欧洲农业机械：市场份额分析、产业趋势、统计和成长预测（2025-2030 年）

预计到 2025 年，欧洲农业机械市场规模将达到 433.4 亿美元，到 2030 年将达到 509.7 亿美元，预测期内复合年增长率为 3.3%。

农民劳动力短缺、欧盟严格的环境法规以及数位化普及，正促使资本投资重点转向低排放气体、配备丰富感测器的设备。农民正从提升农机马力转向智慧型系统，这些系统能够自动执行重复性任务、记录永续绩效并与企业软体整合。目标商标产品製造商 (OEM) 也积极响应，推出模组化平台，支援持续的软体和感测器维修，从而缩短产品生命週期并拓展经常性收入来源。预计从 2027 年起，半导体供应量的增加和电池成本的下降将稳定交付时间，加速电气化进程，并缩小欧洲农业机械市场早期采用者和后期采用者之间的差距。

欧洲农业机械市场趋势与洞察

欧盟和国家补贴加速了机械化进程

欧洲投资银行提供的10亿欧元（10.5亿美元）永续性挂钩农业技术融资窗口，可涵盖经排放检验的设备采购价格的70%。结合德国联邦政府20%的机械补贴，这使得第五阶段排放标准拖拉机的净购置成本与传统的第三阶段排放标准拖拉机持平，从而缩短了保守型买家的投资回收期。法国和义大利也推出了类似的补贴计划，提前发放2025年至2027年的补贴预算。原始设备製造商（OEM）正在调整产品发布计划，以配合补贴申请截止日期，从而最大限度地提高补贴利用率。租赁公司正在将合约期限延长至七年，以匹配补贴的回收期，从而减少其年度现金支出，并鼓励40马力以下的拖拉机车队提前退役。

农业机械的快速模式变革

受排放改革和数位化子系统涌现的推动，主要拖拉机产品线的平均上市週期已从六年缩短至不到两年。迪尔公司（Deere & Company）2025年推出的自动驾驶拖拉机首次搭载了新型雷射雷达阵列和无线韧体，无需更换硬体即可优化路径规划。 47%的德国受访者计划每季升级软体以获得农艺效益。快速迭代促使经销商投资先进的服务工具。欧洲农机市场的製造商正在转向功能解锁的订阅定价模式，以实现收入来源多元化，不再仅依赖销售量。

高昂的初始成本和维护成本限制了其广泛应用。

配备感测器的联合收割机和自动喷药机的标价预计将在2024年至2025年间上涨18%，部分机型的价格将超过100万美元。管理200至400公顷土地的中型农户面临机械设备和土地改良计划之间的艰难权衡，尤其是在东欧地区，那里的平均净利润率徘徊在7%左右。在法国，每小时服务费用平均为105欧元（110美元），而2020年为68欧元（71美元）。小型农户透过组成机械共享联盟来降低成本，但协调成本可能会抵消效率提升带来的效益。

细分市场分析

到2024年，拖拉机仍将以49.5%的市场份额稳居市场领导，这反映了其作为大多数欧洲农场主要动力来源的根本作用。在拖拉机类别中，100-150马力细分市场在平均面积为65公顷的欧洲农场中占据最大份额，而150马力以上的细分市场正经历快速增长，因为大型农场寻求使用更高功率的设备来提高效率。耕作和中耕设备是第二大类别，尤其是耕耘机和耕耘机，随着欧洲各地推广保护性耕作方式，其市场需求正在增加。推动这些设备普及的另一个关键因素是欧盟委员会在2023年提供的4.3亿欧元（4.55亿美元）资金，用于支持农民选择高成本的投入品，包括中耕机等农业机械。

灌溉设备以3.9%的复合年增长率成为成长最快的细分市场，这主要得益于日益不稳定的降雨模式以及用水法规对提高效率的强制性要求。滴灌系统引领了此一成长，与传统喷灌系统相比，滴灌系统可节水40-60%，同时还能精准施肥，进而提高作物产量。在收割设备方面，联合收割机占据主导地位，需求稳定，但由于关键收割季节劳动力严重短缺，智慧和自动收割机成为成长最快的细分市场。牧草和牧草设备主要面向欧洲庞大的酪农产业，其中打包机的需求尤其成长，因为酪农正在优化饲料生产效率。 「其他类型」类别（包括无人机和精准播种机）正从较小的基数迅速增长，因为农民正在尝试使用新技术，这些新技术有望比传统方法更具操作优势。

