欧洲玻璃包装：市场占有率分析、产业趋势与统计、成长预测（2026-2031）

2025年欧洲玻璃包装市场价值为224.5亿美元，预计到2031年将达到269.2亿美元，高于2026年的231.4亿美元。

预计在预测期（2026-2031 年）内，复合年增长率将达到 3.06%。

与市场成熟同步的是变革性的监管压力，其中包括欧盟包装和包装废弃物法规 (PPWR)。该法规要求在 2030 年实现包装完全可回收，并在结构上优先考虑玻璃，因为玻璃可以无限循环利用且不会劣化。对混合炉和电炉的技术投资降低了碳排放强度，抵消了天然气价格波动的影响。同时，儘管面临物流成本上升的不利因素，饮料、化妆品和製药业的高端定位仍然保持了定价权。从 2024 年起，为了保护不断缩减的利润空间，竞争策略的重点是合理化产能、提高玻璃屑品质以及为製药业提供专用产品。

欧洲玻璃包装市场趋势与洞察

欧盟包装和包装废弃物法规加速了可无限循环利用玻璃的普及。

《包装和包装废弃物条例》(PPWR) 规定，到 2030 年，欧盟境内销售的所有包装形式都必须被视为可回收。提案的费用调整方案将对复合结构进行惩罚，并鼓励使用单一材料容器，例如玻璃。目前，大多数成员国的玻璃回收率已超过 80%，义大利到 2023 年的回收率将超过 90%。与聚合物替代品不同，玻璃不会因反覆回收而降解。食品接触面上的 PFAS 含量限制对塑胶和多层复合材料构成了额外的合规障碍，进一步巩固了玻璃作为低风险替代品的地位。该条例设定的 2030 年饮料容器重复使用率达到 10% 的目标，也为填充用玻璃容器的发展奠定了基础，尤其是在那些正在扩大押金返还制度的国家。

饮料和化妆品的优质化推动了对设计的需求。

奢侈品牌强调玻璃瓶独特的美学和质感，以此彰显其真实性并为其更高的价格辩护。例如，Bienaim 售价 160 欧元的「Monsieur」香水就装在 Walter Sparger 订製的瓶子中。烈酒装瓶商、精酿酒厂和精品酒庄纷纷采用精细的压纹工艺、独特的色彩和再生玻璃混合材质，以满足消费者对高端且永续体验的需求。像 SGD Pharma 这样的化妆品製造商现在供应含有 20% 消费后碎玻璃的玻璃屑瓶，使奢侈品牌能够在不降低透明度的前提下，宣称其产品符合更低的范围 3 排放标准。优质化往往能够抵御经济放缓的影响，因为目标消费者更重视感知品质和永续性，而非单价。

轻质铝材和PET材料凭藉物流优势扩大市场份额。

受轻量罐装产品需求成长的推动，Arda Metal Packaging的欧洲分公司预计2024年销售额将成长6%，达到21.6亿美元。轻型罐装产品因其体积和重量效率高，能够降低单位运输成本，因此深受注重价格的饮料填充商的青睐。 31%的葡萄酒生产商表示，他们已将部分产品改用衬袋纸盒或PET容器包装，以减少运输排放和运费。这一趋势在东欧尤为明显，因为东欧地区零售点距离遥远，燃油成本转嫁有限。

细分市场分析

预计到2025年，欧洲玻璃包装市场中瓶/容器细分市场规模将达到148.4亿美元（占总规模的66.12%）。成熟的饮料和食品分销管道维持基本需求，但由于消费者对轻量化产品的需求，利润率正在下降。管瓶、安瓿瓶和注射器虽然小规模，但在生物製药、GLP-1疗法和丰富的注射剂研发管线的推动下，预计将以4.35%的复合年增长率增长。随着Gerresheimer和SGD Pharma产能的运作，以及严格的ISO 15378品质标准的保障，欧洲管瓶玻璃包装市场份额预计将逐步提升。

医药买家愿意为尺寸精度、抗剥离性和可追溯性更高的产品支付更高的单价，这促成了多年期供应协议的签订，并降低了生产商的收入波动。像肖特公司（SCHOTT）的Velocity管瓶（采用I型硼硅酸玻璃管製造）这样的创新产品，能够加快填充速度并减少外观缺陷，从而增强专业供应商的竞争优势。

