巴西轮胎市场评估：依轮胎、依车辆类型、依轮胎类型、依轮圈尺寸、依需求类型、依分销管道、依地区、机会、预测（2016-2030）

巴西轮胎市场规模预计2022年为74.7亿美元，预计2030年将达到111.8亿美元，2023年至2030年复合年增长率为4.81%，值得期待。巴西轮胎市场是拉丁美洲汽车市场中充满活力和影响力的一部分。该市场由市场驱动因素和新兴趋势共同塑造，反映了巴西的经济和人口结构。随着汽车保有量的增加，强劲的经济成长、不断壮大的中产阶级和不断发展的城市化促使对轮胎的需求增加。巴西从热带到亚热带的多样化气候条件需要各种各样的轮胎，从全季节轮胎到专门设计的轮胎。市场受到促进道路安全和环境永续性的政府法规和措施的影响。

此外，越来越多地采用采用智慧功能和环保材料等先进技术的轮胎是一个明显的趋势。由于创新技术，包括安全问题、对永续实践的关注以及行业对不断变化的消费者偏好的反应，巴西轮胎市场预计将进一步发展。

推出先进创新轮胎

随着先进尖端轮胎技术的引进，巴西轮胎市场呈现出引人注目的技术创新浪潮。主要轮胎製造商正在推出专为巴西市场设计的产品，具有增强的胎面设计、提高燃油经济性和提高耐用性等特点。智慧轮胎技术（包括用于即时监控的感测器）变得越来越重要，为消费者提供有关轮胎健康和性能的重要数据。此外，顺应全球永续发展趋势，环保轮胎解决方案也备受关注。这些创新轮胎的推出解决了巴西多样化的气候条件和驾驶模式，并表明了该行业致力于满足消费者对安全、效率和环境责任不断变化的偏好。例如，普利司通 Turanza T005A 采用普利司通先进技术设计，可提供更安静、更安全、更平稳的乘坐体验。透过优化轮胎接地面积并保持恆定的气压，我们可以减少路面的衝击和撞击噪音，从而提高舒适度。此轮胎具有加固的侧壁以提供更好的阻尼。它也设计用于应对潮湿和干燥的道路，胎面磨损等级为 260，牵引力等级为 A，温度等级为 A。

燃油效率与安全性

该市场越来越关注燃油效率和安全性，反映了消费者不断变化的优先事项。不断上涨的燃油价格和日益增强的环保意识正促使消费者寻求能够提高燃油效率并有助于减少碳排放的轮胎。轮胎製造商正在透过创新设计和材料来应对，以最大限度地减少滚动阻力并优化燃油经济性。同时，安全问题也至关重要，人们越来越关注提高煞车性能、湿地牵引力和整体驾驶安全性的技术。对燃油效率和安全性的双重关注凸显了巴西轮胎市场的动态本质。巴西轮胎产业与全球趋势保持一致，并满足消费者对环境永续性和道路安全的需求。

例如，Hankook Optimo H724 是一款全天候轮胎，以其平稳、安静的行驶而闻名，在干燥、潮湿和温和的冬季天气条件下都能提供出色的牵引力。它的抓地力很好，适合全年气温适中的地区。这些轮胎提供中型轿车的平稳性和乘坐质量，并且比其他小型车的操控性更好。

轮胎更换激增

由于多种因素，巴西轮胎市场的轮胎更换量正在显着增加。巴西道路上的汽车数量不断增加以及该国多样化的气候条件需要频繁更换轮胎。消费者优先考虑安全和性能，因此他们会及时更换磨损的轮胎。城市化和经济成长促进了汽车保有量的增加，进一步推动了替换轮胎市场的发展。此外，先进轮胎技术的趋势，包括解决燃油效率和安全问题的技术，正在促使消费者升级到新的轮胎型号。这些举措证明了更换轮胎在维持最佳车辆性能方面发挥的重要作用，并且符合不断变化的巴西汽车市场中消费者的期望。

