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市场调查报告书
商品编码
1911299
RFID-市场占有率分析、产业趋势与统计、成长预测(2026-2031)RFID - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026 - 2031) |
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预计到 2025 年,RFID 市场价值将达到 167.3 亿美元,并预计从 2026 年的 186.6 亿美元增长到 2031 年的 321.9 亿美元。
预计在预测期(2026-2031 年)内,复合年增长率将达到 11.52%。

当前的成长趋势反映了该技术正从一种小众工具转变为全通路零售、受监管医疗保健和政府数位基础设施计画的核心驱动力。 UHF嵌体价格持续下降至0.04美元以下,降低了准入门槛,而改进的Gen2v3通讯协定则提高了在拥挤环境下的读取可靠性。诸如FDA的DSCSA法案和印度的FASTag计画等政府法规持续推动该技术的大规模应用。同时,云端分析平台正在将原始标籤读取数据转化为预测性维护和库存规划数据,使经营团队能够更快地做出决策。因此,RFID市场正在渗透到高成长领域,并强化标籤和读写器软体生态系统的多年投资週期。
美国和欧盟的药品法规要求经销商维护端到端的电子追踪和溯源。 RFID技术能够在一个标籤内整合序列化识别码、有效期限资料和聚合程式码,这在处理高交易量方面已被证明优于二维条码。费森尤斯卡比的案例研究重点介绍了嵌入式标籤资料如何实现批次级召回自动化并加强病患安全检查。随着合规期限的临近,製药经营团队主管越来越将RFID视为一项策略性资产而非监管支出,这增强了RFID市场的长期需求。
大型零售商正将RFID的应用范围从服装扩展到电子产品、文具和生鲜食品。沃尔玛的最新强制要求和克罗格在烘焙食品领域的推广应用,都显示了精准、即时的库存可见性如何将货架供应率提升至95%以上,并将缺货率降低高达30%。随着自助结帐系统速度的提升和人事费用的降低,RFID的应用对中型零售商也越来越有吸引力,因为这些优势能够提高门市盈利。随着全通路模式对统一库存可见性的需求日益增长,预计物品等级标籤将成为RFID市场近期重要的收入来源。
GDPR及类似法规强制要求资料最小化原则,这使得收集个人资讯的RFID计划变得更加复杂。零售商必须采用隐私设计控制措施,将敏感资料迁移到后端资料库,并提供退出选项,这无疑增加了实施蓝图中的法律审查环节。由此产生的合规负担将延缓实施决策,并降低RFID市场近期的成长前景。
由于单价低廉且无需维护,RFID标籤预计到2025年将创造88.3亿美元的收入,占RFID市场总额的52.78%。价格低于0.04美元的UHF嵌体可用于大规模生产的消费品标籤,而药品序列化则催生了对高价值标籤的需求。读写器和询问器的出货量虽然不高,但随着企业采用多重通讯协定、云端连接设备,其平均售价却更高。 RFID天线和中介软体构成了整合基础,可将原始读取资料转换为运行数据,从而将简单的识别提升到端到端的可视性。
主动式RFID和RTLS基础设施预计将以12.52%的复合年增长率成长,反映出经营团队对资料中心和医院等场所即时定位和环境监测的重视。到2031年,有源RFID平台的市场规模预计将超过64.5亿美元,主要得益于感测器套装和软体订阅服务的成长。电池辅助的被动标籤则占据着混合型市场地位,其在仓库自动化领域的应用日益广泛,因为该领域需要远距离读取,但又不想承担电池的全部成本。虽然印刷式和无晶片式RFID标籤仍处于检验阶段,卷轴式製造技术的创新可能会在未来对整个RFID市场的价格格局产生颠覆性影响。
2025年,UHF频宽将占总营收的40.72%,预计2031年,此频宽的RFID市场规模将超过149亿美元,复合年增长率(CAGR)为12.45%。零售库存管理週期倾向于使用UHF频段进行高速、高数量级的读取,而序列化程式也看重其额外的资料容量。最新的Gen2v3改进提升了其在高标籤密度环境下的性能,从而扩展了其在混合物料仓库中的应用范围。
儘管射频/近场通讯(RF/NFC)技术对于非接触式支付和与消费性电子设备配对至关重要,但个位数的成长率表明,在许多成熟市场,该技术已接近饱和。低频标籤在畜牧管理和汽车防盗器等领域发挥独特的作用,因为在这些领域,金属渗透性至关重要。微波频宽的部署能够满足高速收费和工业自动化的需求,但面临成本的挑战。目前,供应商正在试验能够同时读取低频(LF)、高频(HF)和超高频(UHF)标籤的频率选择性天线,这项创新可能会模糊射频识别(RFID)市场的各个细分领域之间的界限。
RFID市场按技术(RFID标籤、 RFID读取器/询问器、RFID天线、RFID中间件和软体、主动RFID/RTLS基础设施)、频段(低频、高频/NFC、甚高频、微波)、应用(零售和服装、医疗保健、其他)、终端用户行业(快速消费品和消费品、其他地区进行细分市场。市场预测以以金额为准(美国)为单位。
预计到2025年,北美地区将维持37.15%的收入份额,这主要得益于DSCSA合规性、零售业积极的推广应用以及大规模资料中心建设。医疗服务供应商正在加速采用即时定位系统(RTLS)以减少资产閒置并提高病患吞吐量,而云端服务供应商则在超大规模园区内扩展基于标籤的监控。政策的确定性和成熟的通路伙伴关係关係为RFID技术的持续资本投入提供了支持,使该地区继续处于RFID市场的前沿地位。
