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市场调查报告书
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1842579

农业机械租赁：市场份额分析、行业趋势、统计数据和成长预测（2025-2030 年）

Farm Equipment Rental - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

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简介目录

预计2025年农业机械租赁市场规模为5,48亿美元，2030年将达685亿美元，预测期间（2025-2030年）的复合年增长率为5.70%。

农场设备租赁-市场-IMG1

拖拉机的稳定需求、数位租赁平台的快速成长以及政府机械化计画目标支撑着这一稳步扩张。亚太地区的小农户、北美短暂而密集的收穫季节以及欧洲的永续性法规，正在为每个地区塑造独特的商业机会。将人工智慧车队管理与按需预订相结合的数位市场正在扩大使用机会，而与环境、社会和治理 (ESG) 挂钩的融资正在推动供应商转向电动车和低排放气体车队。如今，竞争的焦点在于使用情况分析、自动驾驶能力和最后一英里服务，这迫使领先设备製造商支持的经销商和技术先行者完善资本高效、数据丰富的模型，以实现盈利增长。

全球农业机械租赁市场趋势与洞察

智慧机器成本上升导致单位使用费上涨

配备GPS的拖拉机和感测器的收割机的购买价格不断上涨，加剧了亚太地区小农户的负担能力差距。由于平均设备价格上涨了25-30%，租赁需求激增了35%。印度的农业机械化提案在2014年至2024年期间提供了8.72亿美元的拨款，用于建立74,144个定制租赁中心，这些中心汇集资本密集型资产供村级使用。这些中心现在结合了物联网车辆监控和智慧型手机预订功能，使农民无需拥有折旧免税额的设备即可实现精密农业。

季节性劳动力短缺刺激自动拖拉机租赁

经合组织经济体的劳动力短缺导致可用的田间劳动力减少了近五分之一，迫使生产商转向灵活合约的自动驾驶拖拉机。配备机器人、光达和路线规划软体的租赁车辆可以在尖峰时段完成重复的耕作和喷洒任务，从而提高运转率并缓解工资上涨。儘管围绕纯机械作业的道德和责任争论依然存在，但即时诊断和地理围栏可以减少停机时间并支持遵守安全义务。

撒哈拉以南小农对租赁经济的认知较低

在许多非洲国家，儘管有行动优先的匹配应用程序，机械化率仍然低于6%。资讯不对称和风险规避使农民即使在附近也不愿使用机器。为了弥补这一差距，一些试点推广计画正在将客製化产品与作物保险挂钩，但持续的推广和微型培训对于规模化发展至关重要。

細項分析

2024 年，受耕作、运输和动力输出应用持续需求的推动，拖拉机创造了大部分收益。拖拉机在农业机械租赁市场的 38.10% 份额反映了它们在所有车队中的核心作用，并支持全季节运转率。收割机虽然只占农业机械租赁市场的一小部分，但由于其高昂的标价使短期租赁成为许多生产商唯一可行的选择，因此有望达到 7.40% 的最快复合年增长率。新型收割机内建的精确产量测绘和自动驾驶控制正在提高每小时的价值，并鼓励供应商实施基于性能的定价。撒布机、打包机和播种机的租赁窗口狭窄，与作物候期相关，从而产生了调度高峰，数位平台可以透过需求预测演算法来平滑这些高峰。专用机具捆绑到多设备包中，增加了篮子尺寸并锁定客户的完整生产週期。

第二个趋势是自动化从连作拖拉机到收割机的转变。北美的早期采用者现在正在寻求自动化联合收割机，以在短暂的收穫季节降低人事费用。这种转变将改变折旧免税额曲线，迫使租赁公司重新调整残值假设，并使租赁条款与快速的技术更新周期保持一致。随着设备互联程度的提高，产量地图、土壤压实洞察以及机器健康状况的远端检测等数据的收益将成为除传统租赁收入之外的第二大收入来源。

到 2024 年，71 至 130 匹马力的中型拖拉机将占据农业机械租赁市场的 27.40%，其燃油效率和容量非常适合小块田地作业。 250 匹马力以上的大型拖拉机虽然目前属于小众市场，但预计其年复合成长率将达到 8.50%，超过所有其他细分市场，因为农场整合和工时法规青睐更大、更聪明的机械。这些大马力车辆的日租金很高，并且有严格的运输和维护要求，只有全方位服务供应商才能满足这些要求。 30 马力以下的拖拉机对于园艺和窄行作物仍然必不可少，而 131 至 250 马力的型号则弥补了多功能中檔作业和专业重型作业之间的差距。不断变化的动力结构正在鼓励租赁公司实现车队多样化、对冲运作风险并製定与燃油成本和远端资讯检验的负载率挂钩的动态定价。

