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市场调查报告书
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1844458

汽车座椅：市场份额分析、行业趋势、统计数据和成长预测（2025-2030 年）

Automotive Seats - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 150 Pages | 商品交期: 2-3个工作天内

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简介目录

预计汽车座椅市场规模到 2025 年将达到 714.5 亿美元，到 2030 年将达到 850.7 亿美元，复合年增长率高达 3.55%。

汽车座椅-市场-IMG1

由于电气化、自动驾驶能力以及对高端舒适性日益增长的追求，座椅框架、坐垫和电子设备的重新设计推动了座椅框架、坐垫和电子设备的持续增长。汽车製造商继续采用更轻的结构来弥补电池重量的不足，消费者也青睐电动通风和按摩功能，这推高了平均售价。原材料波动和严格的安全法规给整个价值链带来了成本压力，但一级供应商凭藉其与汽车项目的深度整合，保持了定价能力。亚太地区在产量需求和技术应用方面处于领先地位，中国、印度和日本的工厂正在扩大内燃机和电动式平台的产能。

全球汽车座椅市场趋势与洞察

全球轻型汽车产量正在增加，尤其是SUV

到2024年，SUV将占全球汽车销售的54%，这将推动对增加单车座位数、加强型侧垫、多排座椅配置和高端内装的需求。可支配收入和都市化将推动SUV的普及，使亚太地区的製造商受益。 2023年，20%的SUV销量将是纯电动的，这将推动对轻量化车架和整合温度控管的新需求，以抵消电池重量的增加。根据国际能源总署(IEA)的报告，大多数SUV仍然使用石化燃料驱动，这为整合主动冷却、加热和重量优化外壳的电动座椅带来了巨大的创新潜力。

消费者对电动、通风和按摩座椅的需求不断增加

曾经专属于豪华品牌的高端功能如今已在中阶车型上亮相。李尔的ComfortMax平台将加热和通风系统的回应时间缩短了40%，并将组装复杂度降低了一半，从而为原始设备製造商（OEM）实现了大规模部署。通风座椅是成长最快的技术领域，复合年增长率高达6.12%。按摩系统如今融入了生物回馈技术，以减轻乘员的压力，将座椅转变为健康中心，并透过软体升级产生经常性收益。

皮革、发泡体和高级聚合物的价格波动

2020年至2021年，钢材价格上涨了一倍多，导致每辆车的原料成本从2,200美元上涨至4,125美元，挤压了座椅供应商的利润空间。聚氨酯泡棉占座椅坐垫的90%以上，其价格波动与原油价格波动密切相关，导致製造商面临难以在工程中期转嫁的成本上涨。为此，供应商正在重新设计坐垫形状以减少泡棉用量，并使用经过认证的再生聚合物共混物。

細項分析

预计到2024年，合成皮革将占据汽车座椅市场份额的48.75%，复合年增长率为5.44%。原厂配套专案重视合成皮革一致的粒面、耐污性和便利的清洁性能，从而减少车队维修中的保固索赔。织物面料在入门级车型中仍然占据主导地位，而真皮在高端车型中仍然存在，但面临永续性问题和采购不确定性。随着原始设备製造商追求可循环材料，亚麻和大麻等天然纤维正被用于座椅靠背和坐垫的加固，但价格溢价仍然是其大规模应用的限制。

与真皮内装相比，丰田的SofTex内装在製造过程中可减少85%的二氧化碳排放，帮助该公司达到车辆平均排放目标。大陆集团和麦格纳正在开发生物泡沫垫片原型，透过消除混合材料中的黏合剂，使回收更加便捷。这些新兴经济体正发出讯号，转向单一材料发泡，以便在车辆报废后易于拆卸，以满足欧洲循环经济指令的要求。

到2024年，手排调节器仍将占据全球58.25%的市场份额，这反映了新兴市场和基础车型的成本敏感度。然而，通风车型的复合年增长率将达到6.12%，这表明消费者无论在炎热或寒冷的气候条件下都非常重视热舒适性。在北美，加热选项仍然是标配，而电动调节器则弥补了经济型和豪华型之间的差距，提供记忆配置和腰部模组，无需复杂的暖通空调整合。

