![]() |
市场调查报告书
商品编码
1910543
驱虫剂:市场占有率分析、产业趋势与统计、成长预测(2026-2031)Insect Repellent - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031) |
||||||
※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。
据估计,到 2026 年,驱虫剂市场价值将达到 114 亿美元,高于 2025 年的 106.9 亿美元,预计到 2031 年将达到 157.1 亿美元。
预计2026年至2031年年复合成长率(CAGR)为6.62%。

这一成长趋势主要受以下因素驱动:全球对虫媒疾病日益增长的关注、户外生活方式的普及以及不断创新的给药系统,这些创新既提升了防护效果,又提高了用户便利性。欧盟委员会已将海地和巴西列为拉丁美洲和加勒比海地区虫媒疾病风险最高的国家。截至2025年,这两个国家兹卡病毒和登革热等疾病的风险指数分别为8.9和8.8。亚太地区仍然是重要的区域中心,但由于气候变迁导致蚊虫栖息地扩张,北美和欧洲的需求正在激增。虽然天然活性成分和空间处理方法正受到越来越多的关注,但N,N-二乙基-间-甲苯酰胺(DEET)和拟除虫菊酯类杀虫剂等传统产品因其确切的功效和监管核准而保持优势。市场参与企业正致力于研发投入、季节性促销和加强电子商务,同时在价格敏感度和优质化之间寻求微妙的平衡。
全球范围内,虫媒疾病呈上升趋势。世界卫生组织(世卫组织)在2024年9月发布的情况说明书中指出,由蚊子和蜱虫等节肢动物传播的疾病每年造成的死亡人数将超过70万人。气候变迁正推动虫媒栖地向北迁移,使疟疾和登革热的威胁蔓延至以往较安全的温带地区。根据美国疾病管制与预防中心(CDC)统计,2024年北美、中美洲、南美洲和加勒比海地区报告的登革热病例超过1,300万例。预计这些地区的登革热感染率在2025年仍将居高不下。疫情的激增推动了新受影响地区对驱蚊剂的需求。此外,疟疾传播蚊子对拟除虫菊酯类杀虫剂的抗药性是一个全球性问题,目前已影响超过80%的监测区域。这种抗药性促使消费者寻求替代活性成分,并推动了新配方的研发。为因应这些挑战,各国政府卫生机构正在加强个人防护措施的建议。特别是,美国疾病管制与预防中心(CDC)已将避蚊胺(DEET)、派卡瑞丁(picaridin)和IR3535列为有效防护疾病媒介的首选产品。
疫情引发的生活型态改变导致户外休閒参与度显着提升。例如,户外基金会报告称,到2024年,美国将有超过6,340万人至少参与一次健行。这是自2010年以来的最高参与率,比过去15年增加了约31个百分点。探险旅游和户外运动装备的销售与驱虫剂市场的成长呈正相关,因为消费者越来越多地将驱虫功能融入他们的休閒装备中。这一趋势正从传统的露营和健行扩展到户外用餐、节日庆典和都市区绿地利用等领域,从而将市场范围扩大到自然爱好者之外。此外,建设业、农业和园林绿化等领域的专业户外工作者(这些领域以往往往被忽视)也显着推动了对商用驱虫剂的需求。
替代防护技术正日益进入传统驱蚊产品市场。儘管其有效性仍有争议,但经Permethrin处理的衣物、蚊帐和电子设备等产品正吸引消费者的目光。系统性综述表明,电子驱蚊器无法有效防止蚊虫叮咬。然而,消费者仍然青睐这些产品,因为它们方便易用且不含化学物质。虽然经Permethrin处理的衣物比外用驱蚊剂具有更持久的防护效果,但这种优势也带来了市场替代风险,尤其是在户外专业人士和军人使用者中。在住宅环境中,结合环境改造、生物防治和物理屏障的综合虫害管理策略正在减少人们对个人驱蚊产品的依赖。此外,儘管科学证据与之相悖,但声称具有超音波驱蚊功能的智慧型手机应用程式的兴起也凸显了消费者的这一趋势。这意味着,消费者探索替代技术的意愿可能会减缓他们从传统产品中退出的步伐。