本报告研究和分析了巴西轮胎市场，提供市场规模和预测、市场动态以及主要参与者的现状和前景。

目录

第一章研究方法

第 2 章专案范围与定义

第 3 章 COVID-19 对巴西轮胎市场的影响

第 4 章执行摘要

第五章客户回馈

• 消费者受访者的人口统计数据
• 轮胎类型
• 首选轮胎品牌
• 更换轮胎
• 购买决策因素
• 购买介质
• 性能特点
• 轮胎寿命
• 永续发展与环保轮胎
• 近期的科技进步

第六章巴西轮胎市场展望（2016-2030）

• 市场规模与预测
  • 金额
  • 数量
• 依轮胎
  • 冬季轮胎
  • 夏季轮胎
  • 全季节轮胎
• 依车辆类型
  • 搭乘车
  • 商用车
  • 越野
• 依轮胎类型
  • 径向
  • 偏差
• 依轮圈尺寸
  • 20 吋或更小
  • 超过 20 英吋
• 依需求类型
  • 新产品（OEM）
  • 替换物品
• 依分销管道
  • OEM
  • 多品牌经销商
  • 单一品牌经销商
  • 在线
• 依地区
  • 东南
  • 南部
  • 东北
  • 北
  • 中西部
• 市占率：依公司划分（2022 年）

第 7 章市场地图（2022 年）

• 依轮胎
• 依车辆类型
• 依轮胎类型
• 依轮圈尺寸
• 依需求类型
• 依分销管道
• 依地区

第八章宏观环境与产业结构

• 需求与供给分析
• 进出口分析
• 价值链分析
• PESTEL 分析
• 波特五力分析

第 9 章市场动态

• 生长促进因素
• 抑製成长的因素（问题、限制因素）

第十章主要公司状况

• 前 5 名市场领导者的竞争矩阵
• 前 5 位市场领导者的市场收入分析（2022 年）
• 併购/合资企业（如果适用）
• SWOT 分析（5 家市场公司）
• 专利分析（如果适用）

第11章价格分析

第 12 章案例研究

第十三章主要公司展望

• Bridgestone Corp.
• Goodyear Tire & Rubber Company
• Pirelli C. S.p.A.
• Michelin Group
• Continental Ag
• Hankook Tire & Technology Co., Ltd
• Toyo Tire Corporation
• Kumho Tire Co., Ltd.
• Borilli Racing
• Sumitomo Corporation

第14章战略建议

第十五章关于我们公司，免责声明

Brazil tyre market is anticipated to grow at a CAGR of 4.81% between 2023 and 2030. The market was estimated to be worth USD 7.47 billion in 2022 and is expected to reach USD 11.18 billion by 2030. Tyres in Brazil stands in a dynamic and influential market within the Latin American automotive landscape. Shaped by a combination of market drivers and emerging trends, it mirrors the country's economic and demographic dynamics. Robust economic growth, a rising middle class, and increasing urbanization contribute to a growing demand for tyres, driven by higher vehicle ownership rates. Brazil's diverse climatic conditions, varying from tropical regions to subtropical climates, necessitate a broad spectrum of tyre types, from all-season to specialized designs. The market is influenced by government regulations and initiatives promoting road safety and environmental sustainability.

Furthermore, there is a noticeable trend towards increased adoption of technologically advanced tyres, including those with smart features and eco-friendly materials. The Brazil tyre market is poised for further evolution, with innovations addressing safety concerns, a focus on sustainable practices, and the industry's response to changing consumer preferences, making it an important region in the global automotive tyre arena.

Launch of Advanced and Innovative Tyres

Brazil tyre market is witnessing a notable wave of innovation with the launch of advanced and cutting-edge tyre technologies. Major tyre manufacturers are introducing products designed specifically for the Brazilian market, incorporating features such as enhanced tread designs, improved fuel efficiency, and increased durability. Smart tyre technologies, including sensors for real-time monitoring, are becoming integral, providing consumers with crucial data on tyre health and performance. Additionally, there's a focus on eco-friendly tyre solutions, aligning with global sustainability trends. The launch of these innovative tyres caters to the diverse climatic conditions and driving patterns in Brazil and reflects the industry's commitment to meeting evolving consumer preferences for safety, efficiency, and environmental responsibility. For example, The Bridgestone Turanza T005A tyre is designed with advanced Bridgestone technology to provide a quieter, safer, and smoother ride on the road. The optimized contact design with consistent pressure reduces road shock and impact noise for boosted comfort. The tyre features a reinforced sidewall that offers better dampening. It is engineered for handling both wet and dry road conditions, with a treadwear rating of 260, traction rating of A, and temperature rating of A.

