市场调查报告书
商品编码
1446338
发酵茶市场评估:按产品、发酵类型、发酵程度、风味类型、形状、包装类型、分销管道和地区划分的机会和预测(2017-2031)Fermented Tea Market Assessment, By Product, By Fermentation Type, By Degree of Fermentation, By Flavor Type, By Form, By Packaging Type, By Distribution Channel, By Region, Opportunities, and Forecast, 2017-2031F |
全球发酵茶市场规模将从2023年的51亿美元增长到2031年的120.4亿美元,2024年至2031年的预测期内复合年增长率为11.34%。预计将会成长。
女性对饮料健康益处的认识不断增强,对发酵茶的需求也增加。 发酵茶在世界各地广泛消费,也用于多种其他用途,包括生产草本美容护理产品。
根据联合国粮食及农业组织的数据,到 2030 年,全球茶叶产量预计每年增长 2.1%。 受国内对中国云南省普洱茶等红茶强劲需求的支持,中国的销售额预计将大幅成长 4.1%。 此外,全球绿茶产量预计将以每年 6.3% 的速度成长,反映出中国的扩张。
健康意识的提高推动市场成长
发酵茶市场受到健康意识不断提高的影响,导致对花草茶和绿茶的需求增加。 消费者越来越意识到茶的潜在健康益处,包括其抗氧化特性以及代谢和免疫支持。 随着消费者积极寻求更健康的选择,该市场正在不断增长,既可以作为提神饮料,也可以作为健康生活方式的自然有益常规的一部分。
文化和区域因素影响发酵茶市场成长
区域和文化因素是支撑发酵茶市场的强大力量。 饮茶在许多文化习俗中根深蒂固,不同地区对茶的种类、冲泡方法和饮用方法有不同的偏好。 文化多样性的融合影响消费者的选择,并培育了多元化的茶叶市场。 此外,有些地区喜欢较浓郁的红茶,而有些地区则喜欢温和的绿茶或花草茶。 不同文化的动态交织,迫使供应商适应各自文化背景的特定需求,这反映了茶的历史,推动了碎片化的茶市场的增长,并有助于整体的活力和多样性。城市。
慢性病增加对发酵茶的需求增加
随着慢性病和残疾的增加,消费者的偏好正在转向发酵茶。 由于忙碌的日程、不良的饮食习惯和不良的饮食模式,消费者越来越喜欢健康营养的饮料,而不是甜食和不健康的饮料。 发酵茶作为健康饮料受到消费者的青睐。 它是一种富含维生素、酵素和抗氧化剂的排毒饮料,可以帮助解决过敏、消化和代谢问题以及其他健康问题。 此外,它还有助于增强身体的免疫力。
本报告调查了全球发酵茶市场,提供了市场定义和概述、市场规模趋势和预测、各个细分市场和地区的详细分析、行业结构以及影响市场成长的因素分析、案例研究、竞争格局、主要公司的简介等等。
Global fermented tea market size was valued at USD 5.1 billion in 2023, which is expected to reach USD 12.04 billion in 2031, with a CAGR of 11.34% for the forecast period between 2024 and 2031. The demand for fermented tea among women is growing due to the growing awareness of health benefits of the beverages. Fermented tea is widely consumed in the world and is used for various other purposes like in the manufacturing of herbal beauty care products. Furthermore, as consumer preferences shift toward unique flavors and health benefits, traditional tea varieties like green and black tea coincide with an increasing trend in specialty and herbal teas.
Fermentation of the tea level acts as an important factor in the production of tea. Furthermore, the degree of enzymatic oxidation is described before the process of drying. To oxidize the leaves, roasting and steaming method is used to dry them completely. In addition, through the process of fermentation, the leaves turn from greenish to reddish-brown color.
According to Food and Agricultural Organization, by 2030, the production of black tea is expected to rise by 2.1% globally each year. It is anticipated that the expansion in China will be substantial (4.1%), supported by a strong increase in domestic demand for black teas like Pu'erh, which are grown in China's Yunnan Province. In addition, global green tea production is projected to grow at a faster rate of 6.3% annually, reflecting an expansion in China.
Rising Awareness for Health and Wellness Drive the Market Growth
The market for fermented tea has been impacted by the rise in health and wellness awareness, which has increased demand for herbal and green teas. Consumers are getting more conscious of the potential health benefits of teas, which include antioxidant properties, and metabolism and immune support. The market is expanding as consumers actively look for healthier options with their belief in tea as a refreshing beverage and a natural and beneficial part of leading a healthy lifestyle. Certain teas are positioned as more than traditional beverages by highlighting their health benefits, which enables the market to grow in response to shifting consumer preferences.