截至2025年，钠钙玻璃（III型）占据了欧洲玻璃包装市场57.75%的份额，这主要得益于其成本结构适合大规模生产的饮料和食品瓶。然而，鑑于製药业对纯度标准的严格要求，硼硅酸玻璃（I型）预计将以4.58%的复合年增长率成长。受先进生物製药相关法规不断完善的推动，预计到2031年，欧洲I型硼硅酸玻璃包装市场规模将达到66.6亿美元。

硼硅酸玻璃製造需要更严格的炉温控制和更高纯度的原料。製造商正在投资全电炉，以确保更稳定的加热曲线并减少二氧化碳排放。基于ISO标准的审核追踪和药典合规要求构成了准入壁垒，保护现有供应商免受主导竞争的影响。

其他福利：

• Excel格式的市场预测（ME）表
• 3个月的分析师支持

目录

第一章 引言

• 研究假设和市场定义
• 调查范围

第二章调查方法

第三章执行摘要

第四章 市场情势

• 市场概览
• 市场驱动因素
  • 欧盟包装和包装废弃物法规 (PPWR) 加速向可无限循环利用的玻璃材料转型
  • 饮料和化妆品行业的优质化正在推动对时尚玻璃瓶的需求。
  • 消费者对惰性、不含微塑胶包装的偏好增强了品牌忠诚度。
  • 产业转型为混合/电炉可减少碳排放并保障营运许可证。
  • 人工智慧光学分选技术提高了玻璃废料的品质和供应量
  • 永续性倡议和塑胶禁令推动了玻璃包装的普及
• 市场限制
  • 轻质铝材和PET材料因其物流成本优势而扩大市场份额。
  • 能源价格波动对熔炼利润造成压力
  • Z世代认为盒装和罐装葡萄酒比玻璃瓶装葡萄酒更环保。
  • 塑胶和金属包装替代品正在蚕食大批量SKU中玻璃包装的市场份额
• 产业价值链分析
• 监管环境
• 技术展望
• 波特五力分析
  • 供应商的议价能力
  • 买方的议价能力
  • 新进入者的威胁
  • 替代品的威胁
  • 竞争强度
• 贸易情景分析

第五章 市场规模与成长预测

• 副产品
  • 瓶子/容器
  • 管瓶
  • 安瓿
  • 注射器/药筒
• 按玻璃类型
  • I型（硼硅酸玻璃）
  • II 型（处理过的钠石灰）
  • 第三类（钠钙玻璃）
  • 琥珀色
• 最终用户
  • 食物
  • 软性饮料
  • 酒精饮料
  • 化妆品和个人护理
  • 製药
• 按容量范围
  • 少于30毫升
  • 30～100 ml
  • 100～500 ml
  • 500～1,000 ml

第六章 竞争情势

• 市场集中度
• 策略趋势
• 市占率分析
• 公司简介
  • Verallia SA
  • BA Glass BV
  • OI Glass, Inc.
  • Vidrala, SA
  • Verescence SAS
  • Gerresheimer AG
  • Saverglass SAS
  • ALGLASS SA
  • Quadpack Industries SA
  • Berlin Packaging LLC
  • Wiegand-Glas Holding GmbH
  • Ardagh Group SA
  • Heinz-Glas GmbH & Co. KGaA
  • Zignago Vetro SpA
  • Beatson Clark Limited
  • Stoelzle Oberglas GmbH
  • Vetropack Austria GmbH
  • CP Glass SA

第七章 市场机会与未来展望

• 閒置频段与未满足需求评估

The Europe glass packaging market was valued at USD 22.45 billion in 2025 and estimated to grow from USD 23.14 billion in 2026 to reach USD 26.92 billion by 2031, at a CAGR of 3.06% during the forecast period (2026-2031).

Maturation of the market coexists with transformative regulatory pressure, notably the EU Packaging and Packaging Waste Regulation (PPWR), which mandates full recyclability by 2030 and structurally favors glass because it can be recycled infinitely without quality loss. Technology investments in hybrid and electric furnaces are lowering carbon intensity and countering the impact of volatile natural-gas prices, while premium positioning in beverages, cosmetics, and pharmaceuticals sustains pricing power despite logistics cost headwinds. Competitive strategies revolve around capacity rationalization, cullet-quality upgrades, and specialized pharmaceutical offerings to protect margins that have come under pressure since 2024.

