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市场调查报告书
商品编码
1851714

零售包装：市场份额分析、行业趋势、统计数据和成长预测（2025-2030 年）

Retail Ready Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 102 Pages | 商品交期: 2-3个工作天内

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简介目录

2025 年零售包装市场规模价值为 753.5 亿美元，预计到 2030 年将达到 1,001.6 亿美元，复合年增长率为 5.86%。

零售包装市场-IMG1

电子商务销售的扩张、零售商对即上架包装形式需求的成长以及门市劳动力严重短缺，都在推动市场需求。如今，大型连锁超市严格规定了包装箱尺寸和开口设计，从而将补货时间缩短了多达 40%。同时，欧洲和美国多个州的生产者延伸责任制（EPR）计画正促使供应商转向单纤维解决方案，以降低处置成本并简化回收流程。诸如安姆科收购贝瑞全球以及索诺科收购 Eviosys 等併购案，扩大了垂直整合平台的规模，使其能够为自动化和快速设计定制提供资金，从而在与全球品牌所有者的交易中占据优势。作为回应，中型加工商正在增加对人工智慧设备的投入，以将生产线换线时间从数小时缩短至数分钟，并实现盈利的小批量生产，从而支援本地促销。

全球零售包装市场趋势与洞察

循环经济法规加速了单纤维SRP的采用。

欧盟的《包装和包装废弃物法规》（PPWR）将于2025年1月生效，该法规引入了可回收性阈值，使得多层复合材料在经济上缺乏吸引力。受限组合的合规费用高达每吨739美元，这促使零售商和品牌所有者转向使用单丝结构，以便无缝融入现有的路边回收计划。全球消费品公司正在跨区域推广这些标准化的包装形式，以避免管理重迭的规格，从而使符合规定的加工商获得先发优势。加拿大、日本和拉丁美洲等主要市场也已实施了类似的规定，使得单丝设计从区域性偏好转变为全球竞标的基本要求。

电子商务的快速成长推动了对货架即用包装的合规性需求。

随着线上订单量激增，履约中心不堪重负，大型零售商纷纷提出严格的货架就绪要求，如果供应商发运不符合规定的包装，将处以超过发票金额3%的扣回争议帐款罚款。与GS1 Sunrise 2027蓝图相符的序列化二维条码和不断扩展的RFID强制应用，将库存准确性直接嵌入包装盒中，从而实现自动分拣和即时库存检查。包装如今已成为资料载体，减少了成本高昂的人工扫描，也为价格更高的智慧包装提供了合理的理由。整合的NFC标籤进一步帮助品牌在开箱时检验产品真伪，并启动基于应用程式的促销活动，为零售包装市场的参与企业创造了更多行销应用程式场景。

纸板价格波动

箱板纸价格一年内波动幅度可达15%至25%，北美一家大型纸厂于2025年1月宣布每吨涨价70美元，这一涨幅将在几週内反映在加工商的帐单上。然而，规模较小的独立加工商面临利润空间压缩，或不得不将额外费用转嫁给客户，导致其在竞标中失去竞争力。亚太地区新增产能或许能够缓解价格波动，但欧洲能源成本的上涨意味着原物料供应前景仍不明朗。

细分市场分析

纸和纸板仍将是快速消费品批量生产的预设基材，预计到2024年将占据零售包装市场55.34%的份额。底纸板提供耐用的运输保护，同时其可印刷的牛皮纸表面也便于品牌宣传和可回收性声明。折迭式纸板在需要兼顾高端图案和刚性的领域，尤其是在糖果甜点礼品包装方面，正逐渐兴起。硫酸盐漂白的固态适用于需要防油和亮白度的冷藏乳製品。白色衬里的刨花板则适用于需要经济实惠且外观美观的平价谷物和家庭必需品。

