市场调查报告书
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全球汽车平视显示器 (HUD) 市场评估:依技术、依 HUD 类型、依车辆类型、依推进力、依销售管道、依地区、机会、预测 (2017-2031)Automotive Head-up Display (HUD) Market Assessment, By Technology, HUD Type, Vehicle Type, By Propulsion, By Sales Channel, By Region, Opportunities and Forecast, 2017-2031F |
全球汽车平视显示器 (HUD) 市场规模将从 2023 年的 35.1 亿美元增至 2031 年的 124.7 亿美元,预计 2024-2031 年的复合年增长率为 17.17%。 采用反射瞄准器技术的HUD主要用于军用战斗机和高端汽车。 此外,它们还用于先进的资讯娱乐系统和安全功能,平视显示器通常用于豪华和高檔汽车。 HUD 系统将资讯投射到挡风玻璃上,使驾驶者能够将注意力集中在道路上,而不是车速表或其他资讯娱乐系统。 这使得驾驶员能够将注意力集中在道路上。 车辆的快速电气化以及人工智慧和扩增实境(AR)等先进技术的整合预计将在预测期内显着改变市场。
此外,政府安全法规和对豪华车日益增长的需求正在增加这些车辆中 HUD 的使用,作为驾驶员和乘客安全系统的组成部分。 市场上不断出现新的投影技术,例如基于机电系统的微镜设备。 这些技术可能会实现宽色域和亮度。 主要汽车製造商正在销售配备 HUD 的 SUV 和轿车等中阶汽车。 这可能会增加竞争并促使低成本汽车领域引入 HUD 系统。
例如,2024 年 2 月,Skoda发布了基于 Kushaq Style 的 Kushaq Explorer。 它有一些新的外观升级,使其看起来更 "适合越野" 。 可选择添加雾面漆。 该车的突出特点包括增强型平视显示器、360 度摄影机和带引导线的后视摄影机。豪华车的高销售量和技术进步推动市场扩张
随着全球汽车市场的扩张和最新技术的进步,高端和豪华车辆开始增加了平视显示器。 中国和印度等国家经济活动的增加预计将成为市场成长的驱动因素,这些国家在豪华汽车市场中占很大占有率。 对车辆功能的认识不断提高,也促使最终用户在购买新车时寻找 HUD 等高级功能。
由于技术进步,製造商现在可以在不牺牲显示品质的情况下以更低的成本生产HUD。将生动、多彩的图形投射到挡风玻璃上。
例如,Audi公布了其电动SUV "Q6 e-tron" 的内装。 该套件包括乘客显示器、Premium Platform Electric (PPE) 和 AR 平视显示器。
对自动驾驶和半自动驾驶汽车的高需求,加速了汽车平视显示器 (HUD) 的采用
提高驾驶安全性、无忧驾驶、轻鬆瞭解占用资讯、减轻驾驶者的认知负担都是HUD技术的优势。 基于机器学习的 AR 平视显示器 (AR-HUD) 用于自动驾驶汽车。 当与车道偏离警告 (LDW) 和自适应巡航控制 (ACC) 等驾驶员辅助功能相结合时,AR-HUD 系统可提供更有用、更清晰的视觉指示器。 当 ACC 系统识别前方车辆时,它会在车辆正下方显示一圈光环,随着距离的减小,光环会改变颜色以指示侦测到。 因此,全球对自动驾驶汽车的需求不断增长预计将对汽车平视显示器市场的成长产生积极影响。 该公司还推出了采用创新 HUD 技术的附加设备,使驾驶员能够专注于道路并让他们安全可靠地驾驶。
本报告研究并分析了全球汽车平视显示器 (HUD) 市场,提供市场规模和预测、市场动态以及主要公司趋势和前景。
Global automotive head-up display (HUD) market is projected to witness a CAGR of 17.17% during the forecast period 2024-2031, growing from USD 3.51 billion in 2023 to USD 12.47 billion in 2031. HUDs with reflector sight technology are majorly used for military fighter aircraft and high-end automobiles. Furthermore, they are also used for advanced infotainment systems and security features, head-up displays usually come with high-end or premium vehicles. The HUD systems help drivers focus more on the road and not the speedometer and other infotainment systems as they reflect information on the windshield. This way, drivers cannot move their eyes off the road. The rapid electrification of vehicles and the integration of advanced technologies such as artificial integration and augmented reality are anticipated to transform the market during the forecast period.
