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市场调查报告书
商品编码
1693680

非营利软体 -市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

Non-Profit Software - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 133 Pages | 商品交期: 2-3个工作天内

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简介目录

非营利软体市场规模预计在 2025 年为 45.9 亿美元，预计到 2030 年将达到 67.4 亿美元，预测期内（2025-2030 年）的复合年增长率为 7.98%。

非营利软体市场-IMG1

非营利软体供应商的市场机会广阔而充满活力，呈现出富有创新和影响潜力的前景。随着非营利部门的发展，针对其独特需求的软体解决方案供应商正在开闢几条重要的成长和改进途径。

关键亮点

  • 行销和推广活动是非政府组织收集捐款的方式。较小的组织可能面临行销挑战，需要更多途径来进行宣传活动。为了克服这个问题，市场正在开发各种新的行销解决方案，透过简化的软体满足各种规模的非营利组织的需求。此外，此类解决方案使非营利组织能够透过多种管道更好地与客户和捐助者联繫并扩大其影响力。
  • 此外，慈善机构正在利用人工智慧来实现后端活动的自动化并产生关键的业务见解。这有助于您在降低成本的同时增加收益。人工智慧可以帮助慈善机构实现行政业务的自动化，这对于没有专门人力资源管理或行政人员的非营利组织来说非常有利。此外，将云端基础的服务整合到慈善组织中可以降低实施基于人工智慧的自动化的成本。
  • 筹款软体旨在帮助非营利组织管理筹款过程的许多方面，包括捐赠追踪、捐赠者管理、线上募款、活动管理、捐赠者沟通等。该软体旨在帮助非营利组织简化资金筹措工作并最大限度地发挥其虚拟资金筹措工作的作用，它列出了一系列吸引捐赠者、追踪资金筹措指标和进展以及管理捐赠的功能。
  • 非营利组织依赖政府津贴、捐赠和志愿者，预算紧张。由于资金有限，软体开发和部署非常复杂，组织经常需要帮助投资技术解决方案，最终帮助他们成长并有效运作。
  • COVID-19 疫情带来了挑战，主要是因为人们探索了新的非营利资金筹措趋势，并且比 COVID-19 疫情之前需要付出更多努力。这些资金筹措趋势提供了筹集资金和继续基本活动的新方式，从而导致了资金筹措软体等技术产品的采用。

非营利软体市场趋势

募款软体发展迅猛

  • 随着企业越来越多地利用会计数据系统而不是传统的实体储存财务数据的方法，资金筹措软体的采用正在经历积极的增长。由于过去几年需求的快速增长，预计筹款软体市场在预测期内将大幅扩张。
  • 此外，数位化筹款的概念正在世界各地兴起。数位筹款是指使用社交媒体、行动应用程式、二维码和文字等数位管道来资金筹措并与支持者建立联繫。非营利组织现在可以利用数位管道联繫捐赠者并确保全年定期捐款，摆脱季节性或一年两次的筹款宣传活动和活动的过时週期。
  • 此外，根据 Donorbox 的数据，预计到 2026 年，全球约 60% 的人口将使用数位钱包。预计数位钱包数量将从 2022 年的 34 亿增加到 2026 年的 52 亿。数位钱包的日益普及预计将吸引那些越来越习惯于这种智慧捐赠方式的捐赠者。例如，预计截至 2023 年，全球整体将有超过 1.5 亿人使用 Google Pay 进行数位交易。
  • 例如，玛雅希望等非营利组织收到的支持乌克兰组织和家庭的请求增加。自推出以来，透过 Donorbox（也可用作数位钱包）向 Maya's Hope 捐款的人数增加了一倍，平均捐款额为 514 美元。透过P2P资金筹措和超过 41 位支持者的支持，我们在 Donorbox 上筹集了超过 826,649 美元。
  • 数位钱包的使用日益普及，预计将实现无缝且方便的线上捐赠，从而推动筹款软体的发展。募款平台需要接受数位钱包交易，并提供用户安全、快速的捐款方式。这种演变与无现金交易的转变相吻合，并提高了募款工作的效率。

