市场调查报告书
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芦荟产品市场评估:依产品类型、应用、分销管道和地区划分的机会和预测(2017-2031)Aloe Vera Products Market Assessment, By Product Type, By Application, By Distribution Channel, By Region, Opportunities, and Forecast, 2017-2031F |
全球芦荟产品市场规模预计将从 2023 年的 141.2 亿美元增长到 2031 年的 261.2 亿美元,预计在 2024-2031 年期间复合年增长率为 7.99%。
这个市场的主要驱动力是人们健康意识的增强以及人们对芦荟对整体健康有益影响的认识不断增强。
消费者偏好向更健康的生活方式和习惯转变,例如瑜伽、健身和健康饮食,促使对芦荟产品的需求增加。 此外,向有机和天然成分化妆品的转变进一步推动了个人护理领域对芦荟产品的需求。
从地区来看,中国和印度是芦荟产品的主要生产国,促使全球出口增加。 此外,消费者要求产品含有符合道德来源的成分,这使得从道德角度购买芦荟对製造商来说是一个课题。 假冒产品也存在,公司很难建立品牌忠诚度。
芦荟的抗发炎特性推动了产品需求:
传统上,芦荟被用来治疗烧伤,被称为应急植物或烧伤树。 芦荟增强的免疫活性具有抗发炎、抗菌和抗病毒特性以及低组织胺活性,可促进伤口癒合过程。 此外,芦荟有助于保持皮肤湿润和完整。 芦荟还可以预防皮肤溃疡,因为它含有氨基酸、黏多醣、水和锌。 芦荟叶含有约160种对人体健康有益的必需成分。 此外,芦荟(一种对抗自由基的抗氧化剂)可以逆转自由基引起的发炎和氧化损伤的主要原因。 製造商正在开发各种类别的产品,为消费者提供芦荟抗发炎特性的好处。 在婴儿护理领域,含有芦荟的产品也被开发出来用于舒缓和预防婴儿皮疹。
功能性饮料需求的增加推动市场成长:
芦荟进入功能性饮料市场的原因是人们对芦荟健康益处的认可。 消费者经常寻找除解渴之外还具有健康益处的饮料。 众所周知,芦荟饮料有助于消化、增强免疫力和改善皮肤健康,使其成为人们的热门选择。 这些饮料的含糖量也比传统的含糖饮料低,这使得它们成为寻求更健康选择的人的有吸引力的替代品。 饮料公司正在寻求利用这一趋势,透过推出添加芦荟的创新饮料来扩大市场。
亚太地区已成为全球芦荟产品市场的主导地区。 尤其是在出口方面,中国和印度是全球重要的芦荟出口国。 中国是最大的芦荟出口国,2022年出口额达32亿美元。 同年,印度以21亿美元的出口额成为第二大出口国。
该区域市场主要受到化妆品和製药行业成长的推动,这些行业越来越多地使用芦荟作为产品的关键成分。 可支配收入水准的上升和人口的成长正在推动对皮肤护理和化妆品的需求,有效地促进了该地区的市场动态。 此外,包括 Patanjali 和 Himalaya 等知名品牌在内的草药产品製造商的增加,对该地区芦荟产品的需求产生了重大影响。
本报告调查了全球芦荟产品市场,提供市场定义和概述、市场规模趋势和预测、各个细分市场和地区的详细分析、行业结构以及影响市场成长的因素分析、案例研究、竞争格局。 、主要公司简介等等。
The global aloe vera products market is projected to witness a CAGR of 7.99% during the forecast period 2024-2031, growing from USD 14.12 billion in 2023 to USD 26.12 billion in 2031. The market is mainly driven by increasing health consciousness among people and rising awareness about the beneficial effects of aloe vera on overall health.
Shifting consumer preferences towards healthier lifestyles and practices, such as yoga, gym, and healthy eating, contribute to increased demand for aloe vera products. Moreover, a shift towards organic and natural ingredient-based cosmetic products further drives the demand for aloe vera products in the personal care segment.
