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全球汽车 AR/VR 市场评估：按类型、应用、技术、车辆类型、分销管道、地区、机会、预测（2017-2031）
市场调查报告书
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1419587

全球汽车 AR/VR 市场评估：按类型、应用、技术、车辆类型、分销管道、地区、机会、预测（2017-2031）

Automotive AR and VR Market Assessment, By Type, By Application, By Technology, By Vehicle Type, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F
出版日期: | 出版商: Market Xcel - Markets and Data | 英文 244 Pages | 商品交期: 3-5个工作天内

价格

全球汽车AR/VR市场规模将从2023年的45.6亿美元增至2031年的106.9亿美元，预计2024-2031年期间复合年增长率为11.24%。 汽车产业正受到扩增实境 (AR) 和虚拟实境 (VR) 等沉浸式技术的显着影响。 AR用于汽车设计、原型测试和员工培训，而VR则用于虚拟展厅和试驾等行销。 虚拟世界（具有多种用途的虚拟世界）的概念正在获得关注，汽车产业正在探索其在行销、销售、客户服务和製造方面的潜力。 沉浸式技术正在成为汽车产业不可或缺的一部分，它提供了吸引客户的创新方式，并有可能彻底改变这个产业。

例如，线上汽车配置器、3D视觉化和虚拟试驾等技术增强了线上销售并使汽车研究更具互动性。 例如，2023 年 6 月，MG Motor India 在钦奈开设了 StudioZ，这是一个为汽车购买者和爱好者提供的数位沉浸式工作室。 工作室设有具有 AR/VR 体验的大型视觉化器、数位运行立面、视讯墙配置器和 AR/VR 区域。 这个沉浸式数位工作室旨在为客户提供最佳的技术和汽车体验。

基于 AR 的平视显示器

随着 AR 应用在各行业的广泛采用，汽车行业正在利用该技术来提高道路安全。 基于 AR 的平视显示器 (HUD) 可以向驾驶者显示相关资讯和警告，从而提高道路安全。 AR 还可提供自动停车、距离和速度辅助、车道保持提醒和导航等功能。 AR 解决方案使驾驶员能够主动获取讯息，这样他们在驾驶时就不会因智慧型手机、设备或周围环境而分心。

AR 已成为汽车安全功能的重要组成部分。 例如，2023年12月，PorscheMacan电动车引进了AR平视显示技术。 正如製造商所说，Porsche Macan EV 预计将成为 "同类产品中最具运动感的车型" 。 这项进步反映了 AR 在汽车产业的日益融合，代表着向创新驾驶体验和先进技术功能的重大转变。

车内娱乐舒适度

汽车市场中的车内娱乐和舒适性正在显着成长。 AR/VR 技术透过提供多种娱乐选项和个人化的舒适功能正在改变驾驶体验。 AR HUD 直接向您的挡风玻璃提供即时讯息，从而改善导航和安全性。 同时，VR应用支援车内娱乐，为乘客在旅途中提供互动、引人入胜的体验。 从虚拟电影院到增强的旅行讯息，这些技术旨在让旅行变得更加愉快。 随着汽车产业不断向乘客体验转型，将 AR/VR 整合到车内娱乐和舒适系统中将在塑造汽车技术的未来方面发挥关键作用。 例如，2023年，Meta和宝马联手探索AR/VR体验在快速行驶车辆中的融合。 此次合作旨在让人们在车内度过的时间变得更有效率、更社交和娱乐。 透过将 Meta 的 AR/VR 技术与 BMW 的传感器数据相结合，这项研究正在为乘客开发强大的 "车内" 游戏、娱乐和生产力体验。

本报告研究和分析了全球汽车 AR/VR 市场，提供市场规模和预测、市场动态以及主要公司趋势和前景。

目录

第一章研究方法

第 2 章专案范围与定义

第 3 章执行摘要

第 4 章顾客回馈

  • 品质、性能
  • 永续性和环境影响
  • 成本
  • 监管批准、安全
  • 创新、技术
  • 与使用的兼容性
  • 易于集成
  • 供应链、可用性
  • 品牌声誉与信任度
  • 售后服务与支援

