市场调查报告书
商品编码
1452495
水鞋市场评估:依材料、鞋宽、最终用户、价格范围、分销管道和地区划分的机会和预测(2017-2031)Water Shoes Market Assessment, By Material, By Shoe Width, By End-user, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
全球水鞋市场规模将从2023年的2.067亿美元成长到2031年的2.7009亿美元,在2024-2031年的预测期内复合年增长率为3.4%,预计规模将会成长。
该市场的主要驱动力是人们对水上活动的兴趣日益浓厚、足部保护意识不断增强,以及消费者对时尚和功能性鞋类的偏好不断变化。 海滩郊游、游泳、水上运动和户外探险等许多活动都依赖水鞋提供的舒适性和抓地力。 製造商不断向业界引入创新、客製化设计和先进材料技术,以保持竞争力。
领先的公司不断投资研发,生产具有更高耐用性、性能和永续性的水鞋。 塑胶和纤维是常用材料,具有快干、透气和防水等特性。 此外,对由可持续和回收材料製成的环保水鞋的需求正在迅速增加,反映出消费者的环保意识不断增强。
从地区来看,北美和欧洲主导着水鞋市场。 这是由于与水相关的活动参与率高以及消费者的购买力高。 同时,由于可支配收入的增加、城市化以及人们对户外休閒活动的兴趣日益浓厚,亚太地区正在成为关键市场。 线上零售通路变得越来越受欢迎,提供便利、广泛的产品范围和有竞争力的价格。
本报告调查了全球水鞋市场,提供了市场定义和概述、市场规模趋势和预测、各个细分市场和地区的详细分析、行业结构以及影响市场成长的因素分析。、案例研究、竞争格局、主要公司的简介等等。
Global water shoes market was valued at USD 206.7 million in 2023, expected to reach USD 270.09 million in 2031, with a CAGR of 3.4% for the forecast period between 2024 and 2031. The market is majorly driven by the growing interest of individuals in water-based activities, rising awareness for foot protection, and evolving consumer tastes and preferences for stylish as well as functional footwear. A lot of activities like beach outings, swimming, water sports, and outdoor adventures are supported by the comfort and grip provided by water shoes. Manufacturers are continuously bringing in innovation, customised designs, and advanced material technology in the industry to stay competitive.
Major players are constantly investing in research and development to produce water shoes with enhanced durability, performance, and sustainability. Plastic and fibre are commonly used materials, offering features like quick-drying, breathability, and water resistance. Additionally, the market is witnessing a surge in demand for eco-friendly water shoes made from sustainable or recycled materials, reflecting growing environmental consciousness among consumers.
Geographically, North America and Europe dominate the water shoes market due to high participation rates in water-related activities and strong consumer purchasing power. However, Asia-Pacific is emerging as a significant market, fueled by increasing disposable incomes, urbanization, and growing interest in outdoor recreational activities. Online retail channels are becoming increasingly popular for purchasing water shoes, offering convenience, a wide product range, and competitive pricing.
Overall, the global water shoes market is poised for continued expansion, driven by factors such as lifestyle changes, outdoor recreation trends, and the desire for comfort, performance, and style in footwear choices.
In April 2023, Salomon and Gramicci collaborated to manufacture an H2O-proof water shoe, Technosonic, that is constructed using ultra-resistant materials. The shoes have a collapsible heel that allows the consumer to switch from a sandal to a slip-on easily.
Rising Participation in Water-Based Activities to Fuel the Market
The surge in participation in water-based activities, including water sports, aquatic fitness, beach outings, and outdoor adventures, is fueling the demand for specialized footwear, driving the growth of the water shoes market. As more individuals seek recreational and fitness opportunities in or around water bodies, the need for footwear that offers comfort, protection, and traction in wet conditions becomes paramount. Whether engaging in activities like surfing, kayaking, or simply strolling along the beach, water shoes provide the necessary support and stability to enhance the overall experience and mitigate the risk of injuries. In April 2022, Aleader launched Women's Xdrain Knit Pro Water Shoes with Xdrain technology that doesn't let water sit in the shoes and provides dry feet to consumers. The product has a rubber outsole for enhanced grip in all terrains and a soft insole for extra comfort.
Additionally, as urbanization and lifestyle preferences shift towards outdoor recreation and wellness concerns, the market for water shoes is expected to continue expanding, presenting manufacturers with opportunities to innovate and cater to evolving consumer needs.
Growing Concern for the Environment
The growing concern for the environment is influencing consumer preferences towards eco-friendly products, including footwear like water shoes. The shift in consumer behavior is driven by a heightened awareness of environmental issues such as climate change, pollution, and resource depletion. As a result, there is a rising demand for water shoes made from sustainable or recycled materials. Manufacturers are responding to this demand by incorporating sustainable practices into their product offerings. It includes sourcing materials from renewable sources, reducing carbon emissions during manufacturing, and implementing recycling programs to minimize waste. Additionally, eco-friendly certifications and labels help consumers identify products that align with their values and environmental concerns.
In August 2023, Clarks Shoes and Red Paddle Co collaborated to develop and manufacture a pair of shoes, The Red x Clarks Water Shoes, in which the upper part is made up using sponges and meshes. It consists of webbing and the inner sock. The inner footbed and the outer sole consists of Bio EVA made of algae, with rubber on the toe and the heel. All the materials used are recyclable and belong to the premium range.
North America Holds the Largest Market Share
With growing interest of individuals in outdoor recreation activities, North America dominates the global water shoes market. People in the region have greater interest in outdoor activities like kayaking, paddleboarding, and beach outings, prompting manufacturers to bring innovation in footwear industry with durable products with better grip in water. As per the Outdoor Industry Association, the participant base of outdoor recreation activities in the United States rose 55 percent of the total population aging six and older in 2022. In fact, the participant base became more diversified in the same year with people including Hispanic, Black, and LBGTQIA+ population. 80 per cent of these outdoor activities included water-based categories like fishing, camping, and skateboarding. The market in North America is expected to continue to dominate the water shoes market with rising outdoor participant base and innovative products entering the market.
Future Market Scenario (2024 - 2031F)
Manufacturers are expected to introduce products that work in water and are comfortable and supportive in walking on land. Shoes that excel at both will gain a greater demand in future.
Asia-Pacific will emerge as an upcoming market with growing interest of people in water sports. The rising income levels in the region will boost the demand for aqua shoes.
Increasing online sales channels will provide a convenient platform for consumers to purchase water shoes, driving the water shoes market growth globally.
Key Players Landscape and Outlook
Global water shoes market is characterized by the presence of several key players competing for market share. Established brands such as Speedo, Adidas, Nike, Crocs, and Merrell dominate the market with their extensive product offerings and strong brand recognition. These players focus on innovation, product differentiation, and marketing strategies to maintain their competitive edge. Global water shoes market is expected to witness continued growth driven by increasing consumer participation in water-related activities, rising awareness of foot protection, and advancements in material technology. Key players are likely to invest in research and development to introduce innovative products, expand their distribution networks, and capitalize on emerging market opportunities, sustaining their market position and driving overall market growth.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work