追踪姿势和生命体征的智慧座椅在高端电动车中正在迅速发展。现代Transys已在起亚EV9中整合了低能耗碳纤维加热器、动态身体保养演算法和可倾斜的步入式功能，为完全软体定义的舒适性量产​​开闢了道路。供应商也在整合支援无线下载 (OTA) 的控制单元，使其能够解锁未来将销售点以外的收益扩展至其他领域的功能。

区域分析

受中国电动车热潮、印度小型SUV市场蓬勃发展以及日本对座椅电子产品持续投入的推动，亚太地区以46.85%的销售额和预计3.75%的复合年增长率领先市场。预计到2025年，电动车在中国新车销售的渗透率将达到45%，这将推动座椅製造商开发轻量化框架和整合式冷却设计。印度对电动三轮车和送货货车的补贴政策将加速对耐用、低维护、适合高负载循环的座椅的需求。丰田纺织等日本创新企业推出了带有摇椅运动和个性化音响的休閒座椅，体现了该地区对乘客整体舒适度的追求。

在欧洲，排放气体和可回收性日益重要。相关法规已出台，旨在加强材料可追溯性和生命週期碳计量，鼓励使用生物基发泡材和易于拆卸的椅套製成的座椅。 Forbia 的卡车座椅平台与传统设计相比，二氧化碳排放减少了 40%，证明了合规性和驾驶舒适性可以同时实现。在皮卡和 SUV 占主导地位的北美，通风和加热座椅正成为中型车型的标准配备。供应商正在利用其位于底特律和墨西哥的製造地的地理位置，实现金属金属衝压和坐垫生产的本地化，从而降低物流风险并遵守美国《汽车、汽车和零件法案》(MCA) 的本地化内容法规。

中东、非洲和南美洲具有长期扩张潜力。各国政府正在支持本地组装，以发展汽车生态系统，为满足崎岖道路要求的简化、经济高效的长排座椅和折迭座椅创造机会。叫车和小型巴士领域的车队采购将推动对易于清洁的合成皮革和快速更换座椅模组的需求，这些模组可以在服务基础设施有限的环境中保持运作。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3个月的分析师支持

目录

第一章 引言

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章 市场状况

  • 市场概况
  • 市场驱动因素
    • 全球轻型车（主要是SUV）产量增加
    • 消费者对电动、通风和按摩座椅的需求不断增加
    • 汽车製造商推广轻量化座椅以满足二氧化碳排放目标
    • 电动滑板平台，可实现灵活的座舱布局
    • 需要易于清洁、耐用内装的移动即服务车队
    • 人工智慧乘客监控系统需要配备智慧感测器的座椅
  • 市场限制
    • 皮革、发泡体和高级聚合物的价格波动
    • 严格的安全和认证测试成本
    • 传统汽车製造商的座椅架构更新周期较慢
    • 由于替代舒适系统的兴起，对高级座椅的需求下降
  • 价值/供应链分析
  • 监管状况
  • 技术展望
  • 五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争强度

第五章市场规模及成长预测

  • 依材料类型
    • 合成皮革
    • 真皮
    • 织物
    • 天然纤维等
  • 依技术
    • 标准（手动）座椅
    • 电动座椅
    • 通风座椅
    • 加热座椅
    • 按摩座
    • 智慧表
  • 按销售管道
    • OEM
    • 售后市场
  • 按车辆类型
    • 搭乘用车
    • 轻型商用车
    • 中大型商用车
    • 两轮车/三轮车
  • 依座位类型
    • 长条座椅/分离式长条座椅
    • 凹背单人座椅
    • 船长座位/个人座位
    • 儿童安全座椅
    • 折迭式/折迭座椅
  • 按地区
    • 北美洲
      • 美国
      • 加拿大
      • 其他北美地区
    • 南美洲
      • 巴西
      • 阿根廷
      • 南美洲其他地区
    • 欧洲
      • 德国
      • 英国
      • 法国
      • 义大利
      • 西班牙
      • 俄罗斯
      • 其他欧洲国家
    • 亚太地区
      • 中国
      • 印度
      • 日本
      • 韩国
      • 其他亚太地区
    • 中东和非洲
      • 沙乌地阿拉伯
      • 阿拉伯聯合大公国
      • 埃及
      • 土耳其
      • 南非
      • 其他中东和非洲地区