到2025年,喷雾和气雾剂产品将占据45.72%的市场份额,这主要得益于其便利性、便携性和即时性,深受消费者欢迎。同时,液体加湿器将成为成长最快的细分市场,到2031年复合年增长率将达到7.32%。这项快速成长得益于空间防护技术的进步以及消费者对免手动操作、持久加湿效果的需求不断增长。儘管人们对燃烧副产物有所担忧,但线圈式加湿器在价格敏感型市场仍具有一定的市场地位。而垫式加湿器则兼具传统线圈式加湿器和现代液体加湿器的优点。用于综合虫害管理的诱饵产品由于监管障碍和复杂的施用方法,面临着增长方面的挑战。
液体驱蚊器受益于多项专利创新,尤其是在缓释机制和挥发性拟除虫菊酯配方方面。值得一提的是,Godrej Consumer Products 于 2024 年 7 月推出了“Lenofluthrin”,这是印度首个专为液体驱蚊器研发的国产驱蚊分子。这些先进配方承诺每盒驱蚊液可提供 12 小时的防护,确保活性成分的持续释放。这项创新满足了消费者对持久功效的需求,并减少了频繁补涂的需要。穿戴式装置和电子驱蚊器等新兴产品类别正在将驱蚊功能融入日常用品中,但由于其有效性尚未得到检验且成本尚未降低,目前市场份额仍然有限。
截至2025年,传统驱蚊剂将占据82.10%的市场份额,这得益于其数十年来久经考验的有效性、监管部门的核准以及DEET、派卡瑞丁和拟除虫菊酯类製剂的成熟生产基地。同时,天然驱蚊剂正处于成长阶段,预计2031年将达到8.05%的复合年增长率。这一快速增长的驱动力来自消费者健康意识的提高以及对柠檬桉油和各种精油混合物等植物活性成分的监管支持。成长率的差异显示消费者优先事项正在转变,越来越多的消费者愿意接受较短的防护期,以换取更高的安全性和环境永续性。
研究证实了天然成分的有效性。例如,在适当浓度下,PMD(对氨基苯甲酸-3,8-二醇)对主要媒介昆虫的驱避效果与避蚊胺(DEET)相当。此外,奈米乳化技术等进步正在提高植物组成的稳定性和生物利用度。这项创新解决了植物来源驱蚊剂的传统难题,例如快速降解和功效不稳定。虽然消费者对天然产品的高价接受度不断提高,显示其具有更高的利润潜力,但植物成分来源的匮乏可能会限制市场份额的快速成长。
到2025年,亚太地区将占全球收入的49.10%,并在2031年之前保持9.15%的最高区域复合年增长率。这主要得益于大众对登革热和疟疾的持续关注。政府主导的宣传活动以及大众媒体的宣传活动,显着提高了驱蚊产品的使用率。印度的「Goodknight Flash」(含氟菊酯)展现了其本土研发能力,不仅有助于降低进口成本,也增强了供应的稳定性。可支配收入的成长正推动都市区家庭从传统的蚊香转向液体驱蚊剂,进一步扩大了该地区的驱蚊产品市场。
北美市场虽然落后于其他地区,但由于户外休閒活动频繁以及虫媒疾病的流行,仍然是一个重要的市场。预计到2024年,美国零售额将达到3.769亿美元。该地区消费者对植物来源成分的偏好使得产品可以定价较高,进而为创新产品带来丰厚的利润。此外,气候变迁延长了北部各州的蚊虫活跃期,使得驱蚊产品的需求不再局限于传统的夏季高峰,而是呈现出稳定的月度需求。
欧洲的成长受到严格的化学品法规制约,该行业正转向符合生态毒理学标准的天然配方。德国和法国走在前列,积极推广永续性认证并鼓励使用可回收包装。
在中东和非洲,捐助者资助的疟疾流行地区计画正在加速推广驱蚊剂的使用,并帮助低收入社区增加获得驱蚊剂的机会。
同时,在拉丁美洲,随着城市向热带地区扩张,与疾病媒介接触的机会也随之增加,导致对扩大和多样化产品线以及本地生产的投资激增。
Insect repellent market size in 2026 is estimated at USD 11.4 billion, growing from 2025 value of USD 10.69 billion with 2031 projections showing USD 15.71 billion, growing at 6.62% CAGR over 2026-2031.