到2030年，混合材料和其他材料的年复合成长率将达到7.43%，因为加工商会将生物聚合物、阻隔涂层和感测器层融合到单一结构中。 PLA和PHA混合物为农产品提供了可堆肥的选择，初步的商业化生产表明其在潮湿的供应链中具有良好的货架稳定性。采用导电油墨的智慧标籤可以无缝整合到PET视窗中，将二级包装转变为可扫描的商业节点。虽然塑胶仍主要应用于需要防潮和防穿刺性能的特定领域，但水性分散涂层的进步使得纤维基材即使在冷冻库环境下也能挑战现有的多层薄膜。随着全球品牌采用这些混合产品来满足不同地区的减废弃物目标，同时又不牺牲功能性，零售包装市场将从中受益。

零售包装市场按产品类型（纸/纸板、塑胶、混合材料、其他材料）、包装类型（模切展示盒、瓦楞纸箱、收缩包装托盘、其他）、最终用户应用（食品饮料、家居及家庭护理、个人护理及化妆品、其他）和地区进行细分。市场预测以美元计价。

区域分析

到2030年，亚太地区将以9.01%的复合年增长率领跑，中国、印度和东南亚正在推进供应链现代化并部署自动化履约印刷机，以满足高端家电产品上市的需求；同时，本地大型纸浆和造纸企业也在努力提升瓦楞纸板生产线的产能，以满足电商包装箱需求的激增。在澳洲和纽西兰，政府禁止使用某些一次性塑胶的政策将加速乳製品和农产品出口商采用纤维可重复使用包装（SRP）。跨国包装加工商正在新加坡和上海扩建设计中心，透过在地化全球品牌形象，使其更符合当地文化特色，从而支持零售包装市场销售的成长。

欧洲将维持其2024年35.63%的市场份额，并继续保持最大单一地区的地位。基于PPWR的更严格的回收目标将于2025年生效，这将推动德国、法国和北欧地区采用标准化的单丝规格。与英国Courtauld Commitment等零售商的合作正在提高消费后回收率目标，并刺激对闭合迴路箱板纸厂的投资。义大利正利用传统图形技术包装其高价值葡萄酒和糖果甜点出口产品，并将压花工艺融入其易撕型SRP包装中。西班牙温室种植的农产品产业正在采用通风模切技术，以优化从安达卢西亚包装厂到北欧配送中心的空气流通。

在北美，融合门市自提且直接面向消费者的全通路零售模式日趋成熟，但需求依然强劲。美国量贩店正将RFID技术推广至一般商品，例如在谷物包装的二级包装中嵌入标籤，以降低缺货率。加拿大杂货商正在试行使用水性涂层的纤维性肉类托盘，以应对即将出台的联邦塑胶减量法规。墨西哥的加工厂受惠于近岸外包，刺激了对用于跨国运往美国的瓦楞纸箱的需求。总体而言，在劳动力市场紧张的情况下，对自动化的投资仍然是维持服务水准和维持零售包装市场健康成长的关键因素。

其他福利：

  • Excel格式的市场预测（ME）表
  • 3个月的分析师支持

目录

第一章 引言

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章 市场情势

  • 市场概览
  • 市场驱动因素
    • 循环经济法规加速了单纤维SRP的采用。
    • 电子商务的快速成长推动了对货架即用包装（SRP）的合规性需求
    • 零售业劳动力短缺－SRP计画将店内工时减少40%
    • 人工智慧驱动的包装线自动化提高了换线速度
    • 品牌和製造商利用建议零售价来提高商店转换率。
    • 数位印刷的经济效益使得在建议零售价 (SRP) 下进行小批量促销成为可能。
  • 市场限制
    • 纸板价格波动
    • 缺乏全球统一的供应链标准会推高供应链成本
    • RFID/智慧标籤整合成本（SRP格式）
    • 超级市场违规罚款和扣回争议帐款
  • 供应链分析
  • 监管环境
  • 技术展望
  • 波特五力模型
    • 供应商的议价能力
    • 买方的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争

