土耳其轮胎市场评估：依轮胎、车辆类型、轮胎类型、轮圈尺寸、需求类型、分销管道、地区、机会、预测（2016-2030）

土耳其轮胎市场规模预计2022年为52.3亿美元，预计2030年将达77.1亿美元，2023年至2030年复合年增长率为4.73%。土耳其轮胎市场正处于由多种因素驱动的动态成长的十字路口。土耳其因其强劲的汽车工业、不断增长的汽车保有量以及连接欧洲和亚洲的战略位置而在全球轮胎市场中发挥着重要作用。主要市场驱动因素包括该国中产阶级的扩大、可支配收入的增加以及对道路安全和环境永续性的日益关注。

土耳其拥有从沿海地区到山区的多样化气候，因此需要各种各样的轮胎，从夏季轮胎到冬季轮胎。此外，市场对创新轮胎技术的需求大幅成长。随着汽车产业的发展，人们越来越关注智慧轮胎功能，例如用于即时监控、增强安全性和节能设计的感测器。永续性是一个重点关注点，轮胎製造商越来越多地采用环保材料和生产流程。这些市场驱动因素与对创新的承诺相结合，使土耳其轮胎市场成为一个充满活力、不断发展的行业，能够满足消费者需求和全球趋势。

例如，Nanografen将旧轮胎回收成石墨烯，旨在改善回收系统并降低石墨烯生产成本。该公司的创新成果在 JEC World 2023 上展示，併入围。这项措施解决了废轮胎的环境问题，显示出巨大的市场潜力。

农业部门的扩张

由于农业部门的蓬勃发展，土耳其轮胎市场显着扩张。随着我们对农业现代化的投资和采用先进机械，对特种轮胎的需求不断增长，以满足拖拉机、收割机和其他农业车辆的需求。农业的扩张以技术进步和对效率的日益关注为标誌，证实了轮胎在提高农业部门生产力方面的重要作用。耐用的高牵引力轮胎对于穿越不同地形和支持繁重劳动至关重要。农业领域的快速成长正在促进替换轮胎市场的发展，并凸显土耳其轮胎市场正在适应现代化和充满活力的农业部门不断变化的需求。

例如，Ozka 的 AGROLOX 子午线拖拉机轮胎旨在增加陆地和公路上的牵引力，并采用更新的花纹和双角胎面结构。这款轮胎以其灵活的胎侧结构和特殊设计的胎面花纹提供出色的泥浆保护，提供驾驶舒适性。AGROLOX系列有多种尺寸和型号，如KNK-30前拖拉机轮胎、KNK-50后拖拉机轮胎、OR-71子午线轮胎。

技术进步

该市场反映了汽车行业的趋势并显示出重大的技术进步。轮胎製造商越来越多地采用创新技术来提高轮胎性能、安全性和环境永续性。气压监测系统等智慧感测器技术正在成为常态，为驾驶员提供即时数据。此外，采用永续材料和製造流程的环保轮胎的开发也引起了人们的关注。缺气保用技术、自我修復功能和改进的胎面设计有助于提高耐用性和安全性。随着土耳其跟上全球汽车趋势，轮胎创新在土耳其轮胎市场非常重要，在满足消费者不断变化的需求并解决对安全、效率和环境影响的担忧方面发挥着重要作用。

本报告研究和分析了土耳其轮胎市场，提供市场规模和预测、市场动态以及主要参与者的现状和前景。

目录

第一章研究方法论

第二章 专案范围与定义

第三章 COVID-19对土耳其轮胎市场的影响

第 4 章执行摘要

第五章 客户评价

• 消费者受访者人口统计
• 轮胎类型
• 首选轮胎品牌
• 轮胎更换
• 购买决策因素
• 购买媒介
• 性能特点
• 轮胎寿命
• 永续性和环保轮胎
• 不久的将来技术进步