第六章 竞争态势

  • 市场集中度
  • 策略倡议
  • 市占率分析
  • 公司简介
    • Adient PLC
    • Lear Corporation
    • Forvia SE
    • Toyota Boshoku Corporation
    • Magna International Inc.
    • NHK Spring Co. Ltd
    • Recaro Holding GmbH
    • TS Tech Co. Ltd
    • Tachi-S Co. Ltd
    • Yanfeng Seating
    • Hyundai Transys
    • Gentherm Inc.
    • Martur Fompak
    • Grammer AG
    • Freedman Seating

第七章 市场机会与未来展望

简介目录
Product Code: 46613

The automotive seat market size is valued at USD 71.45 billion in 2025 and is expected to reach USD 85.07 billion by 2030, reflecting a steady 3.55% CAGR.

Automotive Seats - Market - IMG1

Growth stays positive as electrification, autonomous driving features, and a rising preference for premium comfort push redesigns of seat frames, cushions, and electronics. Automakers continue to specify lighter structures to compensate for battery weight, while consumers favor powered, ventilated, and massage functions that lift average selling prices. Raw-material volatility and stringent safety rules place cost pressure across the value chain, yet Tier-1 suppliers maintain pricing leverage because of their deep integration with vehicle programs. Asia Pacific leads volume demand and technology adoption as Chinese, Indian, and Japanese plants expand capacity for both internal-combustion and electric platforms.

Global Automotive Seats Market Trends and Insights

Rising Global Light-Vehicle Production, Especially SUVs

SUVs reached 54% of global car sales in 2024, increasing seat content per vehicle and lifting demand for reinforced side bolsters, multi-row configurations, and premium trim. Asia Pacific manufacturers benefit as disposable income and urbanization lift SUV penetration. Electric SUVs draw further momentum; 20% of 2023 SUV sales were fully electric, triggering new orders for lightweight frames and integrated thermal management that offset battery mass. The International Energy Agency reports that most SUVs still run on fossil fuel, leaving substantial potential for electrified seat innovation that integrates active cooling, heating, and weight-optimized shells .

Growing Consumer Demand for Powered, Ventilated & Massage Seats

Premium features once limited to luxury brands increasingly appear in mid-segment models. Lear Corporation's ComfortMax platform cuts heating and ventilation response times by 40% and halves assembly complexity, enabling OEM rollouts at scale . Ventilated seats represent the fastest-growing technology slice at 6.12% CAGR because thermal comfort helps EVs preserve driving range. Massage systems now incorporate biometric feedback to reduce occupant stress, transforming seats into wellness hubs and opening recurring revenue through software-enabled upgrades.

Volatile Prices of Leather, Foam & Advanced Polymers

Steel prices more than doubled between 2020 and 2021, and raw-material content per vehicle rose from USD 2,200 to USD 4,125, compressing margins for seat suppliers. Polyurethane foam, covering more than 90% of seat cushions, tracks oil price swings, exposing manufacturers to cost spikes that are difficult to pass through mid-program. Suppliers respond by redesigning cushion geometries to reduce foam volume and by qualifying recycled polymer blends.

Other drivers and restraints analyzed in the detailed report include:

  1. Automaker Push for Lightweight Seats to Meet CO2 Targets
  2. Electrified Skateboard Platforms Enabling Flexible Cabin Layouts
  3. Stringent Safety & Homologation Testing Costs

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Synthetic leather held 48.75% of the automotive seat market share in 2024 and is projected to grow at a 5.44% CAGR, underscoring its dual appeal of affordability and premium look. Original-equipment programs value their consistent grain, stain resistance, and simplified cleaning, which lowers warranty claims in fleet service. Fabric remains entrenched in entry models, whereas genuine leather persists at the top end but faces sustainability concerns and sourcing volatility. Natural fibers such as flax and hemp enter seat backs and cushion reinforcements as OEMs pursue circular materials, but price premiums still limit volume deployment.