第五章 市场规模与成长预测

  • 依材料类型
    • 纸和纸板
      • 纸板
      • 折迭纸盒（FBB）
      • 固体漂白硫酸盐（SBS）
      • 白色刨花板（WLC）
    • 塑胶
      • PET
      • 高密度聚苯乙烯
      • PP
      • 生质塑胶（PLA、PHA）
    • 混合材料和其他材料
  • 按包装类型
    • 模切展示容器
      • 标准RSC模切
      • 高精度预印模切
    • 瓦楞纸箱
      • 书架女士 RSC
      • 手把整合SRP
    • 收缩包装托盘
      • PE收缩膜
      • 可堆肥收缩膜
    • 更改范例
      • 高墙箱
      • 零售展示柜
    • 塑胶容器
      • 可嵌套式宠物箱
      • 硬质塑胶托盘
    • 其他（站立袋、可重复使用的手提袋）
  • 透过最终用户使用
    • 食物
      • 已调理食品
      • 生鲜食品
      • 肉类和家禽
      • 麵包糖果甜点
    • 饮料
      • 软性饮料
      • 酒精饮料
      • 乳类饮料
    • 家居用品
    • 个人护理和化妆品
    • 家用电器
    • 其他（DIY/园艺、宠物食品）
  • 按地区
    • 北美洲
      • 美国
      • 加拿大
      • 墨西哥
    • 欧洲
      • 德国
      • 英国
      • 法国
      • 义大利
      • 西班牙
      • 俄罗斯
      • 其他欧洲地区
    • 亚太地区
      • 中国
      • 印度
      • 日本
      • 韩国
      • 澳洲、纽西兰
      • 亚太其他地区
    • 中东和非洲
      • 中东
      • 阿拉伯聯合大公国
      • 沙乌地阿拉伯
      • 土耳其
      • 其他中东地区
      • 非洲
      • 南非
      • 奈及利亚
      • 埃及
      • 其他非洲地区
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲

第六章 竞争情势

  • 市场集中度
  • 策略趋势
  • 市占率分析
  • 公司简介
    • Mondi Group
    • Smurfit Westrock
    • International Paper Company
    • Georgia-Pacific LLC
    • Oji Holdings Corporation
    • Rengo Co., Ltd.
    • Klabin SA
    • Pratt Industries
    • Graphic Packaging International
    • STI Group
    • Cardboard Box Company
    • Weedon Group
    • Caps Cases Limited
    • Vanguard Packaging Inc.
    • TricorBraun
    • Huhtamaki Oyj
    • Orora Limited
    • Sealed Air Corporation
    • Amcor PLC
    • Sonoco Products Company
    • Visy Industries
    • Packaging Corporation of America

第七章 市场机会与未来展望

简介目录
Product Code: 63825

The retail ready packaging market size is valued at USD 75.35 billion in 2025 and is projected to touch USD 100.16 billion by 2030, advancing at a 5.86% CAGR.

Retail Ready Packaging - Market - IMG1

Expanding e-commerce sales, growing retailer mandates for shelf-ready formats and acute in-store labor shortages keep demand elevated. Large chains now specify exact case dimensions and opening designs, cutting replenishment time by as much as 40%. At the same time, Extended Producer Responsibility schemes in Europe and multiple US states push suppliers toward single-material fiber solutions that reduce disposal costs and simplify recycling. Mergers such as Amcor's union with Berry Global and Sonoco's Eviosys acquisition expand vertically integrated platforms able to fund automation and rapid design customization, giving them an edge with global brand owners. In response, mid-tier converters increase spending on AI-enabled equipment that trims line-changeover from hours to minutes, unlocking profitable micro-batch runs that meet localized promotions

Global Retail Ready Packaging Market Trends and Insights

Circular-economy regulations accelerating single-material fiber SRP adoption

The European Union's Packaging and Packaging Waste Regulation (PPWR) effective January 2025 introduces recyclability thresholds that make multi-layer laminates financially unattractive. Compliance fees on restricted combinations run as high as USD 739 per tonne, encouraging retailers and brand owners to converge on mono-fiber structures that slide seamlessly into existing curbside programs. Global consumer-goods companies standardize these formats across regions to avoid managing duplicate specifications, giving compliant converters first-mover advantage. Similar momentum builds in the United States where California's SB 343 limits the use of recycling symbols to substrates proven recyclable at scale.As comparable rules emerge in Canada, Japan and key Latin American markets, single-material designs transition from regional preference to baseline requirement for global tenders.

