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市场调查报告书
商品编码
1408054
全球手机保护套市场评估:按产品类型.材料.加工.特殊功能.设计.价格范围.最终用户.分销渠道.地区.机会.预测(2017-2031年)Mobile Phone Protective Cases Market Assessment, By Product Type, By Material, By Finish, By Special Features, By Design, By Price Range, By End-User, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
全球手机保护套市场规模预计2023年将达到215亿美元,到2031年将达到345.3亿美元,2024-2031年预测期间复合年增长率为6.1%。由于多样化的设计、类型和特性,市场呈现显着的成长。曾经的小众产品,如今手机保护壳市场已成为主流。
领先的市场参与者提供广泛的选择,以满足不同消费者的喜好。各种类型和材料的可用性也进一步推动了市场的成长。近年来,各手机公司开始将包括手机保护壳在内的手机配件进驻专卖店,为顾客提供一站式购物解决方案。透过这项服务,领先品牌引起了消费者的兴趣,并灌输了购买各种手机配件的慾望。消费者现在可以在线上和线下轻鬆取得产品,使购买变得更加容易和方便。目前,全球智慧型手机用户对手机保护壳的需求量大。手机保护壳市场高度依赖智慧型手机销售。随着智慧型手机市场预计在未来几年扩大,手机保护壳市场也有望成长。
延长手机使用寿命以及保护手机免受外伤的需求引发了对手机保护壳的需求。随着手机的价格日益昂贵,人们越来越倾向于保护自己的手机免受意外损坏。
全球手机保护壳市场受到手机产业成长的显着影响。人们花钱购买手机保护壳是为了保护他们的手机免受损坏、刮伤、高温、灰尘、跌倒和震动。手机壳不仅可以保护您的手机,也已成为必备的时尚手机配件。消费者现在正在寻找和选择具有视觉吸引力并具有独特元素(例如古怪的印花、引言、符号、电影台词、社交媒体趋势或人物)的手机壳。如果我们无法得到我们想要的东西,我们有时也会定製手机壳。CASETiFY、Etsy 和 Gelato 是一些为客户提供客製化保护壳的手机保护壳公司。从基础服务开始,手机壳客製化如今已成为一种趋势。
亚太地区是影响全球市场产品生产的主导地区。多种因素促成了这项优势。消费者更喜欢使用手机壳作为时尚宣言,并保护他们昂贵的手机免受任何损坏。这些都是导致亚太地区手机保护壳产业扩张的重要驱动因素。中国在亚太地区手机保护套市场中占最大份额,预计在预测期内将继续占据主导地位。
全球手机保护壳市场由塑胶、硅胶、橡胶、木材、皮革等多种材质组成,其中塑胶占据主导地位。这一优势是由于塑料是全球最容易获得的材料,并且由于其成本低、耐用、多功能性和易于清洁而被用来製造手机保护壳。它还重量轻、闪亮,并且不会增加手机的重量,使其成为消费者的热门选择。此外,箱体的多样化设计和高度可自订性赢得了广泛的认可并占据了很大的市场份额。
本报告针对全球手机保护套市场进行研究和分析,提供市场规模和预测、市场动态、主要参与者现状和前景等。
Global mobile phone protective cases market reached a value of USD 21.5 billion in 2023 and is anticipated to reach USD 34.53 billion by 2031, projecting a CAGR of 6.1% during the forecast period 2024-2031. The market is experiencing remarkable growth, driven by varied designs, types and characteristics. The mobile phone protective case market, once a niche product, has become a mainstream essential now as people ensure that their mobile phones are not exposed to any damage.
Key market players offer a wide range of options catering to different consumer preferences. The availability of various types and material further fuels market growth. Recently, various mobile phone companies have started to keep the mobile accessories including the protective phone cases in their specialty stores to provide a one-stop shop solution to their customers. Big brands through this service, drive consumer interest and instil a desire in them to purchase different accessories for their mobile phones. Consumers now have easy access to the products through online and offline modes, making it more accessible and convenient to purchase. Currently, mobile phone protective cases are in high demand by smartphone users worldwide. The mobile phone protective cases market is highly dependent upon the sale of smartphones. In the coming years, the smartphone market is anticipated to expand, so an increase in the mobile phone protective cases market is also expected.
The need to expand the life of mobile phones as well as to protect and cover them from any external damage has induced the demand for mobile protective cases. Mobile phones are becoming expensive day by day, thus, people are becoming more inclined towards safeguarding their mobile phones from any unforeseen damages.
In early December 2023, Otter Products, LLC, released the brand new OtterBox Lumen Series Passport thin phone cases. It is designed to have grippy sides to ensure a strong hold with raised edges protecting the screen and camera in case of a drop. This dual-material case comprises of carabiner options and highlights the geographic coordinates of a city.