Toyota's SofTex trim produces 85% lower CO2 during manufacture than genuine leather, helping the company align with fleet-average emissions goals. Continental and Magna prototype bio-foam pads that ease recycling by eliminating mixed material adhesives. Such developments signal a shift toward mono-material cushions designed for straightforward disassembly at vehicle end-of-life to meet European circular-economy directives.

Manual adjusters still anchor 58.25% of global share in 2024, reflecting cost sensitivity in emerging markets and base trims. Ventilated variants, however, post a 6.12% CAGR, showing how buyers reward thermal comfort in both hot and cold climates. Heated options remain a staple in North America, while power adjusters form a bridge between economy and luxury lines, offering memory profiles and lumbar modules without complex HVAC integration.

Smart seats that track posture and vital signs are advancing quickly in premium EVs. Hyundai Transys packages low-energy carbon-fiber heaters, dynamic body-care algorithms, and tilt-away walk-in functions within the Kia EV9, proving a mass-production path for fully software-defined comfort. Suppliers are also embedding over-the-air-enabled control units, allowing future features unlock that spread revenue beyond the point of sale.

The Automotive Seat Market Report is Segmented by Material Type (Synthetic Leather, Fabric, and More), Technology (Standard (Manual) Seats, Powered Seats, and More), Sales Channel (OEM and Aftermarket), Vehicle Type (Passenger Cars, Light Commercial Vehicles, and More), Seat Type (Bench/Split-Bench Seats, Bucket Seats, and More), and Geography (North America, and More). The Market Forecasts are Provided in Terms of Value (USD).

Geography Analysis

Asia Pacific leads with 46.85% revenue and a 3.75% CAGR outlook, fueled by China's electric-vehicle boom, India's fast-growing compact-SUV segment, and Japan's sustained investment in seat electronics. China is forecast to reach 45% EV penetration in new-car sales in 2025, keeping seat suppliers busy with lighter frames and integrated cooling designs. Indian policies that subsidize electric three-wheelers and delivery vans accelerate demand for durable, low-maintenance trim suited to high-usage duty cycles. Japanese innovators such as Toyota Boshoku unveil relaxation seats with swing-chair motion and personalized audio, demonstrating the region's push toward holistic passenger comfort.

Europe focuses on emissions reduction and recyclability. Regulations tighten material traceability and lifecycle carbon accounting, encouraging seats built from bio-based foams and easily separable covers. FORVIA's truck seat platform claims 40% lower CO2 than conventional designs, proving compliance can coexist with driver comfort. North America, characterized by high pickup and SUV share, shows rising standardization of ventilated and heated seats in mid-trim models. Suppliers leverage proximity to Detroit and Mexico fabrication hubs to localize metal stamping and cushion production, reducing logistics risk and meeting US-MCA regional-content rules.

The Middle East, Africa, and South America provide long-run expansion potential. Governments support local assembly to develop automotive ecosystems, creating opportunities for simplified, cost-efficient bench and jump seats that meet rugged-road requirements. Fleet purchases in ride-hailing and mini-bus sectors open demand for easy-clean synthetic leather and quick-swap seat modules that preserve uptime in environments with limited-service infrastructure.

  1. Adient PLC
  2. Lear Corporation
  3. Forvia SE
  4. Toyota Boshoku Corporation
  5. Magna International Inc.
  6. NHK Spring Co. Ltd
  7. Recaro Holding GmbH
  8. TS Tech Co. Ltd
  9. Tachi-S Co. Ltd
  10. Yanfeng Seating
  11. Hyundai Transys
  12. Gentherm Inc.
  13. Martur Fompak
  14. Grammer AG
  15. Freedman Seating

