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市场调查报告书
商品编码
1408050
全球即饮茶市场评估:按产品类型.口味.成分偏好.格式.咖啡因含量.类别.包装.价格范围.最终用户.分销渠道.地区.机会预测(2017-2031)Ready to Drink Tea Market Assessment, By Product Type, Flavour, Ingredient Preferences, Form, Caffeine Content, Category, Packaging, Price Range, End-user, Distribution Channel, Region, Opportunities & Forecast, 2017-2031F |
全球即饮茶市场规模预计到2023年将达到375亿美元,到2031年将达到545.7亿美元,2024-2031年预测期间复合年增长率为4.80%。由于生活方式的改变、社交媒体的影响以及对动态文化的日益重视,该市场正在呈现显着成长。即饮茶曾经是小众产品,现在已成为主流。
市场上对不同类型茶的需求不断增加。市场上的领导企业提供了广泛的选择,以满足不同消费者的喜好。从生姜和蜂蜜到薄荷和洋甘菊等各种口味的供应进一步支持了市场成长。近年来,各茶叶品牌纷纷开设许多专卖店,迎合消费者的动态喜好。
此外,文化多元化和消费者意识的提高在市场扩张中发挥重要作用。领导品牌透过专卖店提高消费者的兴趣,并促进尝试不同类型茶的愿望。消费者现在可以透过线上和线下的方式轻鬆获得产品,从而使试用变得更加容易和方便。
这个市场由美国、中国、日本、加拿大和印尼等国家主导,这些国家喜爱茶的消费者推动了销售。另一方面,随着即饮茶业的兴起和饮茶人数的增加,亚太地区代表着巨大的市场扩张机会。
随着消费者容易上当并渴望尝试新事物,市场不断扩大,即饮茶已成为饮料行业的主要参与者。
全球即饮茶市场受到茶业成长的显着影响。根据联合国粮食及农业组织的报告,过去十年全球茶叶消费量每年增长 3.5%,预计 2021 年将达到约 640 万吨。随着茶产业的发展,即饮茶产业的需求也不断扩大。人们对茶的多功能性的日益重视正在推动茶作为日常生活的重要组成部分的增长。人们喝茶是为了健康,并将其融入生活方式中。随着人们快节奏的生活,即饮茶市场越来越受欢迎。茶业在即饮茶方面的创新正在响应消费者多样化和动态的偏好,具有广泛的偏好和类型。
预计未来全球茶叶市场将会成长。消费者对茶的健康益处的认识不断提高,鼓励消费者采取健康的生活方式,这是推动全球即饮茶市场向前发展的关键因素。即饮茶还可以帮助减肥、缓解身体疼痛和头痛、降低胆固醇水平并降低心臟病发作的风险。西化文化的影响力日益增强,以及糖尿病和肥胖等各种健康问题正在改变消费者的食物偏好,促使他们转向更健康的选择。因此,生产商要灵活地回应客户的动态偏好,以确保在市场上的战略地位。
北美是主导全球市场的地区,其次是欧洲和亚太地区。这项优势是由多种因素造成的。人们对即饮茶的健康益处的认识不断提高,正在推动消费者走向更健康的生活方式,这是北美即饮茶行业扩张的重要推动力。采用健康生活方式和不断提高的消费者意识的好处预计将在预测期内推动北美市场的成长。其他因素,例如即饮茶易于取得、包装精美且方便,以及咖啡馆、专卖店、线下零售店和电子商务网站数量的增加,预计也将有助于即饮茶市场的扩张。
本报告研究分析了全球即饮茶市场,提供市场规模和预测、市场动态、主要参与者现状和前景等。
Global ready to drink tea market has reached a value of USD 37.5 billion in 2023 and is anticipated to reach USD 54.57 billion by 2031, projecting a CAGR of 4.80% during the forecast period 2024-2031. The market is experiencing remarkable growth, driven by changing lifestyles, the influence of social media, and a growing emphasis on dynamic culture. Ready to drink teas, once a niche product, have become a mainstream essential.
The market is witnessing increasing demand for various varieties of tea. Key market players offer a wide range of options catering to different consumer preferences. The availability of various flavours, from ginger and honey to peppermint and chamomile, further fuels market growth. Recently, various tea brands have initiated numerous specialty stores to cater the dynamic preferences of the consumers.
Moreover, the rise of diversified culture and consumer awareness has played a significant role in the market's expansion. Big brands through their specialty stores, drive consumer interest and promote a desire to try the different varieties of tea available to them. Consumers now have easy access to the product through online and offline modes, making it more accessible and convenient to try.
The market is governed by countries like the United States, China, Japan, Canada and Indonesia, with their tea maniac consumers driving the sales. Meanwhile, the Asia-Pacific region, with its emerging ready-to-drink tea industry and a growing population of tea lovers, presents a vast opportunity for market expansion.
With consumers becoming easily swayed and enthusiastic to try new things, the market has expanded, making ready-to-drink teas a key player in the beverage industry.
Global ready-to-drink tea market is significantly influenced by the growth of the tea industry. Globally, tea consumption rose annually by 3.5% over the last decade and was estimated to have amounted to about 6.4 million tonnes in 2021, according to a report by Food and Agricultural Organisation. As the tea industry expands, it also propels the demand for ready-to-drink tea industry. The ever-increasing emphasis on different varieties of tea fuels this growth as an essential part of the daily routine. People are even consuming tea as a health benefit and are infusing it into their lifestyle. Ready-to-drink tea market has gained popularity because of the fast-paced life of the individuals. The tea industry's innovation in ready to drink tea, alongside a wide range of favours and types, cater to the diverse and dynamic preferences of consumers.
