也促进了这些地区电动Scooter销售的扩大。

因此，由于上述因素的综合作用，预计未来五年电动Scooter将占据电动Scooter和两轮车市场的主导地位。

预计亚太地区将在预测期内引领市场

预计亚太地区将在预测期内引领市场。中国、印度、韩国和日本是该地区市场的主要经济体，预计将对整个市场产生影响。这些国家正见证着越来越多新兴企业和传统老牌製造商进入市场。

2021年，台湾开始对购买新的电动两轮车/Scooter提供高达900至1,000美元的补贴。随着该等计画的实施，2021年台湾Scooter总销量80.9万辆中，电动Scooter占9.4万辆。 2021年，电动Scooter占台湾Scooter整体市场的11.9%。 2021年，Gogoro在台湾销售了约79,000辆电动Scooter。台湾政府的目标是到 2035 年台湾新售出的Scooter中 70% 为电动Scooter。

印尼也于2022年10月宣布，计画在2025年普及200万辆电动摩托车。

印度作为最大的两轮车市场之一，许多新兴企业进入该市场，透过推出新车型或扩展现有车型和现有基础设施来展现自己的存在。例如

  • 2022 年 10 月：印度电动Scooter新兴企业KLB Komaki Pvt。有限公司在印度推出了其第七款高速Scooter－Venice Eco electric。该Scooter由磷酸锂铁锂电池供电，据称可降低火灾风险，并配有带导航功能的 TFT 仪錶丛集。

一些电动Scooter和两轮车製造商正在推出最新产品并与全球参与者建立策略合作伙伴关係，以吸引更多客户并扩大市场占有率。例如

  • 2022 年 10 月：在印尼，BMW Motorrad 推出 BMW CE04 电动Scooter，售价 3 亿印度卢比（19,500 美元）。
  • 2022 年 10 月：印尼煤矿公司 PT TBS Energi Utama 和科技公司 PT GoJek Tokopedia推出合资企业 Electrum，在印尼製造和销售电动两轮车并提供电池更换服务。

由于上述趋势和发展，预计预测期内市场将以健康的速度成长。

电动Scooter和摩托车产业概况

电动Scooter和两轮车市场高度细分，有几家本土企业和许多新兴企业进入市场。该市场的一些主要参与企业包括浙江绿源电动车、英雄电动车有限公司、浙江雅迪摩托车和小牛电动股份有限公司。传统公司正在扩大在这个之前由新兴企业主导的新市场的影响力。传统公司透过推出新产品进入市场。例如

  • 2022 年 11 月：比亚乔集团旗下品牌 Aprilia 在米兰摩托车展上推出了首款超级摩托车等级的电动摩托车 Electrica。
  • 2022 年 11 月：川崎在 2022 年 EICMA 上推出了 Z 系列和 Ninja 系列两款新型全球电动摩托车。这些摩托车将配备双 3.0 kWh 可拆卸电池，计划于 2023 年投入商业使用。
  • 2022 年 11 月：比亚乔集团推出其 Piaggio 1 电动Scooter的最新 2023 版 Piaggio 1 Active。这款Scooter配备 3 千瓦时的电池，最高时速可达 60 公里/小时。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3个月的分析师支持

目录

第一章 引言

  • 调查前提条件
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场动态

  • 市场驱动因素
  • 市场限制
  • 产业吸引力-波特五力分析
    • 新进入者的威胁
    • 买家/消费者的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争对手之间的竞争强度

第五章市场区隔

  • 按车辆类型
    • 电动Scooter
    • 电动两轮车
  • 依电池类型
    • 锂离子
    • 密闭式铅酸电池
  • 按地区
    • 北美洲
      • 美国
      • 加拿大
      • 北美其他地区
    • 欧洲
      • 德国
      • 英国
      • 法国
      • 其他欧洲国家
    • 亚太地区
      • 印度
      • 中国
      • 日本
      • 韩国
      • 其他亚太地区
    • 其他的
      • 南美洲
      • 中东和非洲

第六章竞争格局

  • 供应商市场占有率
  • 公司简介
    • Zero Motorcycles Inc.
    • Hero Electric Vehicles Pvt. Ltd
    • Vmoto Limited
    • AIMA Technology Group Co. Ltd
    • Dongguan Tailing Electric Vehicle Co. Ltd
    • Piaggio & C. SpA
    • Ather Energy Pvt. Ltd
    • Energica Motor Company
    • Honda Motor Co. Ltd
    • Gogoro Inc.
    • NIU International

第七章 市场机会与未来趋势

简介目录
Product Code: 69539

The Electric Scooter and Motorcycle Market size is estimated at USD 1.10 billion in 2025, and is expected to reach USD 1.50 billion by 2030, at a CAGR of 6.43% during the forecast period (2025-2030).