其他福利：

• Excel格式的市场预测（ME）表
• 3个月的分析师支持

目录

第一章 引言

• 研究假设和市场定义
• 调查范围

第二章调查方法

第三章执行摘要

第四章 市场情势

• 市场概览
• 市场驱动因素
  • 长期农业劳动力短缺
  • 欧盟和各国政府的补贴正在加速机械化。
  • 农业机械的快速模式变革
  • 远端资讯处理及预测性维护技术渗透率高
  • 低排放机械的环保计画奖励
  • OEM农业软体/硬体捆绑融资
• 市场限制
  • 高昂的初始成本和维修成本
  • 连网装置的网路安全风险
  • 半导体供应受限
  • 遵守柴油车废气排放法规的成本不断上升
• 监管环境
• 技术展望
• 波特五力分析
  • 供应商的议价能力
  • 买方的议价能力
  • 新进入者的威胁
  • 替代品的威胁
  • 竞争对手之间的竞争

第五章 市场规模与成长预测

• 按类型
  • 联结机
    • 小于50马力
    • 50～100 HP
    • 100～150 HP
    • 150马力或以上
  • 耕作和栽培设备
    • 耕耘机
    • 光环
    • 耕耘机和耕耘机
    • 其他设备（起独占机、旋耕耕耘机等）
  • 灌溉机械
    • 喷灌
    • 滴
    • 其他灌溉机械（微灌、中心支轴式喷灌等）
  • 收割机
    • 联合收割机
    • 青贮收割机
    • 智慧/自主收割机
  • 牧场和饲料作物机械
    • 割草机
    • 打包机
    • 其他饲料机械（耙草机、翻晒机等）
  • 其他类型（无人机、精密播种机）
• 按地区
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙
  • 俄罗斯
  • 其他欧洲地区

第六章 竞争情势

• 市场集中度
• 策略趋势
• 市占率分析
• 公司简介
  • Deere & Company
  • CNH Industrial NV
  • AGCO Corporation
  • Kubota Corporation
  • CLAAS KGaA mbH
  • SDF SpA
  • Kuhn SAS（Bucher Industries AG）
  • Yanmar Holdings Co., Ltd.
  • GRIMME Landmaschinenfabrik GmbH & Co. KG
  • Horsch Maschinen GmbH（HORSCH PIRK Forestry GmbH）
  • Mahindra & Mahindra Ltd.
  • Pottinger Landtechnik GmbH
  • Tractors and Farm Equipment Limited（TAFE）

第七章 市场机会与未来展望

The Europe agricultural machinery market size is USD 43.34 billion in 2025 and is projected to reach USD 50.97 billion in 2030, reflecting a 3.3% CAGR over the forecast period.

Tight farm-labor supply, stringent European Union environmental mandates, and widespread digitalization are reshaping capital-spending priorities toward low-emission, sensor-rich equipment. Farmers are shifting from horsepower upgrades to intelligent systems that automate repetitive tasks, document sustainability performance, and integrate with enterprise software. Original Equipment Manufacturers (OEMs) are responding with modular platforms that accept continuous software and sensor retrofits, shortening model life cycles and expanding recurring-revenue streams. Rising semiconductor availability and falling battery costs from 2027 onward are anticipated to stabilize delivery schedules and accelerate electrification, closing the gap between early-adopter and late-adopter regions of the Europe agricultural machinery market.