第六章 土耳其轮胎市场展望（2016-2030）

• 市场规模及预测
  • 金额
  • 数量
• 依轮胎
  • 冬季轮胎
  • 夏季轮胎
  • 全季节轮胎
• 依车型分类
  • 乘用车
  • 商用车
  • 越野
• 依轮胎类型
  • 径向
  • 偏见
• 依轮圈尺寸
  • 20 英吋或更小
  • 20吋以上
• 依需求类型
  • 新产品（OEM）
  • 替代品
• 依分销渠道
  • 代加工
  • 多品牌经销商
  • 单一品牌经销商
  • 线上
• 依地区
  • 马尔马拉
  • 中部
  • 爱琴海
  • 地中海
  • 蒙特内哥罗
  • 安纳托利亚东南部
  • 东
• 市场占有率：依公司划分（2022 年）

第七章 市场测绘（2022）

• 依轮胎
• 依车型分类
• 依轮胎类型
• 依轮圈尺寸
• 依需求类型
• 依分销渠道
• 依地区

第八章 宏观环境与产业结构

• 供需分析
• 进出口分析
• 价值链分析
• PESTEL 分析
• 波特五力分析

第九章市场动态

• 增长动力
• 成长限制因素（问题、限制因素）

第十章 主要公司情况

• 前 5 名市场领导者的竞争矩阵
• 前 5 名市场领导者的市场收入分析（2022 年）
• 併购/合资（如适用）
• SWOT 分析（5 家市场公司）
• 专利分析（如果适用）

第11章价格分析

第十二章案例研究

第十三章 主要公司展望

• Brisa Bridgestone Sabanci Lastik Sanayi ve Ticaret AS
• Goodyear Lastikleri Turk AS
• Pirelli C. S.p.A.
• Michelin Group
• Continental Automotive Ag
• Sumitomo Corporation Dis Ticaret AS
• Hankook Tire & Technology Co., Ltd
• Ozka Lastik Ve Kaucuk Sanayi Ticaret AS

第十四章 战略建议

第十五章 关于我们公司、免责声明

Turkey tyre market is anticipated to grow at a CAGR of 4.73% between 2023 and 2030. The market was estimated to be worth USD 5.23 billion in 2022 and is expected to reach USD 7.71 billion by 2030. The Turkey tyre market stands at the intersection of dynamic growth, driven by a myriad of factors. With a robust automotive industry, increasing vehicle ownership, and a strategic geographical location connecting Europe and Asia, Turkey serves as a key player in the global tyre market. Key market drivers include the country's expanding middle class, rising disposable incomes, and a growing emphasis on road safety and environmental sustainability.

Turkey's diverse climate, ranging from coastal areas to mountainous terrains, necessitates a wide range of tyre types, from summer to winter tyres. Moreover, the market is witnessing a notable surge in the demand for innovative tyre technologies. As the automotive sector evolves, there is a growing focus on smart tyre features, including sensors for real-time monitoring, enhanced safety, and energy-efficient designs. Sustainability is a key focal point, with tyre manufacturers increasingly incorporating eco-friendly materials and production processes. The convergence of these market drivers and a commitment to innovation positions the Turkey tyre market as a dynamic and evolving industry, responsive to both consumer needs and global trends.

For instance, Nanografen recycles old tyres into graphene, aiming to improve recycling systems and reduce the cost of graphene production. The company's innovative work was showcased at JEC World 2023, where it was a finalist for an award. The initiative addresses the environmental challenge of waste tyres and demonstrates high market potential.

Expansion Of Agricultural Sector

The Turkey tyre market is experiencing notable expansion driven by the thriving agricultural sector. As the country invests in modernizing its agriculture practices and adopting advanced machinery, there is an increasing demand for specialized tyres catering to the needs of tractors, harvesters, and other farm vehicles. The agricultural expansion, marked by technological advancements and a growing emphasis on efficiency, underscores the crucial role that tyres play in enhancing productivity within the sector. Durable and high-traction tyres are essential for navigating diverse terrains and supporting heavy workloads. The surge in the agricultural segment contribute to the replacement tyre market and highlights the Turkey tyre market's adaptability to the evolving demands of a modernized and dynamic agriculture sector.