Electric Scooter and Motorcycle - Market - IMG1

The COVID-19 pandemic had a negative impact on the electric scooter and motorcycle market. The global lockdown restrictions halted the production and sales of new vehicles, including electric scooters and motorcycles.

Also, due to disruptions in the supply chain, the raw materials required to produce different parts of the scooters and motorcycles were unavailable, causing production delays. However, with the growing inclination toward cleaner mobility worldwide, the market is looking forward to an economic revival post the COVID-19 pandemic. Furthermore, the fall in automotive production and lack of labor significantly impacted the market. As automotive manufacturers have resumed operations due to steadily rising automobile sales in countries with a limited number of COVID-19 cases, the market is likely to recover during the forecast market. In addition, the manufacturers are implementing contingency plans to mitigate future business uncertainties to retain continuity with clients in the critical sectors of the automobile industry.

Over the long term, the market growth is primarily due to the growing need for sustainable transportation. Increasing environmental concerns and favorable government initiatives are some of the major factors driving the market's growth. Rising energy costs and competition among emerging energy-efficient technologies are also expected to fuel the market's growth.

The Asia-Pacific region is expected to dominate the market owing to growing awareness about the environmental benefits of electric vehicles and increasing petrol and diesel prices across the region. Moreover, government initiatives related to e-mobility are expected to further increase regional demand during the forecast period.

The market is also anticipated to be driven by capacity expansions by key players and startup fundraising. For instance

Key Highlights

  • November, 2022 : Hero Electric Ltd. announced to invest INR 2600 crore (USD 312 million) to expand its production capacity to 4 million electric two-wheelers per annum by 2026, which includes setting up a manufacturing facility in the state of Rajasthan in India.
  • October, 2022 : Bengaluru-based Indian electric two-wheeler manufacturer Ather Energy announced that it had raised USD 50 million in an investment round led by Caladium Investments. The investment round also included participation from Herald Square Ventures.

Electric Scooter & Motorcycle Market Trends

E-scooter Segment Expected to Occupy Major Market Share

E-scooters witness higher sales than e-motorcycles due to lower upfront costs and the availability of more models in the market, which provide ample options for buyers. The allure of the e-scooter, both as a toy and as a potential vehicle for commuting, is driving its adoption. Thus, several startups are beginning to flood major metropolitan areas with hundreds of 'rent by minute' scooters.

Several pilot programs have been initiated to introduce e-scooters in a phased manner to reduce vehicle emissions in cities. The popularity of e-scooters is also encouraging conventional two-wheeler manufacturers to enter the market. India is emerging as a lucrative market for e-scooters. Hence, several Indian two-wheeler manufacturers are gearing up to launch their models in the segment. For instance,

  • November 2022: Vegh Automobiles launched VEGH S60, their first high-speed electric scooter in India. The scooter will have a battery of 3 kW on a 60V platform designed to meet AIS 56 amendments issued by the Government of India. The scooter will take between 3 to 4 hours to charge fully and reach top speeds between 60 to 70 km/hr.
  • November 2022: Ola Electric launched their cheapest electric scooter Ola S1 Air for INR 79999 (~ USD 1000) in India. The scooter features a different wheel design, a single-piece pillion grabrail, and a black finish to the lower part of the rear panel. The scooter is available for retail in five colors: Black, Coral Glam, Liquid Silver, Porcelain White, and Neo Mint.

The market for electric scooters is also being driven by the investments announced by many micromobility companies and E-commerce giants who prefer electric vehicles for their last-mile deliveries to reduce their carbon footprint. For instance

  • November 2022: Amazon India signed a Memorandum of Understanding (MoU) with TVS Motor Co. to induct 1000 electric two and three-wheelers by 2025 for last-mile delivery operations in India.
  • April 2022: Estonian micro-mobility services, ride-hailing, and food delivery services company Bolt announced investing more than EUR 150 million (USD 151.5 million) for the expansion of its e-bikes and electric scooter fleet and to enhance the overall customer experience. This investment will see Bolt's fleet expand to 230000 e-bikes and scooters across more than 250 cities in Europe.
  • January 2022: London-based electric scooter-sharing company Dott raised USD 70 million, which it will invest in the fleet expansion of electric scooters, expanding its network to new cities, and start offering new services.

The announcements by the governments of EU member states, India, and China to ban the sales of IC engine two-wheelers by 2035 and 2040, respectively, contribute to the growing sales of electric scooters in these geographies.