Europe Agricultural Machinery Market Trends and Insights

European Union and National Subsidies are Accelerating Mechanization

The European Investment Bank's EUR 1 billion (USD 1.05 billion) sustainability-linked agtech loan window covers up to 70% of equipment list prices for emissions-verified purchases. When stacked with Germany's federal 20% machinery grant, net acquisition costs for Stage V tractors drop to parity with legacy Tier III units, flattening payback curves for conservative buyers. France and Italy deploy similar top-up schemes, ensuring that subsidy budgets are front-loaded into the 2025-2027 window, which drives a spike in advance orders. OEMs are synchronizing product-launch calendars with grant-application deadlines to maximize uptake. Leasing companies are extending contracts to seven years to align with subsidy claw-back periods, lowering annual cash footprints and fostering premature retirement of sub-40-horsepower fleets.

Rapid Model Upgrades in Agricultural Machinery

Average release cycles for mainstream tractor lines have compressed from six years to fewer than two, propelled by emission revisions and the influx of digital subsystems. Deere & Company's 2025 autonomous tractors debuted new LiDAR arrays and over-the-air firmware that optimize path planning without hardware swaps. Farmers now view machinery as an evolving platform; 47% of German survey respondents plan to upgrade software quarterly to capture agronomic gains. The speed of iteration pushes dealers to invest in advanced service tools. Manufacturers in the Europe agricultural machinery market are pivoting to subscription pricing for feature unlocks, diversifying revenue beyond unit sales.

High Upfront and Maintenance Costs Constrain Adoption

List prices for sensor-rich combines and autonomous sprayers jumped 18% between 2024 and 2025, pushing some configurations beyond USD 1 million per unit. Mid-sized growers operating 200-400 hectares face difficult trade-offs between machinery and land-improvement projects, especially in Eastern Europe where average net margins hover near 7%. Maintenance expenses have also climbed as proprietary electronics require dealer intervention; hourly service rates in France now average EUR 105 (USD 110) compared with EUR 68 (USD 71) in 2020. Smaller farms mitigate costs by forming machinery rings, but coordination overhead can erode efficiency gains.

Other drivers and restraints analyzed in the detailed report include:

1. High Adoption of Telematics and Predictive Maintenance
2. Eco-Scheme Incentives for Low-Emission Machinery
3. Cybersecurity Risks in Connected Equipment

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Tractors maintain commanding market leadership with a 49.5% share in 2024, reflecting their fundamental role as the primary power source for most European farming operations. Within the tractor category, the 100-150 HP segment captures the largest share among European farms that average 65 hectares, while the greater than 150 HP segment experiences the fastest growth as large-scale operations pursue efficiency through higher-capacity equipment. Plowing and cultivating equipment represents the second-largest category, with cultivators and tillers showing particular strength as conservation tillage practices gain adoption across the continent. The financial grant of Euro 430 million (USD 455 million) by the European Commission for the farmers opting for high-cost inputs in 2023, including agricultural equipment such as plows, is also one of the major factors increasing the adoption rates.

Irrigation machinery emerges as the fastest-growing segment at 3.9% CAGR, driven by increasingly erratic precipitation patterns and water usage regulations that mandate efficiency improvements. Drip irrigation systems lead this expansion as they deliver 40-60% water savings compared to traditional sprinkler systems while enabling precise nutrient delivery that enhances crop yields. Harvesting machinery maintains steady demand with combine harvesters dominating the category, though smart and autonomous harvesters represent the highest-growth subsegment as labor shortages intensify during critical harvest windows. Haying and forage machinery serves the substantial European dairy sector, with balers experiencing particular demand as farmers optimize feed production efficiency. The "Other Types" category, including drones and precision seeders, shows explosive growth from a small base as farmers experiment with emerging technologies that promise operational advantages over conventional approaches.

The Europe Agricultural Machinery Market Report is Segmented by Type (Tractors, Plowing and Cultivating Equipment, Irrigation Machinery, Harvesting Machinery, and More), and Geography (Germany, France, United Kingdom, Italy, Spain, Russia, and Rest of Europe). The Market Forecasts are Provided in Terms of Value (USD).