This growth trajectory is largely driven by escalating global apprehensions regarding vector-borne diseases, a burgeoning outdoor lifestyle, and ongoing innovations in delivery systems that enhance both protection and user convenience. The European Commission highlights Haiti and Brazil as the foremost nations at risk of vector-borne diseases in Latin America and the Caribbean. In 2025, these countries registered index scores of 8.9 and 8.8, respectively, for diseases like the Zika virus and Dengue fever. While Asia-Pacific continues to dominate as the primary regional hub, North America and Europe are witnessing a surge in demand, spurred by climate change's expansion of mosquito habitats. Although natural active ingredients and spatial formats are gaining popularity, traditional offerings like N, N-diethyl-meta-toluamide (DEET) and pyrethroids maintain their edge due to established efficacy and regulatory acceptance. Players in the market are focusing on research and development investments, seasonal promotions, and bolstering e-commerce presence, navigating the delicate balance between price sensitivity and the trend towards premiumization.
Vector-borne diseases are on the rise worldwide. The World Health Organization (WHO) highlighted in its September 2024 factsheet that over 700,000 deaths occur annually due to diseases spread by mosquitoes, ticks, and other arthropods. Climate change is pushing vector habitats further north, bringing malaria and dengue threats to temperate regions that were once safe. According to the Centers for Disease Control and Prevention, in 2024, more than 13 million cases of dengue were reported in North, Central, and South America and the Caribbean. Dengue transmission in these areas remains high in 2025. This surge has led to a heightened demand for repellents in these newly at-risk areas. Furthermore, pyrethroid resistance in malaria vectors is now a global concern, affecting over 80% of monitored sites. This resistance is steering consumers towards alternative active ingredients and spurring innovation in new formulations. In response to these challenges, government health agencies are amplifying their recommendations for personal protective measures. Notably, the CDC has highlighted DEET, picaridin, and IR3535 as top choices for effective protection against disease vectors.
In the wake of pandemic-induced lifestyle changes, outdoor recreation saw a notable uptick in participation. For example, the Outdoor Foundation reported that in 2024, over 63.4 million individuals in the U.S. engaged in hiking activities at least once. This marks the highest participation rate since 2010, showcasing a growth of approximately 31 percentage points over the past 15 years. As consumers increasingly incorporate pest protection into their recreational gear, sales in adventure tourism and outdoor sports equipment have seen a direct correlation with the growth of the repellent market. This trend isn't limited to traditional activities like camping and hiking; it now encompasses outdoor dining, festivals, and the use of urban green spaces, expanding the market's reach beyond just wilderness enthusiasts. Moreover, professional outdoor workers from sectors like construction, agriculture, and landscaping, often overlooked, are significantly boosting the demand for commercial-grade repellents.
Alternative protection technologies are increasingly encroaching on the traditional repellent market. Products like permethrin-treated clothing, bed nets, and electronic devices are drawing consumer interest, even as evidence of their efficacy remains mixed. Systematic reviews indicate that electronic mosquito repellents fail to offer measurable protection against mosquito landings. Yet, consumers continue to adopt them, swayed by their perceived convenience and the allure of being chemical-free. While permethrin-treated clothing boasts a longer protection duration than topical repellents, this advantage poses a substitution risk in the market, especially for outdoor professionals and military users. In residential settings, integrated pest management strategies, merging environmental tweaks, biological controls, and physical barriers, are diminishing the dependence on personal repellent products. Furthermore, the rise of smartphone apps touting ultrasonic repellent features, despite scientific evidence debunking their effectiveness, underscores a consumer trend: a willingness to explore alternative technologies, potentially postponing the shift away from traditional products.
Other drivers and restraints analyzed in the detailed report include:
For complete list of drivers and restraints, kindly check the Table Of Contents.