亚太地区展现最强劲的成长势头,复合年增长率高达12.58%。光是印度的FASTag计画在过去18个月就部署了超过6,000万个标籤,促进了国内标籤组装线的发展,并降低了区域物料清单成本。在「中国製造2025」倡议的推动下,中国原始设备製造商(OEM)正在将RFID技术整合到工厂车间的製造执行系统(MES)中。东南亚的零售商也正在采用这项技术,以显着改善人工库存管理方式。这些因素共同推动了亚太地区RFID市场的发展。
受欧盟《反假药指令》和新的数位产品护照法规的推动,欧洲市场持续保持强劲的个位数成长。隐私法规虽然减缓了消费者对RFID技术的接受速度,但却推动了可回收标籤和安全云端架构的创新。中东/非洲和南美洲市场仍在发展中,但政府的识别和收费计划预示着当地RFID市场需求的未来成长。
The RFID market was valued at USD 16.73 billion in 2025 and estimated to grow from USD 18.66 billion in 2026 to reach USD 32.19 billion by 2031, at a CAGR of 11.52% during the forecast period (2026-2031).

The current upswing reflects the technology's shift from a niche tool into a core enabler of omnichannel retail, regulated healthcare, and government digital-infrastructure programs. Sustained reductions in UHF inlay pricing below USD 0.04 have lowered entry barriers, while improved Gen2v3 protocols enhance read reliability in crowded environments. Government mandates such as the FDA DSCSA and India's FASTag scheme continue to pull large-volume deployments. At the same time, cloud analytics platforms convert raw tag reads into predictive maintenance and inventory-planning data that executive teams use for faster decision making. As a result, the RFID market is on course to penetrate high-growth verticals, reinforcing a multi-year investment cycle in tags, readers, and software ecosystems.
Pharmaceutical legislation in the United States and European Union now obliges distributors to maintain end-to-end electronic track-and-trace capabilities. RFID's capacity to house serialized identifiers, expiration data, and aggregation codes inside a single tag has proved superior to 2D barcodes for managing high transaction volumes. Fresenius Kabi's deployment underscores how embedded tag data automates lot-level recalls and strengthens patient-safety checks. With compliance deadlines converging, pharmaceutical executives increasingly regard RFID as a strategic asset rather than a regulatory expense, reinforcing long-term demand in the RFID market.
Large retailers are widening RFID requirements from apparel into electronics, stationery, and perishables. Walmart's latest mandate and Kroger's bakery rollout illustrate how accurate, real-time stock visibility lifts on-shelf availability above 95% and reduces stockouts by up to 30%. Faster self-checkout and labor savings enhance store economics, making RFID adoption attractive even for mid-tier retailers. As omnichannel models demand unified inventory views, item-level tagging is set to anchor near-term revenue for the RFID market.
