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市场调查报告书
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1842656

电动割草机：市场份额分析、行业趋势、统计数据和成长预测（2025-2030 年）

Electric Lawn Mowers - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

电动割草机市场规模预计在 2025 年达到 107 亿美元，预计到 2030 年将达到 146 亿美元，预测期内复合年增长率为 6.4%。

电动割草机-市场-IMG1

更严格的排放法规、快速的电池创新以及消费者对更安静、更低维护设备日益增长的兴趣推动了电动车的普及。手推式无线电器将引领潮流，占2024年销售额的41.3%，而机器人和自动驾驶系统预计到木工将以15.1%的复合年增长率成长。到2024年，住宅DIY用户将产生68.1%的需求，随着公共机构以零排放汽车取代汽油动力汽车，市政采购将以14.2%的复合年增长率加速。到2024年，北美将以35.2%的份额保持其最大的区域基础，而受都市化和国家干净科技项目的推动，亚太地区将以11.1%的复合年增长率成为成长引擎。 37-60V中型电池对寻求在运行时间和机动性之间取得平衡的专业工作者俱有吸引力，即使电子商务的普及率不断提高，专业经销商仍将继续主导专业级分销。

全球电动割草机市场趋势与洞察

锂离子电池成本快速下降，能量密度上升

电池成本下降使得无线割草机更加经济实惠，而能量密度的提升则提升了运作时间和能源效率，使电动车型与传统燃气动力车型不相上下。在美国税收优惠政策和汽车电池量产的推动下，锂离子电池组价格预计将从2023年的每千瓦时140美元降至2035年的每千瓦时86美元。高镍阴极可将电池密度提高15-20%，使手扶式无线割草机单次充电即可运作45-60分钟，且不会增加重量。先进的温度控管可将电池组寿命延长至5-7年，且无需日常维护，可将总营业成本降至低于汽油水准。

全球加强小型燃气引擎的排气和噪音法规

世界各国政府正在加强污染物排放监管，市政当局也推出了噪音限制措施，这使得传统的汽油动力割草机不再适合住宅和商业用途。加州的小型非道路引擎 (SORE) 法规将从 2024 年开始禁止销售新的汽油动力割草机，这促使美国其他州也纷纷效仿。美国环保署 (EPA) 第三阶段标准和加拿大的协调法规也施加了类似的限制，这增加了火星点火式割草机製造商的合规成本。由于电池供电的割草机运作噪音低于 70 分贝，并且可以绕过时段限制，人口密集城市的噪音法规进一步加速了人们向电动割草机的转变。

与同类汽油割草机相比，初始价格更高

与汽油动力割草机相比，电动割草机的前期成本较高，这仍然是市场限制因素，减缓了价格敏感型消费者的接受度。市售电池供电的零转弯割草机售价在 1.5 万至 2.5 万美元之间，而汽油动力割草机售价在 8,000 至 1.2 万美元之间，即使电池成本下降，仍会造成较高的资金门槛。美国对中国产电池组的关税将在 2024 年上调至 25%，到 2025 年将达到 58%。加州和南海岸空气品质管理区 (AQMD) 将为专业级设备提供最高 1.5 万美元的退税，以缓解影响并将投资回收期缩短至三个季度以内。

細項分析

无线手扶式割草机是电动割草机市场的最大细分市场，占 2024 年销售额的 41.3%。随着感测器、地图软体和无边界导航减少对住宅和市政草坪的劳动力依赖，机器人和自动驾驶割草机预计将实现 15.1% 的复合年增长率。有线手扶式割草机在小块土地上占据利基市场，而搭乘用式零转弯割草机则针对优先考虑大面积生产力的专业割草机用户。 Positec 的自动驾驶系列和 Husqvarna 的卫星导引装置等产品的推出凸显了原始设备製造商对节省劳动力的价值提案的关注。虽然站立式设计仍然是一种专业产品，但其紧凑的占地面积非常适合树木繁茂的商业场所，在这些场所中，紧密的枢轴比甲板宽度更重要。

住宅DIY用户将占据电动割草机市场的最大份额，到2024年将贡献68.1%的销售量。郊区居民出于便利性考量将选择电池平台，较小的用地面积也更适合45分钟的驾驶时间限制。市政和政府车辆到2024年将仅占出货量的8.3%，但随着零排放采购规则逐步淘汰汽油库存，其复合年增长率将达到14.2%。预计到2030年，专业服务电动割草机市占率将达到18%。

区域分析

受各州激励措施和加州2024年SORE禁令的支撑，北美将在2024年引领电动割草机市场，销售额占35.2%。 100美元至1.5万美元不等的补贴将缩短房主和市政当局的投资回报期。加拿大的后视镜排气管法规允许供应商将两个国家视为一个监管区域，从而简化认证流程。