For instance, the AGROLOX Radial Tractor Tire by Ozka is designed for increased traction on both land and roads, featuring a renewed pattern and double-angle tread structure. The tyres offers comfortable driving due to its flexible sidewall structure and provides excellent mud repellence with its specially designed tread pattern. The AGROLOX series includes various sizes and models, such as the KNK-30 Front Tractor Tire, KNK-50 Rear Tractor Tire, and OR-71 Radial Em Tire.

Technological Advancement

The market is experiencing significant technological advancements, reflecting a broader trend in the automotive industry. Manufacturers are increasingly incorporating innovative technologies to enhance tyre performance, safety, and environmental sustainability. Intelligent sensor technologies, such as pressure monitoring systems, are becoming standard, providing real-time data to drivers. Moreover, there is a growing focus on developing eco-friendly tyres, incorporating sustainable materials, and manufacturing processes. Run-flat technology, self-healing capabilities, and improved tread designs contribute to increased durability and safety. As Turkey aligns with global automotive trends, tyre innovation plays a pivotal role in meeting the evolving needs of consumers and addressing concerns related to safety, efficiency, and environmental impact within the Turkish tyre market.

For example, the Hankook SmartLine DL50 is a new generation truck tyre that features advanced technology to reduce rolling resistance. It is part of Hankook's SmartLine series, which includes the SmartLine AL50. The DL50 tyre is available in sizes such as 315/70 R22.5 and 315/80 R22.5, with varying load indexes and speed symbols. The use of new materials and 3D printed tyre molds has contributed to the development of these tyres, showcasing Hankook's commitment to innovation in tyre manufacturing.

Growing Surge in Multi-Brand Distributor

The market is experiencing a growing surge in multi-brand distributors, reflecting a shift in consumer preferences and retail dynamics. Multi-brand distributors offer a diverse range of tyre options, providing consumers with increased choices and the convenience of comparing various brands in a single location. The trend aligns with the evolving purchasing behavior of consumers who seek a comprehensive selection and tailored solutions for their specific needs. Multi-brand distributors cater to different market segments, offering everything from budget-friendly to premium tyre options. The approach enhances consumer convenience and fosters healthy competition among tyre brands, contributing to a dynamic and responsive landscape in Turkey tyre market.

Increased Focus on Efficiency and Sustainability

Turkey tyre market is witnessing a significant shift towards increased focus on efficiency and sustainability. With rising environmental awareness and a commitment to eco-friendly practices, tyre manufacturers are actively developing products that prioritize fuel efficiency and reduce environmental impact. Innovative tyre technologies, including low rolling resistance designs and advanced materials, contribute to improved fuel efficiency, aligning with global efforts to address climate concerns. Additionally, there's a growing emphasis on sustainable manufacturing processes and the use of eco-friendly materials, reflecting the industry's commitment to reducing its carbon footprint. The dual focus on efficiency and sustainability meets evolving consumer preferences and positions Turkey tyre market at the forefront of responsible and forward-thinking practices in the automotive industry.

For example, the Bridgestone Duravis R660 is a summer tyre designed for vans and light trucks. It offers high mileage, fuel economy, and durability, making it a cost-effective option for van drivers. The tyre features a rugged design and extra-durable construction, providing high traction and stable handling in wet weather conditions. The Duravis R660 has a symmetrical tread pattern and is available in various sizes.

Government Regulations

In September 2021, the Turkish government launched an anti-circumvention investigation concerning specific pneumatic tyres of rubber categorized under HS. Codes 4011.20, 4011.70, 4011.80, and 4011.90, which are either originating in or imported from Malaysia. The investigation, led by the Ministry of Trade, aims to address claims that the rubber tyres are being imported from Malaysia to circumvent existing anti-dumping measures against China. The purpose is to rectify the ineffectiveness of the original anti-dumping measures. As per the Ministry's Communique on Prevention of Unfair Competition in Imports, provisional measures in the form of guarantees will be imposed to protect the domestic industry against dumping until the investigation is complete.

