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市场调查报告书
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1694013

义大利的数位转型：市场占有率分析、产业趋势和成长预测（2025-2030 年）

Italy Digital Transformation - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 146 Pages | 商品交期: 2-3个工作天内

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简介目录

义大利数位转型市场规模预计在 2025 年为 753.6 亿美元，预计到 2030 年将达到 1,660.6 亿美元，预测期内（2025-2030 年）的复合年增长率为 17.12%。

义大利数位转型-市场-IMG1

数位转型涉及将数位技术引入组织的多个领域，以改变公司的运作方式并为客户提供价值。透过数位转型，企业可以从改善业务流程和业务、增强客户体验、建立品牌声誉和提高客户维繫受益。

关键亮点

  • 义大利是欧盟第三大经济体，在数位转型方面取得了显着进展，预计将实现2030年数位十年的目标。在欧盟委员会 2022 年数位经济和社会指数（DESI）中，义大利在 27 个欧盟成员国中排名第 18 位，得分为 49.3，而欧盟（52.3）则为。
  • 过去五年来，义大利在 DESI 分数方面取得的进步令人印象深刻。数位议题在该国获得了政治关注，政府推出了重大倡议和政策措施。
  • 数位转型可以帮助义大利中小企业和大公司应对与中断相关的众多风险，例如市场波动、企业重组和意外的地缘政治事件，这些事件可能会产生不正常的结果。巨量资料、云端运算和人工智慧等数位技术的采用可以帮助企业从传统结构转向新的数位化结构，从而推动复杂产品和服务的采用。
  • 义大利製造业面临缺乏具备智慧製造知识的熟练专业人员的问题，这对智慧製造的采用产生了重大影响。米兰理工大学观察站的一项调查显示，40% 的受访者「不知道」智慧製造技术。在先进自动化（认知和协作机器人）领域，先进的 HMI 软体解决方案记录的意识水平最低。所有受访的公司都同意，数位技能的短缺给创新製造技术的采用带来了压力。
  • 新冠疫情对义大利数位转型领域产生了正面影响。许多企业在疫情期间面临巨大损失，被迫投入大量资金进行业务数位化。网路、无线连线和云端运算正在改变一些企业。金融服务业、政府、医疗保健、零售和教育等产业正经历重大转型。

义大利数位转型市场趋势

物联网（IoT）将占据主要市场占有率

  • 物联网是数位转型的关键驱动力，它将实体设备和感测器连接到互联网，以创建智慧互联繫统。这种连接将实现即时数据收集和分析，有助于提高业务效率、改善决策、创建新的经营模式并推动各行各业的自动化。
  • 企业和服务供应商正在将物联网作为推动其数位转型和提高业务效率的关键推动因素。物联网促进了即时数据的收集和分析，使组织能够做出明智的决策并优化流程。
  • 物联网将透过创造新的投资机会、改善客户体验、提高生产力、降低营运成本和效率以及增强经营模式来影响组织的数位转型。物联网已成为医疗保健、政府/教育、安全和通讯等行业的必需品，因为它具有许多优势，并可能在未来几年成为竞争因素。
  • 人工智慧 (AI) 和物联网 (IoT) 正在推动数位转型。人工智慧利用机器学习和各种先进演算法为物联网增加价值。另一方面，物联网提供人工智慧连接和数据主导的输入，透过提供巨量资料和洞察力实现数位转型，从而提高生产力和效率。
  • 全球物联网需求扩张的另一个驱动力是消费性物联网设备的成长，例如家庭和建筑物中使用的智慧家用电子电器。预计未来智慧型能源和照明、智慧家用电子电器、智慧安全和语音助理的需求将会很高。消费者物联网市场收入预计将从 2022 年的 20.8 亿欧元（22.4 亿美元）成长到 2028 年的 24.2 亿欧元（26.1 亿美元）。预计这将推动对支援数位转型成长的基于物联网的解决方案和服务的需求。

电讯和IT产业将经历巨大成长

  • 义大利是欧洲最大的 IT 和通讯市场之一，对更快、更无缝的连接的需求正在迅速增长。该领域的成长得益于行动宽频服务的日益普及、对高速网路的投资以及为网路设备供应商创造的新机会。
  • 根据GSMA的《欧洲移动经济2023报告》，到2030年，大多数欧洲国家的行动网路普及率将超过70%。义大利、丹麦、西班牙和葡萄牙的参与率均超过96%。义大利消费者是智慧型手机的频繁用户，到 2023 年普及率将达到 88%。此外，5G FWA 意味着通讯业者的商机增加。近年来，5G在义大利越来越受欢迎。
  • IT 透过拥有和实施这项运动来领导大多数数位转型计划。自动化和人工智慧的提高将改善客户服务并创造更高价值的劳动力。智慧工作流程简化了业务流程、提高了生产力并使员工能够做出更明智的决策。
  • 为了应对竞争威胁、市场趋势和不断变化的客户期望，数位转型将技术和最佳实践结合在一起，以实现快速的产品开发、新的客户体验和新的经营模式。