预计亚太地区将出现显着成长

  • 亚太地区多元化、充满活力，经济发展机会庞大。然而，仍然存在许多差距，特别是在满足人们多样化的社会需求方面。推动非营利组织发展的因素有几个：经济繁荣、中阶的壮大以及对社会和环境问题的认识不断提高。该地区多元化、充满活力的社会面临着各种各样的挑战，促使非营利组织的成立来解决贫困、教育、医疗保健和环境永续性等问题。
  • 个人和企业中慈善文化的日益壮大促进了非营利倡议的支持和发展。例如，2023 年 9 月，专注于亚洲的独立社区基金会亚洲社区基金会扩大了影响力，为该地区日益壮大的慈善界提供服务。基金会的主要目标是促进亚洲透过新加坡进行高效率、安全的捐赠。
  • 2023年6月，国际非营利组织野生动物保护国际组织宣布在新西兰成立新的慈善营业单位“森林为民”，旨在加强和支持东南亚土着社区的福祉。 「森林为民」与法兰克福动物学会伙伴关係，在迪加布鲁山生态系统中开设了一个流动教育单位，教育学生和当地农民保护这个脆弱生态学重要的生态系统的重要性。这个新的慈善机构将接受来自纽西兰企业、个人和慈善机构的扣除额捐款，这些捐款可用于进一步提供永续经济未来的计划，特别是针对处于环境危机前线的弱势群体。
  • 2022 年 1 月，为协会和非营利组织提供 iMIS SaaS 解决方案的 Advanced Solutions International (ASI) 签署协议，成为纽西兰和澳洲的筹款成功合作伙伴，为 DonorPerfect 筹款软体提供个人化的入职和支援。 DonorPerfect 全面、用户友好的功能确保整个筹款过程的无缝功能。
  • 总体而言，政府措施和与非营利组织的伙伴关係进一步刺激了社会影响和市场发展重点组织的成长，极大地推动了市场的成长机会。

非营利软体产业概况

非营利软体市场是半静态的，随着持续解决方案的推出，市场也在不断发展。软体产品和功能的持续创新为 Double the Donation、Neon One, LLC、Microsoft Corporation、Salesforce, Inc. 和 Bloomerang, LLC 等供应商创造了差异化优势。

  • 2023 年 10 月 - Community Brands 宣布 YourMembership AMS 与 Tides 建立合作关係，Tides 是公认的推动全球社会变革的非营利慈善组织。 YourMembership AMS 是 Tides计划的首选技术供应商，旨在管理会员活动、提高会员参与度和增加非会费收益。 Tides 是一家非营利加速器，致力于建立一个共用繁荣和社会公正的世界。 Tides 为影响力投资者、社会变革领袖、个人捐助者、基金会、企业合作伙伴和社会目的房地产提供基础设施、专业知识和其他解决方案。此次伙伴关係将有助于改善会员管理并增加许多计划的收益。
  • 2023 年 9 月 - REACH 和 Double the Donation 合作，透过该公司的 360MatchPro 轻鬆实现配套礼品整合，从而促进非营利组织的资金筹措工作。透过此次合作，配套捐赠将直接反映在非营利组织 REACH 的捐赠表上。 REACH 和 Double the Donation 的通用客户只需在 REACH 入口网站中输入他们的 360MatchPro API 金钥即可连接他们的帐户。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3个月的分析师支持

目录

第一章 引言

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概览
  • 产业吸引力-波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争强度
  • COVID-19 对非营利软体产业的影响

第五章市场动态

  • 市场驱动因素
    • 资金筹措软体需求不断增长
    • 非营利组织越来越多地采用自动化
  • 市场限制
    • 软体实施的预算限制

第六章市场区隔

  • 按部署
    • 本地
    • 云
  • 按公司规模
    • 中小型企业
    • 大型企业
  • 按类型
    • 非商业软体
    • 资金筹措软体
    • 行销软体
    • 志工管理
    • CRM
    • 其他的
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东和非洲

第七章竞争格局

  • 公司简介
    • Bloomerang, LLC
    • Salesforce, Inc.
    • Microsoft Corporation
    • Neon One, LLC
    • Double the Donation
    • SAP SE
    • Blackbaud, Inc.
    • DonorSearch
    • Network For Good, Inc.（BONTERRA）
    • WealthEngine, Inc.
    • Intuit Inc.
    • Faithlife, LLC
    • Global Payments Inc.
    • Community Brands Intermediate, LLC
    • Cvent Holding Corp.