E-commerce hyper-growth raising shelf-ready packaging compliance demand

Online order volumes strain fulfillment centers, so large retailers institute strict shelf-ready requirements and apply charge-back penalties that can exceed 3% of invoice value when suppliers ship non-compliant cases. Serialized 2D barcodes aligned with the GS1 Sunrise 2027 roadmap and expanding RFID mandates embed inventory accuracy directly into the case, allowing automated sortation and real-time stock checks. Packaging now acts as a data carrier that lowers costly manual scans, justifying higher-priced smart formats. Integrated NFC tags additionally let brands validate product authenticity and launch app-based promotions at the point of unboxing, creating an incremental marketing use-case for retail ready packaging market participants.

Corrugated containerboard price volatility

Linerboard prices moved 15-25% within a single year, and a USD 70 per-ton increase announced for January 2025 by a leading North American mill flows through converter invoices within weeks. Because finishing adds a further 20-30% mark-up, brand owners see case costs swing sharply, complicating promotion budgets.Vertically integrated majors smooth exposure by owning mills, yet small independents face margin compression or must pass on surcharges that hurt competitiveness in tenders. Volatility may ease once additional capacity comes online in Asia-Pacific, but elevated energy costs in Europe keep the input outlook uncertain.

Other drivers and restraints analyzed in the detailed report include:

  1. Retailer labor shortages driving SRP adoption for 40% man-hour reduction
  2. AI-enabled packaging line automation boosting changeover speed
  3. Lack of global SRP standardization inflating supply-chain costs

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Paper and paperboard controlled 55.34% of retail ready packaging market share in 2024 and remains the default substrate for high-volume FMCG goods. Corrugated containerboard supplies durable transit protection while presenting printable kraft surfaces that align with branding and recyclability claims. Folding boxboard gains ground where premium graphics and rigidity coexist, notably in confectionery gift packs. Solid bleached sulfate safeguards chilled dairy launches that need grease resistance and bright whiteness. White-lined chipboard supports value-tier cereals and household staples that seek cost efficiency with acceptable shelf finish.

Hybrid and other materials expand at a 7.43% CAGR through 2030 as converters fuse bio-polymers, barrier coatings and sensor layers into single structures. PLA and PHA blends open compostable options for produce, and early commercial runs demonstrate shelf performance in humid supply chains. Smart labels relying on conductive inks integrate seamlessly onto PET windows, turning secondary packs into scan-ready commerce nodes. Although plastics retain niche roles demanding moisture or puncture protection, advances in aqueous dispersion coatings allow fiber substrates to challenge incumbent multilayer films even in freezer environments. The retail ready packaging market benefits as global brands adopt these hybrids to meet diverging regional waste-reduction targets without sacrificing functionality.

Retail Ready Packaging Market is Segmented by Material Type (Paper and Paperboard, Plastics, Hybrid and Other Materials), Package Type (Die-Cut Display Containers, Corrugated Cardboard Boxes, Shrink-Wrapped Trays, and More), End-User Application (Food, Beverage, Household and Home-Care Products, Personal Care and Cosmetics, and More), and by Geography. The Market Forecasts are Provided in Terms of Value (USD).

Geography Analysis

Asia-Pacific delivers the highest 9.01% CAGR through 2030 with China, India and Southeast Asia modernizing supply chains and installing automated fulfillment facilities. Local corrugators upgrade to multi-color flexo machines to target premium consumer electronics launches, while regional pulp-and-paper majors debottleneck containerboard mills to satisfy surging e-commerce case demand. Government policies in Australia and New Zealand banning certain single-use plastics accelerate fiber SRP adoption across dairy and produce exporters. Multinational converters expand design centers in Singapore and Shanghai to localize global brand imagery for regional cultural nuances, underpinning volume growth for the retail ready packaging market.

