![]() |
市场调查报告书
商品编码
1452490
颈枕市场评估:依形状、填充物、外部材料、应用、价格范围、分销管道和地区划分的机会和预测(2017-2031)Neck Pillows Market Assessment, By Shape, By Filling, By Outer Material By Application, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
全球颈枕市场规模将从2023年的659.3亿美元成长到2031年的1,285亿美元,在2024年至2031年的预测期内复合年增长率为4.97%。预计将会成长。
颈枕市场受到消费者旅行增加、工作时间长、睡眠和休息姿势不当、国际和公路旅行时间延长以及缓解颈部和背部疼痛的矫形手术的推动。由于以下因素,颈枕市场呈现快速成长随着消费者对枕头使用意识的提高以及偏头痛和颈部疼痛的增加。 随着消费者对颈枕的需求日益增加,市场预计将呈现正面的发展轨迹。
缓解颈部疼痛,促进需求
颈枕采用解剖学和人体工学设计,可缓解颈部疼痛和头痛并支撑颈椎。 基于身体的人体工学原理,颈枕透过平衡睡眠期间头部、颈部和肩部之间的压力来帮助保持姿势控制。 各种类型的颈部疼痛是由于年龄相关的磨损和不良姿势造成的。 工作日大部分时间都在电脑萤幕前度过的人通常会出现颈部错位,从而导致日后疼痛。 透过使用支撑枕头并将头部和颈部与身体对齐可以最大程度地减少这种疼痛。
轻质颈枕推动市场成长
轻质颈枕在市场上越来越受欢迎,特别是对于背包旅行者来说,因为旅行时携带轻质枕头很方便,而且国际旅行的行李重量限制,消费者正在推动需求,例如允许人们携带轻质枕头更舒适地调整姿势,而不会感到沉重。
本报告调查了全球颈枕市场,提供了市场定义和概述、市场规模趋势和预测、各个细分市场和地区的详细分析、行业结构以及影响市场成长的因素分析。、案例研究、竞争格局、主要公司的简介等等。
Global neck pillows market is projected to witness a CAGR of 4.97% during the forecast period 2024-2031, growing from USD 65.93 billion in 2023 to USD 128.5 billion in 2031. The neck pillows market has witnessed a surge due to factors such as a rise in the travel of consumers, long working hours, sleeping and resting in inadequate postures, longer duration of international and road travels, consumer's awareness on the usage of orthopedic pillows for relieving the neck and back aches and rise in the migraine and cervical pains. The market will have a positive trajectory with consumers' ever-growing demand for neck pillows.
Consumers prefer lightweight and eco-friendly neck pillows which provide them comfort during their travel. Key players are innovating their products to design the neck pillows in a way that they are lightweight and comfortable and take minimum to no space during the travel.
For instance, Easier Hike, an outdoor travel equipment and sports company, announced the launch of 5-in-1 Alpha Neck Pillow in March 2021. Alpha Pillow is claimed by the company to be an ideal option for traveling, working in offices, or at home and for taking rests. The offering enables travelers to enjoy a relaxed journey, thus, it is designed light enough to be carried, weighing 0.3 lbs or 135 kg, and be as compact as possible making it portable.
Also, it can be easily washed which meets the eco-friendly belief of EasierHike, ensuring hygiene. It is flexible to be rolled up to achieve a desired stiffness, easily strapped around the neck or deflated and again rolled into a clean, ball-sized pouch. The use of soft latex foam in the neck pillow and its patented overlapping arms fits the customers' necks, offering neck support that does not cause any discomfort to the ears.
Travel Neck Pillows to Dominate the Market
The major reason for the dominance of traveling neck pillows is their applicability in providing support and comfort during long travel journeys. While traveling when someone sleeps while sitting in the chair, the neck muscles tend to relax, causing the head to drop to one side or the other. It may result in strain on the cervical spine and neck muscles. Moreover, the movements while travelling through road or turbulence on flights that may cause a jerk in the head due to sudden movement and, potentially could cause further injury.
To avoid such situations, consumers are willing to use neck pillows while traveling for a more comfortable experience. For instance, Pluto notified the launch of their stylish and sleep-enhancing travel pillow in September 2022. Pluto's POD makes personal space and provides travelers with optimal sleeping conditions so that they can reach their destinations conveniently and safely. The product is created from a combination of memory foam and Alcantara to provide support, flexibility, and comfort. The design includes a structured and soft hood, which can be adjusted, providing 360-degree support around the neck. The POD is designed to fit all consumers stylishly and hygienically.