同时，原始设备製造商正在将 Tier 4-Final 引擎和混合动力传动系统应用于各个功率等级，以满足欧洲和加州日益严格的排放法规。利用 ESG 关联融资的供应商正在降低资本成本，从而获得更具竞争力的小时费率。远端资讯处理支援的负载追踪也使计费方式转向基于使用量的交货，使成本与交付的马力小时数（而非日历天数）保持一致。

农业机械租赁市场按设备类型（拖拉机等）、功率输出（小于30马力等）、驱动类型（两轮驱动等）、经营模式（线下经销商及合作农场等）、最终用户农场规模（小型（小于5公顷）、其他）、租赁期限（短期（小于300万美元）、其他）及地区细分。市场预测以价值（美元）和数量（单位）表示。

区域分析

在小农户补贴计画的支持下，亚太地区将在2024年创造44.25%的农业设备租赁市场收益。印度74,144个客製化租赁中心以及中国与补贴挂钩的土地竞标规则正在扩大机械化程度，同时又不会增加农场债务。智慧型手机和本地语言应用程式实现了透明的预订和数位支付，从而提高了水稻、小麦和园艺价值链中设备的采用率。由于精密设备的成本仍然很高，供应商正在采用共用所有权结构，将技术成本分摊给广泛的用户群，并保持每公顷租赁价格在可负担的范围内。

北美市场正在经历成熟与演变。玉米种植带的丰收将推动近期对250马力以上拖拉机和联合收割机的强劲需求，从而在9月和10月期间扩大价格溢价。科罗拉多和其他州正在颁布「维修权」法律，要求原始设备製造商提供诊断工具，并可能降低停机时间和租赁费用。自动维修和电力传动系统可享受与气候变迁相关的奖励，这将鼓励租赁巨头和区域独立公司更新其车队。

在欧洲，差异性十分明显。西欧生产商正在采用基于应用程式的租赁方式，以应对不断上涨的土地价格和更严格的排放法规。 ESG 挂钩融资降低了包含电动拖拉机、生质燃料收割机和犁地机具的车队的借贷成本。 《欧洲绿色新政》的永续性目标使租赁成为一种颇具吸引力的合规途径，将重点从资产所有权转向基于绩效的服务。在中欧和东欧，中型家庭农场仍然占主导地位，透过自有核心拖拉机和租赁专用机械的组合来平衡成本和技术。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3个月的分析师支持

目录

第一章 引言

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章 市场状况

  • 市场概况
  • 市场驱动因素
    • 亚太地区智慧机器成本上涨将推动按次付费的采用
    • 经合组织国家季节性劳动力短缺推动自动拖拉机租赁
    • 美国玉米带收穫季节需求激增，短期租约增加
    • 印度与社区健康中心挂钩的补贴推动了村级租赁中心的发展
    • 基于应用程式的车队市场在西欧迅速扩张
    • ESG相关融资辅助电动租赁车队发展
  • 市场限制
    • 撒哈拉以南小农对租赁经济的认知较低
    • 北美收穫季节 250 匹马力以下机组稀缺
    • 亚太地区市场分散，首英里和最后一英里物流成本高昂
    • 因设备误用而增加维护停机时间和责任
  • 监理展望
  • 五力分析
    • 供应商的议价能力
    • 买方的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争强度

第五章市场规模及成长预测

  • 依设备类型
    • 联结机
    • 收割机
    • 打包机
    • 吊具
    • 播种机和种植机
    • 耕作及土壤耕作设备
    • 其他器具
  • 按输出功率（HP）
    • 低于30 HP
    • 31-70HP
    • 71-130HP
    • 131-250HP
    • 250马力以上
  • 按驱动类型
    • 两轮驱动
    • 四轮驱动
  • 按经营模式
    • 线下经销商和合作社
    • 线上/基于应用程式的平台
  • 按最终用户农场规模
    • 小型（小于5公顷）
    • 中型（5-20​​公顷）
    • 规模大（超过20公顷）
  • 按租赁期限
    • 短期（少于3个月）
    • 季节（3-9个月）
    • 年度/长期（9个月或以上）
  • 按地区
    • 北美洲
      • 美国
      • 加拿大
      • 北美其他地区
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美
    • 欧洲
      • 德国
      • 英国
      • 法国
      • 义大利
      • 西班牙
      • 其他欧洲国家
    • 亚太地区
      • 中国
      • 印度
      • 日本
      • 韩国
      • 其他亚太地区
    • 中东和非洲
      • 沙乌地阿拉伯
      • 阿拉伯聯合大公国
      • 土耳其
      • 南非
      • 埃及
      • 其他中东和非洲地区