Europe retains 35.63% 2024 share, the largest single regional block. Strict recycling targets under PPWR take effect in 2025, driving standardized mono-fiber formats in Germany, France and the Nordics. Retail alliances such as the United Kingdom's Courtauld Commitment elevate post-consumer content goals, spurring investment in closed-loop containerboard mills. Italy leverages heritage graphics to position high-value wine and confectionery exports, integrating embellished embossing into tear-open SRP. Spain's greenhouse produce sector adopts vented die-cuts that optimize airflow from Andalusia packing sites to Northern European distribution hubs.

North America exhibits mature but resilient demand as omnichannel retailing blends store pick-up and direct-to-consumer flows. US mass merchants broaden RFID rollouts to general merchandise, embedding serialized tags in secondary packs to cut out-of-stock rates. Canadian grocers pilot fiber-based meat trays laminated with aqueous coatings to comply with upcoming federal plastic reduction rules. Mexican maquiladoras benefit from nearshoring, stimulating corrugated case orders for cross-border shipments into the United States. Overall, automation investment remains the key lever for maintaining service levels in a tight labor market, sustaining healthy unit expansion for the retail ready packaging market.

  1. Mondi Group
  2. Smurfit Westrock
  3. International Paper Company
  4. Georgia-Pacific LLC
  5. Oji Holdings Corporation
  6. Rengo Co., Ltd.
  7. Klabin S.A.
  8. Pratt Industries
  9. Graphic Packaging International
  10. STI Group
  11. Cardboard Box Company
  12. Weedon Group
  13. Caps Cases Limited
  14. Vanguard Packaging Inc.
  15. TricorBraun
  16. Huhtamaki Oyj
  17. Orora Limited
  18. Sealed Air Corporation
  19. Amcor PLC
  20. Sonoco Products Company
  21. Visy Industries
  22. Packaging Corporation of America

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Circular-economy regulations accelerating single-material fibre SRP adoption
    • 4.2.2 E-commerce hyper-growth raising shelf-ready packaging (SRP) compliance demand
    • 4.2.3 Retailer labour shortages - SRP cuts in-store man-hours by 40 %
    • 4.2.4 AI-enabled packaging line automation boosting change-over speed
    • 4.2.5 Branded manufacturers using SRP to lift on-shelf conversion rates
    • 4.2.6 Digital-printing economics enabling micro-batch promotions in SRP
  • 4.3 Market Restraints
    • 4.3.1 Corrugated containerboard price volatility
    • 4.3.2 Lack of global SRP standardisation inflating supply-chain cost
    • 4.3.3 RFID / smart-label integration costs in SRP formats
    • 4.3.4 Supermarket non-compliance fines and charge-backs
  • 4.4 Supply-Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces
    • 4.7.1 Bargaining Power of Suppliers
    • 4.7.2 Bargaining Power of Buyers
    • 4.7.3 Threat of New Entrants
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Intensity of Competitive Rivalry

