市场调查报告书
商品编码
1386037
全球按摩椅市场:按特征、类型、应用、分销管道和地区划分的评估、机会和预测(2016-2030)Massage Chair Market Assessment, By Nature, By Type, By Use, By Distribution Channel, By Region, Opportunities, and Forecast, 2016-2030F |
2022年全球按摩椅市场规模预计为45.1亿美元,预测期内(2023-2030年)复合年增长率为8.5%,到2030年将达到86.6亿美元,预计将达到1000万美元。 近年来,由于人们对按摩治疗效果的认识不断提高、人们压力水平的增加以及对健康的日益重视,按摩椅市场经历了稳定增长。 市场的特点是按摩椅种类繁多,从基本型号到技术先进且功能丰富的单元。
对家庭健康解决方案的需求不断增长是全球按摩椅销售成长的主要驱动力之一。 随着消费者寻求在舒适的家中减压和放鬆的方式,按摩椅已成为流行的选择。 此外,人口老化和肌肉骨骼疾病的流行也促进了市场的成长,因为按摩椅可以有效缓解疼痛和放鬆肌肉。
技术进步在塑造市场条件方面发挥基础性作用。 製造商将身体扫描、零重力倾斜、空气压缩按摩和蓝牙连接等创新融入他们的产品中,以增强按摩体验。 此外,也使用环保且永续的材料,符合消费者对天然产品的偏好。
虽然北美和欧洲传统上一直是重要市场,但在中产阶级人口不断增长以及对健康和保健兴趣日益浓厚的推动下,亚太地区正在成为一个利润丰厚的地区。 然而,市场面临着成本上升、便携性有限以及来自替代健康产品的竞争等挑战。
本报告分析了全球按摩椅市场,提供了产品概述、市场基本结构、整体市场规模趋势展望、按细分市场和地区划分的详细趋势、市场背景和主要因素。我们正在调查影响因素、主要企业概况、市场占有率等。
为涵盖的所有地区/国家提供每个细分市场的资讯。
上面列出的公司并非按市场份额排序,并且可能会根据研究工作中获得的资讯进行更改。
Global massage chair market size was estimated at USD 4.51 billion in 2022, and is projected to reach USD 8.66 billion by 2030, growing at a CAGR of 8.5% for the forecast period between 2023 and 2030. The massage chair market has experienced steady growth in recent years, driven by a growing awareness of the therapeutic benefits of massage, increasing stress levels among people, and rising emphasis on wellness. The market is characterized by various massage chair offerings, from basic models to technologically advanced and feature-rich units.
Increasing demand for home wellness solutions is one of the major key drivers for the growing sales of massage chairs, globally. As consumers seek ways to de-stress and relax in the comfort of their homes, massage chairs have become a popular choice. Additionally, the aging population and the prevalence of musculoskeletal disorders have contributed to the market's growth, as massage chairs offer effective pain relief and muscle relaxation.
Technological advancements have played a fundamental role in shaping the market landscape. Manufacturers are incorporating innovations such as body scanning, zero-gravity reclining, air compression massage, and Bluetooth connectivity into their products to enhance the massage experience. Furthermore, eco-friendly and sustainable materials, are being employed to align with consumer preferences for natural products.
While North America and Europe have traditionally been significant markets, Asia-Pacific is emerging as a lucrative region, driven by a rising middle-class population and an increasing focus on health and well-being. However, the market has challenges, including inflated costs, limited portability, and competition from alternative wellness products.
The demands of modern and stressful lifestyles strongly influence the market. As people worldwide grapple with busier schedules, heightened work-related pressures, and overall stress, the need for relaxation and relief has never been greater. Massage chairs offer a convenient and accessible solution to combat these stressors. They allow individuals to unwind and alleviate tension from the comfort of their homes, eliminating the need for time-consuming spa appointments or therapist visits. There has been a rising consciousness among people about the effects of stress on physical and mental health. In line with this, massage chairs have become a sought-after wellness investment, making stress management a significant driving force behind the market's expansion.