Fuel Efficiency And Safety

In this market, there is a growing emphasis on fuel efficiency and safety concerns, reflecting evolving consumer priorities. With rising fuel prices and environmental consciousness, consumers are increasingly seeking tyres designed for improved fuel efficiency, contributing to reduced carbon emissions. Tyre manufacturers are responding with innovative designs and materials that minimize rolling resistance, optimizing fuel consumption. Simultaneously, safety concerns are paramount, with an increased focus on technologies enhancing braking performance, wet traction, and overall driving safety. This dual emphasis on fuel efficiency and safety underscores the dynamic nature of the Brazil tyre market, where the industry is aligning with global trends and addressing consumer needs for both environmental sustainability and road safety.

For example, The Hankook Optimo H724 is an all-season tyre known for its smooth and quiet ride, delivering great traction in dry, wet, and light winter weather conditions. It offers a firm grip on the road and is suitable for areas with moderate temperatures year-round. The tyre provides the composure and ride of a mid-size sedan, with better handling than other small cars.

Surge in Tyre Replacement

Brazil tyre market is experiencing a notable surge in tyre replacement, driven by several factors. The increasing number of vehicles on Brazilian roads and diverse climatic conditions across the country necessitate frequent tyre replacements. Consumers prioritize safety and performance, so they opt for timely replacements of worn-out tyres. Urbanization and economic growth contribute to higher vehicle ownership rates, further boosting the replacement tyre market. Additionally, the trend towards advanced tyre technologies, including those addressing fuel efficiency and safety concerns, motivate consumers to upgrade to newer tyre models. The surge underscores the critical role of replacement tyres in maintaining optimal vehicle performance and aligns with changing consumer expectations in the dynamic Brazilian automotive landscape.

Increased Tyre Production Capacity

Brazil tyre market is witnessing a notable increase in tyre production capacity, indicative of the industry's response to growing demand. With economic growth and rising vehicle ownership rates, manufacturers are strategically expanding their production capabilities to meet the needs of the Brazil market. Both, global giants and domestic players, are investing in new facilities and technological advancements to enhance efficiency and output. The surge in production capacity supports the domestic market and positions Brazil as a key player in the global tyre manufacturing landscape. The expansion reflects the industry's confidence in the continued growth and potential of the Brazilian tyre market in the foreseeable future.

For example, in July 2021, Sumitomo Rubber Industries, Ltd. announced that it will invest a total of approx. USD 0.17 billion to increase tyre production capacity at its group's factory in Brazil. The investment will increase the Brazil Factory's production capacity for passenger car and light truck tyres from 18,000 units per day in 2021 to 23,000 units per day by 2024. Additionally, the factory will increase its production capacity for truck and bus tyres from the current 1,000 per day to 2,200 per day by April 2025.

Government Regulations

The natural rubber production sector and the Brazilian tyre industry have been urging the federal government to reverse the measure that mitigated the import tax on truck tyres, rubber artifacts, and items such as latex at the beginning of 2021. There is an expectation that the proposal to tax foreign purchases again at 16% will be approved by the Foreign Trade Chamber (Camex).

Without the tariff since January 2021, imports have surged in recent months, with the purchase of tyres jumping to 518,000 units in November from 143,000 units per month on average before the tax exemption, totaling 3.5 million units imported in 2023. The industry has been concerned that the problem could lead to a "dismantling" of the production chain. In August 2023, the Brazil government approved a 10.8% tax on imports of natural rubber, aiming to strengthen the producers, production chain, and the industry. The measure is expected to support the domestic production of natural rubber and tyre industry in Brazil.