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Material Type
    • 5.1.1 Paper and Paperboard
      • 5.1.1.1 Corrugated Containerboard
      • 5.1.1.2 Folding Boxboard (FBB)
      • 5.1.1.3 Solid Bleached Sulfate (SBS)
      • 5.1.1.4 White-lined Chipboard (WLC)
    • 5.1.2 Plastics
      • 5.1.2.1 PET
      • 5.1.2.2 HDPE
      • 5.1.2.3 PP
      • 5.1.2.4 Bio-plastics (PLA, PHA)
    • 5.1.3 Hybrid and Other Materials
  • 5.2 By Package Type
    • 5.2.1 Die-cut Display Containers
      • 5.2.1.1 Standard RSC Die-cuts
      • 5.2.1.2 High-graphic Pre-print Die-cuts
    • 5.2.2 Corrugated Cardboard Boxes
      • 5.2.2.1 Shelf-ready RSC
      • 5.2.2.2 Handle-integrated SRP
    • 5.2.3 Shrink-wrapped Trays
      • 5.2.3.1 PE Shrink
      • 5.2.3.2 Compostable Shrink
    • 5.2.4 Modified Cases
      • 5.2.4.1 High Wall Cases
      • 5.2.4.2 Retail-display Cases
    • 5.2.5 Plastic Containers
      • 5.2.5.1 Nestable Crates
      • 5.2.5.2 Rigid Plastic Trays
    • 5.2.6 Others (Stand-up Pouches, Re-usable Totes)
  • 5.3 By End-User Application
    • 5.3.1 Food
      • 5.3.1.1 Ready-to-eat Meals
      • 5.3.1.2 Fresh Produce
      • 5.3.1.3 Meat and Poultry
      • 5.3.1.4 Bakery and Confectionery
    • 5.3.2 Beverage
      • 5.3.2.1 Soft Drinks
      • 5.3.2.2 Alcoholic Beverages
      • 5.3.2.3 Dairy Drinks
    • 5.3.3 Household and Home-care Products
    • 5.3.4 Personal Care and Cosmetics
    • 5.3.5 Consumer Electronics and Appliances
    • 5.3.6 Others (DIY and Garden, Pet Food)
  • 5.4 By Geography
    • 5.4.1 North America
      • 5.4.1.1 United States
      • 5.4.1.2 Canada
      • 5.4.1.3 Mexico
    • 5.4.2 Europe
      • 5.4.2.1 Germany
      • 5.4.2.2 United Kingdom
      • 5.4.2.3 France
      • 5.4.2.4 Italy
      • 5.4.2.5 Spain
      • 5.4.2.6 Russia
      • 5.4.2.7 Rest of Europe
    • 5.4.3 Asia-Pacific
      • 5.4.3.1 China
      • 5.4.3.2 India
      • 5.4.3.3 Japan
      • 5.4.3.4 South Korea
      • 5.4.3.5 Australia and New Zealand
      • 5.4.3.6 Rest of Asia-Pacific
    • 5.4.4 Middle East and Africa
      • 5.4.4.1 Middle East
      • 5.4.4.1.1 United Arab Emirates
      • 5.4.4.1.2 Saudi Arabia
      • 5.4.4.1.3 Turkey
      • 5.4.4.1.4 Rest of Middle East
      • 5.4.4.2 Africa
      • 5.4.4.2.1 South Africa
      • 5.4.4.2.2 Nigeria
      • 5.4.4.2.3 Egypt
      • 5.4.4.2.4 Rest of Africa
    • 5.4.5 South America
      • 5.4.5.1 Brazil
      • 5.4.5.2 Argentina
      • 5.4.5.3 Rest of South America

6 COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Mondi Group
    • 6.4.2 Smurfit Westrock
    • 6.4.3 International Paper Company
    • 6.4.4 Georgia-Pacific LLC
    • 6.4.5 Oji Holdings Corporation
    • 6.4.6 Rengo Co., Ltd.
    • 6.4.7 Klabin S.A.
    • 6.4.8 Pratt Industries
    • 6.4.9 Graphic Packaging International
    • 6.4.10 STI Group
    • 6.4.11 Cardboard Box Company
    • 6.4.12 Weedon Group
    • 6.4.13 Caps Cases Limited
    • 6.4.14 Vanguard Packaging Inc.
    • 6.4.15 TricorBraun
    • 6.4.16 Huhtamaki Oyj
    • 6.4.17 Orora Limited
    • 6.4.18 Sealed Air Corporation
    • 6.4.19 Amcor PLC
    • 6.4.20 Sonoco Products Company
    • 6.4.21 Visy Industries
    • 6.4.22 Packaging Corporation of America

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-space and Unmet-need Assessment