第五章全球汽车AR/VR市场展望（2017-2031）

  • 市场规模与预测
    • 金额
    • 数量
  • 依类型
    • 扩增实境 (AR)
    • 虚拟实境 (VR)
  • 依用途
    • 驾驶辅助、安全
    • 资讯、娱乐
    • 车辆定制和设置
    • 自动驾驶系统
    • 其他
  • 按技术
    • 抬头显示器 (HUD)
    • 智慧眼镜
    • VR耳机
    • 嵌入式系统
    • 其他
  • 依车辆类型
    • 搭乘车
    • 商用车
  • 按分销管道
    • OEM
    • 售后市场
  • 按地区
    • 北美
    • 欧洲
    • 南美洲
    • 亚太地区
    • 中东/非洲
  • 市占率：依公司划分（2023 年）

第 6 章全球汽车 AR/VR 市场前景：按地区划分（2017-2031 年）

  • 北美
    • 市场规模与预测
    • 依类型
    • 依用途
    • 按技术
    • 依车辆类型
    • 按分销管道
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 法国
    • 义大利
    • 英国
    • 俄罗斯
    • 荷兰
    • 西班牙
  • 南美洲
    • 巴西
    • 阿根廷
  • 亚太地区
    • 印度
    • 中国
    • 日本
    • 澳大利亚
    • 韩国
  • 中东/非洲
    • 沙乌地阿拉伯
    • 阿拉伯联合大公国
    • 南非

第 7 章市场地图（2023 年）

  • 依类型
  • 依用途
  • 按技术
  • 依车辆类型
  • 按自动驾驶级别
  • 按分销管道
  • 按地区

第八章宏观环境与产业结构

  • 需求与供给分析
  • 进出口分析
  • 价值链分析
  • PESTEL 分析
  • 波特五力分析

第 9 章市场动态

  • 生长促进因素
  • 抑製成长的因素（问题、限制因素）

第十章公司主要情况

  • 前 5 名市场领导者的竞争矩阵
  • 前 5 位市场领导者的市场收入分析（2023 年）
  • 併购/合资企业（如果适用）
  • SWOT 分析（5 家公司进入市场）
  • 专利分析（如果适用）

第11章价格分析

第 12 章案例研究

第十三章主要公司展望

  • Denso Corporation.
  • Continental AG
  • WayRay AG.
  • Hyundai Motor Company
  • Jaguar Land Rover Automotive Plc
  • Microsoft Corp.
  • Nippon Seiki Co., Ltd.
  • NVIDIA Corp.
  • Panasonic Corporation
  • Volkswagen AG

第 14 章策略建议

第十五章关于我们公司，免责声明

Product Code: MX10902

Automotive AR and VR market is projected to witness a CAGR of 11.24% during the forecast period 2024-2031, growing from USD 4.56 billion in 2023 to USD 10.69 billion in 2031. The automotive industry has been significantly impacted by immersive technologies such as augmented reality (AR) and virtual reality (VR). These technologies have found diverse applications in the industry, with AR being used for car design, prototype testing, and employee training, while VR has been employed for marketing, including virtual showrooms and test drives. The metaverse concept, a virtual world with multifaceted uses, is gaining traction, and the automotive industry is exploring its potential in marketing, sales, customer service, and manufacturing. Immersive technologies are becoming vital in the automotive industry, offering innovative ways to engage customers, and holding the potential to revolutionize the sector.

For instance, technologies, including online car configurators, 3D visualizations, and virtual test drives, bolster online sales and make the car research experience more interactive. For example, In June 2023, MG Motor India opened a digital immersive studio called StudioZ in Chennai for car buyers and enthusiasts. The studio has AR and VR experience, digital running facade, video wall configurator, and mega visualizer with AR/VR zone. The immersive digital studio aims to bring the best in technology and automobile experiences to customers.

AR-Based Head-Up Displays

The widespread adoption of AR applications across industries has led the automotive industry to utilize the technology to enhance road safety. AR-based head-up displays (HUDs) can display relevant information and alerts to drivers, improving their safety on the road. AR can also assist with automated parking, distance and speed assistance, lane-keeping prompts, and navigation, among other features. AR solutions provide drivers with active access to information, making it easier to avoid distractions from their smartphones, devices, or surroundings while driving.

AR has become an essential component of car safety features. For instance, in December 2023, the Electric Porsche Macan introduced augmented reality head-up display technology. The Porsche Macan EV is anticipated to be the "sportiest model in its segment", as stated by the automaker. This advancement reflects the increasing integration of AR in the automotive industry, signifying a significant shift towards innovative driving experience and advanced technological features.