义大利数位转型市场概况

义大利数位转型市场较为分散，国内和国际参与企业均拥有数十年的产业经验。参与企业包括埃森哲公司、Google有限责任公司（Alphabet Inc.）、西门子、IBM 公司和微软。

  • 2023 年 12 月 - 埃森哲收购客户管理 IT 和 SirfinPA，扩展其面向义大利公共部门的数位转型能力。埃森哲在米兰签署协议，收购客户管理 IT 和 SirfinPA，这两家义大利技术咨询公司为公共部门提供支持，专注于司法和公共。此次收购符合埃森哲帮助义大利公共服务部门建立数位核心、为公民提供更好服务的重点。
  • 2023 年 6 月－微软宣布在义大利推出首个云端区域。这将为义大利企业提供可扩展、高可用性和弹性的云端服务，并表明微软致力于推动该国的数位转型和永续创新。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3个月的分析师支持

目录

第一章 引言

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概览
  • 评估宏观经济趋势的影响
  • 重大监理改革分析

第五章市场动态

  • 市场驱动因素
    • 数位化成熟度高，对科技采用持开放态度
    • 数位转型是国家恢復重建计画的优先事项
    • 中小企业越来越多地采用云端运算
  • 市场限制
    • 数位技能短缺
    • 数据共用通讯协定
  • 生态系分析
  • 系统整合服务市场

第六章市场区隔

  • 依技术
    • 分析人工智慧和机器学习
    • 物联网 (IoT)
    • 网路安全
    • 工业机器人
    • 扩增实境
    • 区块链
    • 云端运算和边缘运算
    • 3D列印
    • 其他的
  • 按最终用户产业
    • 製造业
    • 石油、天然气和公共产业
    • 旅行与交通
    • 零售与电子商务
    • BFSI
    • 医疗保健
    • 通讯和 IT
    • 其他（政府、环境、教育、媒体、娱乐）

第七章竞争格局

  • 公司简介
    • Accenture PLC
    • Google LLC（Alphabet Inc.）
    • Siemens
    • IBM Corporation
    • Microsoft
    • Cognex Corporation
    • Hewlett Packard Enterprise Development LP
    • SAP SE
    • Oracle
    • Adobe Inc.

第八章投资分析

简介目录
Product Code: 50001783

The Italy Digital Transformation Market size is estimated at USD 75.36 billion in 2025, and is expected to reach USD 166.06 billion by 2030, at a CAGR of 17.12% during the forecast period (2025-2030).

Italy Digital Transformation - Market - IMG1

Digital transformation includes implementing digital technologies in several areas of an organization, changing how a company functions, and providing value to customers. Businesses may benefit from digital transformation by improving business processes and operations, improving client experiences, building a brand reputation, and increasing customer retention.

Key Highlights

  • Italy is the third largest EU economy and is demonstrating substantial progress in the digital transformation to reach the 2030 Digital Decade targets. Italy ranked 18th out of 27 EU Member States with a score of 49.3 compared to the EU (52.3) in the European Commission's Digital Economy and Society Index (DESI) 2022.
  • According to the progress of its DESI score over the past five years, Italy has been advancing remarkably. Digital issues have gained political traction in the country by introducing significant government initiatives and launching policy measures.
  • Digital transformation assists Italian SMEs and large firms deal with numerous risks connected with disruption, such as market volatility, rebuilding corporate, and unanticipated geopolitical events, which can result in irregular consequences. Adopting digital technologies such as big data, cloud computing, and AI will help businesses shift from a traditional setup to a new digitalized setup that facilitates the introduction of sophisticated products and services.
  • In the Italian manufacturing sector, firms lack skilled experts in smart manufacturing knowledge, significantly impacting adoption. The Milan's Politecnico Observatories survey revealed that 40% of the respondents were "not aware" of smart manufacturing technologies. Among the advanced automation (cognitive and collaborative robotics), Advanced HMI software solutions recorded the lowest level of awareness. All companies participating in the survey agreed that the lack of digital skills burdens the adoption of innovative manufacturing technologies.
  • The COVID-19 pandemic favorably impacted Italy's digital transformation sector. Many firms faced massive losses during the pandemic and were compelled to invest significantly in digitizing their operations. The internet, wireless connections, and cloud computing are transforming several businesses. BFSI, government, healthcare, retail, and education are among the industries that are undergoing significant transformation.

