欧洲化妆品包装：市场占有率分析、产业趋势与统计、成长预测（2026-2031）

据估计，到 2026 年，欧洲化妆品包装市场价值将达到 57.1 亿美元。

这代表着从 2025 年的 55.6 亿美元成长到 2031 年的 65.2 亿美元，2026 年至 2031 年的复合年增长率为 2.7%。

温和的销售成长掩盖了更广泛的结构性变化，欧盟包装和包装废弃物法规强制要求转向可回收形式，引入最低再生材料含量标准，并加速向单一材料和可重复填充解决方案的转型。需求模式也受到电子商务履约要求、偏好极简主义美学的年轻消费群以及用于验证产品真实性和收集行为数据的智慧功能的快速整合等因素的影响。随着材料创新、人工智慧驱动的设计工具以及报废回收基础设施资金筹措方面规模经济的重要性日益凸显，竞争日益激烈。再生PET供应链的瓶颈和生物基聚合物的成本溢价限制了市场前景，同时也为垂直整合和专业化公司创造了新的机会。

欧洲化妆品包装市场趋势与洞察

可填充和可重复使用形式的普及

在欧洲主要市场，随着品牌展现高端美学和低碳足迹，补充装产品的销售量成长了62%。 Lumson的XTAG无气系统在维持高端外观和触感的同时，与传统包装相比，可减少38%的二氧化碳排放。娇韵诗与Albéa合作推出了首款可补充装玻璃瓶，标誌着奢侈品牌开始广泛采用这种包装形式。消费者态度积极，64%的受访者认为可补充装产品真正环保，而非妥协之举。一项技术创新：FASTEN BV的再生聚丙烯玻璃瓶采用可堆迭式内嵌件，可减少70%的材料用量。补充装模式能够创造持续的收入来源，并透过增加与消费者的直接接触来增强品牌忠诚度。

促进包装和包装废弃物法规（PPWR）

2024年12月最终确定的《包装和包装废弃物法规》（PPWR）设定了2030年实现100%可回收包装和最低消费后回收成分含量的目标。欧洲化妆品协会（Cosmetics Europe）虽然承认统一法规带来的成本节约机会，但也对可能影响视觉差异化的创意限製表示担忧。迷你化妆品瓶的禁令迫使企业重新设计产品，改变了商店陈列方式。实施成本对大型企业更有利，推动了产业整合，例如Quadpac和Texen的合併。统一的生产者延伸责任制可以减少监管碎片化，但对于受欧盟以外不同法规约束的全球品牌而言，会增加监管的复杂性。

生物基聚合物高成本

儘管原油价格上涨，聚乳酸和生物基PET的价格仍比化石基同类产品高出30-50%，这使得无法利用规模经济的中小品牌难以进入市场。由于亚洲产能扩张，欧洲在全球生物聚合物生产中的份额已从13%下降至10%。原料供应限制也是一个因素，因为糖和淀粉作物与食品市场有竞争。生物基产品可能还需要阻隔涂层和稳定剂，这会使回收过程变得复杂并增加配方调整成本。因此，许多加工商优先考虑再生材料含量策略，而不是生物基材料，以更低的成本满足PPWR（塑胶包装废弃物）的要求。

细分市场分析

塑胶包装凭藉其多功能性、透明度和低廉的单位成本，预计将在2025年占据欧洲化妆品包装市场61.78%的份额。同时，可生物降解和可堆肥包装虽然目前规模较小，但预计到2031年将以4.42%的复合年增长率增长，这反映了技术进步和监管利好因素（基于将于2028年生效的PPWR工业堆肥法规）。注塑拉伸吹塑成型的投资持续推动着这一领域的发展，该技术能够在不牺牲抗衝击性的前提下製造出更薄的壁厚。然而，树脂构成比正在改变。物料平衡生物基PET和机械回收PET的商店占有率正在上升，尤其是在高端护肤系列中，这些产品需要一定的溢价。玻璃凭藉其奢华的形象，在香水和高端精华液领域保持着强大的市场地位，而铝製容器则因其无限循环利用的特性，在固态护髮产品中越来越受欢迎。

儘管塑胶仍保持着规模优势，但主要加工商已宣布将研发预算重点放在材料循环利用。 AINIA 的谷物基生物管采用食品级材料，展现了商业性可行性，并符合堆肥要求。多层阻隔材料正逐步取代单一材料解决方案，例如 Albéa 的聚丙烯口红盒。随着材料选择更加重视在性能和生命週期结束时的环境影响之间取得平衡，那些已建立生物基直接替代和闭合迴路树脂认证的加工商有望获得更大的市场份额。