第八章投资分析

第九章：市场的未来

简介目录
Product Code: 93309

The Non-Profit Software Market size is estimated at USD 4.59 billion in 2025, and is expected to reach USD 6.74 billion by 2030, at a CAGR of 7.98% during the forecast period (2025-2030).

Non-Profit Software - Market - IMG1

The market opportunities for non-profit software vendors are expansive and dynamic, presenting a landscape rich with potential for innovation and impact. As the non-profit sector evolves, software solutions providers tailored to its unique needs open several critical avenues for growth and improvement.

Key Highlights

  • Marketing and outreach efforts are the ways NGOs raise donations. Smaller organizations confront marketing issues and may need more means to conduct campaigns. To overcome this, startups are developing various new marketing solutions that cater to the needs of all sizes of non-profits through simplified software. Besides, such solutions enable non-profits to better connect with clients and donors through multiple channels, increasing their reach.
  • Furthermore, charity organizations embrace artificial intelligence to automate backend activities and generate critical operational insights. This improves revenue while decreasing costs. AI supports charitable organizations in automating administrative chores, which is advantageous for non-profit organizations that lack dedicated human resource management or administration staff. In addition, integrating cloud-based services in charity organizations lowers the cost of deploying AI-based automation.
  • Fundraising software is intended to aid non-profit organizations in managing numerous aspects of the fundraising process, such as donation tracking, donor management, online fundraising, event management, and communication with donors. The software is designed to aid non-profits in rationalizing their fundraising struggles and making the most of their virtual fundraising efforts by delivering a range of features that can assist organizations in engaging and attracting donors, tracking fundraising metrics and progress, and managing donations.
  • The non-profit organizations operate on a tight budget, relying on government grants, donations, and volunteers. With limited capital, software development and implementation can be complex, and organizations frequently need help to invest in technology solutions that could ultimately help them grow and be more effective.
  • The COVID-19 pandemic has been challenging, mainly as new Non-profit fundraising trends are explored, requiring more effort than before COVID-19. These trends regarding fundraising demonstrated new ways to raise money and continue their essential work, leading to the adoption of technology products such as fundraising software.

Non-Profit Software Market Trends

Fund Raising Software to Witness Major Growth

  • The implementation of fundraising software has experienced positive growth as people progressively utilize accounting data systems instead of the traditional approach of physically storing financial data. It is expected that the market for fundraising software is expected to expand significantly during the period of projection due to the rapid demand growth during the past few years.
  • In addition, the concept of digital fundraising is rising across the globe. Digital fundraising refers to using digital channels for fundraising activities, including social media, mobile apps, QR codes, or texting, to build networks with supporters. Non-profits can now utilize digital channels to reach donors and guarantee a regular donation flow throughout the year by leaving behind the outdated cycle of seasonal or biannual fundraising campaigns and events.
  • Moreover, according to Donorbox, by 2026, around 60% of the world's population is expected to use digital wallets. Digital wallets are anticipated to reach 5.2 billion in 2026 from 3.4 billion in 2022. The growing use of digital wallets is expected to capture those donors who are becoming contented with this smarter giving method. For example, over 150 million people are estimated to use Google Pay for digital transactions globally as of 2023.
  • For instance, non-profit organizations such as Maya's Hope witnessed an increase in the number of requests they received to support Ukrainian organizations and families. The number of givers to Maya's Hope through Donorbox (also used as a digital wallet) has doubled since execution, with a typical donation of USD 514. They raised more than USD 826,649 on Donorbox with peer-to-peer fundraising and the support of more than 41 supporters.
  • The growing use of digital wallets is expected to drive fundraising software by compelling, seamless incorporation for convenient online donations. Fundraising platforms must adjust to accommodate digital wallet transactions, providing users with a secure and quick way to contribute. This evolution lines up with the shift to cashless transactions and improves the efficiency of fundraising efforts.