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising global light-vehicle production, especially SUVs
    • 4.2.2 Growing consumer demand for powered, ventilated & massage seats
    • 4.2.3 Automaker push for lightweight seats to meet CO2 targets
    • 4.2.4 Electrified skateboard platforms enabling flexible cabin layouts
    • 4.2.5 Mobility-as-a-Service fleets needing easy-clean, high-durability trim
    • 4.2.6 AI-driven occupant-monitoring systems requiring smart sensor-laden seats
  • 4.3 Market Restraints
    • 4.3.1 Volatile prices of leather, foam & advanced polymers
    • 4.3.2 Stringent safety & homologation testing costs
    • 4.3.3 Slow refresh cycles for seat architectures at legacy OEMs
    • 4.3.4 Rise of alternative comfort systems reducing demand for premium seats
  • 4.4 Value / Supply-Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces
    • 4.7.1 Bargaining Power of Suppliers
    • 4.7.2 Bargaining Power of Consumers
    • 4.7.3 Threat of New Entrants
    • 4.7.4 Threat of Substitute Products
    • 4.7.5 Intensity of Competitive Rivalry

5 Market Size & Growth Forecasts (Value (USD))

  • 5.1 By Material Type
    • 5.1.1 Synthetic Leather
    • 5.1.2 Genuine Leather
    • 5.1.3 Fabric
    • 5.1.4 Natural Fiber and Others
  • 5.2 By Technology
    • 5.2.1 Standard (Manual) Seats
    • 5.2.2 Powered Seats
    • 5.2.3 Ventilated Seats
    • 5.2.4 Heated Seats
    • 5.2.5 Massage Seats
    • 5.2.6 Smart / AI-Integrated Seats
  • 5.3 By Sales Channel
    • 5.3.1 OEM
    • 5.3.2 Aftermarket
  • 5.4 By Vehicle Type
    • 5.4.1 Passenger Cars
    • 5.4.2 Light Commercial Vehicles
    • 5.4.3 Medium and Heavy Commercial Vehicles
    • 5.4.4 Two-Wheelers and Three-Wheelers
  • 5.5 By Seat Type
    • 5.5.1 Bench / Split-Bench Seats
    • 5.5.2 Bucket Seats
    • 5.5.3 Captain / Individual Seats
    • 5.5.4 Child Safety Seats
    • 5.5.5 Folding / Jump Seats
  • 5.6 By Geography
    • 5.6.1 North America
      • 5.6.1.1 United States
      • 5.6.1.2 Canada
      • 5.6.1.3 Rest of North America
    • 5.6.2 South America
      • 5.6.2.1 Brazil
      • 5.6.2.2 Argentina
      • 5.6.2.3 Rest of South America
    • 5.6.3 Europe
      • 5.6.3.1 Germany
      • 5.6.3.2 United Kingdom
      • 5.6.3.3 France
      • 5.6.3.4 Italy
      • 5.6.3.5 Spain
      • 5.6.3.6 Russia
      • 5.6.3.7 Rest of Europe
    • 5.6.4 Asia Pacific
      • 5.6.4.1 China
      • 5.6.4.2 India
      • 5.6.4.3 Japan
      • 5.6.4.4 South Korea
      • 5.6.4.5 Rest of Asia Pacific
    • 5.6.5 Middle East and Africa
      • 5.6.5.1 Saudi Arabia
      • 5.6.5.2 United Arab Emirates
      • 5.6.5.3 Egypt
      • 5.6.5.4 Turkey
      • 5.6.5.5 South Africa
      • 5.6.5.6 Rest of Middle East and Africa

6 Competitive Landscape

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Segments, Financials as Available, Strategic Information, Market Rank/Share for Key Companies, Products and Services, SWOT Analysis, and Recent Developments)
    • 6.4.1 Adient PLC
    • 6.4.2 Lear Corporation
    • 6.4.3 Forvia SE
    • 6.4.4 Toyota Boshoku Corporation
    • 6.4.5 Magna International Inc.
    • 6.4.6 NHK Spring Co. Ltd
    • 6.4.7 Recaro Holding GmbH
    • 6.4.8 TS Tech Co. Ltd
    • 6.4.9 Tachi-S Co. Ltd
    • 6.4.10 Yanfeng Seating
    • 6.4.11 Hyundai Transys
    • 6.4.12 Gentherm Inc.
    • 6.4.13 Martur Fompak
    • 6.4.14 Grammer AG
    • 6.4.15 Freedman Seating

7 Market Opportunities & Future Outlook

  • 7.1 White-space & Unmet-Need Assessment