Furthermore, government safety restrictions and the rising demand for luxury automobiles have resulted in greater use of HUDs in these vehicles as components of driver and passenger safety systems. New projection technologies like electromechanical systems-based micro mirror-based devices are making their way onto the market. Wide color range and brightness are likely to be possible in these technologies. Major automakers are launching their mid-segment vehicles, including SUVs and Sedans, with HUDs. This is likely to increase competition and might help introduce HUD systems in lower-price vehicle segments as well.
For instance, in February 2024, Skoda introduced the Kushaq Explorer based on the Kushaq Style. It has several new exterior upgrades to give it a more "off-road ready" appearance. Matte paint is an optional addition. The vehicle's standout features were the head-up display, 360-degree cameras, and enhanced reverse camera with guiding lines.
Higher Sales of High-End Cars and Technological Advancements to Fuel Market Expansion
As the global automotive markets are expanding and advancing with the latest technology, the addition of head-up displays to premium and high-end vehicles has been witnessed. The increased economic activities in countries such as China and India that hold a huge share of the luxury vehicles market are anticipated to drive the market growth. The rising awareness around vehicle features is also encouraging end-users to look for advanced features such as HUD while purchasing any new vehicle.
Due to technological advancements, manufacturers now produce HUDs at a lower cost without sacrificing display quality. An ultra-thin augmented reality head-up display (HUD) system that projects vibrant, colorful graphics onto the windshield was created by fusing automation and augmented reality techniques with tiny mirror-based devices based on electromechanical systems. The technological advancements include the addition of augmented reality, machine learning, and cutting-edge sensory technology.
For instance, Audi unveiled the interior of the Q6 e-tron electric SUV. The package includes a front passenger display, premium platform electric (PPE), and an augmented reality heads-up display.
Higher Demand for Autonomous and Semi-autonomous Vehicles to Escalate the Adoption of Automotive Head-up Display (HUD)
Improved driving safety, less hassle, easily conceived ride information, and lesser cognitive strain on the driver are all benefits of HUD technology. Machine learning-based augmented reality-based head-up display, or AR-HUD is utilized for the autonomous vehicle. In conjunction with driver-assistance features including lane departure warning (LDW) and adaptive cruise control (ACC), the AR-HUD system offers even more useful and clear visual indicators. When the ACC system identified a car ahead, it indicated the detection by displaying a halo of light just beneath the car that changed color as the distance dwindled. Hence, the increased demand for autonomous vehicles globally is projected to affect the automotive head-up display market growth positively. Companies also launch additional gears with innovative HUD technology that helps the driver focus on the road while making the ride safe and secure.
For instance, in July 2023, BMW unveiled its new Connected Ride Smart glasses with an integrated head-up display. Though they are a little thicker than a typical pair of glasses, the new BMW sunglasses with the integrated HUD are made to seem streamlined. It powers a tiny HUD projector with a lithium-ion battery to display different information on the right lens-turn-by-turn guidance using either straightforward arrows or comprehensive instructions with street names.
Government Import Policies and Increased EV Adoption to Fuel Market Growth
As discussed, the head-up display feature has been added in premium vehicles. The premium vehicle section includes companies such as Tesla, BMW, Audi, and Mercedez. The government limiting the import tax on these vehicles, especially their EV variants are likely to flourish the market expansion. Head-up display and enhanced vision systems support each other while delivering guided navigation. However, governments across the globe limiting the tax on imported EVs are working in favor of market growth. For instance, in December 2023, the Porsche Mecan EV got an augmented reality HUD and three screens with a futuristic and feature-packed look. The augmented reality and AI-based HUD transforms the entire windshield into a gigantic fourth screen.