第六章 竞争态势

  • 市场集中度
  • 策略倡议
  • 市占率分析
  • 公司简介
    • Deere & Company
    • CNH Industrial NV
    • AGCO Corporation
    • Kubota Corporation
    • Titan Machinery Inc.
    • Mahindra & Mahindra Ltd.（Trringo）
    • Farmease
    • JFarm Services
    • Pacific AG Rental LLC
    • The Pape Group Inc.
    • Messick's
    • Flaman Group of Companies
    • Premier Equipment Rental
    • Friesen Sales & Rentals
    • Aktio Corporation
    • United Rentals（Agricultural Line）
    • H&E Equipment Services Inc.
    • Kwipped Inc.
    • Ashtead Group plc（Sunbelt）

第七章 市场机会与未来展望

简介目录
Product Code: 67289

The Farm Equipment Rental Market size is estimated at USD 54.8 billion in 2025, and is expected to reach USD 68.5 billion by 2030, at a CAGR of 5.70% during the forecast period (2025-2030).

Farm Equipment Rental - Market - IMG1

Consistent demand for tractors, rapid growth in digital rental platforms, and targeted government mechanization programs underpin this steady expansion. Asia Pacific prevailing smallholder structure, North America's short but intense harvest windows, and Europe's sustainability regulations shape distinctly regional opportunities. Digital marketplaces that marry AI-driven fleet management with on-demand booking are widening access, while ESG-linked finance is nudging providers toward electric and low-emission fleets. Competition now hinges on utilization analytics, autonomous capabilities, and last-mile service, forcing both OEM-backed dealers and technology-first entrants to refine capital-light, data-rich models for profitable growth.

Global Farm Equipment Rental Market Trends and Insights

Smart-Machinery Cost Inflation Steering Pay-Per-Use

Rising acquisition prices for GPS-enabled tractors and sensor-rich harvesters are widening the affordability gap for Asia Pacific smallholders. Rental demand surged by 35% as average machinery prices climbed 25-30%. India's Sub-Mission on Agricultural Mechanization issued USD 872 million in subsidies between 2014-2024, catalyzing 74,144 Custom Hiring Centers that pool capital-intensive assets for village-level access. These hubs, now pairing IoT fleet monitoring with smartphone booking, let farmers tap precision agriculture without owning depreciating equipment.

Seasonal Workforce Deficit Spurring Autonomous Tractor Rentals

Labor shortages in OECD economies have trimmed the available field workforce by nearly one-fifth, pushing growers toward autonomous tractors available on flexible contracts. Rental fleets outfitted with robotics, LiDAR, and route-planning software cover repetitive tillage and spraying tasks during peak periods, lifting utilization and mitigating wage inflation. Ethical and liability debates around machine-only operations persist, yet real-time diagnostics and geofencing reduce downtime and support compliance with safety mandates.

Low Awareness of Rental Economics Among Sub-Saharan Smallholders

Mechanization rates in many African nations remain below 6% despite mobile-first matching apps. Information asymmetries and risk aversion dampen uptake even when equipment is nearby. Pilot extension programs linking custom hire to crop-insurance premiums are beginning to bridge this gap, but sustained outreach and micro-training remain essential for scale.

Other drivers and restraints analyzed in the detailed report include:

  1. App-Based Fleet Marketplaces Scaling Rapidly in Western Europe
  2. ESG-Linked Finance Steering Electrified Rental Fleets
  3. High First-/Last-Mile Logistics Cost in Fragmented APAC Markets

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Tractors generated the bulk of revenue in 2024, aided by constant demand across tillage, hauling, and power-take-off applications. Their 38.10% farm equipment rental market share reflects a core role in every fleet and underpins whole-season utilization rates. Harvesters, though representing a smaller slice of the farm equipment rental market, are on track for the fastest 7.40% CAGR as their high sticker prices make short-window rental the only feasible option for many growers. Precision yield mapping and auto-steer controls embedded in newer harvester models raise per-hour value, encouraging providers to introduce outcome-based pricing. Sprayers, balers, and seeders occupy narrower rental windows tied to crop phenology, creating scheduling peaks that digital platforms smooth through predictive demand algorithms. Specialty implements are bundled into multiequipment packages, enhancing basket size and locking in customers for full production cycles.