For instance, in September 2023, Molson Coors Beverage Co. launched Peace Hard Tea, a line that consists of bold and vibrant hard teas crafted for consumers of 21 years or above. The new product line- Peace Hard Tea has been launched in collaboration with The Coca-Cola Company. The drink contains 5% ABV and is ideal for those who are looking for high energy, featuring three different flavours such as Freedom of Peach, Really Really Razzy, and More Peace More Lemon.
Cultural and Regional Factors Influence the Market Growth of Fermented Tea
Regional and cultural factors are strong forces behind the fermented tea market. Drinking tea is deeply ingrained in many cultural customs as different regions have different tastes in tea types, brewing methods, and drinking customs. Mix of cultural diversity influences consumer choices and fosters a diverse marketplace for tea. In addition, some regions might prefer effective black teas while others might prefer mild green teas or herbal infusions. The dynamic interplay of varied cultures leads the suppliers to adapt to the specific needs of each cultural context, which reflects the history of tea and drives fragmented tea market growth, contributing to the overall vibrancy and diversity.
According to the Food and Agriculture Organisation of the United Nations, tea is an important cash crop that plays a major role in rural development, poverty reduction, and food security. In addition to it, tea has a cultural significance for many countries. For instance, in 2022, Vietnam-based Nawon Food and Beverage Co., Ltd. released its new line of fermented tea, Kombucha. There are four flavors available for the new teas in bottles, which are tropical fruit flavor, lemon ginger, grapefruit, and ginger.
Rising Chronic Diseases Results in Increasing Demand for Fermented Tea
Growing rates of chronic illnesses and disorders have led to a shift in consumer preferences towards fermented tea. Consumers are more inclined towards healthy, and nutritional drinks instead of sweetened and unhealthy ones, owing to their busy schedules, poor diets, and improper meal patterns, which has resulted in serious health concerns. Fermented tea acts as a health-conscious beverage which is preferred by the consumers. It acts as a detoxifying drink, rich in vitamins, enzymes, and antioxidants that helps with allergies, digestion, and metabolic issues, among various other health issues. Moreover, the beverage is meant to strengthen the body's immunity and help in early diagnosis of cancer.
Fermented tea, like kombucha, has advantages like improving intestinal health. Blood sugar regulation can be aided through kombucha for people with type 2 diabetes. According to the Centers for Disease Control and Prevention (CDC), diabetes affects millions of people in the United States and is the 8th largest cause of death in the nation. Scientists are looking for new ways to lower blood sugar, including dietary changes, as the prevalence of type 2 diabetes rises.
Impact of COVID-19
The fermented tea market has seen substantial changes during COVID 19. During the pandemic, restrictions on mobility and disruptions of supply chain impacted the production and distribution of the tea. Further, due to pandemic, there has been a major change in preferences of the consumer as they are more focused towards the healthy choices, which has led to increasing demand for the fragmented teas, as they help in improving the immune system. In addition to it, e-commerce has become a vital channel for traditional retail difficulties during the pandemic, owing to restrictions on movements which limited the retail shops. Although, some small businesses faced difficulties during the pandemic staying in business while well-known brands quickly accepted the changes.
Key Players Landscape and Outlook
The tea industry is home to a wide range of participants, from large conglomerates to small artisan. Big players in the market, such as Unilever Plc and Nestle S.A., use their global reach to dominate with their vast product portfolios. Regional players make major contributions, especially in Asia, who frequently maintain traditional tea varieties. Smaller brands can reach a wider audience, owing to the rise of direct-to-consumer models. Platforms for e-commerce are essential for leveling the playing field. Player strategies are increasingly shaped by sustainability and ethical practices, which have an impact on consumer decisions. The success and longevity of tea market participants are determined by critical factors such as adaptability and innovation in the competitive landscape.
For instance, in April 2023, The Real Drinks Co., based in the United Kingdom, introduced a naturally fermented sparkling tea, Peony Blush. The tea is made using white peony tea leaves that are hand-picked and naturally fermented, giving them all the complexity, flavor, and depth like a fine wine without adding alcohol. The product was launched in a packaging of 750 ml bottle.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work