In-Vehicle Entertainment Comfort

In the automotive market, there's significant growth in elevating in-vehicle entertainment and comfort. AR and VR technologies are changing the driving experience by offering various entertainment options and personalized comfort features. AR HUDs provide real-time information directly to windshields, improving navigation and safety. On the other hand, VR applications cater to in-car entertainment, providing passengers interactive and engaging experiences during journeys. From virtual cinemas to augmented travel information, these technologies aim to make travel more enjoyable. As the automotive industry continues to make changes for passenger experience, the integration of AR and VR into in-vehicle entertainment and comfort systems is poised to play a pivotal role in shaping the future of automotive technology. For example, in 2023, Meta and BMW joined forces to explore the integration of AR and VR experiences in fast-moving vehicles. The partnership aims to make time spent in cars more productive, social, and entertaining. By combining Meta's AR and VR technology with BMW's sensor data, the research has led to the development of stable "car-locked" gaming, entertainment, and productivity experiences for passengers.

Focus on Electric and Sustainable Vehicles

A heightened focus on electric and sustainable vehicles strongly shapes the automotive AR and VR market. As the automotive industry undergoes an innovative shift towards electric mobility, AR and VR technologies play a crucial role in strengthening the driving experience for electric vehicle owners. These technologies optimize energy consumption, offer real-time data on battery performance, and provide immersive interfaces for electric vehicle users. AR and VR applications contribute to making a seamless and user-friendly transition to electric mobility, aligning with the industry's commitment to sustainability.

Growth of Virtual Showrooms

Luxury car brands and used car dealerships are adopting immersive technologies to showcase their collections remotely. Virtual showrooms allow customers to explore vehicles, step inside them, and even take virtual test drives within a virtual environment. This technology saves customers time and money by allowing them to see a VR version of the vehicle from the comfort of their homes, avoiding traveling to various dealerships. Similarly, car dealers can save overhead costs on car showrooms and demonstrations. The metaverse, or virtual reality, is revolutionizing how automakers serve their customers and is expected to have a significant impact on how motorists experience vehicles. Virtual showrooms are highly interactive and immersive environments for customers, ultimately reshaping the automotive retail experience.

Key Player Landscape and Outlook

The automotive AR and VR market is characterized by the dynamic presence of key players driving innovation in the automotive tech landscape. Companies like Microsoft Corporation and Continental AG are at the forefront, pioneering AR and VR applications in vehicles. These key players are focusing on strategic collaborations, product launches, and continuous advancements to enhance the AR and VR experiences within automobiles. The outlook for the market is optimistic, with increasing investments in research and development (R&D), aiming to bring about transformative changes in the way drivers interact with their vehicles, emphasizing safety, navigation, and overall driving experience through immersive technologies.

In November 2023, Basemark made a significant impact on the automotive AR market with its tooling and software products. The company further expanded its influence by announcing a new partnership with Luxoft, a DXC Technology company. Luxoft has joined Basemark's Rocksolid Ecosystem, a community dedicated to pioneering innovative and immersive solutions for automotive AR experiences. This partnership is expected to bring cutting-edge automotive AR solutions to the market.

For instance, in May 2022, Microsoft and Volkswagen collaborated to integrate AR glasses into moving vehicles through the HoloLens 2 project. This partnership aims to enable the use of AR technology in daily life, providing users with contextual information and 3D communication. HoloLens 2, designed for business use, offers an immersive AR experience with a wide field of view and natural interaction capabilities.

In March 2022, Porsche and the entertainment-technology start-up Holoride introduced an in-car VR experience in a moving vehicle. This innovative attraction, named Cosmic Chase, is being permanently installed at the Porsche Experience Center in Los Angeles. By integrating real-time driving data from a Porsche Cayenne, the experience provides passengers with an immersive journey through outer space, complete with synchronized sound effects and visuals. This collaboration represented a significant step in making holoride's technology accessible to a wider audience.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Executive Summary