Italy Digital Transformation Market Trends

Internet of Things (IoT) to Hold Major Market Share

  • The Internet of Things is a key driver of digital transformation that connects physical devices and sensors to the Internet, creating smart and connected systems. This connection enables real-time data collection and analysis, improving operational efficiency, better decision-making, new business models, and increased automation across various industries.
  • Enterprises and service providers are concentrating on IoT as the key enabler to augment digital transformation and unlock operational efficiencies as it facilitates the collection and analysis of real-time data, enabling organizations to make informed decisions and optimize processes.
  • The Internet of Things impacts organizations' digital transformation by creating new investment opportunities, improving customer experience, increasing productivity, lowering operational costs and efficiency, and empowering business models. It has become essential for industries, including healthcare, government and education, security, and communication, owing to numerous benefits that could act as a competitive factor in the coming years.
  • Artificial intelligence (AI) and the Internet of Things (IoT) drive digital transformation, as AI adds value to IoT by utilizing machine learning and various advanced algorithms. Also, IoT, on the other hand, provides AI connectivity and data-driven inputs and enables digital transformation by delivering big data and insights that improve productivity and efficiency.
  • Another driver of IoT demand growth worldwide is the growth of consumer IoT devices, such as smart appliances, used in homes and buildings. Smart energy and lighting, smart appliances, smart security, and voice assistants are expected to be in high demand in the future. The revenue of the consumer IoT market is expected to reach EUR 2.42 billion (USD 2.61 billion) in 2028 from EUR 2.08 billion (USD 2.24 billion) in 2022. This would propel the demand for IoT-based solutions and services supporting digital transformation growth.

Telecom and IT to Witness Major Growth

  • Italy is among Europe's largest IT and telecom markets, with rapidly growing demand for faster, seamless connectivity. The segment's growth is attributed to the rising adoption of mobile broadband services, investments in high-speed networks, and the availability of new opportunities for network and equipment vendors.
  • According to GSMA's Mobile Economy Europe 2023 Report, as of 2030, most European nations had mobile internet penetration rates above 70%. Italy, Denmark, Spain, and Portugal have over 96% subscriber penetration rates. Consumers in Italy frequently use smartphones, with an adoption rate of 88% in 20230. Further, 5G FWA represents an increased revenue opportunity for operators. Italy is witnessing a growing penetration of 5G in recent years.
  • The IT sector leads most digital transformation projects due to ownership and implementation of the trend. Increasing automation and AI improves customer service and produces higher-value labor. Intelligent workflows streamline operational processes, boost output, and empower staff to make smarter decisions.
  • In response to changes in competitive threats, market trends, and customer expectations, digital transformation integrates technology and best practices for quick product development, new customer experiences, and new business models.

Italy Digital Transformation Market Overview

The Italy digital transformation market is fragmented, with local and international players having decades of industry experience. Some players include Accenture PLC, Google LLC (Alphabet Inc.), Siemens, IBM Corporation, and Microsoft.

  • December 2023 - Accenture expands digital transformation capabilities for Italy's public sector by acquiring customer management IT and SirfinPA. Accenture has signed an agreement in Milan to acquire Customer Management IT and SirfinPA, a pair of jointly-owned Italian technology consultancies supporting the public sector and specializing in justice and public safety. The acquisition aligns with Accenture's focus on helping Italian public service organizations build their digital core and deliver enhanced services to the citizens they serve.
  • June 2023 - Microsoft announced the upcoming availability of its first cloud region in Italy, providing Italian organizations access to scalable, available, and resilient cloud services and confirming its commitment to promoting digital transformation and sustainable innovation in the country.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Assessment of the Impact of Macroeconomic Trends
  • 4.3 Analysis of Key Regulatory Reforms

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 High Digital Maturity and Openness Toward Technology Adoption
    • 5.1.2 High Emphasis on Digital Transformation as Part of National Recovery and Resilience Plan
    • 5.1.3 Rising Cloud Adoption in SMEs
  • 5.2 Market Restraints
    • 5.2.1 Lack of Digital Skills
    • 5.2.2 Data Sharing Protocols
  • 5.3 Industry Ecosystem Analysis
  • 5.4 System Integration Services Market

6 MARKET SEGMENTATION

  • 6.1 By Technology
    • 6.1.1 Analytics AI and ML
    • 6.1.2 Internet of Things (IoT)
    • 6.1.3 Cybersecurity
    • 6.1.4 Industrial Robotics
    • 6.1.5 Extended Reality
    • 6.1.6 Blockchain
    • 6.1.7 Cloud and Edge Computing
    • 6.1.8 3D Printing
    • 6.1.9 Others
  • 6.2 By End-user Industry
    • 6.2.1 Manufacturing
    • 6.2.2 Oil, Gas and Utilities
    • 6.2.3 Travel and Transportation
    • 6.2.4 Retail and e-commerce
    • 6.2.5 BFSI
    • 6.2.6 Healthcare
    • 6.2.7 Telecom and IT
    • 6.2.8 Others (Government, Environment, Education, Media and Entertainment)

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Accenture PLC
    • 7.1.2 Google LLC (Alphabet Inc.)
    • 7.1.3 Siemens
    • 7.1.4 IBM Corporation
    • 7.1.5 Microsoft
    • 7.1.6 Cognex Corporation
    • 7.1.7 Hewlett Packard Enterprise Development LP
    • 7.1.8 SAP SE
    • 7.1.9 Oracle
    • 7.1.10 Adobe Inc.

8 INVESTMENT ANALYSIS