预计亚太地区将以11.1%的复合年增长率实现最高增长，到2030年将占到21%至27%的收入份额。中国2024年的「焕新」奖励策略、电池的成本优势以及蓬勃发展的中产阶级将推动电动车的普及。日本精通科技的消费者是整合智慧家庭生态系统的机器人割草机的早期使用者，而印度的城市扩张和政府的电动车政策正在逐渐释放庞大的房主群体。

在严格的噪音法规和消费者的永续性导向的推动下，欧洲继续保持稳定成长势头。由于 Husqvarna 的经销商网路和产品知名度，机器人在该地区割草机销量中的渗透率已超过 20%，远高于全球平均水平。随着人均 GDP 的成长以及欧盟生态标籤奖励的推广，东欧已成为一个空白区域。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3个月的分析师支持

目录

第一章 引言

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章 市场状况

  • 市场概况
  • 市场驱动因素
    • 锂离子电池成本快速下降，能量密度不断提高
    • 全球对小型燃气引擎废气和噪音的监管更加严格
    • 消费者越来越偏好低维护的无线设备
    • 大型零售商扩大自有品牌无线刷式修剪器生产线
    • 透过电动自行车/Scooter电池的二手供应链降低零件成本
    • 「割草即服务」订阅经营模式的出现
  • 市场限制
    • 与同类汽油割草机相比，初始价格更高
    • 当在大面积使用时，运作时间和充电速度受到限制。
    • 贸易关税和关键矿物限制增加了电池成本
    • 更严格的防火法规，限制大容量包装的储存和运输
  • 监管状况
  • 技术展望
  • 波特五力模型
    • 新进入者的威胁
    • 买方的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争对手之间的竞争强度

第五章市场规模及成长预测

  • 依产品类型
    • 有线步行类型
    • 手推式无线
    • 搭乘用草坪拖拉机
    • 搭乘用零转弯
    • 站立式
    • 机器人/自主
  • 按最终用户
    • 房屋DIY
    • 专业庭园绿化服务
    • 高尔夫球场和体育设施
    • 市政当局/政府
  • 按电池电压
    • 36V 或更低（轻型）
    • 37 至 60 V（中负荷）
    • 60V或更高（商业级）
  • 按销售管道
    • 商店零售（家居装饰店）
    • 专业经销商/专业经销商
    • 网路商城
  • 按地区
    • 北美洲
      • 美国
      • 加拿大
      • 墨西哥
      • 北美其他地区
    • 南美洲
      • 巴西
      • 阿根廷
      • 南美洲其他地区
    • 欧洲
      • 德国
      • 英国
      • 法国
      • 西班牙
      • 俄罗斯
      • 其他欧洲国家
    • 亚太地区
      • 中国
      • 日本
      • 印度
      • 韩国
      • 澳洲
      • 纽西兰
      • 其他亚太地区
    • 中东
      • 沙乌地阿拉伯
      • UAE
      • 土耳其
      • 其他中东地区
    • 非洲
      • 南非
      • 埃及
      • 其他非洲国家

第六章 竞争态势

  • 市场集中度
  • 策略倡议
  • 市占率分析
  • 公司简介
    • Deere & Company
    • Husqvarna Group
    • The Toro Company
    • Robert Bosch GmbH
    • Stanley Black & Decker, Inc.
    • STIGA SpA
    • Honda Motor Co.
    • Greenworks North America LLC
    • Chervon（EGO Power+）
    • Techtronic Industries Co. Ltd.（Ryobi）
    • Positec（WORX）
    • STIHL
    • Segway Navimow
    • Mammotion
    • Makita

第七章 市场机会与未来展望

简介目录
Product Code: 67730

The Electric Lawn Mowers Market size is estimated at USD 10.7 billion in 2025 and is projected to reach USD 14.6 billion by 2030, at a CAGR of 6.4% during the forecast period.

Electric Lawn Mowers - Market - IMG1

Expanding adoption stems from stronger emission rules, rapid battery innovation, and a growing consumer focus on quieter, low-maintenance equipment. Walk-behind cordless units led with 41.3% of 2024 revenue, while robotic and autonomous systems recorded a brisk 15.1% CAGR outlook to 2030. Residential do-it-yourself (DIY) owners generated 68.1% of demand in 2024, yet municipal procurement is accelerating at 14.2% CAGR as public agencies replace gasoline fleets with zero-emission alternatives. North America retained the largest regional base with a 35.2% share in 2024, whereas Asia-Pacific emerged as the growth engine at 11.1% CAGR, supported by urbanization and national clean-technology programs. Mid-duty 37-60 V batteries appeal to professional crews that seek a balance between runtime and maneuverability, and specialty dealers continue to dominate pro-level distribution even as e-commerce penetration rises.