The authorities focus on higher safety and EV adoption and hence the import taxes are being reduced for higher automotive technology adoption. For instance, in March 2024, the Indian government reduced taxes up to 85 percent on the import of a certain number of EVs. The government had earlier urged Tesla to refrain from selling vehicles that are manufactured in China and India and to establish production facilities there from which it could export and sell automobiles for domestic consumption.
Advent of Smart Vehicles, Increased Penetration of AR in Automotives to Fuel the Segmental Growth
Based on technology, AR head-up display holds a decent market share. HUDs can only project tiny graphics on the windscreen, just above the steering wheel, offering basic information such as direction and speed because they are based on major conventional optics and limited data processing. By delivering virtual graphics and text at various focal distances, the AR-based HUD gives the projection that the signals are a seamless extension of the outside world. The biggest advantage of AR-HUD is safety. By putting all the information, you need while driving in the driver's field of vision, AR-HUD ensures that drivers always keep their eyes on the road. The aftermarket brands are also introducing these AR HUDs for automobiles, fueling segmental growth.
For instance, in May 2023, Chinese brand Raythink introduced its smart car augmented reality head-up displays at the 20th Shanghai International Automobile Industry Exhibition. Utilizing the OpticalCore picture creation unit and wave-layer three-dimension technology, the new device can project a fully 3D image with depth that is visible to the unaided eye, providing improved and futuristic 3D effects to improve the driving experience.
Asia-Pacific Region Leads in the Global Automotive Head-up Display (HUD) Market
With its growing economies, such as China and India, and developed countries, such as Japan and South Korea, Asia-Pacific is quick to adopt new automotive technologies. The increased number of brands and scope for innovation also increases the potential for HUDs in the region. Furthermore, the increased per capita income and rising EV adoption are leading the regional market. New players extend their research and development facilities while experimenting with artificial intelligence, and augmented reality is anticipated to fuel the market growth. China focuses on higher safety, so new vehicle fleets are equipped with head-up displays.
For instance, in January 2024, Zeekr unveiled the 2024 Zeekr X tiny SUV, which is entirely electric. The new vehicle costs USD 28,000 and USD 31,000 and has four and five-seat configurations with rear-wheel drive and four-wheel drive, respectively. The car has a 24.3-inch AR-HUD (heads-up display), an 8.8-inch LCD instrument panel, and a 14.6-inch central control screen. The Qualcomm Snapdragon 8155 chip powers all these screens.
Future Market Scenario (2024-2031F)
The increased sales of premium high-end vehicles along with rapidly transforming infotainment technology is expected to fuel the market growth.
Increased adoption of EVs and easy HUD deployment is projected to add value to the global head-up display market size.
The extensive research and development to enhance vehicle security have led brands to integrate HUD with technologies such as augmented reality and artificial intelligence.
Government policies limiting import taxes on foreign automobiles are likely to fuel market expansion.
Key Players Landscape and Outlook
The automotive head-up display (HUD) market comprises major automotive players and aftermarket companies. The companies focus on high-end research of driving patterns and building solutions. Companies also adopt augmented reality, artificial intelligence, and other technologies to upgrade vehicles. Key players also strategize through collaborations, acquisitions, and mergers.
In January 2023, Technology company Continental's cutting-edge screen technology, the Scenic View Head-up Display (HUD), received a CES 2023 Innovation Award in the Vehicle Tech & Advanced Mobility category. The Scenic perspective HUD blends the advantages of providing the crisp, clear visual quality of a traditional screen with the user-friendly perspective of a head-up display.
In January 2023, HARMAN International Industries Inc. announced HARMAN Ready Vision, a suite of augmented reality (AR) and head-up display (HUD) hardware and software. To improve driver cognition, HARMAN Ready Vision connects the digital and physical realms by projecting clear turn-by-turn directions onto the windshield. In addition, Ready Vision employs computer vision and machine learning for 3D object detection to provide drivers with highly accurate non-intrusive collision warnings, blind spot alerts, lane departure, lane change assistance, and low-speed zone notifications.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.