A second trend is the migration of autonomy from row-crop tractors to harvest machines. Early adopters in North America now seek self-driving combines that cut labor bills during short harvest windows. This shift reshapes depreciation curves, compelling rental firms to recalibrate residual value assumptions and match lease terms to rapid technology refresh cycles. As equipment connectivity deepens, data monetization-yield maps, soil compaction insights, and machine health telemetry-emerges as a secondary revenue line alongside traditional rental income.

Mid-range 71-130 HP tractors anchored 27.40% of the 2024 farm equipment rental market size thanks to an optimal mix of fuel efficiency and capability across small-plot operations. Larger units above 250 HP, though currently niche, are forecast to outgrow all other brackets at 8.50% CAGR as farm consolidation and regulated labor hours favor bigger, smarter machinery. These high-horsepower vehicles command premium day rates and impose stringent transport and maintenance requirements that only full-service providers can meet. Sub-30 HP tractors remain vital for horticulture and tight-row crops, while 131-250 HP models bridge the gap between versatile mid-range and specialized heavy-duty tasks. The power-mix evolution pushes rental firms to diversify fleets, hedge utilization risks, and build dynamic pricing linked to fuel costs and telematics-verified load factors.

In parallel, OEMs embed Tier 4-Final engines and hybrid drivetrains across power classes, meeting tightening emission rules in Europe and California. Providers leveraging ESG-linked loans unlock lower capital costs that filter into competitive hourly rates. Telematics-enabled load tracking is also enabling a shift toward usage-based billing, aligning cost with delivered horsepower hours rather than calendar days.

The Farm Equipment Rental Market is Segmented by Equipment Type (tractors, and More), Power Output (Less Than 30 HP, and More), Drive Type (Two-Wheel Drive and More), Business Model (Offline Dealer & Co-Op Yards and More), End-User Farm Size (Small (less Than 5 Ha) and More), Rental Duration (Short-Term (less Than 3 M) and More) and Geography. The Market Forecasts are Provided in Terms of Value (USD) and Volume (Units).

Geography Analysis

Asia Pacific generated 44.25% of 2024 revenue for the farm equipment rental market, underpinned by smallholder-oriented subsidy schemes. India's 74,144 Custom Hiring Centers and China's subsidy-linked land tender rules are expanding mechanization without inflating farm debt. Smartphones and vernacular apps embed transparent booking and digital payments, lifting utilization across rice, wheat, and horticulture value chains. Precision hardware costs are still high, so providers use shared ownership structures to amortize technology over broader user bases, keeping per-hectare rental charges affordable.

North America presents a mature yet evolving landscape. Peak harvest in the Corn Belt drives intense, short-term demand for >250 HP tractors and combines, widening price premiums during September-October. Right-to-repair legislation in Colorado and other states now obliges OEMs to furnish diagnostic tools, potentially lowering downtime and rental rates. Autonomous retrofits and electric drivetrains qualify for climate-linked incentives, encouraging fleet renewal among rental giants and regional independents alike.

Europe exhibits pronounced heterogeneity. Western European growers adopt app-based rental to navigate high land prices and strict emission caps. ESG-linked finance reduces borrowing costs for fleets that integrate electric tractors, biofuel harvesters, and low-till implements. The European Green Deal's sustainability targets make rental an attractive compliance pathway, shifting emphasis from asset ownership to outcome-based service. Central and Eastern Europe, still dominated by mid-sized family holdings, balance cost and technology by mixing owned core tractors with rented specialty machines.

  1. Deere & Company
  2. CNH Industrial N.V.
  3. AGCO Corporation
  4. Kubota Corporation
  5. Titan Machinery Inc.
  6. Mahindra & Mahindra Ltd. (Trringo)
  7. Farmease
  8. JFarm Services
  9. Pacific AG Rental LLC
  10. The Pape Group Inc.
  11. Messick's
  12. Flaman Group of Companies
  13. Premier Equipment Rental
  14. Friesen Sales & Rentals
  15. Aktio Corporation
  16. United Rentals (Agricultural Line)
  17. H&E Equipment Services Inc.
  18. Kwipped Inc.
  19. Ashtead Group plc (Sunbelt)