Global Electric Lawn Mowers Market Trends and Insights

Rapid Decline in Lithium-Ion Battery Cost and Rising Energy Density

Lower battery costs are making cordless mowers more affordable, while improved energy density enhances runtime and power efficiency, allowing electric models to rival traditional gas-powered mowers. Lithium-ion pack prices dropped from USD 140 per kWh in 2023 to a projected USD 86 per kWh for 2035, helped by tax incentives in the United States and large-scale automotive cell output. Higher-nickel cathodes deliver 15-20% density gains, allowing walk-behind cordless mowers to run 45-60 minutes on a single charge without weight penalties. Pack life now extends to 5-7 years under advanced thermal management, pushing total operating cost below gasoline equivalents once routine maintenance is removed.

Stricter Worldwide Emission and Noise Standards on Small Gas Engines

Governments worldwide are enforcing tighter restrictions on pollutants, while municipalities impose noise limitations, making traditional gas-powered mowers less viable for residential and commercial use. California's Small Off-Road Engine (SORE) rule banned new gasoline lawn equipment sales from 2024, framing policy adoption for other U.S. states. Similar limits under U.S. EPA Phase 3 standards and Canada's aligned regulations raise compliance costs for spark-ignition manufacturers. Noise ordinances in dense metros further accelerate electric substitutions because battery mowers operate below 70 dBA and avoid time-of-day restrictions.

Higher Upfront Price Compared with Equivalent Gas-Powered Mowers

The higher upfront cost of electric lawnmowers compared to their gas-powered counterparts remains a key market restraint, slowing adoption among price-sensitive consumers. Commercial battery zero-turn models list at USD 15,000-25,000 versus USD 8,000-12,000 for gasoline units, widening the capital hurdle even after declining cell costs. U.S. duties on Chinese battery packs rose to 25% in 2024 and will reach 58% in 2025, inflating street prices while suppliers diversify sourcing. California and South Coast AQMD rebates of up to USD 15,000 for pro-grade equipment soften the impact and shorten payback to under three seasons.

Other drivers and restraints analyzed in the detailed report include:

  1. Growing Consumer Preference for Low-Maintenance Cordless Equipment
  2. Expansion of Private-Label Cordless Mower Lines by Large Retailers
  3. Limited Runtime and Recharge Speed for Large-Area Professional Usage

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Walk-behind cordless mowers captured 41.3% of 2024 revenue, highlighting the largest segment within the electric lawn mowers market. Robotic and autonomous units post a 15.1% CAGR outlook as sensors, mapping software, and boundary-free navigation reduce labor dependency for residential and municipal turf. Corded walk-behinds retain a small-lot niche, while ride-on zero-turn formats cater to professional grounds crews prioritizing productivity on wide acreage. Product launches such as Positec's autonomous range and Husqvarna's satellite-guided units underscore OEM's focus on labor-saving value propositions. Stand-on designs remain a specialized play, yet their compact footprint suits tree-rich commercial sites where tight pivots matter more than outright deck width.

Residential DIY owners generated 68.1% of revenue in 2024, anchoring the largest stake in the electric lawn mowers market. Suburban homeowners choose battery platforms for convenience, while smaller lot sizes align well with 45-minute runtime limits. Municipal agencies and government fleets, though just 8.3% of 2024 shipments, will add a 14.2% CAGR as zero-emission procurement rules phase out gasoline stock. The electric lawn mowers market share for professional services is forecast to reach 18% by 2030.

The Electric Lawn Mowers Market Report is Segmented by Product Type (Walk-Behind Corded, Walk-Behind Cordless, and More), by End User (Residential DIY, and More), by Battery Voltage (Less Than or Equal To 36V, and More), by Distribution Channel (In-Store Retail, and More), and by Geography (North America, South America, Europe, Asia-Pacific, and More). The Market Forecasts are Provided in Terms of Value (USD).

Geography Analysis

North America led the electric lawn mowers market in 2024 with 35.2% revenue, underpinned by state incentive schemes and California's 2024 SORE ban. Rebate programs ranging from USD 100 to USD 15,000 shorten payback horizons for homeowners and municipalities alike. Canada's mirrored exhaust rules allow vendors to treat both nations as one regulatory bloc, streamlining certification.

Asia-Pacific delivered the highest regional growth at 11.1% CAGR, moving from 21% to an anticipated 27% revenue share by 2030. China's 2024 "equipment renewal" stimulus, battery-cell cost advantages, and a burgeoning middle-class lift adoption. Japan's tech-savvy consumers are early adopters of robotic mowers integrated with smart-home ecosystems, while India's urban sprawl and government EV policies gradually unlock a sizeable homeowner base.

