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市场调查报告书
商品编码
1389869
全球化妆品粉底市场:按剂型、性别、皮肤类型、妆效、覆盖范围、SPF范围、色调、价格范围、成分偏好、最终用户、分销渠道、地区单独评估、机会和预测(2016-2030)Cosmetics Foundation Market Assessment, By Formulation, Gender, Skin Type, Finish, Coverage, SPF Range, Shades, Price Range, Ingredient Preferences, End-user, Distribution Channel, Region, Opportunities, & Forecast, 2016-2030F |
全球化妆品粉底市场是庞大的美容和个人护理行业中充满活力且重要的部分。 化妆品粉底包括粉底液、粉底和粉底霜等产品,对于改善皮肤外观和肤色至关重要。 2022年市场规模为25.2亿美元,预计到2030年将达到40.8亿美元,2023-2030年预测期间复合年增长率为6.2%。
市场前景受到多种因素的影响,包括不断变化的美容趋势、消费者对有机和清洁标籤产品偏好的变化以及产品剂型的进步。 全球化妆品粉底市场的主要驱动因素之一是人们对外观和修饰的日益关注。 随着社会规范的不断发展,对完美、容光焕发的肌肤的渴望已成为一种共同的愿望,尤其是在不断增长的千禧世代和职业女性中。 因此,对脸部化妆品(例如赋予自然精緻外观的粉底)的需求不断增长。
粉底化妆品市场的另一个主要趋势是转向天然和有机产品。 消费者越来越意识到化妆品中对羟基苯甲酸酯和铝等化学物质的潜在有害影响。 因此,许多消费者开始转向含有天然成分的产品。 因此,製造商鼓励在脸部化妆品中加入天然成分进行创新。
在这种变化中,传统品牌面临维持市场占有率的挑战。 在化妆品市场上,强调纯素、零残忍、有机、天然等概念的品牌故事不断出现。 这些品牌与不断变化的消费者品味产生共鸣,并正在推动市场发展。
此外,对某些类型化妆品粉底的需求也增加。 长效防水化妆品、具有SPF值的防晒化妆品、含维生素化妆品越来越受欢迎。 这为市场参与者提供了一个巨大的机会,透过提供多样化的基础产品来创新和满足消费者的需求。 2022 年 2 月,e.l.f. Cosmetics 推出了 Camo Powder Foundation,透过一体化解决方案解决您的问题。 这款粉底采用持久配方,含有可实现持久光滑妆容的基底。 它有 30 种色调,据称可提供中等到全面的遮盖力,并具有抗皱、半哑光效果。
本报告分析了全球化妆品粉底市场,提供了产品概述、市场基本结构、整体市场规模趋势展望、按细分市场和地区划分的详细趋势以及市场背景情况我们调查了主要影响因素、主要企业概况及市占率等。
为涵盖的所有地区/国家提供每个细分市场的资讯。
上面列出的公司并非按市场份额排序,并且可能会根据研究工作中获得的资讯进行更改。
Global cosmetics foundation market is a dynamic and integral segment of the broader beauty and personal care industry. Cosmetics foundation, which includes products like liquid foundation, powder foundation, and cream foundation, is vital in enhancing skin appearance and complexion. The market size was valued at USD 2.52 billion in 2022, expected to reach USD 4.08 billion in 2030, with a CAGR of 6.2% for the forecast period between 2023 and 2030.
The market's outlook is shaped by various factors, including evolving beauty trends, changing consumer preferences for organic and clean-label products, and advancements in product formulations. One of the primary drivers of the global cosmetics foundation market is the increasing focus on physical appearance and grooming. As societal norms continue to evolve, the desire for flawless and radiant skin has become a common aspiration, especially among the growing millennial and working women demographics. This has increased demand for facial cosmetic products, including foundation, which can provide a natural and polished look.
Another significant trend in the cosmetics foundation market is the shift toward natural and organic products. Consumers are becoming more conscious of the potentially harmful effects of chemicals like parabens and aluminium in cosmetics. As a result, many consumers are turning to products made with natural ingredients. This has prompted manufacturers to innovate their facial cosmetics by incorporating natural elements.
Traditional heritage brands have faced challenges maintaining their market share in this changing landscape. The cosmetics market is now seeing a rise in storytelling brands emphasizing values such as vegan, cruelty-free, organic, and natural concepts. These brands resonate with evolving consumer preferences and have been gaining market traction.
Moreover, there is a growing demand for specific types of cosmetics foundation. Long-lasting and waterproof makeup, sun protection makeup with SPF, and vitamin-enhanced makeup have been gaining popularity. This presents a significant opportunity for key players in the market to innovate and meet consumer demands by providing a diverse range of foundation products. In February 2022, e.l.f. Cosmetics introduced its Camo Powder Foundation, addressing concerns with an all-in-one solution. This foundation offered a long-wear formula infused with primer, ensuring a smooth and lasting finish. It was available in 30 shades and claimed to provide medium-to-full coverage with a crease-resistant, semi-matte result.