List of Companies Covered in this Report:

1. Deere & Company
2. CNH Industrial N.V.
3. AGCO Corporation
4. Kubota Corporation
5. CLAAS KGaA mbH
6. SDF S.p.A
7. Kuhn SAS (Bucher Industries AG)
8. Yanmar Holdings Co., Ltd.
9. GRIMME Landmaschinenfabrik GmbH & Co. KG
10. Horsch Maschinen GmbH (HORSCH PIRK Forestry GmbH)
11. Mahindra & Mahindra Ltd.
12. Pottinger Landtechnik GmbH
13. Tractors and Farm Equipment Limited (TAFE)

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Chronic farm-labor shortage
  • 4.2.2 European Union and national subsidies are accelerating mechanization
  • 4.2.3 Rapid model upgrades in agricultural machinery
  • 4.2.4 High adoption of telematics and predictive maintenance
  • 4.2.5 Eco-scheme incentives for low-emission machinery
  • 4.2.6 OEM ag-software hardware-bundle financing
• 4.3 Market Restraints
  • 4.3.1 High upfront and maintenance costs
  • 4.3.2 Cybersecurity risks in connected equipment
  • 4.3.3 Semiconductor supply constraints
  • 4.3.4 Diesel-emission compliance cost escalation
• 4.4 Regulatory Landscape
• 4.5 Technological Outlook
• 4.6 Porter's Five Forces Analysis
  • 4.6.1 Bargaining Power of Suppliers
  • 4.6.2 Bargaining Power of Buyers
  • 4.6.3 Threat of New Entrants
  • 4.6.4 Threat of Substitute Products
  • 4.6.5 Intensity of Competitive Rivalry

5 Market Size and Growth Forecasts (Value)

• 5.1 By Type
  • 5.1.1 Tractor
    • 5.1.1.1 Less than 50 HP
    • 5.1.1.2 50 to 100 HP
    • 5.1.1.3 100 to 150 HP
    • 5.1.1.4 More than 150 HP
  • 5.1.2 Plowing and Cultivating Equipment
    • 5.1.2.1 Plows
    • 5.1.2.2 Harrows
    • 5.1.2.3 Cultivators and Tillers
    • 5.1.2.4 Other Equipment (Ridger, Rotary tillers, etc.)
  • 5.1.3 Irrigation Machinery
    • 5.1.3.1 Sprinkler
    • 5.1.3.2 Drip
    • 5.1.3.3 Other Irrigation Machinery (Micro-irrigation, Pivot irrigation, etc.)
  • 5.1.4 Harvesting Machinery
    • 5.1.4.1 Combine Harvesters
    • 5.1.4.2 Forage Harvesters
    • 5.1.4.3 Smart/Autonomous Harvesters
  • 5.1.5 Haying and Forage Machinery
    • 5.1.5.1 Mowers
    • 5.1.5.2 Balers
    • 5.1.5.3 Other Haying Equipment (Rakes, Tedders, etc.)
  • 5.1.6 Other Types (Drones, Precision Seeders)
• 5.2 By Geography
  • 5.2.1 Germany
  • 5.2.2 France
  • 5.2.3 United Kingdom
  • 5.2.4 Italy
  • 5.2.5 Spain
  • 5.2.6 Russia
  • 5.2.7 Rest of Europe

6 Competitive Landscape

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (Includes Global Level Overview, Market Level Overview, Core Segments, Financials as Available, Strategic Information, Market Rank/Share for Key Companies, Products and Services, and Recent Developments)
  • 6.4.1 Deere & Company
  • 6.4.2 CNH Industrial N.V.
  • 6.4.3 AGCO Corporation
  • 6.4.4 Kubota Corporation
  • 6.4.5 CLAAS KGaA mbH
  • 6.4.6 SDF S.p.A
  • 6.4.7 Kuhn SAS (Bucher Industries AG)
  • 6.4.8 Yanmar Holdings Co., Ltd.
  • 6.4.9 GRIMME Landmaschinenfabrik GmbH & Co. KG
  • 6.4.10 Horsch Maschinen GmbH (HORSCH PIRK Forestry GmbH)
  • 6.4.11 Mahindra & Mahindra Ltd.
  • 6.4.12 Pottinger Landtechnik GmbH
  • 6.4.13 Tractors and Farm Equipment Limited (TAFE)

7 Market Opportunities and Future Outlook