Impact of COVID-19

The COVID-19 outbreak had a severe impact on the entire automotive industry in Brazil, including the tyre market. Travel bans characterized the impact, disrupted transportation and logistics, supply chain interruptions, unavailability of raw materials and labor, and delays in the delivery of pre-produced tyres. Additionally, there were increasing demand and supply gaps, volatile raw material prices, and the shutdown of manufacturing units, which further hindered the market growth. Cross-border trade restrictions affected the imports and exports of tyre industry in Brazil. However, with the decline in the number of COVID-19 cases, the Brazil government lifted the restrictions, allowing the resumption of business operations. As a result, market players have been working on introducing new tyres and expanding their scalability to recover from the revenue losses incurred during the crisis, which is expected to boost the overall growth of Brazil tyre market in the coming years.

Key Players Landscape and Outlook

Brazil tyre market features a competitive landscape with key players contributing to its vibrancy. Global tyre manufacturers such as Michelin, Bridgestone, and Goodyear maintain a significant presence, providing a wide array of products. Additionally, domestic players like Pirelli and Continental play pivotal roles, showcasing Brazil's manufacturing capabilities. The market outlook is marked by a continual focus on innovation and technology, addressing consumer demands for safety, performance, and sustainability. With Brazil being a major player in the South America automotive industry, the tyre market is poised for sustained growth, driven by economic factors, increasing vehicle ownership, and advancements in tyre technologies that align with global standards and cater to the diverse needs of Brazilian consumers.

For instance, Vipal Rubber started supplying tyres directly to Honda motorcycles in Brazil starting in August 2023. The Honda CG 160 Fan is the first model to come out with Vipal tyres as original equipment (OE), specifically fitted with Street ST600 80/100-18 (front) and Street ST600 90/90-18 (rear) tubeless tyres. This partnership marks a significant milestone for Vipal Rubber, as it becomes the official tyre supplier for some models of Honda motorcycles manufactured in Brazil. Honda dominates the Brazil motorcycle market, with CG 160 being one of the leading city motorcycle models in 2022.

For instance, In August 2023, Polaris Factory Racing Brazil's Torrez Azevedo Rally Team announced a new partnership with Atturo, a brand that specializes in 4x4 tyres for on and off-road use. The team will equip its vehicles with Atturo Trail Blade X/T SXS tyres for the 3,800km Rally dos Sertoes, which travels across the country from Petrolina to Prea in eight days. The team will field six Polaris Pro R UTVs in the rally, all rolling on the Atturo Trail Blade X/T SXS Tyres in sizes 30×10.00R15 and 32×10.00R15, depending on the stage. The Trail Blade X/T SXS tyre is engineered with a steel-belted construction for additional durability, making it a suitable choice for the challenging terrain of the rally.

For instance, In April 2022, Point S, a multi-brand automotive services and tyre sales franchise, expanded its global network into the Brazilian market through a Master Franchise Agreement (MFA) with local specialist, ATO. The agreement marks a significant milestone for Point S, as South America becomes the fifth continent on which the network has a presence. ATO's shareholder companies, ADTSA and Orletti Group, will be responsible for overseeing Point S's operations in Brazil.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Impact of COVID-19 on Brazil Tyre Market

4. Executive Summary

5. Voice of Customer

• 5.1. Consumers Respondent's Demographics
• 5.2. Tyre Type
• 5.3. Preferred Tyre Brand
• 5.4. Tyre Replacement
• 5.5. Purchase Decision Factors
• 5.6. Medium of Purchase
• 5.7. Performance Attributes
• 5.8. Tyre Lifespan
• 5.9. Sustainability and Eco-friendly Tyres
• 5.10. Technical Advancements in the Near Future