Impact of COVID-19

The emergence of COVID-19 had a devastating impact on the entire automotive industry in Turkey, including the tyre market. Travel bans characterized the impact, disrupted transportation and logistics, supply chain interruptions, unavailability of raw materials and labor, and delays in the delivery of pre-produced tyres. Additionally, there were increasing demand and supply gaps, volatile raw material prices, and the shutdown of manufacturing units, which further hindered the market growth. Cross-border trade restrictions affected the imports and exports of the tyre industry in Turkey. However, with the decline in COVID-19 cases, the Turkish government lifted the restrictions, allowing the resumption of business operations. As a result, market players have been working on introducing new tyres and expanding their scalability to recover from the revenue losses incurred during the crisis, which is expected to boost the overall growth of the Turkey tyre market in the coming years.

Key Players Landscape and Outlook

Turkey tyre market features a competitive landscape shaped by key players, both global and domestic, contributing to its dynamism. Prominent international tyre manufacturers such as Bridgestone, Michelin, and Goodyear maintain a significant presence, offering a wide range of products. The market outlook is marked by a continual focus on technological innovation, addressing consumer demands for safety, durability, and sustainability. With Turkey being a strategic hub connecting Europe and Asia, the tyre market is poised for continued growth, driven by economic development, increasing vehicle ownership, and advancements in tyre technologies.

For instance, In May 2023, Petlas, a leading Turkish tyre manufacturer, announced a USD 360 million investment in the construction of a new light vehicle tyre production facility in KIrsehir, adjacent to its existing plant. The new production line will have the following impacts: Produce 100,000 tons of tyres for passenger cars and light commercial vehicles, increasing the manufacturer's total capacity by 42% to 340,000 tons, create around 1,850 new job opportunities, begin construction in 2023, with completion expected in 2024-25.

For instance, The Kordsa tyre reinforcement plant in Izmit, Turkey has been awarded the ISCC (International Sustainability Carbon Certification) Plus certification in November 2023. The certification endorses the eco-friendly production of recycled polyester yarn, single cords, and cord fabrics in Kordsa's product range. The certification solidifies Kordsa's commitment to international sustainability standards and highlights the company's circular production model. Kordsa is a subsidiary of SabancI Holding and is a leading manufacturer of tyre and construction reinforcement products. The company's ISCC Plus certification is a testament to its efforts to promote sustainable practices in the tyre industry.

For instance, Italian tyre manufacturer, Pirelli announced in May 2022, that it replaced Russia tyres for export to Europe with tyres manufactured in Romania and Turkey. It was part of a contingency plan to mitigate the effects of the Russia-Ukraine conflict on the business. Pirelli identified alternative sources for import/export flows, with the gradual activation of supplies of finished products from Turkey and Romania to replace Russian exports to European markets.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Impact of COVID-19 on Turkey Tyre Market

4. Executive Summary

5. Voice of Customer

• 5.1. Consumers Respondent's Demographics
• 5.2. Tyre Type
• 5.3. Preferred Tyre Brand
• 5.4. Tyre Replacement
• 5.5. Purchase Decision Factors
• 5.6. Medium of Purchase
• 5.7. Performance Attributes
• 5.8. Tyre Lifespan
• 5.9. Sustainability and Eco-friendly Tyres
• 5.10. Technical Advancements in the Near Future

6. Turkey Tyre Market Outlook, 2016-2030F

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. By Tyre
  • 6.2.1. Winter Tyre
  • 6.2.2. Summer Tyre
  • 6.2.3. All Season Tyre
• 6.3. By Vehicle Type
  • 6.3.1. Passenger Vehicles
    • 6.3.1.1. Two-wheeler
    • 6.3.1.2. Three-Wheeler
    • 6.3.1.3. Four-Wheeler
  • 6.3.2. Commercial Vehicle
    • 6.3.2.1. LCV
    • 6.3.2.2. Medium & Heavy CV
  • 6.3.3. Off the Road
    • 6.3.3.1. Agriculture
    • 6.3.3.2. Mining & Construction
    • 6.3.3.3. Others
• 6.4. By Tyre Type
  • 6.4.1. Radial
  • 6.4.2. Bias
• 6.5. By Rim Size
  • 6.5.1. Upto 20 inches
  • 6.5.2. Above 20 inches
• 6.6. By Demand Type
  • 6.6.1. New Product (OEMs)
  • 6.6.2. Replacements
• 6.7. By Distribution Channel
  • 6.7.1. Original Equipment Manufacturers (OEMs)
  • 6.7.2. Multi Brand Distributor
  • 6.7.3. Single Brand Distributor
  • 6.7.4. Online
• 6.8. By Region
  • 6.8.1. Marmara
  • 6.8.2. Central
  • 6.8.3. Aegean
  • 6.8.4. Mediterranean
  • 6.8.5. Black Sea
  • 6.8.6. Southeastern Anatolia
  • 6.8.7. Eastern
• 6.9. By Company Market Share (%), 2022