In June 2023, Bodyfriend, a prominent South Korean massage chair manufacturer, introduced a new model named Davinci. This innovative massage chair was designed to analyze users' body composition, providing a highly personalized massage experience. Featuring an integrated 8.7-inch mobile tablet, it empowers users to access and modify their body composition data while adjusting the massage chair settings according to their preferences.
As demographics shift towards an older society, there is a greater prevalence of age-related health issues, including muscle pain, joint stiffness, and stress-related ailments. Massage chairs offer an accessible and non-invasive solution for addressing these concerns, providing relief and comfort to the elderly. With their ability to target specific areas of discomfort and improve overall well-being, massage chairs have become a preferred choice for seniors seeking pain management and relaxation. In October 2022, Cozzia USA, a leader in massage and wellness chair manufacturing, unveiled two groundbreaking innovations at the High Point Market. The QiXE Pro, an upgrade to the QiXE model, featured the "Chair Doctor" powered by AI. The technology employed a biometric scanner to assess back tension, heart rate, blood pressure, and blood oxygen levels. Within three minutes, it customized a massage program based on the user's data, continually updating it each time the user sat in the chair. It ensured the massage program aligned with the user's real-time needs, offering a highly personalized and responsive massage experience.
The regulatory environment for massage chairs encompasses a complex framework of safety standards, certification processes, warranty obligations, labelling requirements, and marketing guidelines. These regulations are crucial in ensuring that massage chairs meet stringent safety and quality criteria to protect consumers.
Manufacturers must adhere to specific safety standards, often supported by certifications, to demonstrate compliance. Clear and informative labelling is mandated to provide users with essential guidance and warranty details. Marketing practices are subject to scrutiny to prevent misleading claims. This regulatory framework ensures that massage chairs are safe, reliable, and transparent in their offerings, fostering consumer confidence and facilitating market access for manufacturers.
Asia-Pacific is rapidly emerging as a robust and growing market for the massage chair industry. It has witnessed substantial growth due to several factors, including the rising middle-class population with increasing disposable incomes, a growing awareness of health and well-being, and the cultural acceptance of massage as a means of relaxation and stress relief. Countries like China, Japan, and South Korea are particularly prominent in this market, boasting a strong manufacturing base for massage chairs and a significant consumer demand.
In February 2023, Malaysia-based COWAY unveiled its latest offering, the Coway Massage Chair, boasting a host of new and enhanced features. The model distinguished itself with four calf rollers, two foot-rollers, and 12 airbags, ensuring comprehensive relaxation from head to toe, which has set it apart was its L-shaped 130 cm-long massage track, thoughtfully designed to target the entire span from the neck to the glutes, concluding at the back of the thigh.
The market experienced a dual effect due to the COVID-19 pandemic. Initially, the market faced disruptions due to manufacturing delays, supply chain interruptions, and reduced consumer spending. Lockdowns and restrictions on in-person retail impeded sales. However, as people adapted to remote work and sought ways to de-stress at home, there was a notable surge in demand for massage chairs. Consumers turned to these products for relaxation and pain relief, given the limited access to spas and wellness centers. The shift in consumer behavior, coupled with a growing emphasis on home wellness, led to a resurgence in the massage chair market post-pandemic, prompting manufacturers to revolutionize and expand their product offerings to meet evolving consumer needs.
The market features a competitive landscape with several key players shaping its outlook. Prominent manufacturers like Bodyfriend, Inc., Cozzia USA, Family Inada Co., Ltd., and Human Touch, LLC are leading the industry with innovative products, advanced technology integration, and a focus on user experience. These companies invest in research and development to introduce innovative features such as AI-powered customization, body scanning, and zero-gravity recline.
The market outlook remains optimistic, driven by rising consumer awareness of health and wellness, an aging population, and the growing preference for home-based relaxation solutions. As technological advancements continue, the massage chair market is expected to see sustained growth in the near future. In July 2023, CUCKOO International and OGAWA Malaysia signed a Memorandum of Agreement (MoA) to establish their collaboration in developing innovative wellness solutions for Malaysian households. As part of this partnership, CUCKOO International introduced its inaugural line of massage chairs, the CUCKOO BESPOKE Massage Chair, as a part of their Healthy Living range.
All segments will be provided for all regions and countries covered:
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.