Thus the confluence of the above-mentioned factors is projected to ensure the dominance of electric scooters in the electric scooter and motorcycle market over the next five years.

Asia-Pacific Region Expected to Lead the Market During the Forecast Period

Asia-Pacific is anticipated to lead the market over the forecast period. China, India, South Korea, and Japan are the major economies in the regional market, which are expected to influence the overall market. These countries are witnessing the entry of an increasing number of startups and well-established and conventional manufacturers in the market.

In 2021, Taiwan began subsidizing up to USD 900-1000 for purchasing new electric motorcycles/scooters. Owing to the implementation of such plans, in 2021, 94000 units of scooters out of the total 809000 scooters sold in the country were electric. Electric scooters commanded 11.9% of the total scooter market in Taiwan in 2021. In 2021 Gogoro Inc. sold about 79000 electric scooters in Taiwan. The Government of Taiwan aims to have 70% of new scooter sales in Taiwan to be electric by 2035.

In October 2022, Indonesia also announced it will put 2 million electric two-wheelers on the road by 2025.

India, one of the largest two-wheeler markets, is witnessing the entry of many new startups, which are marking their presence by launching new models and expanding current models and existing infrastructure. For instance,

  • October, 2022: Indian electric scooter startup KLB Komaki Pvt. Ltd. launched its seventh high-speed scooter Venice Eco electric, in India. The scooter has a Lithium Ferro Phosphate battery which is claimed to reduce fire risks, and features a TFT instrument cluster with navigation capabilities.

Several electric motorcycle and scooter companies are launching the latest products and entering strategic partnerships with global players to attract more customers and gain market share. For instance,

  • October, 2022: In Indonesia, BMW Motorrad launched the BMW CE04 electric scooter at IDR 300 million (USD 19500).
  • October, 2022: Indonesian coal miner PT TBS Energi Utama and technology company PT GoJek Tokopedia launched a joint venture named Electrum to manufacture and sell two electric wheels and battery swapping services for electric two-wheelers in Indonesia.

With the aforementioned trends and developments, the market is expected to grow at a healthy rate during the forecast period.

Electric Scooter & Motorcycle Industry Overview

The electric scooter and motorcycle market is highly fragmented and has several local players, with many new startups entering the market. Some of the major players in the market are Zhejiang Luyuan Electric Vehicle Co. Ltd, Hero Electric Ltd, Zhejiang Yadea Motorcycle Co. Ltd, and NIU Tecnologies Inc. Conventional companies are expanding their presence in this new market, which startups earlier dominated. Conventional companies are entering the market by introducing new products. For instance,

  • November 2022: Piaggio Group-owned brand Aprilia launched its first electric bike, Electrica, in the supermoto class at the Milan Motorcycle show.
  • November 2022: Kawasaki announced to launch of two new global electric bikes at EICMA 2022 under its Z and Ninja product facilities. The bikes will feature a 3.0 kWh removable dual-battery setup and will be launched commercially in 2023.
  • November 2022: Piaggio Group launched the updated 2023 version of the Piaggio 1 electric scooter named Piaggio 1 Active. The scooter is equipped with a 3 kWh battery and can travel up to a top speed of 60 km/hr.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Vehicle Type
    • 5.1.1 E-scooters
    • 5.1.2 E-motorcycles
  • 5.2 By Battery Type
    • 5.2.1 Lithium-ion
    • 5.2.2 Sealed Lead-acid
  • 5.3 By Geography
    • 5.3.1 North America
      • 5.3.1.1 US
      • 5.3.1.2 Canada
      • 5.3.1.3 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Germany
      • 5.3.2.2 UK
      • 5.3.2.3 France
      • 5.3.2.4 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 India
      • 5.3.3.2 China
      • 5.3.3.3 Japan
      • 5.3.3.4 South Korea
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 Rest of the World
      • 5.3.4.1 South America
      • 5.3.4.2 Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Vendor Market Share
  • 6.2 Company Profiles
    • 6.2.1 Zero Motorcycles Inc.
    • 6.2.2 Hero Electric Vehicles Pvt. Ltd
    • 6.2.3 Vmoto Limited
    • 6.2.4 AIMA Technology Group Co. Ltd
    • 6.2.5 Dongguan Tailing Electric Vehicle Co. Ltd
    • 6.2.6 Piaggio & C. SpA
    • 6.2.7 Ather Energy Pvt. Ltd
    • 6.2.8 Energica Motor Company
    • 6.2.9 Honda Motor Co. Ltd
    • 6.2.10 Gogoro Inc.
    • 6.2.11 NIU International

7 MARKET OPPORTUNITIES AND FUTURE TRENDS