2025年，瓶罐包装占总收入的36.10%，而随着分销管道向线上转移，预计到2031年，软包装袋和小袋的年复合成长率将达到5.02%。立式袋比硬PET容器轻70%，从而减少了运输排放和配送成本。小袋多包装兼具分量控制和节省空间的优点，对数位履约中心极具吸引力。软管包装以其精准的计量喷嘴，仍然是彩妆品和防晒油产品的核心包装形式。瓶盖和施用器正朝着单一聚合物设计方向发展，以提高可回收性，例如Albéa的聚丙烯「Breizhstick」产品。

以往仅限于低价产品的柔性包装结构，如今已融入了适用于高解析度柔版印刷和高阶睡眠眼罩的无铝气体阻隔层。加工商正在推广小批量数位印刷，以支援限量版网红合作产品。可折迭纸盒将继续作为礼品包装使用，同时重量更轻，并取消了塑胶窗口。产品组合经理会评估保护性（刚性）和最后一公里配送负载之间的权衡，并透过虚拟跌落测试进行最佳化。

其他福利：

• Excel格式的市场预测（ME）表
• 3个月的分析师支持

目录

第一章 引言

• 研究假设和市场定义
• 调查范围

第二章调查方法

第三章执行摘要

第四章 市场情势

• 市场概览
• 市场驱动因素
  • 可重复填充和可重复使用容器的激增
  • 推广欧盟包装和包装废弃物法规（PPWR）
  • 电子商务主导的对防护和美观的需求
  • 用于原产地证明和防伪的智慧/互联包装
  • Z世代偏好极简主义、单一材质的设计
  • 人工智慧驱动的设计优化可缩短产品上市时间
• 市场限制
  • 生物基聚合物高成本
  • 欧盟再生PET（rPET）供不应求
  • 国家层级绿色税收体系的片段化
  • 因「漂绿」诉讼带来的品牌风险
• 产业价值链分析
• 监管环境
• 技术展望
• 波特五力分析
  • 供应商的议价能力
  • 买方的议价能力
  • 新进入者的威胁
  • 替代品的威胁
  • 竞争对手之间的竞争
• 宏观经济因素如何影响市场

第五章 市场规模与成长预测

• 依材料类型
  • 塑胶
  • 玻璃
  • 金属
  • 纸和纸板
  • 可生物降解/可堆肥
• 依产品类型
  • 瓶子和罐子
  • 管状棒
  • 折迭纸箱
  • 帮浦、分配器、滴管
  • 瓶盖、封口、施用器
  • 软包装袋和小袋
• 依化妆品类型
  • 护肤
  • 护髮
  • 彩妆品
  • 香味
  • 其他化妆品类型
• 透过分销管道
  • 销售管道
  • 间接销售管道
• 按国家/地区
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
  • 其他欧洲地区

第六章 竞争情势

• 市场集中度
• 策略趋势
• 市占率分析
• 公司简介
  • Albea SA
  • AptarGroup Inc.
  • Amcor Plc
  • Silgan Holdings Inc.
  • Gerresheimer AG
  • Quadpack Industries, SA
  • Berlin Packaging LLC
  • International Paper Company
  • Smurfit WestRock
  • Hcp Packaging Co., Ltd.
  • Coverpla SAS
  • Cosmopak USA LLC
  • Huhtamaki Oyj
  • Graham Packaging Company
  • Mondi Group
  • Sealed Air Corporation
  • Rexam Plc（Ball Corporation）
  • Raepak Ltd.
  • Stoelzle Glass Group

第七章 市场机会与未来展望

The Europe cosmetic packaging market size in 2026 is estimated at USD 5.71 billion, growing from 2025 value of USD 5.56 billion with 2031 projections showing USD 6.52 billion, growing at 2.7% CAGR over 2026-2031.

Moderate top-line growth masks far-reaching structural change as the EU Packaging and Packaging Waste Regulation compels a pivot to recyclable formats, pushes minimum recycled content thresholds, and accelerates the shift toward mono-material and refillable solutions. Demand patterns are also shaped by e-commerce fulfillment requirements, a younger consumer base favoring minimalist aesthetics, and the rapid integration of smart features that authenticate products and capture behavioral data. Competitive intensity increases as scale economies become critical for financing material innovation, AI-enabled design tools, and end-of-life collection infrastructure. Supply chain bottlenecks for recycled PET and the cost premium on bio-based polymers temper the outlook yet simultaneously create white-space opportunities for vertically integrated or specialty players.