Changing beauty standards are a significant influence on the global cosmetics foundation market. Evolving societal ideals of beauty, often driven by social media and the fashion industry, play a crucial role in shaping consumer preferences. Consumers seek products that help them achieve the latest beauty trends, such as a flawless complexion, highlighted features, or a natural, "no-makeup" look. These changing standards have led to a growing demand for foundation products that offer various finishes, coverage levels, and formulations. Brands continually innovate to provide consumers with the tools to meet these evolving beauty ideals, such as long-lasting and buildable foundations. Adapting to changing standards is a strategic imperative for cosmetic companies looking to stay relevant and thrive in this dynamic market. In April 2023, Avon extended its reach on Amazon, starting with over 300 products and expanding its offerings in the future.
Liquid cosmetics foundation stands as the most prevalent and widely used type of foundation globally. Its immense popularity can be attributed to its versatility and adaptability to various skin types and preferences. Liquid foundation offers a smooth and easily blendable texture, allowing users to achieve their desired level of coverage, from light to full. It comes in various formulations to suit different skin types and finishes, whether matte, dewy, or natural. The convenience and ease of application make liquid foundation a top choice among consumers, and its global dominance in the cosmetics market proves its widespread appeal and effectiveness. In August 2023, Glossier, Inc. introduced its new Stretch Fluid Foundation, part of an expanded complexion range with seven shade categories and undertones. This gel-cream emulsion foundation featured plant-derived squalane for skin nourishment and a blend of pigments and amino acids for flexible, skin-friendly coverage.
Majority of the people aspire to achieve naturally radiant and dewy skin with ease, hence the dewy finish has emerged as a significant driver in the global cosmetics foundation market. Consumers gravitate towards foundations that provide a luminous, dewy finish, imparting a fresh and youthful appearance. Dewy finish foundations offer hydration and a natural glow, particularly appealing to those with dry or mature skin. The desire for a "no-makeup makeup" look has amplified the preference for dewy finishes, as it creates a subtle, light-reflecting effect. Leading cosmetic brands are innovating to meet this demand, offering a wide array of dewy finish foundation products, thereby contributing to the growth of the global cosmetics foundation market. In February 2023, DEWY LAB, a leading clean beauty brand in China, launched the Morning Dew Cushion Cream Foundation, which provided a moist, glowy finish. Certified safe for sensitive skin, it features skin-improving properties and soothing effects.
Innovative formulations are exerting a profound influence on the global cosmetics foundation market. Consumers are increasingly seeking foundations that offer more than just coverage; they desire additional skincare benefits. This has led to developing foundations enriched with ingredients like hyaluronic acid, antioxidants, vitamins, and sun protection factors. These innovative formulations not only provide a flawless complexion but also cater to specific skincare needs, such as hydration, anti-aging, and UV protection. Furthermore, advancements in long-wear and transfer-resistant formulations are enhancing the durability of foundations, appealing to individuals with active lifestyles. These innovations are reshaping the cosmetics foundation market, as consumers look for products that deliver both cosmetic and skincare advantages, driving demand for these modern formulations. In September 2022, Kao Corporation launched KANEBO LIVELY SKIN WEAR, a creamy gel foundation aiming to enhance skin texture and impart a vibrant, healthy complexion. The foundation was available in eight shades, designed and claiming to bring out each individual's natural beauty.
Global cosmetics foundation market experienced a significant impact from the COVID-19 pandemic. Lockdowns, restrictions, and consumer safety concerns reduced the demand for cosmetics, including foundations. With limited events and gatherings , people had fewer opportunities for full-face makeup, causing a temporary dip in sales. Additionally, the economic uncertainty affected discretionary spending on cosmetics. However, the pandemic accelerated e-commerce, with many consumers turning to online shopping for their beauty needs. The cosmetics foundation market adapted by offering virtual try-on tools and expanding its online presence. As the pandemic progressed, the market witnessed a surge in interest in skincare-infused foundations as consumers sought products with added benefits. As restrictions eased, there was a gradual recovery, but changing consumer preferences and the online shopping shift continued to shape the market.
Global cosmetics foundation market is highly competitive and is characterized by key players such as L'Oreal S.A., The Estee Lauder Companies Inc., Shiseido Company, Limited, and Revlon, Inc. These industry leaders continually innovate to cater to evolving consumer preferences. They offer various shades and undertones to emphasize product quality, skin-friendly formulations, and inclusivity. Moreover, they invest in marketing, endorsements by celebrities and influencers, and expanding their distribution channels to reach a global audience. As beauty standards evolve, these companies adapt their product lines to offer dewy, matte, long-lasting, and skin-improving foundations.
For instance, in March 2023, Guerlain introduced its first innovative foundation, Guerlain's Terracotta Le Teint, combining a lightweight powder-infused liquid formula that offered a matte finish while maintaining a radiant look for dry skin. This versatile foundation was available in 30 shades, featuring 16 intensities and three undertones, using the proprietary Gemtone technology.
The outlook for these key players remains positive as they stay attuned to market trends and consumer demands while exploring sustainable and clean beauty alternatives.
All segments will be provided for all regions and countries covered:
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.
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