7. Market Mapping, 2022

• 7.1. By Tyre
• 7.2. By Vehicle Type
• 7.3. By Tyre Type
• 7.4. By Rim Size
• 7.5. By Demand Type
• 7.6. By Distribution Channel
• 7.7. By Region

8. Macro Environment and Industry Structure

• 8.1. Supply Demand Analysis
• 8.2. Import Export Analysis
• 8.3. Value Chain Analysis
• 8.4. PESTEL Analysis
  • 8.4.1. Political Factors
  • 8.4.2. Economic System
  • 8.4.3. Social Implications
  • 8.4.4. Technological Advancements
  • 8.4.5. Environmental Impacts
  • 8.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 8.5. Porter's Five Forces Analysis
  • 8.5.1. Supplier Power
  • 8.5.2. Buyer Power
  • 8.5.3. Substitution Threat
  • 8.5.4. Threat from New Entrant
  • 8.5.5. Competitive Rivalry

9. Market Dynamics

• 9.1. Growth Drivers
• 9.2. Growth Inhibitors (Challenges and Restraints)

10. Key Players Landscape

• 10.1. Competition Matrix of Top Five Market Leaders
• 10.2. Market Revenue Analysis of Top Five Market Leaders (in %, 2022)
• 10.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
• 10.4. SWOT Analysis (For Five Market Players)
• 10.5. Patent Analysis (If Applicable)

11. Pricing Analysis

12. Case Studies

13. Key Players Outlook

• 13.1. Brisa Bridgestone Sabanci Lastik Sanayi ve Ticaret AS
  • 13.1.1. Key Management Personnel
  • 13.1.2. Products & Services
  • 13.1.3. Financials (As reported)
  • 13.1.4. Key Market Focus & Geographical Presence
  • 13.1.5. Recent Developments
• 13.2. Goodyear Lastikleri Turk AS
• 13.3. Pirelli C. S.p.A.
• 13.4. Michelin Group
• 13.5. Continental Automotive Ag
• 13.6. Sumitomo Corporation Dis Ticaret AS
• 13.7. Hankook Tire & Technology Co., Ltd
• 13.8. Ozka Lastik Ve Kaucuk Sanayi Ticaret AS

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

14. Strategic Recommendations

15. About Us & Disclaimer

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Turkey Tyre Market, By Value, In USD Billion, 2016-2030F
• Figure 2. Turkey Tyre Market, By Volume, In Million Units, 2016-2030F
• Figure 3. Turkey Tyre Market Share (%), By Tyre, 2016-2030F
• Figure 4. Turkey Tyre Market Share (%), By Vehicle Type, 2016-2030F
• Figure 5. Turkey Tyre Market Share (%), By Tyre Type, 2016-2030F
• Figure 6. Turkey Tyre Market Share (%), By Rim Size, 2016-2030F
• Figure 7. Turkey Tyre Market Share (%), By Demand Type, 2016-2030F
• Figure 8. Turkey Tyre Market Share (%), By Distribution Channel, 2016-2030F
• Figure 9. Turkey Tyre Market Share (%), By Region, 2016-2030F
• Figure 10. By Tyre Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 11. By Vehicle Type Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 12. By Tyre Type Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 13. By Rim Size Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 14. By Demand Type Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 15. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 16. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2022