Europe Cosmetic Packaging Market Trends and Insights

Surge in Refillable and Reusable Formats

Sales of refill solutions increased 62% across major European markets as brands validate luxury aesthetics and lower carbon footprints. Lumson's XTAG airless system delivers a 38% CO2 reduction versus traditional formats while retaining a premium look and feel. Clarins introduced its first refillable jar with Albea, signaling mainstream adoption among prestige brands. Consumer sentiment is supportive, with 64% viewing refill products as genuinely eco-friendly rather than compromise solutions. Technical breakthroughs, such as FASTEN BV's recycled polypropylene jar cut material use by 70% through stackable inserts. The refill model also creates recurring revenue streams and strengthens brand loyalty by increasing direct interaction frequency.

Packaging and Packaging Waste Regulation (PPWR) Push

Final adoption of the Packaging and Packaging Waste Regulation in December 2024 introduces binding targets for 100% recyclable packaging and minimum post-consumer recycled content by 2030. Cosmetics Europe acknowledged opportunities in cost savings from harmonized rules, yet expressed concern about creative restrictions that could impact visual differentiation. The ban on miniature cosmetic bottles compels redesigns that reshape the on-shelf presence. Implementation costs favor larger players, driving consolidation as seen in the Quadpack-Texen merger. Harmonized Extended Producer Responsibility schemes reduce regulatory fragmentation but add complexity for global brands managing divergent non-EU rules.

High Cost Differential for Bio-Based Polymers

Prices for polylactic acid and bio-PET run 30% to 50% above fossil-based equivalents despite higher crude prices, locking out smaller brands that lack scale leverage. Europe's share of global bio-polymer output slipped from 13% to 10% as Asian capacity ramped faster. Feedstock constraints add volatility because sugar and starch crops compete with food markets. Reformulation costs also mount, as bio-based grades sometimes need barrier coatings or stabilizers, complicating recycling streams. Consequently, many converters prioritize recycled content strategies over bio-feedstocks to attain PPWR mandates at lower cost.

Other drivers and restraints analyzed in the detailed report include:

1. E-commerce-Led Demand for Protective Aesthetics
2. Smart or Connected Packaging for Provenance and Anti-counterfeit
3. Intra-EU rPET Supply Shortages

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Plastic formats captured 61.78% share of the European cosmetic packaging market in 2025 on the back of versatility, clarity, and low unit cost. At the same time, biodegradable and compostable options, though small today, are set to post a 4.42% CAGR to 2031, reflecting technical advances and regulatory tailwinds anchored in the PPWR industrial compostability provision effective 2028. The segment continues to benefit from injection-stretch-blow investments that achieve thin-wall reductions without compromising impact resistance. Yet the resin mix is shifting. Mass-balance bio-PET and mechanically recycled PET are gaining shelf presence, especially among premium skin-care lines that accept moderate price premiums. Glass retains a loyal niche in fragrances and high-end serums due to perceived luxury, whereas aluminum containers win favor in solid haircare bars thanks to infinite recyclability.

Although plastics maintain a scale advantage, every major converter has announced R&D budgets focusing on material circularity. AINIA's cereal-based biotube demonstrates commercial feasibility with food-grade inputs and addresses compostability requirements. Multilayer barriers are gradually giving way to mono-material solutions such as Albea's polypropylene lipstick case. As material decision-making balances performance with end-of-life outcomes, converters that master drop-in bio-based grades or closed-loop resin certification stand to capture share.

Bottles and jars contributed 36.10% of 2025 revenue, yet flexible pouches and sachets are projected to log a 5.02% CAGR to 2031 as the channel mix tilts online. Stand-up pouches reduce weight by up to 70% versus rigid PET, trimming freight emissions and parcel costs. Sachet multi-packs combine portion control with space efficiency, traits attractive to digital fulfillment nodes. Tubes remain a core platform for color cosmetics and sun protection owing to precision dosing nozzles. Caps and applicators move toward single-polymer designs that aid recyclability, evidenced by Albea's Breizhstick, built entirely from polypropylene.

Flexible structures formerly limited to economy lines now feature high-definition flexo graphics and aluminum-free gas barriers suitable for prestige overnight masks. Converters push digital printing for small batch runs aligned with limited-edition influencer collaborations. Folding cartons keep a role in gifting but undergo weight reduction and removal of plastic windows. Portfolio managers weigh the trade-off between protective rigidity and last-mile shipping stress, optimizing through virtual drop tests.

