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市场调查报告书
商品编码
1446346
加工马铃薯市场评估:按产品类型、形式、应用、应用、价格范围、最终用户、分销管道和地区划分的机会和预测(2017-2031)Processed Potato Market Assessment, By Product Type, By Form, By Application, By Utility, By Price Range, By End-user, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
全球加工马铃薯市场规模将从 2023 年的 654 亿美元成长到 2031 年的 981.1 亿美元,2024 年至 2031 年的预测期内复合年增长率为 5.2%。预计将会成长。
由于生活方式的改变、社交媒体的影响、同侪影响、快节奏的生活以及对动态文化的日益重视,市场正在经历显着增长。 马铃薯加工是一种被高度低估的机制,并在许多行业中得到应用。 它拥有非常大的市场,并且还在快速成长。
速食店和速食店的扩张将推动市场
快餐店和快餐特许经营店的建立极大地满足了加工马铃薯市场的需求。 由于马铃薯零食在快餐服务商业模式中很受欢迎且易于供应和准备,因此已成为快餐店和快餐特许经营店的主食。 其多功能性和普遍接受性使其在马铃薯加工业中广受欢迎。 麦当劳、肯德基和汉堡王等着名速食连锁店都提供马铃薯产品。
亚太地区主导马铃薯加工产品市场
在全球范围内,中国主导马铃薯加工市场。 由于其强大的农业供应链,马铃薯在中国种植,中国是世界上最大的马铃薯产区。
根据联合国粮食及农业组织的数据,全球马铃薯产量为3.76亿吨,其中中国产量最多,为9,400万吨,其次是印度,产量为5,400万吨。 这两个国家是2021年最大的马铃薯生产国,亚太地区是全球主要的马铃薯生产国。 据联合国粮农组织称,2021年全球收穫面积为18,132,694公顷。
欧洲是继亚太地区之后的世界第二大马铃薯生产国,马铃薯产量为 1.22 亿吨。 根据欧洲马铃薯加工商协会统计,欧盟境内生产了 5,200 万吨马铃薯,其中 3,700 万吨产自比利时、法国、德国、荷兰和英国。 欧洲生产的加工马铃薯价值超过100亿欧元。
本报告调查了全球加工马铃薯市场,提供市场定义和概述、市场规模趋势和预测、各个细分市场和地区的详细分析、行业结构以及影响市场成长的因素分析。、案例研究、竞争格局、主要公司的简介等等。
Global processed potato market has reached a value of USD 65.4 billion in 2023, and is anticipated to reach USD 98.11 billion by 2031, projecting a CAGR of 5.2% during the forecast period 2024-2031. The market is experiencing remarkable growth, driven by changing lifestyle, the influence of social media, peer influence, fast-paced life, and a growing emphasis on dynamic culture. Potato processing is a very underrated mechanism and is used by many industries. It has a very large market and is still growing rapidly.
The market is witnessing increasing demand for various types of processed potatoes. Key market players in the industry offer a wide range of options catering to different preferences of the consumers. The availability of various types and forms further fuels the growth of the market. The market is continuously expanding as the brands are innovating and introducing a new range of products to their existing product line and keeping the consumers hooked to their products.
With the increasing demand for processed potato and the introduction of new products comprising processed potato from distinct types and forms, the global processed potato market is anticipated to witness a rise during the forecast period.
Expansion of Quick Service Restaurants and Fast-Food Outlets Drive the Market
The establishment of quick-service restaurants and fast-food franchises has majorly contributed to the demand for the processed potato market. Various potato-based snacks such as potato cutlets and french fries are staples, being served in quick service restaurants and fast-food franchises owing to their popularity and ease in serving and cooking in the fast-food service business models. Potato-based dishes are a mainstay on quick service restaurant menus around the world as there are cheap and easy to prepare. The versatility and universal acceptance have led to the popularity of the potato processing industry. Renowned and very famous quick service restaurant chains like McDonald's, KFC, and Burger King have all integrated potato-based products into their offerings.
For instance, McDonald's has incorporated processed potatoes in its menu in the form of Fries and Hash Browns; while KFC offers Fries, Mashed Potatoes, Pot Pies, and Family Meals.
Lamb Weston Holdings, Inc., the world prime brand in producing high quality potato products, along with its European joint venture Meijer Frozen Foods B.V., launched its latest innovation in processed potato market- REALLY Crunchy Fries at the Gulfood held at the Dubai World Trade Center on February 20th, 2023.