4. Voice of Customer

  • 4.1. Quality and Performance
  • 4.2. Sustainability and Environmental Impact
  • 4.3. Cost
  • 4.4. Regulatory Approval and Safety
  • 4.5. Innovation and Technology
  • 4.6. Compatibility with Applications
  • 4.7. Ease of Integration
  • 4.8. Supply Chain and Availability
  • 4.9. Brand Reputation and Trust
  • 4.10. After-Sales Services and Support

5. Global Automotive AR and VR Market Outlook, 2017-2031F

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
    • 5.1.2. By Volume
  • 5.2. By Type
    • 5.2.1. Augmented Reality (AR)
    • 5.2.2. Virtual Reality (VR)
  • 5.3. By Application
    • 5.3.1. Driver Assistance and Safety
    • 5.3.2. Information and Entertainment
    • 5.3.3. Vehicle Customization and Configuration
    • 5.3.4. Autonomous Driving Systems
    • 5.3.5. Others
  • 5.4. By Technology
    • 5.4.1. Head-up Displays (HUDs)
    • 5.4.2. Smart Glasses
    • 5.4.3. VR Headsets
    • 5.4.4. Embedded Systems
    • 5.4.5. Others
  • 5.5. By Vehicle Type
    • 5.5.1. Passenger Vehicles
    • 5.5.2. Commercial Vehicles
  • 5.6. By Distribution Channel
    • 5.6.1. OEMs (Original Equipment Manufacturers)
    • 5.6.2. Aftermarket
  • 5.7. By Region
    • 5.7.1. North America
    • 5.7.2. Europe
    • 5.7.3. South America
    • 5.7.4. Asia-Pacific
    • 5.7.5. Middle East and Africa
  • 5.8. By Company Market Share (%), 2023

6. Global Automotive AR and VR Market Outlook, By Region, 2017-2031F

  • 6.1. North America*
    • 6.1.1. Market Size & Forecast
      • 6.1.1.1. By Value
      • 6.1.1.2. By Volume
    • 6.1.2. By Type
      • 6.1.2.1. Augmented Reality (AR)
      • 6.1.2.2. Virtual Reality (VR)
    • 6.1.3. By Application
      • 6.1.3.1. Driver Assistance and Safety
      • 6.1.3.2. Information and Entertainment
      • 6.1.3.3. Vehicle Customization and Configuration
      • 6.1.3.4. Autonomous Driving Systems
      • 6.1.3.5. Others
    • 6.1.4. By Technology
      • 6.1.4.1. Head-up Displays (HUDs)
      • 6.1.4.2. Smart Glasses
      • 6.1.4.3. VR Headsets
      • 6.1.4.4. Embedded Systems
      • 6.1.4.5. Others
    • 6.1.5. By Vehicle Type
      • 6.1.5.1. Passenger Vehicles
      • 6.1.5.2. Commercial Vehicles
    • 6.1.6. By Distribution Channel
      • 6.1.6.1. OEMs (Original Equipment Manufacturers)
      • 6.1.6.2. Aftermarket
    • 6.1.7. United States*
      • 6.1.7.1. Market Size & Forecast
      • 6.1.7.1.1. By Value
      • 6.1.7.1.2. By Volume
      • 6.1.7.2. By Type
      • 6.1.7.2.1. Augmented Reality (AR)
      • 6.1.7.2.2. Virtual Reality (VR)
      • 6.1.7.3. By Application
      • 6.1.7.3.1. Driver Assistance and Safety
      • 6.1.7.3.2. Information and Entertainment
      • 6.1.7.3.3. Vehicle Customization and Configuration
      • 6.1.7.3.4. Autonomous Driving Systems
      • 6.1.7.3.5. Others
      • 6.1.7.4. By Technology
      • 6.1.7.4.1. Head-up Displays (HUDs)
      • 6.1.7.4.2. Smart Glasses
      • 6.1.7.4.3. VR Headsets
      • 6.1.7.4.4. Embedded Systems
      • 6.1.7.4.5. Others
      • 6.1.7.5. By Vehicle Type
      • 6.1.7.5.1. Passenger Vehicles
      • 6.1.7.5.2. Commercial Vehicles
      • 6.1.7.6. By Distribution Channel
      • 6.1.7.6.1. OEMs (Original Equipment Manufacturers)
      • 6.1.7.6.2. Aftermarket
    • 6.1.8. Canada
    • 6.1.9. Mexico

All segments will be provided for all regions and countries covered:

  • 6.2. Europe
    • 6.2.1. Germany
    • 6.2.2. France
    • 6.2.3. Italy
    • 6.2.4. United Kingdom
    • 6.2.5. Russia
    • 6.2.6. Netherlands
    • 6.2.7. Spain
  • 6.3. South America
    • 6.3.1. Brazil
    • 6.3.2. Argentina
  • 6.4. Asia-Pacific
    • 6.4.1. India
    • 6.4.2. China
    • 6.4.3. Japan
    • 6.4.4. Australia
    • 6.4.5. South Korea
  • 6.5. Middle East & Africa
    • 6.5.1. Saudi Arabia
    • 6.5.2. UAE
    • 6.5.3. South Africa

7. Market Mapping, 2023

  • 7.1. By Type
  • 7.2. By Application
  • 7.3. By Technology
  • 7.4. By Vehicle Type
  • 7.5. By Level of Autonomous Driving
  • 7.6. By Distribution Channel
  • 7.7. By Region

8. Macro Environment and Industry Structure

  • 8.1. Supply Demand Analysis
  • 8.2. Import Export Analysis
  • 8.3. Value Chain Analysis
  • 8.4. PESTEL Analysis
    • 8.4.1. Political Factors
    • 8.4.2. Economic System
    • 8.4.3. Social Implications
    • 8.4.4. Technological Advancements
    • 8.4.5. Environmental Impacts
    • 8.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
  • 8.5. Porter's Five Forces Analysis
    • 8.5.1. Supplier Power
    • 8.5.2. Buyer Power
    • 8.5.3. Substitution Threat
    • 8.5.4. Threat from New Entrant
    • 8.5.5. Competitive Rivalry

9. Market Dynamics

  • 9.1. Growth Drivers
  • 9.2. Growth Inhibitors (Challenges and Restraints)

10. Key Players Landscape

  • 10.1. Competition Matrix of Top Five Market Leaders
  • 10.2. Market Revenue Analysis of Top Five Market Leaders (in %, 2023)
  • 10.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
  • 10.4. SWOT Analysis (For Five Market Players)
  • 10.5. Patent Analysis (If Applicable)

11. Pricing Analysis

12. Case Studies

13. Key Players Outlook

  • 13.1. Denso Corporation.
    • 13.1.1. Company Details
    • 13.1.2. Key Management Personnel
    • 13.1.3. Products & Services
    • 13.1.4. Financials (As reported)
    • 13.1.5. Key Market Focus & Geographical Presence
    • 13.1.6. Recent Developments
  • 13.2. Continental AG
  • 13.3. WayRay AG.
  • 13.4. Hyundai Motor Company
  • 13.5. Jaguar Land Rover Automotive Plc
  • 13.6. Microsoft Corp.
  • 13.7. Nippon Seiki Co., Ltd.
  • 13.8. NVIDIA Corp.
  • 13.9. Panasonic Corporation
  • 13.10. Volkswagen AG