Eat The Change launched Just Ice Tea, a ready-to-drink organic iced tea, in early October 2022, with 6 SKUs, namely, Berry Hibiscus Herbal Tea, Honey Green Tea, Moroccan Mint Tea, Original Green Tea, Peach Oolong Tea and ½ Tea ½ Lemonade.
Later, in March 2023, they expanded the product range with three new SKUs, namely, Mango White Tea, Original Black Tea and Lemon Ginger Herbal Tea.
As the industry develops, ready to drink teas are becoming more accessible to people, and their adoption is further accelerated by the influence of specialty stores, advertisements, and the changing lifestyle of people, ultimately leading to market growth.
In future, the global tea market is expected to grow. Increasing awareness of consumers about tea's health benefits induce consumers have a healthy lifestyle, which is a key factor to drive the global ready-to-drink tea market forward. Ready-to-drink tea also helps to lose weight, helps relieve body pain and headaches, lowers the level of cholesterol, and reduces the risk of heart attacks. The higher influence of westernised culture and various health issues such as diabetes and obesity, induces consumers to change their food preferences and switch towards healthier options. Producers are therefore more agile to respond to the dynamic preferences of their customers in order to secure a strategic place for themselves in the market.
In March 2022, Red Diamond Coffee & Tea expanded its ready to drink tea selection with an 11oz bottle to improve its existing product line and address package size gaps. These new single-serve bottles include just two or three ingredients, comprising water, tea leaves, and either sugar-free Splenda as a sweetened variant or totally unsweetened. The company avoids the usage of preservatives or concentrates in their ready to drink teas.
The advantages of ready to drink tea and growing awareness of the want to sustain a healthy lifestyle are anticipated to drive the global markets forward in the coming years.
North America is the dominating region, which is influencing the market globally, followed by Europe and Asia-Pacific. Several key factors are responsible for this dominance. Consumers prefer to adopt a healthy lifestyle due to increased awareness of the health benefits of Ready drink tea, which is a
crucial driver leading to the expansion of the North America region for ready-to-drink tea industry. The benefits and increasing awareness of the consumers of the benefits of adopting a healthy lifestyle are predicted to drive the ready to drink tea market's growth in North America during the period of forecast. Some other factors are also expected to contribute to the expansion of the ready-to-drink tea market, including the easy availability of ready-to-drink tea in attractive and convenient packaging and growth in the number of cafes and specialty stores, offline retail stores, and e-commerce websites.
In January 2023, The RYL Company entered the ready-to-drink tea market with its first product line, Ryl Tea, available in four distinct flavors, including Peach Black Tea, Original Green Tea, Lemon Black Tea, and Raspberry Black Tea. The traditional Albanian tea culture inspires the ready-to-drink tea and combines the benefits of real steeped tea, the natural functionality of tea polyphenols, along with the delicious, iced tea flavor and natural sweetness from stevia and monk fruit.
It was observed in a study that on any given day, about more than 159 million Americans drink tea.
Tea is found in about 80% of all U.S. households. It is the only beverage which is commonly served both, hot or iced, anywhere, anytime, and for all occasions.
Globally, ready-to-drink tea market comprises of various types of tea, for instance, green tea, black tea, oolong tea, and other teas. According to Tea Association of the U.S.A. Inc., in 2021, about 84% portion of all the types of tea consumed in America consisted only black tea, green tea contributed 15%, and the remaining 1% was oolong, white and dark tea.
The reason that leads to its greater market share over other teas is the underlying health benefits and its popularity since ages. It contains caffeine, which helps in boosting energy and increases alertness, thus, making it a preference over other types of tea. Furthermore, it is considered for its mildness and other favourable effects on stomach, which makes it suitable to consume during the colder months.
Global ready to drink tea market features a competitive landscape with several key players. Some prominent companies include The Coca Cola Company, Danone S.A., AriZona Beverages USA, LLC, Nestle S.A., Keurig Dr Pepper Inc (Snapple), Starbucks Corporation, PepsiCo, Inc., Harney & Sons Fine Teas, Kirin Holdings Company, Limited, Asahi Group Holdings, Ltd.
These brands have established a strong presence in the market with a wide variety of ready to drink tea catering to various consumer preferences. The outlook for these key players is positive, driven by the growing popularity of ready to drink tea worldwide. As the market expands, innovation in ready-to-drink tea flavors and types will be pivotal for maintaining a competitive edge. Additionally, marketing strategies focusing on attracting new segments of consumers and continuous product development are crucial in shaping the market landscape and brand positioning.
Pepsi Lipton International, a joint venture between PepsiCo and Unilever PLC, under the brand name, Tea Too Pty Ltd. (T2), announced the launch of a range of ready to drink iced tea, T2 Iced, in May 2023. The product was introduced with three SKUs, namely, Peach Amore, which is a black iced tea with the flavor of raspberry and peach; Lemon Coco Breeze, a black iced tea with a hint of lemon and coconut; and Watermelon Fiesta, a blend of hibiscus with an infusion of watermelon and mint. The new formulation is marketed to have low sugar levels viz., 2 grams per 100 ml and no artificial colours, sweeteners or preservatives.
All segments will be provided for all regions and countries covered:
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.