GDPR and analogous laws mandate data-minimization principles that complicate RFID projects capturing personal information. Retailers must embed privacy-by-design controls, shift sensitive data to back-end databases, and offer opt-out pathways, adding legal review cycles to implementation roadmaps. The resulting compliance overhead slows deployment decisions and trims near-term growth expectations within the RFID market.
Other drivers and restraints analyzed in the detailed report include:
For complete list of drivers and restraints, kindly check the Table Of Contents.
RFID Tags delivered USD 8.83 billion in 2025 revenue, equating to a 52.78% slice of overall RFID market share thanks to their low unit cost and maintenance-free design. Sub-USD 0.04 UHF inlays unlock high-volume consumer-goods labeling, while pharmaceutical serialization adds defensible premium-tag demand. Readers and interrogators, though lower in shipment numbers, generate higher average-selling prices as enterprises adopt multi-protocol, cloud-connected devices. RFID Antennas and middleware form the integration fabric that converts raw reads into operational data, turning simple identification into end-to-end visibility.
Active RFID and RTLS infrastructure is projected to increase at a 12.52% CAGR, reflecting executive priority on real-time location and environmental monitoring inside data centers and hospitals. The RFID market size for active platforms is forecast to exceed USD 6.45 billion by 2031, benefiting from bundled sensor sales and software subscriptions. Battery-assisted passive tags occupy a hybrid position, expanding viability in warehouse automation where longer read ranges are required without full battery cost. Printed and chipless formats remain at pilot scale, yet breakthroughs in roll-to-roll manufacturing could unlock future price disruption inside the broader RFID market.
UHF captured 40.72% of 2025 revenue, with the RFID market size for this band on track to surpass USD 14.9 billion by 2031 amid a 12.45% CAGR. Retail inventory cycles favor UHF for fast, multi-item reads, while serialization programs value the added data capacity. Recent Gen2v3 improvements boost performance in tag-dense settings, expanding suitability for mixed-material warehouses.
High-Frequency/NFC remains indispensable for contactless payments and consumer-electronics pairing, though its single-digit growth reflects near-saturation in many mature markets. Low-Frequency tags hold niche roles in livestock management and automotive immobilizers where metal penetration is critical. Microwave deployments meet high-speed tolling and industrial automation needs but face cost hurdles. Vendors are now experimenting with frequency-selective antennas capable of reading LF, HF, and UHF tags in parallel, an innovation that could blur segment boundaries in the RFID market.
RFID Market is Segmented by Technology (RFID Tags, RFID Readers/Interrogators, RFID Antennas, RFID Middleware and Software, Active RFID/RTLS Infrastructure), Frequency Band (Low Frequency, High Frequency/NFC, Ultra-High Frequency, Microwave), Application (Retail and Apparel, Healthcare and Medical, and More), End-User Industry (FMCG and CPG, and More), and by Geography. The Market Forecasts are Provided in Terms of Value (USD).
North America retained 37.15% revenue share in 2025, anchored by DSCSA compliance, aggressive retail mandates, and large-scale data-center footprints. Healthcare providers accelerate RTLS rollouts to cut asset hoarding and enhance patient throughput, while cloud operators expand tag-enabled monitoring across hyperscale campuses. Policy certainty and mature channel partnerships support continued capital allocation toward RFID deployments, keeping the region at the forefront of the RFID market.
Asia Pacific delivers the strongest trajectory at a 12.58% CAGR. India's FASTag program alone introduced more than 60 million tags in the past 18 months, fostering domestic tag assembly lines and lowering regional BOM costs. Chinese OEMs integrate RFID into factory-floor MES systems under the Made-in-China 2025 framework, while Southeast Asian retailers adopt the technology to leapfrog manual inventory methods. These vectors combine to elevate the RFID market across Asia Pacific.
Europe sustains high-single-digit growth powered by the EU Falsified Medicines Directive and emerging Digital Product Passport legislation. Privacy regulation slows consumer-facing deployments but encourages innovation in recyclable labels and secure cloud architectures. Middle East & Africa and South America remain nascent, though government identity and toll projects signal future step-ups in local RFID market demand.