Not only this, but prior to the Lumen Series Passport launch, Otter Products, LLC, also launched its MagSafe Compatible Waterproof Case in November 2023. The launch offered a waterproof, drop-proof, dust-proof and dirt-proof Fre Series case to its customers. It was tested in water up to two meters (6.6 feet) for up to an hour, drop proof to two meters and completely sealed from dust, dirt and snow before its official launch.
Global mobile phone protective cases market is significantly influenced by the growth of the mobile phone industry. People are spending in the protective phone cases to protect their phones from any damages, scratches, heat, dust, drops and bumps. The phone cases have not just become an essential to safeguard the mobile phones but also a fashionable mobile accessory. Consumers are now demanding and choosing the phone cases which look attractive and have some unique elements such as quirky prints, quotes, symbols, movie dialogues, social media trends, or some characters. People also get their phone covers customised if they are unable to get what they want. CASETiFY, Etsy and Gelato are some of the protective phone case companies that provide customisable cases to their customers. From a basic service, phone case customisation has become a trend now.
Asia-Pacific is the dominating region, which is influencing the production of the product in the market globally. Several key factors are responsible for this dominance. Consumers are preferring to use mobile phone cases as a fashion statement and in order to protect their expensive phones from any damage. These are the crucial drivers leading to the expansion of the Asia-Pacific region for mobile phone protective cases industry. China contributes the largest portion in Asia-Pacific mobile phone protective cases market and is anticipated to continue to dominate during the forecast period also.
Shenzhen Apachi Electronic Technology Co. Ltd, one of the leading mobile phone accessories designing and manufacturing brand, delivers its products to various countries and regions worldwide. Its products are exported to the markets of Europe, Japan, America, Southeast Asia, South Korea, Hong Kong, Taiwan, Macao, China and other countries and regions. In September 2022, the company also launched 5G communication cases model SY108-618 for Huawei Mate 50/Pro/RS series, priced at USD 112 in the market. Its measurements are 167.2mm ×79.5mm × 13.6mm and weighs 53g. It is designed in metallic gray and graphite black colours.
Globally, mobile phone protective cases market comprises of various types of material, for instance, plastic, silicone, rubber, wood, and leather, among which, plastic dominates the industry. The reason behind this dominance is that plastic is the most readily available material worldwide and is used to make mobile phone protective cases, majorly because of its cheap cost, durability, versatility, and ease of cleaning. It is also lightweight and sleek and doesn't add much weight to the phone which is why it is a popular choice among the consumers. Moreover, it is available in various designs and its cases are highly customizable which adds to its universal acceptance and secures a greater market share.
China, being the leading producer of mobile phone protective cases in the world, it homes some of the leading manufacturers of mobile phone protective cases. Some of these prominent manufacturers with key USP being plastic cases are Shenzhen Gobay Electronics which specialise in TPU clear phone cases, TPU shockproof cases, and TPU matte phone cases; and Dongguan Qicaitong Plastic Technology which specialise in TPU iPhone cases and Hard polycarbonate (PC) iPhone cases.
In February 2021, CASETiFY, a mobile protective case brand of Casetagram Limited, launched its Re/CASETiFY collection. It consisted of phone cases made from 65% recycled and plant-based materials, using bioplastic, used phone cases and manufacturing plastic scraps.
Another company that joined this mission is Incipio, a leading designing and manufacturing brand of mobile accessories and technology of Onward Brands LLC. Its sustainable protective cases debuted the market on September 12, 2023, with the launch of iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max cases made with recycled plastic material.
Global mobile phone protective cases market features a competitive landscape with several key players. Some prominent companies include Otter Products, LLC, Shenzhen Apachi Electronic Technology Co. Ltd, CG Mobile, Moftware Infotech Private Limited (Amzer Moftware Inc), Miracase International Limited, ZAGG Inc, Onward Brands LLC (Incipio, LLC), Casely, Inc., Pacificomm Australia Limited (Griffin Technology), and Tech21 Holdings Limited. These brands have established a strong presence in the market with a wide variety of mobile phone protective cases to cater to various consumer preferences. The outlook for these key players is positive, driven by the growing market of mobile phone accessories worldwide. As the market expands, innovation in mobile phone protective cases has become pivotal for maintaining a competitive edge. Additionally, marketing strategies focusing on attracting new segment of consumers and continuous product development are crucial in shaping the market landscape and brand positioning.
CG Mobile, a well-known global leader in the design and production of unique and creative mobile phone cases and accessories, launched a collection of luxury cases for iPhone in August 2023. After the success of its previously released collection of Ferrari and BMW iPhone cases, CG Mobile presented a new iPhone case collection featuring the luxury fashion brand, Guess.
All segments will be provided for all regions and countries covered:
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.