Europe Glass Packaging Market Trends and Insights

EU Packaging and Packaging-Waste Regulation Accelerates Infinitely Recyclable Glass Adoption

The PPWR stipulates that every packaging format sold in the bloc be deemed recyclable by 2030, and its proposed fee modulation will penalize composite structures while rewarding mono-material containers such as glass. Glass already enjoys collection rates exceeding 80% across most member states, with Italy surpassing 90% in 2023, and unlike polymeric substitutes, it does not down-cycle during repeated loops. PFAS restrictions on food-contact surfaces introduce further compliance hurdles for plastic and multilayer laminates, reinforcing glass as the low-risk alternative. The regulation's 10% reuse target for beverage containers by 2030 also underpins refillable glass growth, particularly in countries extending deposit-return schemes.

Premiumisation in Beverages and Cosmetics Boosts Design-Rich Demand

Luxury brands highlight glass aesthetics and tactile weight to signal authenticity and justify premium price points, as illustrated by Bienaime's EUR 160 Monsieur eau de parfum packaged in a custom flacon from Waltersperger. Spirits bottlers, craft breweries, and boutique wineries adopt intricate embossing, unique hues, and recycled glass blends to satisfy consumer desires for premium yet sustainable experiences. Cosmetics players such as SGD Pharma now supply flint bottles containing 20% post-consumer cullet, enabling high-end brands to market lower Scope 3 profiles without sacrificing clarity. Premiumisation resists economic slowdowns because target shoppers prioritize perceived quality and sustainability over unit price.

Lightweight Aluminium and PET Gain Share Through Logistics Edge

Ardagh Metal Packaging's European unit grew 6% to USD 2.16 billion revenue in 2024, behind demand for light cans whose superior cube and weight efficiency reduces freight cost per unit, appealing to price-sensitive beverage fillers. Wine producers report that 31% have migrated part of their portfolio to bag-in-box or PET to shave transport emissions and freight bills, trends pronounced in Eastern Europe, where the distance to retail hubs is larger and fuel cost pass-through is limited.

Other drivers and restraints analyzed in the detailed report include:

1. Consumer Preference for Inert, Micro-Plastic-Free Containers Strengthens Loyalty
2. Industry Shift to Hybrid and Electric Furnaces Protects Licence to Operate
3. Volatile Energy Prices Squeeze Melting Margins and Production Economics

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

The European glass packaging market size tied to Bottles/Containers stood at USD 14.84 billion in 2025, equal to 66.12% of the total value. Mature beverage and food channels sustain their baseline demand, but margins compress as customers demand lightweight options. Vials, Ampoules, and Syringes together form a smaller pool but grow at 4.35% CAGR on the back of biologics, GLP-1 therapies, and a strong pipeline of parenteral drugs. The European glass packaging market share for Vials will gradually expand as capacity additions by Gerresheimer and SGD Pharma come online, supported by stringent ISO 15378 quality specifications.

Pharmaceutical buyers accept higher unit prices for dimensional accuracy, delamination resistance, and traceability, driving multi-year supply agreements that reduce revenue volatility for producers. Innovations such as SCHOTT's Velocity Vials, manufactured from Type I borosilicate tubing, increase filling-line speeds and reduce cosmetic defects, sharpening the competitive edge of specialty suppliers.

Type III soda-lime captured 57.75% of the Europe glass packaging market share in 2025 because its cost profile aligns with mass beverages and food jars. Nevertheless, Type I borosilicate is projected to expand at a 4.58% CAGR given the pharmaceutical sector's uncompromising purity standards. The Europe glass packaging market size tied to Type I borosilicate is forecast to crest USD 6.66 billion by 2031, aided by regulatory momentum around advanced biologics.

Borosilicate manufacture demands tighter furnace temperature control and higher raw-material purity. Producers invest in all-electric furnaces to secure a more stable heat curve while cutting CO2 output. ISO-based audit trails and pharmacopoeia conformity requirements serve as entry barriers that shield established vendors from price-led competition.

The Europe Glass Packaging Market Report is Segmented by Product (Bottles/Containers, Vials, Ampoules, and Syringes/Cartridges), Glass Type (Type I Borosilicate, Type II Treated Soda-Lime, Type III (Soda-Lime), and Amber), End-User Vertical (Food, Soft-Drink Beverages, Alcoholic Beverages, Pharmaceutical, and More), Capacity Range (<30 Ml, 30-100 Ml, 100-500 Ml and More). The Market Forecasts are Provided in Terms of Value (USD).