6. Brazil Tyre Market Outlook, 2016-2030F

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. By Tyre
  • 6.2.1. Winter Tyre
  • 6.2.2. Summer Tyre
  • 6.2.3. All Season Tyre
• 6.3. By Vehicle Type
  • 6.3.1. Passenger Vehicles
    • 6.3.1.1. Two-wheeler
    • 6.3.1.2. Three-Wheeler
    • 6.3.1.3. Four-Wheeler
  • 6.3.2. Commercial Vehicle
    • 6.3.2.1. LCV
    • 6.3.2.2. Medium & Heavy CV
  • 6.3.3. Off the Road
    • 6.3.3.1. Agriculture
    • 6.3.3.2. Mining & Construction
    • 6.3.3.3. Others
• 6.4. By Tyre Type
  • 6.4.1. Radial
  • 6.4.2. Bias
• 6.5. By Rim Size
  • 6.5.1. Upto 20 inches
  • 6.5.2. Above 20 inches
• 6.6. By Demand Type
  • 6.6.1. New Product (OEMs)
  • 6.6.2. Replacements
• 6.7. By Distribution Channel
  • 6.7.1. Original Equipment Manufacturers (OEMs)
  • 6.7.2. Multi Brand Distributor
  • 6.7.3. Single Brand Distributor
  • 6.7.4. Online
• 6.8. By Region
  • 6.8.1. South-East
  • 6.8.2. South
  • 6.8.3. North-East
  • 6.8.4. North
  • 6.8.5. Mid-West
• 6.9. By Company Market Share (%), 2022

7. Market Mapping, 2022

• 7.1. By Tyre
• 7.2. By Vehicle Type
• 7.3. By Tyre Type
• 7.4. By Rim Size
• 7.5. By Demand Type
• 7.6. By Distribution Channel
• 7.7. By Region

8. Macro Environment and Industry Structure

• 8.1. Supply Demand Analysis
• 8.2. Import Export Analysis
• 8.3. Value Chain Analysis
• 8.4. PESTEL Analysis
  • 8.4.1. Political Factors
  • 8.4.2. Economic System
  • 8.4.3. Social Implications
  • 8.4.4. Technological Advancements
  • 8.4.5. Environmental Impacts
  • 8.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 8.5. Porter's Five Forces Analysis
  • 8.5.1. Supplier Power
  • 8.5.2. Buyer Power
  • 8.5.3. Substitution Threat
  • 8.5.4. Threat from New Entrant
  • 8.5.5. Competitive Rivalry

9. Market Dynamics

• 9.1. Growth Drivers
• 9.2. Growth Inhibitors (Challenges and Restraints)

10. Key Players Landscape

• 10.1. Competition Matrix of Top Five Market Leaders
• 10.2. Market Revenue Analysis of Top Five Market Leaders (in %, 2022)
• 10.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
• 10.4. SWOT Analysis (For Five Market Players)
• 10.5. Patent Analysis (If Applicable)

11. Pricing Analysis

12. Case Studies

13. Key Players Outlook

• 13.1. Bridgestone Corp.
  • 13.1.1. Key Management Personnel
  • 13.1.2. Products & Services
  • 13.1.3. Financials (As reported)
  • 13.1.4. Key Market Focus & Geographical Presence
  • 13.1.5. Recent Developments
• 13.2. Goodyear Tire & Rubber Company
• 13.3. Pirelli C. S.p.A.
• 13.4. Michelin Group
• 13.5. Continental Ag
• 13.6. Hankook Tire & Technology Co., Ltd
• 13.7. Toyo Tire Corporation
• 13.8. Kumho Tire Co., Ltd.
• 13.9. Borilli Racing
• 13.10. Sumitomo Corporation

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

14. Strategic Recommendations

15. About Us & Disclaimer

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Brazil Tyre Market, By Value, In USD Billion, 2016-2030F
• Figure 2. Brazil Tyre Market, By Volume, In Million Units, 2016-2030F
• Figure 3. Brazil Tyre Market Share (%), By Tyre, 2016-2030F
• Figure 4. Brazil Tyre Market Share (%), By Vehicle Type, 2016-2030F
• Figure 5. Brazil Tyre Market Share (%), By Tyre Type, 2016-2030F
• Figure 6. Brazil Tyre Market Share (%), By Rim Size, 2016-2030F
• Figure 7. Brazil Tyre Market Share (%), By Demand Type, 2016-2030F
• Figure 8. Brazil Tyre Market Share (%), By Distribution Channel, 2016-2030F
• Figure 9. Brazil Tyre Market Share (%), By Region, 2016-2030F
• Figure 10. By Tyre Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 11. By Vehicle Type Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 12. By Tyre Type Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 13. By Rim Size Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 14. By Demand Type Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 15. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 16. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2022