Europe maintains steady momentum on the back of strict noise rules and a consumer sustainability ethos. Robotic penetration exceeds 20% of regional mower sales, far above global norms, aided by Husqvarna's entrenched dealer web and product familiarity. Eastern Europe offers white space as GDP per capita rises, and EU eco-label incentives ripple eastward.

  1. Deere & Company
  2. Husqvarna Group
  3. The Toro Company
  4. Robert Bosch GmbH
  5. Stanley Black & Decker, Inc.
  6. STIGA S.p.A
  7. Honda Motor Co.
  8. Greenworks North America LLC
  9. Chervon (EGO Power+)
  10. Techtronic Industries Co. Ltd. (Ryobi)
  11. Positec (WORX)
  12. STIHL
  13. Segway Navimow
  14. Mammotion
  15. Makita

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rapid decline in lithium-ion battery cost and rising energy density
    • 4.2.2 Stricter worldwide emission and noise standards on small gas engines
    • 4.2.3 Growing consumer preference for low-maintenance cordless equipment
    • 4.2.4 Expansion of private-label cordless mower lines by large retailers
    • 4.2.5 Second-life e-bike/scooter battery supply chains cutting BOM costs
    • 4.2.6 Emergence of 'mowing-as-a-service' subscription business models
  • 4.3 Market Restraints
    • 4.3.1 Higher upfront price compared with equivalent gas-powered mowers
    • 4.3.2 Limited runtime and recharge speed for large-area professional usage
    • 4.3.3 Trade tariffs and critical-minerals rules inflating battery expenses
    • 4.3.4 Stricter fire-safety codes on storage/transport of high-capacity packs
  • 4.4 Regulatory Landscape
  • 4.5 Technological Outlook
  • 4.6 Porters Five Forces
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry

5 Market Size and Growth Forecasts (Value)

  • 5.1 By Product Type
    • 5.1.1 Walk-behind Corded
    • 5.1.2 Walk-behind Cordless
    • 5.1.3 Ride-on Lawn Tractor
    • 5.1.4 Ride-on Zero-Turn
    • 5.1.5 Stand-on
    • 5.1.6 Robotic/Autonomous
  • 5.2 By End User
    • 5.2.1 Residential DIY
    • 5.2.2 Professional Landscaping Services
    • 5.2.3 Golf Courses and Sports Facilities
    • 5.2.4 Municipal and Government
  • 5.3 By Battery Voltage
    • 5.3.1 Less than or equal to 36 V (Light-Duty)
    • 5.3.2 37-60 V (Mid-Duty)
    • 5.3.3 More than 60 V (Commercial-Grade)
  • 5.4 By Distribution Channel
    • 5.4.1 In-store Retail (Home Centers)
    • 5.4.2 Specialty Dealer/Pro Dealer
    • 5.4.3 Online Marketplaces
  • 5.5 By Geography
    • 5.5.1 North America
      • 5.5.1.1 United States
      • 5.5.1.2 Canada
      • 5.5.1.3 Mexico
      • 5.5.1.4 Rest of North America
    • 5.5.2 South America
      • 5.5.2.1 Brazil
      • 5.5.2.2 Argentina
      • 5.5.2.3 Rest of South America
    • 5.5.3 Europe
      • 5.5.3.1 Germany
      • 5.5.3.2 United Kingdom
      • 5.5.3.3 France
      • 5.5.3.4 Spain
      • 5.5.3.5 Russia
      • 5.5.3.6 Rest of Europe
    • 5.5.4 Asia-Pacific
      • 5.5.4.1 China
      • 5.5.4.2 Japan
      • 5.5.4.3 India
      • 5.5.4.4 South Korea
      • 5.5.4.5 Australia
      • 5.5.4.6 New Zealand
      • 5.5.4.7 Rest of Asia-Pacific
    • 5.5.5 Middle East
      • 5.5.5.1 Saudi Arabia
      • 5.5.5.2 UAE
      • 5.5.5.3 Turkey
      • 5.5.5.4 Rest of Middle East
    • 5.5.6 Africa
      • 5.5.6.1 South Africa
      • 5.5.6.2 Egypt
      • 5.5.6.3 Rest of Africa

6 Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Deere & Company
    • 6.4.2 Husqvarna Group
    • 6.4.3 The Toro Company
    • 6.4.4 Robert Bosch GmbH
    • 6.4.5 Stanley Black & Decker, Inc.
    • 6.4.6 STIGA S.p.A
    • 6.4.7 Honda Motor Co.
    • 6.4.8 Greenworks North America LLC
    • 6.4.9 Chervon (EGO Power+)
    • 6.4.10 Techtronic Industries Co. Ltd. (Ryobi)
    • 6.4.11 Positec (WORX)
    • 6.4.12 STIHL
    • 6.4.13 Segway Navimow
    • 6.4.14 Mammotion
    • 6.4.15 Makita

7 Market Opportunities and Future Outlook