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Cost-inflation of Smart Machinery Accelerating Pay-per-Use Adoption in Asia Pacific
    • 4.2.2 Seasonal Workforce Deficit in OECD Nations Driving Autonomous Tractor Rentals
    • 4.2.3 Peak-Harvest Demand Spikes in US Corn-Belt Reinforcing Short-Term Leases
    • 4.2.4 Indian CHC-Linked Subsidies Catalyzing Village-Level Rental Hubs
    • 4.2.5 App-Based Fleet Marketplaces Scaling Rapidly in Western Europe
    • 4.2.6 ESG-Linked Finance Steering Electrified Rental Fleets
  • 4.3 Market Restraints
    • 4.3.1 Low Awareness of Rental Economics among Sub-Saharan Smallholders
    • 4.3.2 Scarcity of Less than 250 HP Units during North-American Harvest Window
    • 4.3.3 High First-/Last-Mile Logistics Cost in Fragmented APAC Markets
    • 4.3.4 Equipment Misuse Elevating Maintenance Downtime & Liability
  • 4.4 Regulatory Outlook
  • 4.5 Porter's Five Forces
    • 4.5.1 Bargaining Power of Suppliers
    • 4.5.2 Bargaining Power of Buyers
    • 4.5.3 Threat of New Entrants
    • 4.5.4 Threat of Substitutes
    • 4.5.5 Intensity of Competitive Rivalry

5 Market Size & Growth Forecasts (Value (USD) and Volume (Units))

  • 5.1 By Equipment Type
    • 5.1.1 Tractors
    • 5.1.2 Harvesters
    • 5.1.3 Balers
    • 5.1.4 Sprayers
    • 5.1.5 Seeders & Planters
    • 5.1.6 Tillage & Soil-Cultivation Equipment
    • 5.1.7 Other Implements
  • 5.2 By Power Output (HP)
    • 5.2.1 Less than 30 HP
    • 5.2.2 31-70 HP
    • 5.2.3 71-130 HP
    • 5.2.4 131-250 HP
    • 5.2.5 More than 250 HP
  • 5.3 By Drive Type
    • 5.3.1 Two-Wheel Drive
    • 5.3.2 Four-Wheel Drive
  • 5.4 By Business Model
    • 5.4.1 Offline Dealer & Co-op Yards
    • 5.4.2 Online / App-Based Platforms
  • 5.5 By End-User Farm Size
    • 5.5.1 Small (Less than 5 ha)
    • 5.5.2 Medium (5-20 ha)
    • 5.5.3 Large (More than 20 ha)
  • 5.6 By Rental Duration
    • 5.6.1 Short-Term (Less than 3 m)
    • 5.6.2 Seasonal (3-9 m)
    • 5.6.3 Annual / Long-Term (More than 9 m)
  • 5.7 By Geography
    • 5.7.1 North America
      • 5.7.1.1 United States
      • 5.7.1.2 Canada
      • 5.7.1.3 Rest of North America
    • 5.7.2 South America
      • 5.7.2.1 Brazil
      • 5.7.2.2 Argentina
      • 5.7.2.3 Rest of South America
    • 5.7.3 Europe
      • 5.7.3.1 Germany
      • 5.7.3.2 United Kingdom
      • 5.7.3.3 France
      • 5.7.3.4 Italy
      • 5.7.3.5 Spain
      • 5.7.3.6 Rest of Europe
    • 5.7.4 Asia Pacific
      • 5.7.4.1 China
      • 5.7.4.2 India
      • 5.7.4.3 Japan
      • 5.7.4.4 South Korea
      • 5.7.4.5 Rest of Asia Pacific
    • 5.7.5 Middle East and Africa
      • 5.7.5.1 Saudi Arabia
      • 5.7.5.2 UAE
      • 5.7.5.3 Turkey
      • 5.7.5.4 South Africa
      • 5.7.5.5 Egypt
      • 5.7.5.6 Rest of Middle East and Africa

6 Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Deere & Company
    • 6.4.2 CNH Industrial N.V.
    • 6.4.3 AGCO Corporation
    • 6.4.4 Kubota Corporation
    • 6.4.5 Titan Machinery Inc.
    • 6.4.6 Mahindra & Mahindra Ltd. (Trringo)
    • 6.4.7 Farmease
    • 6.4.8 JFarm Services
    • 6.4.9 Pacific AG Rental LLC
    • 6.4.10 The Pape Group Inc.
    • 6.4.11 Messick's
    • 6.4.12 Flaman Group of Companies
    • 6.4.13 Premier Equipment Rental
    • 6.4.14 Friesen Sales & Rentals
    • 6.4.15 Aktio Corporation
    • 6.4.16 United Rentals (Agricultural Line)
    • 6.4.17 H&E Equipment Services Inc.
    • 6.4.18 Kwipped Inc.
    • 6.4.19 Ashtead Group plc (Sunbelt)

7 Market Opportunities & Future Outlook

  • 7.1 White-Space & Unmet-Need Assessment