The Europe Cosmetic Packaging Market Report is Segmented by Material Type (Plastic, Glass, Metal, and More), Product Type (Bottles and Jars, Tubes and Sticks, Folding Cartons, Pump, Dispenser and Droppers, and More), Cosmetic Type (Skin Care, Hair Care, Color Cosmetics, and More), Distribution Channel (Direct Sales Channel, and Indirect Sales Channel), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

List of Companies Covered in this Report:

1. Albea SA
2. AptarGroup Inc.
3. Amcor Plc
4. Silgan Holdings Inc.
5. Gerresheimer AG
6. Quadpack Industries, S.A.
7. Berlin Packaging L.L.C.
8. International Paper Company
9. Smurfit WestRock
10. Hcp Packaging Co., Ltd.
11. Coverpla S.A.S
12. Cosmopak USA LLC
13. Huhtamaki Oyj
14. Graham Packaging Company
15. Mondi Group
16. Sealed Air Corporation
17. Rexam Plc (Ball Corporation)
18. Raepak Ltd.
19. Stoelzle Glass Group

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 Surge in refillable and reusable formats
  • 4.2.2 EU Packaging and Packaging-Waste Regulation (PPWR) push
  • 4.2.3 E-commerce - led demand for protective aesthetics
  • 4.2.4 Smart/connected packaging for provenance and anti-counterfeit
  • 4.2.5 Gen-Z preference for minimalist, mono-material designs
  • 4.2.6 AI-enabled design optimization lowering time-to-market
• 4.3 Market Restraints
  • 4.3.1 High cost differential for bio-based polymers
  • 4.3.2 Intra-EU rPET supply shortages
  • 4.3.3 Country-level green-tax fragmentation
  • 4.3.4 Brand risk from green-washing litigation
• 4.4 Industry Value Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces Analysis
  • 4.7.1 Bargaining Power of Suppliers
  • 4.7.2 Bargaining Power of Buyers
  • 4.7.3 Threat of New Entrants
  • 4.7.4 Threat of Substitutes
  • 4.7.5 Intensity of Competitive Rivalry
• 4.8 Impact of Macroeconomic Factors on the Market

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Material Type
  • 5.1.1 Plastic
  • 5.1.2 Glass
  • 5.1.3 Metal
  • 5.1.4 Paper and Paperboard
  • 5.1.5 Bio-degradable/Compostable
• 5.2 By Product Type
  • 5.2.1 Bottles and Jars
  • 5.2.2 Tubes and Sticks
  • 5.2.3 Folding Cartons
  • 5.2.4 Pump, Dispenser and Droppers
  • 5.2.5 Caps, Closures and Applicators
  • 5.2.6 Flexible Pouches and Sachets
• 5.3 By Cosmetic Type
  • 5.3.1 Skin Care
  • 5.3.2 Hair Care
  • 5.3.3 Color Cosmetics
  • 5.3.4 Fragrances
  • 5.3.5 Other Cosmetic Types
• 5.4 By Distribution Channel
  • 5.4.1 Direct Sales Channel
  • 5.4.2 Indirect Sales Channel
• 5.5 By Country
  • 5.5.1 Germany
  • 5.5.2 United Kingdom
  • 5.5.3 France
  • 5.5.4 Italy
  • 5.5.5 Spain
  • 5.5.6 Rest of Europe

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Overview, Market-level Overview, Core Segments, Financials, Strategic Info, Market Rank/Share, Products and Services, Recent Developments)
  • 6.4.1 Albea SA
  • 6.4.2 AptarGroup Inc.
  • 6.4.3 Amcor Plc
  • 6.4.4 Silgan Holdings Inc.
  • 6.4.5 Gerresheimer AG
  • 6.4.6 Quadpack Industries, S.A.
  • 6.4.7 Berlin Packaging L.L.C.
  • 6.4.8 International Paper Company
  • 6.4.9 Smurfit WestRock
  • 6.4.10 Hcp Packaging Co., Ltd.
  • 6.4.11 Coverpla S.A.S
  • 6.4.12 Cosmopak USA LLC
  • 6.4.13 Huhtamaki Oyj
  • 6.4.14 Graham Packaging Company
  • 6.4.15 Mondi Group
  • 6.4.16 Sealed Air Corporation
  • 6.4.17 Rexam Plc (Ball Corporation)
  • 6.4.18 Raepak Ltd.
  • 6.4.19 Stoelzle Glass Group

7 MARKET OPPORTUNITIES AND FUTURE OUTLOOK

• 7.1 White-Space and Unmet-Need Assessment