List of Companies Covered in this Report:

1. Verallia S.A
2. BA Glass B.V.
3. O-I Glass, Inc.
4. Vidrala, S.A.
5. Verescence SAS
6. Gerresheimer AG
7. Saverglass SAS
8. ALGLASS S.A.
9. Quadpack Industries S.A.
10. Berlin Packaging L.L.C.
11. Wiegand-Glas Holding GmbH
12. Ardagh Group S.A.
13. Heinz-Glas GmbH & Co. KGaA
14. Zignago Vetro S.p.A.
15. Beatson Clark Limited
16. Stoelzle Oberglas GmbH
17. Vetropack Austria GmbH
18. CP Glass S.A.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET LANDSCAPE

• 4.1 Market Overview
• 4.2 Market Drivers
  • 4.2.1 EU Packaging and Packaging-Waste Regulation (PPWR) accelerates switch to infinitely-recyclable glass
  • 4.2.2 Premiumisation in beverages and cosmetics boosts demand for design-rich glass bottles
  • 4.2.3 Consumer preference for inert, micro-plastic-free containers strengthens brand loyalty
  • 4.2.4 Industry shift to hybrid-/electric furnaces lowers carbon footprint, protecting licence to operate
  • 4.2.5 AI-enabled optical sorting raises cullet quality and glass availability
  • 4.2.6 Sustainability Push and Plastic Bans Accelerate Glass Packaging Adoption
• 4.3 Market Restraints
  • 4.3.1 Lightweight aluminium and PET gaining share on logistics cost advantage
  • 4.3.2 Volatile energy prices squeeze melting margins
  • 4.3.3 Gen-Z perception that boxed and canned wine is "greener" than glass
  • 4.3.4 Plastic and Metal Packaging Alternatives Erode Glass Share in Mass SKUs
• 4.4 Industry Value-Chain Analysis
• 4.5 Regulatory Landscape
• 4.6 Technological Outlook
• 4.7 Porter's Five Forces Analysis
  • 4.7.1 Bargaining Power of Suppliers
  • 4.7.2 Bargaining Power of Buyers
  • 4.7.3 Threat of New Entrants
  • 4.7.4 Threat of Substitutes
  • 4.7.5 Intensity of Rivalry
• 4.8 Trade Scenario Analysis

5 MARKET SIZE AND GROWTH FORECASTS (VALUE)

• 5.1 By Product
  • 5.1.1 Bottles / Containers
  • 5.1.2 Vials
  • 5.1.3 Ampoules
  • 5.1.4 Syringes / Cartridges
• 5.2 By Glass Type
  • 5.2.1 Type I (Borosilicate)
  • 5.2.2 Type II (Treated Soda-lime)
  • 5.2.3 Type III (Soda-lime)
  • 5.2.4 Amber
• 5.3 By End-user
  • 5.3.1 Food
  • 5.3.2 Soft-drink Beverages
  • 5.3.3 Alcoholic Beverages
  • 5.3.4 Cosmetics and Personal Care
  • 5.3.5 Pharmaceutical
• 5.4 By Capacity Range
  • 5.4.1 <30 ml
  • 5.4.2 30 - 100 ml
  • 5.4.3 100 - 500 ml
  • 5.4.4 500 - 1,000 ml

6 COMPETITIVE LANDSCAPE

• 6.1 Market Concentration
• 6.2 Strategic Moves
• 6.3 Market Share Analysis
• 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
  • 6.4.1 Verallia S.A
  • 6.4.2 BA Glass B.V.
  • 6.4.3 O-I Glass, Inc.
  • 6.4.4 Vidrala, S.A.
  • 6.4.5 Verescence SAS
  • 6.4.6 Gerresheimer AG
  • 6.4.7 Saverglass SAS
  • 6.4.8 ALGLASS S.A.
  • 6.4.9 Quadpack Industries S.A.
  • 6.4.10 Berlin Packaging L.L.C.
  • 6.4.11 Wiegand-Glas Holding GmbH
  • 6.4.12 Ardagh Group S.A.
  • 6.4.13 Heinz-Glas GmbH & Co. KGaA
  • 6.4.14 Zignago Vetro S.p.A.
  • 6.4.15 Beatson Clark Limited
  • 6.4.16 Stoelzle Oberglas GmbH
  • 6.4.17 Vetropack Austria GmbH
  • 6.4.18 CP Glass S.A.

7 MARKET OPPORTUNITIES ANDFUTURE OUTLOOK

• 7.1 White-space and Unmet-Need Assessment