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

14. Strategic Recommendations

15. About Us & Disclaimer

List of Tables

  • Table 1. Pricing Analysis of Products from Key Players
  • Table 2. Competition Matrix of Top 5 Market Leaders
  • Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. Global Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 2. Global Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 3. Global Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 4. Global Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 5. Global Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 6. Global Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 7. Global Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 8. Global Automotive AR and VR Market Share (%), By Region, 2017-2031F
  • Figure 9. North America Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 10. North America Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 11. North America Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 12. North America Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 13. North America Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 14. North America Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 15. North America Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 16. North America Automotive AR and VR Market Share (%), By Country, 2017-2031F
  • Figure 17. United States Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 18. United States Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 19. United States Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 20. United States Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 21. United States Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 22. United States Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 23. United States Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 24. Canada Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 25. Canada Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 26. Canada Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 27. Canada Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 28. Canada Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 29. Canada Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 30. Canada Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 31. Mexico Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 32. Mexico Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 33. Mexico Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 34. Mexico Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 35. Mexico Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 36. Mexico Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 37. Mexico Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 38. Europe Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 39. Europe Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 40. Europe Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 41. Europe Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 42. Europe Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 43. Europe Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 44. Europe Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 45. Europe Automotive AR and VR Market Share (%), By Country, 2017-2031F
  • Figure 46. Germany Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 47. Germany Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 48. Germany Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 49. Germany Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 50. Germany Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 51. Germany Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 52. Germany Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 53. France Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 54. France Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 55. France Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 56. France Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 57. France Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 58. France Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 59. France Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 60. Italy Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 61. Italy Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 62. Italy Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 63. Italy Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 64. Italy Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 65. Italy Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 66. Italy Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 67. United Kingdom Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 68. United Kingdom Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 69. United Kingdom Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 70. United Kingdom Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 71. United Kingdom Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 72. United Kingdom Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 73. United Kingdom Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 74. Russia Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 75. Russia Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 76. Russia Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 77. Russia Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 78. Russia Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 79. Russia Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 80. Russia Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 81. Netherlands Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 82. Netherlands Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 83. Netherlands Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 84. Netherlands Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 85. Netherlands Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 86. Netherlands Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 87. Netherlands Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 88. Spain Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 89. Spain Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 90. Spain Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 91. Spain Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 92. Spain Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 93. Spain Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 94. Spain Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 95. Turkey Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 96. Turkey Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 97. Turkey Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 98. Turkey Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 99. Turkey Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 100. Turkey Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 101. Turkey Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 102. Poland Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 103. Poland Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 104. Poland Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 105. Poland Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 106. Poland Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 107. Poland Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 108. Poland Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 109. South America Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 110. South America Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 111. South America Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 112. South America Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 113. South America Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 114. South America Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 115. South America Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 116. South America Automotive AR and VR Market Share (%), By Country, 2017-2031F
  • Figure 117. Brazil Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 118. Brazil Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 119. Brazil Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 120. Brazil Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 121. Brazil Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 122. Brazil Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 123. Brazil Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 124. Argentina Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 125. Argentina Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 126. Argentina Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 127. Argentina Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 128. Argentina Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 129. Argentina Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 130. Argentina Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 131. Asia-Pacific Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 132. Asia-Pacific Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 133. Asia-Pacific Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 134. Asia-Pacific Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 135. Asia-Pacific Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 136. Asia-Pacific Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 137. Asia- Pacific Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 138. Asia-Pacific Automotive AR and VR Market Share (%), By Country, 2017-2031F
  • Figure 139. India Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 140. India Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 141. India Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 142. India Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 143. India Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 144. India Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 145. India Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 146. China Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 147. China Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 148. China Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 149. China Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 150. China Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 151. China Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 152. China Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 153. Japan Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 154. Japan Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 155. Japan Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 156. Japan Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 157. Japan Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 158. Japan Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 159. Japan Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 160. Australia Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 161. Australia Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 162. Australia Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 163. Australia Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 164. Australia Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 165. Australia Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 166. Australia Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 167. Vietnam Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 168. Vietnam Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 169. Vietnam Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 170. Vietnam Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 171. Vietnam Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 172. Vietnam Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 173. Vietnam Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 174. South Korea Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 175. South Korea Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 176. South Korea Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 177. South Korea Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 178. South Korea Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 179. South Korea Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 180. South Korea Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 181. Indonesia Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 182. Indonesia Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 183. Indonesia Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 184. Indonesia Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 185. Indonesia Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 186. Indonesia Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 187. Indonesia Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 188. Philippines Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 189. Philippines Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 190. Philippines Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 191. Philippines Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 192. Philippines Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 193. Philippines Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 194. Philippines Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 195. Middle East & Africa Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 196. Middle East & Africa Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 197. Middle East & Africa Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 198. Middle East & Africa Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 199. Middle East & Africa Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 200. Middle East & Africa Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 201. Middle East & Africa Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 202. Middle East & Africa Automotive AR and VR Market Share (%), By Country, 2017-2031F
  • Figure 203. Saudi Arabia Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 204. Saudi Arabia Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 205. Saudi Arabia Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 206. Saudi Arabia Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 207. Saudi Arabia Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 208. Saudi Arabia Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 209. Saudi Arabia Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 210. UAE Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 211. UAE Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 212. UAE Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 213. UAE Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 214. UAE Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 215. UAE Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 216. UAE Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 217. South Africa Automotive AR and VR Market, By Value, In USD Billion, 2017-2031F
  • Figure 218. South Africa Automotive AR and VR Market, By Volume, In Million Units, 2017-2031F
  • Figure 219. South Africa Automotive AR and VR Market Share (%), By Type, 2017-2031F
  • Figure 220. South Africa Automotive AR and VR Market Share (%), By Application, 2017-2031F
  • Figure 221. South Africa Automotive AR and VR Market Share (%), By Technology, 2017-2031F
  • Figure 222. South Africa Automotive AR and VR Market Share (%), By Vehicle Type, 2017-2031F
  • Figure 223. South Africa Automotive AR and VR Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 224. By Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 225. By Application Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 226. By Technology Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 227. By Vehicle Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 228. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 229. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023