In 2025, sprays and aerosols command the market with a 45.72% share, capitalizing on their convenience, portability, and instant application appeal to a wide range of consumers. Meanwhile, liquid vaporizers are the fastest-growing segment, boasting a 7.32% CAGR through 2031. This surge is fueled by tech advancements in spatial protection and a consumer shift towards hands-free, continuous coverage. While coils hold their ground in price-sensitive markets, despite concerns over combustion byproducts, mats strike a balance between traditional coils and modern liquid systems. Bait products, tailored for integrated pest management, face growth challenges due to regulatory hurdles and complex applications.
Liquid vaporizers are reaping the rewards of patent innovations, especially in controlled-release mechanisms and volatile pyrethroid formulations. Notably, in July 2024, Godrej Consumer Products unveiled 'Renofluthrin', India's inaugural indigenous mosquito repellent molecule, tailored for liquid vaporizers. These advanced formulations promise 12-hour protection per cartridge, ensuring a steady release of active ingredients. This innovation meets consumer demands for prolonged efficacy, reducing the need for frequent reapplications. Emerging categories like wearable devices and electronic dispensers are weaving repellent delivery into everyday products, but their market presence is still modest, awaiting validation of efficacy and a drop in costs.
In 2025, conventional insect repellents command an 82.10% market share, bolstered by decades of proven efficacy, regulatory endorsements, and a well-established manufacturing base for DEET, picaridin, and pyrethroid formulations. Meanwhile, natural insect repellents are on a growth trajectory, boasting an 8.05% CAGR through 2031. This surge is fueled by a rising consumer health consciousness and regulatory backing for botanical active ingredients, such as oil of lemon eucalyptus and various essential oil blends. The disparity in growth rates underscores a shift in consumer priorities: many now prefer shorter protection durations if it means enhanced safety and environmental sustainability.
Research underscores the efficacy of natural ingredients. For instance, PMD (para-menthane-3,8-diol) matches DEET's performance against major vector species, provided it's used in the right concentrations. Furthermore, advancements like nano-emulsion technologies bolster the stability and bioavailability of botanical ingredients. This innovation addresses the traditional challenges of plant-based repellents, such as swift degradation and variable efficacy. While there's a growing acceptance of premium pricing for natural products, hinting at potential margin expansions, challenges in sourcing botanical ingredients could temper swift market share growth.
The Insect Repellent Market is Segmented by Product Type (Bait, Coils, Sprays/Aerosols, Mats, Liquid Vaporizer, and More), by Ingredient Type (Natural Insect Repellent and Conventional Insect Repellent), by End User (Adults and Kids/Children), by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and More), and by Geography. The Market Forecasts are Provided in Terms of Value (USD).
In 2025, the Asia-Pacific region accounted for 49.10% of global revenue, and the region also registers the strongest regional CAGR at 9.15% during the period to 2031, primarily driven by the ongoing public health focus on dengue and malaria. Government-led awareness initiatives, bolstered by mass media campaigns, have significantly increased the adoption of repellents. A testament to local research and development capabilities, India's Goodknight Flash, featuring Renofluthrin, not only cuts down on import costs but also fortifies supply resilience. With rising disposable incomes, urban households are upgrading from traditional coils to liquid vaporizers, further expanding the regional insect repellent market.
North America, while trailing, boasts substantial figures, largely due to outdoor recreational activities and the spread of insect-borne diseases. In 2024, retail sales in the U.S. reached an impressive USD 376.9 million. The region's strong preference for botanical ingredients allows for premium pricing and higher margins for innovators. Additionally, climate change has lengthened the mosquito season in northern states, leading to a more consistent monthly demand for insect repellents, rather than the previously sharp summer peak.
Europe's growth is tempered by stringent chemical regulations, pushing the industry towards natural formulations that align with eco-toxicology standards. Germany and France are at the forefront, championing sustainability certifications and driving the adoption of recyclable packaging.
In the Middle East and Africa, donor-funded initiatives are bolstering distribution in malaria-prone areas, making repellents more accessible to lower-income communities.
Meanwhile, Latin America's urban sprawl into tropical regions is increasing contact with disease vectors, prompting a surge in diverse product offerings and investments in localized manufacturing.