Relief in Neck Pain to Propel the Demand
Neck pillows are designed anatomically and ergonomically to relieve neck pain and headaches and provide cervical spine support. Neck pillows help in maintaining posture management by balancing the pressure between the head, neck, and shoulders at the time of sleeping, based on ergonomic principles in the body. Various neck pains are the outcome of age-related wear and tear or poor posture. With people spending the majority of their working days in front of a computer screen, their neck is usually pulled out of alignment, causing pain later. It can be minimized by the usage of supportive pillows and aligning the head and neck with the body.
Consumers are demanding neck pillows to maintain proper posture while sleeping, travelling, or working so that it relieves the neck pain. For instance, Desk Jockey LLC expanded its offering of pain relief devices and physiotherapy accessories in October 2023 by the launch of the memory foam neck cushion, as a solution for relieving neck pain. The newly designed neck wedge offers supportive comfort for long hour flight and car journeys. It is made from the memory foam which helps in molding itself to the shape of the neck, providing relief from stiff and strained muscles which has been caused by reclining or sleeping in some awkward position.
Light Weight Neck Pillows are Driving the Growth of the Market
Lightweight neck pillows are gaining popularity in the market and are driving the demand due to reasons such as ease in carrying the lightweight pillow during travel, especially in case of backpacker travelers, prevailing baggage weight restrictions in international travels, enabling the consumers to adjust their position more comfortably without feeling weighed down as they are less cumbersome.
To solve the problem of bulky and heavy travelling, key players are using different materials such as CosyPUR or innovating in shape or design to ensure that the neck pillows are as light in weight as possible and occupy minimum space during the travel.
In May 2022 Emma, announced the launch of Emma Go multifunctional neck pillow made with CosyPUR which is a flexible foam from BASF. The versatile material, CosyPUR, is lighter in weight than the conventional memory foams, making the neck-pillow ultra-light weight and comfortable. The Emma Go neck pillows are multifunctional and comfortable, due to their exceptional air permeability and breathability provided by CosyPUR. Its open cell structure is one the major reasons for it being light-weight.
Carbon Neutral and Sustainable Neck Pillows are Gaining Popularity
The incorporation of carbon neutral and sustainable practices and the usage of recycled fiber in comparison of using virgin fiber, can significantly offset consumers' usage of new petroleum, which emits fewer greenhouse gases and helps in conserving energy and water in the process. Consumers are increasingly demanding products which are sustainable and environmentally friendly.
To serve this purpose, key players are introducing neck pillows which are made from environmentally friendly materials like bamboo, organic cotton, recycled polyester, recycled plastic bottles, fabrics and other materials, reducing the waste and appealing to the consumers. Additionally, manufacturers are utilizing eco-friendly dyes and finishes to further reduce the carbon footprint, while providing comfort to the consumers.
For instance, Bitmore announced the launch of Snoooza neck pillows in September 2022. The launch included a set of two carbon neutral neck pillows which provide sustainability with comfort. Both the models ensure sustainability as they are made from GRS recycled material, one manufactured from recycled memory foam weighing 227 grams and another from recycled ABS beads, weighing 120 grams. These neck pillows are as being 100% certified GRS and carbon neutral.
Future Market Scenario (2024-2031F)
Post pandemic, a surge in international travel has been witnessed. People have been seen taking long vacations which tend to over-baggage. The problem is faced by almost all travelers, but no permanent solution has surfaced in the market as of now. With the rise of cross country travels, consumers tend to find out various ways to save baggage costs. Manufacturers have started taking advantage of the opportunity and launching luggage stuffed neck pillows. For instance, Waldeier, a commoner from Kansas City, launched Zipplicity which got patented in 2022. The suitcase disguised neck pillow costs about USD 50 each.
Key Players Landscape and Outlook
Key players in the market for neck pillows are helping in the growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of customers, and catering to their evolving needs. The key players are focusing on sustainable and eco-friendly pillows produced with recycled material, as it is the current trend in the market.
In April 2023, Azurous Inc., DBA Cabeau announced the launch of the Evolution Earth neck pillow. These neck pillows have been designed using the brand's chin strap technology which is yet to be patented. The Evolution Earth series from the brand fulfills the aim of sustainability. The chain strap designed around the headrest helps in keeping the chin of the consumers from falling. Additionally, there are raised sides in the neck pillow which saves the consumers from rolling off in the middle of the sleep. The pillow is completely eco-friendly as it is made from recyclable materials like recyclable premium memory foam core and a removable outer cover is made from recycled polyethylene terephthalate fabric which is again eco-friendly. A recyclable pillow is an ideal option for consumers as it is comfortable and cost-efficient with a retail price of USD 35.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.