Asia-Pacific is Expected to Witness Significant Growth

  • Asia-Pacific is a diverse and dynamic region, possessing significant opportunities for economic development. However, it contains numerous gaps, especially in terms of addressing people's diverse social needs. Several factors driving the growth of non-profit organizations are increasing economic prosperity, an expanding middle class, and growing awareness of social and environmental issues. The region's diverse and dynamic societies face various challenges, prompting the establishment of non-profits to address issues like poverty, education, healthcare, and environmental sustainability.
  • A growing culture of philanthropy, both from individuals and corporations, contributes to supporting and developing non-profit initiatives. For instance, in September 2023, Asia Community Foundation, the Asia-focused independent community foundation, expanded its presence to the growing philanthropic community within the region. The foundation's main objective is to provide giving in Asia by facilitating efficient and secure giving through and from Singapore.
  • In June 2023, the International non-profit organization Wildlife Conservation International declared the public launch of Forests for People, a new charitable entity in New Zealand to enhance and support the welfare of indigenous communities in Southeast Asia. In partnership with the Frankfurt Zoological Society, Forests for People runs a Mobile Education Unit in the Bukit Tigapuluh Ecosystem to educate students and local farmers on the importance of protecting this fragile and ecologically significant ecosystem. The new charity can receive tax-deductible donations from businesses, individuals, and philanthropic organizations in New Zealand and direct them to projects that would further provide a sustainable economic future, especially for disadvantaged communities at the forefront of the environmental crisis.
  • In January 2022, Advanced Solutions International (ASI), the provider of iMIS SaaS solutions for associations and non-profits, signed an agreement to become the fundraising success partner and provide personalized onboarding as well as support for the DonorPerfect fundraising software in New Zealand and Australia. DonorPerfect's comprehensive, user-friendly features deliver seamless functionality across the entire fundraising process.
  • Overall, government policies and partnerships with non-profits further stimulate the growth of organizations focused on social impact and community development, driving the market's growth opportunities significantly.

Non-Profit Software Industry Overview

The non-profit software market is Semi-Consolidated, and the market studied is evolving with the continuous introduction of solutions, which provides a competitive advantage for the vendors operating in the market to stay ahead. Continuous innovation in software offerings and functionalities creates differentiating advantages for the vendors, and some of the players include Double the Donation, Neon One, LLC, Microsoft Corporation, Salesforce, Inc., and Bloomerang, LLC.

  • October 2023 - Community Brands announced the partnership between YourMembership AMS and Tides, a renowned non-profit and philanthropic organization for advancing global social change. YourMembership AMS became a recommended technology vendor for Tides projects to manage membership activities, boost member engagement, and increase non-dues revenue. Tides is a non-profit accelerator that builds a world of shared prosperity and social justice. Tides offer solutions such as infrastructure and expertise for impact investors, social change leaders, individual donors, foundations, corporate partners, and social purpose real estate. The partnership will help improve member management and boost revenue for many projects.
  • September 2023 - REACH and Double the Donation have partnered to boost non-profit fundraising efforts with an easy matching gifts integration through the company's 360MatchPro. The partnership brings matching gifts directly to non-profit REACH donation forms. A mutual client of REACH and Double the Donation will simply enter their 360MatchPro API keys into their REACH portal to connect their accounts.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness-Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Impact of COVID-19 on the Non-Profit Software Industry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing Demand For Fund Raising Software
    • 5.1.2 Rising Adoption of Automation in the Non-Profit Business
  • 5.2 Market Restraints
    • 5.2.1 Budget Constraints Related to Software Implementation

6 MARKET SEGMENTATION

  • 6.1 By Deployment
    • 6.1.1 On Premises
    • 6.1.2 Cloud
  • 6.2 By Enterprise Size
    • 6.2.1 SMEs
    • 6.2.2 Large Enterprise
  • 6.3 By Type
    • 6.3.1 Admission-Based Nonprofit Software
    • 6.3.2 Fund Raising Software
    • 6.3.3 Marketing Software
    • 6.3.4 Volunteer Management
    • 6.3.5 CRM
    • 6.3.6 Other Types
  • 6.4 By Geography
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia Pacific
    • 6.4.4 Latin America
    • 6.4.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Bloomerang, LLC
    • 7.1.2 Salesforce, Inc.
    • 7.1.3 Microsoft Corporation
    • 7.1.4 Neon One, LLC
    • 7.1.5 Double the Donation
    • 7.1.6 SAP SE
    • 7.1.7 Blackbaud, Inc.
    • 7.1.8 DonorSearch
    • 7.1.9 Network For Good, Inc. (BONTERRA)
    • 7.1.10 WealthEngine, Inc.
    • 7.1.11 Intuit Inc.
    • 7.1.12 Faithlife, LLC
    • 7.1.13 Global Payments Inc.
    • 7.1.14 Community Brands Intermediate, LLC
    • 7.1.15 Cvent Holding Corp.

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET