印度瓷砖市场：市场份额分析、行业趋势、统计数据和成长预测（2025-2030 年）

预计到 2025 年，印度瓷砖市场规模将达到 104.5 亿美元，到 2030 年将达到 158.4 亿美元，2025 年至 2030 年的复合年增长率为 8.67%。

在经济适用房项目、智慧城市计画和私人房地产投资的推动下，强劲的需求支撑着该国大规模都市化过程中的纸巾销售稳步增长。莫尔比生产基地的持续技术升级、天然气管道的扩建以及氢气窑炉的投入使用，正在降低单位成本，使纸巾製造商能够在价格分布和中端价格分布展开激烈竞争。大尺寸板材、数位喷墨印刷和薄层砂浆铺贴系统的应用，为建筑师和业主拓展了设计选择。出口量（尤其是对美国和波湾合作理事会国家的出口）的同步增长，为公司带来了新的收入来源，但蒙德拉港的反倾销调查和物流瓶颈问题也带来了一些不确定性。

印度瓷砖市场趋势与洞察

经济适用房和智慧城市计划激增

PMAY-U 2.0承诺投入1000万卢比（约1205亿美元）资金，新建1000万套永久性住房，从而为陶瓷地板材料和墙壁材料解决方案创造稳定的订单来源。该计划整合了印度标准局（BIS）的品质标准，引导采购倾向于能够稳定生产的正规工厂，从而支持印度瓷砖市场的逐步整合。同时，智慧城市计画正向5151个都市更新计划注入20.5亿卢比（约247亿美元）的资金，并常规指定在交通枢纽、滨水步道和公共住宅走廊等区域使用优质陶瓷瓷砖和釉药玻化砖。这两项措施加起来，每年将使建筑面积达到7亿至9亿平方米，即使出口订单疲软，也能提振国内消费。能够使其产品系列符合地方政府竞标规范的供应商将获得优先供应商地位，并具有更高的运转率可预测性。政府支出也将鼓励对北方邦和安得拉邦等区域丛集的配套投资，从而将印度的瓷砖市场进一步渗透到内陆地区。

城市中阶的翻新热潮

预计到2024年，都会家庭的人均可支配收入将超过5,000美元，这将推动一波以生活方式主导的房屋翻新浪潮，包括厨房、浴室和客厅的整修。与大规模新建工程不同，翻新订单更倾向于精心设计的图案、小批量生产和快速物流，从而提升了具有数位喷墨图案的品牌产品净利率。电商目录、扩增实境房间视觉化工具和网主导设计部落格加速了消费者的发现，而宅配直达则省去了多层分销加价。斋浦尔、哥印拜陀和维杰亚瓦达等二线城市也加入了升级改造的行列，业主们正在对已有20年历史的建筑进行现代化改造。金融机构提供利率为个位数的10年期房屋维修贷款，进一步刺激了消费。总体而言，维修工程为印度瓷砖市场注入了反週期韧性，即使整体房屋开工量出现波动，计划也能继续进行。

天然气价格波动

2022年初至2023年中期，印度再气化厂的液化天然气现货价格翻了一番，挤压了与固定天然气合约挂钩的窑炉的息税折旧摊销EBITDA获利率）。一些没有避险的小型业者被迫停产15天，以避免亏损出货。儘管与卡达和俄罗斯签订的长期管道合约在一定程度上恢復了市场的透明度，但交易员报告称，远期曲线仍比新冠疫情前的平均水平高出20%。不稳定的投入成本环境限制了新建棕地能的开发，尤其是日产能低于1万平方公尺的非正规企业。虽然一些邦已经推出了纾困措施，但核准仍然零散。这种波动性凸显了氢气掺混和电气化窑炉的战略价值。

细分市场分析

预计到2030年，磁砖市场规模将达到58亿美元，年复合成长率（CAGR）为8.2%。釉药磁砖的价格比磁砖低8-12%，但其成长速度更快，年复合成长率达到9.01%，这主要得益于中等收入住房和色彩丰富的浴室配色。无釉陶土砖在仓库货架上逐渐占有一席之地，因为在这些地方，防滑性能比美观更为重要。马赛克瓷砖虽然销售额占比不到5%，但在精品酒店和泳池平台等应用领域却能获得较高的利润，因此吸引了许多手工新兴企业的注意。到2024-2025年，至少有九家Morbi工厂将恢復素烧工艺，并为欧洲园林景观设计师生产20毫米厚的户外瓷砖。

预计到2024年，地板材料应用将以76.31%的市占率占据主导地位，并有望在2030年之前以9.14%的复合年增长率引领市场成长。此细分市场的优势源于瓷砖相比其他地板材料更优异的性能，例如耐用性、易于维护性和适用于各种应用场景的设计灵活性。墙面应用是第二大细分市场，主要由浴室和厨房维修推动，瓷砖在这些应用中具有防潮性和美观性。屋顶应用仍属于专业领域，主要满足特定的建筑要求和地理偏好，瓷砖在这些应用中具有隔热性能。

预计到2024年，瓷砖将以76.31%的市场份额主导地面铺装应用市场，并在2030年之前以9.14%的复合年增长率引领增长，这反映了瓷砖在住宅和商业建筑计划中作为地板材料的基础性作用。此细分市场的优势源自于磁砖相比其他地板材料更优异的性能，包括耐用性、易于维护性和适用于各种应用情境的设计弹性。墙面铺装应用是第二大市场细分领域，主要由浴室和厨房维修推动，瓷砖在这些应用中具有防潮性和美观性。屋顶铺装应用仍属于专业领域，主要满足特定的建筑要求和地理偏好，瓷砖在这些应用中具有隔热性能优势。

陶瓷砖凭藉其与豪华乙烯基瓷砖（LVT）和石材复合材料（SPC）地板材料的竞争优势，正受益于此细分市场的发展。区域偏好影响应用模式，与以地板材料铺装为主的北印度相比，南印度更倾向于将陶瓷砖用于墙壁材料。这种应用组合的变化为製造商提供了机会，使其既能保持在核心地板材料领域的主导，又能开发适用于新应用场景的专用产品。

其他福利：

• Excel格式的市场预测（ME）表
• 3个月的分析师支持

目录

第一章 引言

• 研究假设和市场定义
• 调查范围

第二章调查方法

第三章执行摘要

第四章 市场情势

• 市场概览
• 市场驱动因素
  • 经济适用房和智慧城市计划激增
  • 城市中阶的装潢热潮
  • 转向大尺寸尺寸板材磁砖
  • 莫尔比丛集的氢能窑炉降低了能源成本
  • 小型建筑商的数位喷墨大规模定制
  • 薄层砂浆覆盖系统的应用日益普及
• 市场限制
  • 天然气价格波动
  • 主要出口目的地的反倾销税
  • 蒙德拉港物流瓶颈
  • 商业领域转向LVT/SPC地板
• 产业价值链分析
• 波特五力分析
  • 新进入者的威胁
  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 竞争对手之间的竞争
• 洞察最新市场趋势与创新
• 深入了解最新的产业动态（新产品发布、策略倡议、投资、合作、合资、扩张、併购等）

第五章 市场规模及成长预测（单位：美元）

• 依产品类型
  • 陶瓷瓷砖
  • 釉药陶瓷砖
  • 无釉陶瓷砖
  • 马赛克瓷砖
  • 其他（装饰性、图案性、手工製作）
• 透过使用
  • 地面
  • 墙
  • 屋顶
• 最终用户
  • 住宅
  • 商业的
    • 饭店业（饭店、度假村）
    • 零售空间
    • 办公室和设施
    • 卫生保健
    • 教育设施
    • 交通枢纽（机场、捷运、客运站）
    • 其他商业用户
• 依建筑类型
  • 新建工程
  • 翻新和更换
• 透过分销管道
  • 磁砖和石材专卖店
  • 家居建材商店
  • 线上零售
  • 直接向供应商销售
• 按地区
  • 印度北部
  • 南印度
  • 西印度群岛
  • 东印度

第六章 竞争情势

• 市场集中度
• 策略趋势
• 市占率分析
• 公司简介
  • Kajaria Ceramics Ltd
  • Somany Ceramics Ltd
  • H&R Johnson（India）
  • Asian Granito India Ltd
  • Nitco Ltd
  • Orient Bell Ltd
  • RAK Ceramics India
  • Exxaro Tiles Ltd
  • Varmora Granito
  • Simpolo Ceramics
  • Johnson Pedder
  • Murudeshwar Ceramics（Naveen）
  • Pavit Ceramics
  • Grindwell Norton（Saint-Gobain India）
  • Astral Tiles
  • Cera Sanitaryware Ltd
  • Capron Granito
  • Metro City Tiles
  • Itaca Ceramics
  • Regent Granito

第七章 市场机会与未来展望

The India ceramic tiles market size stood at USD 10.45 billion in 2025 and is forecast to reach USD 15.84 billion by 2030, expanding at an 8.67% CAGR during 2025-2030.

Strong demand from affordable-housing schemes, smart-city programs and private real-estate investments is underpinning a steady sales trajectory as the nation urbanizes at scale. Continuous technology upgrades inside the Morbi production hub, wider natural-gas pipeline coverage and the arrival of hydrogen-ready kilns are lowering unit costs, allowing organized manufacturers to compete aggressively in premium and mid-market price bands. Adoption of large-format slab tiles, digital-inkjet printing and thin-set overlay systems is widening design possibilities for architects and homeowners alike. Parallel growth in export volumes, particularly to the United States and Gulf Cooperation Council (GCC) countries, adds another earnings layer, even as anti-dumping probes and logistics bottlenecks at Mundra port inject near-term uncertainty.

India Ceramic Tiles Market Trends and Insights

Surging Affordable-Housing & Smart-City Projects

PMAY-U 2.0's commitment to build an additional 10 million pucca homes backed by INR 10 lakh crore (USD 120.5 billion) creates a durable order pipeline for ceramic flooring and wall solutions. The program's integration of BIS quality standards tilts procurement toward organized plants capable of consistent output, supporting gradual consolidation inside the India ceramic tiles market. Simultaneously, the Smart Cities Mission funnels INR 2.05 lakh crore (USD 24.7 billion) into 5,151 urban-renewal projects that routinely specify premium porcelain or glazed vitrified tiles for transit hubs, waterfront promenades and public-housing corridors. Together these two schemes collectively demand 700-900 million m2 of annual built-up area, magnifying domestic consumption even if export orders soften. Suppliers that align product portfolios with local municipal tender specifications gain preferred-vendor status and longer visibility on capacity utilization. Government outlays also encourage regional clusters-like Uttar Pradesh and Andhra Pradesh-to court ancillary investments, nudging the India ceramic tiles market deeper into hinterland districts.

Urban Middle-Class Renovation Boom

Disposable incomes in metro households crossed USD 5,000 per capita in 2024, prompting a lifestyle-driven refurbishment wave in kitchens, bathrooms and living rooms. Unlike bulk new-build contracts, renovation orders favor curated patterns, smaller batch volumes and quick-turn logistics, elevating margins for branded SKUs with digital-inkjet motifs. E-commerce catalogues, augmented-reality room visualizers and influencer-led design blogs accelerate consumer discovery, and direct-to-home parcel deliveries cut out layers of distribution mark-ups. Tier-2 cities such as Jaipur, Coimbatore and Vijayawada are joining the upgrade trend as property owners modernize two-decade-old structures. Financial institutions have extended ten-year home-improvement loans at single-digit interest, further lubricating spend. Collectively, renovations inject counter-cyclical resilience into the India ceramic tiles market because projects proceed even when macro housing starts wobble.

Natural-Gas Price Volatility

Spot LNG at the Indian regasification gate doubled between early-2022 and mid-2023, squeezing EBITDA margins for kilns calibrated on fixed gas contracts. Smaller operators, lacking hedging lines, were forced into 15-day shutdowns to avoid loss-making dispatches. Although long-term Qatar and Russian pipeline deals restored some visibility, traders report forward curves still 20% above pre-COVID averages. The precarious input cost environment dissuades fresh brownfield capacity, particularly for unorganized units under 10,000 m2/day. Several states have floated relief rebates, but approvals remain piecemeal. The volatility underscores why hydrogen blending and electrified kilns hold strategic value.

Other drivers and restraints analyzed in the detailed report include:

1. Shift Toward Large-Format Slab Tiles
2. Morbi Clusters' Hydrogen-Ready Kilns Cut Energy Cost
3. Anti-Dumping Duties in Key Export Destinations

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

The India ceramic tiles market size for porcelain registered USD 5.8 billion, and segment CAGR is forecast near 8.2% through 2030 as designers replace granite with polished porcelain in airport concourses. Glazed ceramic tiles, priced 8-12% lower, are accelerating faster at 9.01% CAGR on the back of mid-income housing and chromatic bathroom palettes. Unglazed quarry tiles keep a foothold in warehouse aisles where slip rating standards trump aesthetics. Mosaic variants, though sub-5% of revenue, fetch premium margins in boutique hospitality and pool decking applications, drawing interest from artisanal startups. During 2024-2025 at least nine Morbi plants retooled biscuit firing to produce 20 mm outdoor porcelains aimed at European landscaping contractors.

Floor applications dominate with 76.31% market share in 2024 and lead growth projections at 9.14% CAGR through 2030, reflecting the fundamental role of flooring in both residential and commercial construction projects. This segment's strength derives from ceramic tiles' superior performance characteristics compared to alternative flooring materials, including durability, maintenance ease, and design versatility across diverse applications. Wall applications represent the secondary market segment, driven by bathroom and kitchen renovations where ceramic tiles provide moisture resistance and aesthetic appeal. Roofing applications remain specialized, serving specific architectural requirements and regional preferences where ceramic tiles offer thermal performance advantages.

Floor applications dominate with 76.31% market share in 2024 and lead growth projections at 9.14% CAGR through 2030, reflecting the fundamental role of flooring in both residential and commercial construction projects. This segment's strength derives from ceramic tiles' superior performance characteristics compared to alternative flooring materials, including durability, maintenance ease, and design versatility across diverse applications. Wall applications represent the secondary market segment, driven by bathroom and kitchen renovations where ceramic tiles provide moisture resistance and aesthetic appeal. Roofing applications remain specialized, serving specific architectural requirements and regional preferences where ceramic tiles offer thermal performance advantages.

The segment benefits from ceramic tiles' competitive positioning against luxury vinyl tile (LVT) and stone plastic composite (SPC) flooring, which are gaining traction in commercial applications but remain limited by durability concerns in high-traffic environments. Regional preferences influence application patterns, with South India showing stronger adoption of ceramic tiles for wall applications compared to North India's floor-focused usage. The application mix evolution suggests opportunities for manufacturers to develop specialized products for emerging use cases while maintaining leadership in core flooring applications.

The India Ceramic Tiles Market Report is Segmented by Product Type (Porcelain Tiles, Glazed Ceramic Tiles, and More), Application (Floor, Wall, Roofing), End-User (Residential, Commercial), Construction Type (New Construction, Renovation and Replacement), Distribution Channel (Specialty Stores, Home Improvement Stores, and More), and Geography (North India, and More). The Market Forecasts are Provided in Terms of Value (USD).

List of Companies Covered in this Report:

1. Kajaria Ceramics Ltd
2. Somany Ceramics Ltd
3. H&R Johnson (India)
4. Asian Granito India Ltd
5. Nitco Ltd
6. Orient Bell Ltd
7. RAK Ceramics India
8. Exxaro Tiles Ltd
9. Varmora Granito
10. Simpolo Ceramics
11. Johnson Pedder
12. Murudeshwar Ceramics (Naveen)
13. Pavit Ceramics
14. Grindwell Norton (Saint-Gobain India)
15. Astral Tiles
16. Cera Sanitaryware Ltd
17. Capron Granito
18. Metro City Tiles
19. Itaca Ceramics
20. Regent Granito

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 Introduction

• 1.1 Study Assumptions & Market Definition
• 1.2 Scope of the Study

2 Research Methodology

3 Executive Summary

4 Market Landscape

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Surging affordable-housing & Smart-City projects
  • 4.2.2 Urban middle-class renovation boom
  • 4.2.3 Shift toward large-format slab tiles
  • 4.2.4 Morbi clusters' hydrogen-ready kilns cut energy cost
  • 4.2.5 Digital-inkjet mass customization for small builders
  • 4.2.6 Rising adoption of thin-set overlay systems
• 4.3 Market Restraints
  • 4.3.1 Natural-gas price volatility
  • 4.3.2 Anti-dumping duties in key export destinations
  • 4.3.3 Logistics bottlenecks at Mundra port
  • 4.3.4 Commercial shift to LVT/SPC flooring
• 4.4 Industry Value Chain Analysis
• 4.5 Porter's Five Forces Analysis
  • 4.5.1 Threat of New Entrants
  • 4.5.2 Bargaining Power of Suppliers
  • 4.5.3 Bargaining Power of Buyers
  • 4.5.4 Threat of Substitutes
  • 4.5.5 Competitive Rivalry
• 4.6 Insights into the Latest Trends and Innovations in the Market
• 4.7 Insights on Recent Developments (New Product Launches, Strategic Initiatives, Investments, Partnerships, JVs, Expansion, M&As, etc.) in the Industry

5 Market Size & Growth Forecasts (Value in USD)

• 5.1 By Product Type
  • 5.1.1 Porcelain Tiles
  • 5.1.2 Glazed Ceramic Tiles
  • 5.1.3 Unglazed Ceramic Tiles
  • 5.1.4 Mosaic Tiles
  • 5.1.5 Others (Decorative, Patterned, Handmade)
• 5.2 By Application
  • 5.2.1 Floor
  • 5.2.2 Wall
  • 5.2.3 Roofing
• 5.3 By End-User
  • 5.3.1 Residential
  • 5.3.2 Commercial
    • 5.3.2.1 Hospitality (Hotels, Resorts)
    • 5.3.2.2 Retail Spaces
    • 5.3.2.3 Offices & Institutions
    • 5.3.2.4 Healthcare
    • 5.3.2.5 Educational Facilities
    • 5.3.2.6 Transport Hubs (Airports, Metro, Bus Terminals)
    • 5.3.2.7 Other Commercial Users
• 5.4 By Construction Type
  • 5.4.1 New Construction
  • 5.4.2 Renovation and Replacement
• 5.5 By Distribution Channel
  • 5.5.1 Specialty Tile & Stone Stores
  • 5.5.2 Home Improvement & DIY Stores
  • 5.5.3 Online Retail
  • 5.5.4 Direct Sales to Contractors
• 5.6 By Geography
  • 5.6.1 North India
  • 5.6.2 South India
  • 5.6.3 West India
  • 5.6.4 East India

6 Competitive Landscape

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products & Services, and Recent Developments)
  • 6.4.1 Kajaria Ceramics Ltd
  • 6.4.2 Somany Ceramics Ltd
  • 6.4.3 H&R Johnson (India)
  • 6.4.4 Asian Granito India Ltd
  • 6.4.5 Nitco Ltd
  • 6.4.6 Orient Bell Ltd
  • 6.4.7 RAK Ceramics India
  • 6.4.8 Exxaro Tiles Ltd
  • 6.4.9 Varmora Granito
  • 6.4.10 Simpolo Ceramics
  • 6.4.11 Johnson Pedder
  • 6.4.12 Murudeshwar Ceramics (Naveen)
  • 6.4.13 Pavit Ceramics
  • 6.4.14 Grindwell Norton (Saint-Gobain India)
  • 6.4.15 Astral Tiles
  • 6.4.16 Cera Sanitaryware Ltd
  • 6.4.17 Capron Granito
  • 6.4.18 Metro City Tiles
  • 6.4.19 Itaca Ceramics
  • 6.4.20 Regent Granito

7 Market Opportunities & Future Outlook

• 7.1 Green hydrogen-fired kilns reach commercial scale
• 7.2 Tile-as-a-Service subscription models for retail chains