Standardization and High Costs of Transportation May Hinder the Growth
In the quick service industry, the maintenance of taste and standardization is extremely important. The consumers resonate with the fast-food brands due to the taste thus, the maintenance of taste of the products becomes extremely important. It forces the brands to follow pre-defined processes, various quality checks, and import of potato from the source location and during a particular time of the year. For instance, while making of McDonald's hash browns and fries, it begins with sourcing of fresh potatoes, which are checked at multiple stages to make sure they meet McDonald's standards. They are cleaned and peeled before being rechecked for blemishes or imperfections.
The chains bear higher transportation costs and ensure proper storage to increase the shelf life of the imported potatoes. Therefore, cost of transporting processed potato products to international markets is high and increases the price of the product. It specially resonates with the products that require cold storages, for instance, frozen potato fries. High freight and storage costs make the processed potato products very less competitive in the market and producers face difficulty in surviving in the markets.
Asia-Pacific Holds Dominance in the Processed Potato Market
Globally, China dominates the processed potato market. Due to its strong agricultural supply network, potatoes are grown in China, which is the largest potato-growing region in the world, followed by Europe.
As per the Food and Agriculture Organization, world's total potato production amounted to 376 million tons, with China contributing the maximum out of all regions, amounting to 94 million tons followed by India, amounting to 54 million tonnes. Thus, these two nations were the largest producers of potato in 2021, making Asia-Pacific, a leading producer of potatoes worldwide. FAO indicated that, globally the total area harvested in 2021 stood at 18,132,694 hectares.
Following Asia-Pacific, 122 million tonnes of potatoes are farmed throughout Europe, ranking it second in world in potato production. The European Potato Processors' Association, coined that out of Europe's total production, 52 million tons of potatoes were produced in the EU, with 37 million tonnes being grown in Belgium, France, Germany, the Netherlands, and the United Kingdom. The value of processed potatoes produced in Europe exceeds 10 billion euros.
Potato being the fourth most vital food crop in the world, it is consumed everywhere around the globe, thus, making the processed potato market a larger market in the world.
Frozen Potato Holds a Larger Market Share in Terms of Volume
Globally, frozen potato dominates the processed potato industry. As per the World Potato Markets, in 2019, Europe's exports in totality of processed potato products, flakes, frozen, dehydrated, and flour, including chips, were a whopping USD 1.95 billion. Frozen fries and other frozen potato specialities represented a total of 75% of the overall exports of potato products which amounted to USD 1.46 billion.
According to USDA National Agricultural Statistics Service, in the United States, in 2017, around 170 million cwt of the total potato usage of the United States were used in frozen potato products, including frozen fries, spiral fries, tater tots, home fries, frozen whole potatoes and wedges. It was greater than other usages of potato in the United States, including fresh potatoes, chips, dehydrated, canned, and livestock feed.
In November 2023, McCain expanded its consumer base by launching its new innovated product, Baby Hasselbacks, which is frozen, vegan, and gluten-free. McCain's Baby Hasselbacks come in a 653g bag with skin-on, pre-sliced whole baby potatoes and a flavour sachet with sea salt and cracked black pepper. Customers can use it to cook the potatoes to their own personal tastes and liking of the seasoning.
Key Players Landscape and Outlook
Global processed potato market features a competitive landscape with several key players. These brands have established a strong presence in the market with a wide variety of potatoes catering to various consumer preferences. The outlook for these key players is positive, driven by the growing popularity of new varieties of processed potatoes worldwide. As the market expands, innovation in the processed potato industry by type and form will be pivotal for maintaining a competitive edge. Additionally, marketing strategies focusing on attracting new segment of consumers and continuous product developments are crucial in shaping the market landscape and brand positioning.
In August 2023, Idahoan Foods, LLC, a leading company of packaged potato products, offered a complete range of convenient mashed potatoes, hash browns, and other products, announcing the launch of Potato Shreds. These Potato Shreds are made with 100% real Idaho potatoes which are shredded and combined with lip smacking flavors, namely, Hidden Valley, Triple Cheese, and Original Ranch. The product can easily be prepared instantly in a microwave.
Other technological advancements are continuously taking place to revolutionize the processed potato industry. Some of them include new storage facilities, distinct pre-treatments, newly developed fryers, and advanced cutting systems.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work