Companies across all the major verticals, like healthcare, personal care, and food and beverages, are developing products with aloe vera as the key ingredient. In October 2023, Nick Stenson Beauty, a Chicago-based company owned by celebrity stylist Nick Stenson, launched a line of hair care products with aloe vera gel as the primary ingredient. The range includes shampoos, conditioners, sprays, creams, and oils and are available for sale on Ulta Beauty online and offline stores.
Geographically, China and India are the major producers of aloe vera products, leading to larger world exports. Furthermore, consumers seek products with ethically sourced ingredients; hence, it is a great challenge for manufacturers to source aloe vera ethically. Since several counterfeit products are available, companies face difficulty creating brand loyalty.
Overall, aloe vera products market is poised for expansion with innovation and increasing health consciousness of consumers.
Anti-inflammatory Properties of Aloe Vera Fueling Product Demand
Traditionally, aloe vera was used to cure burns and was known as the first aid plant or the burn tree. The anti-inflammatory, anti-bacterial, and anti-viral effects and increased immune activity of aloe vera with lesser histamine activities expedite the wound healing process. Moreover, it helps retain moisture and the integrity of the skin. Skin ulcers can also be prevented using aloe vera as it contains amino acids, mucopolysaccharides, water, and zinc. Aloe vera leaves contain around 160 essential ingredients that are good for human health. Furthermore, the major cause of inflammation and oxidative damage, which is caused by free radicals, can also be cured using aloe vera as it is an antioxidant which fights free radicals. Manufacturers are developing products in various categories to provide the benefits of aloe vera's anti-inflammatory properties to consumers. The baby care segment is also developing products containing aloe vera to soothe and prevent baby rashes.
For instance, in June 2023, Terra launched plant-based wipes for babies, Pure NZ Water. These wipes are manufactured using aloe vera, Vitamin E, and New Zealand's crystal-clear water. The company claims the wipes are ideal for sensitive skin, as they are dermatologically tested, feature natural fibers, and contain no chemicals.
Increasing Demand for Functional Beverages Drives Market Growth
The perceived health benefits of aloe vera are responsible for aloe vera's entry into the functional beverages market. Consumers often look for beverages that provide health benefits besides quenching their thirst. Aloe vera drinks are known for aiding digestion, boosting immunity, and improving skin health, making them a popular choice among individuals. The increasing health-conscious consumption of aloe vera fuels the demand for aloe vera based beverages. Furthermore, these beverages offer a refreshing alternative with lesser sugar levels as compared to traditional sugary drinks, appealing to those seeking healthier options. Beverage companies are capitalizing on this trend by launching innovative drink formulations containing aloe vera, leading to the expansion of the market.
In September 2023, Kelly Loves launched an innovative aloe vera-based drink with hints of pineapple flavorings. The company claims the product to be vegan, free from gluten and sugar, and containing real aloe gel.
Asia-Pacific Dominates the Global Market
Asia-Pacific has emerged as a dominant contender geographically for global aloe vera products market. Notably, regarding exports, China and India stand out as prominent world exporters of aloe vera. China was the largest exporter of aloe vera in the year 2022, with exports worth USD 3.2 billion. India emerged as the second largest exporter in the same year, with exports amounting to USD 2.1 billion.
The market in the region is majorly driven by the growing cosmetics and pharmaceutical industry, with increased usage of aloe vera in the products as a key ingredient. Increasing disposable income levels and rising population steer the demand for skincare and cosmetic products, effectively contributing to the region's market dynamics. Additionally, an increase in the number of herbal products manufacturers, including well-known brands like Patanjali and Himalaya, exerts a greater influence on the demand for aloe vera products in the region.
Future Market Scenario (2024 - 2031F)
Global aloe vera products market is expected to thrive in the coming years with growing awareness of aloe vera's health and wellness benefits among the masses. People seeking natural and organic solutions for their overall well-being will fuel the demand for aloe vera products.
Innovative aloe vera products will hit the market in the future, thanks to technological advancements and developments in formulation techniques. To meet consumers' changing preferences, companies are likely to invest in research and development, further innovating with new blends and applications of aloe vera.
Online distribution channels will play a significant role in the future of the global aloe vera products market as they offer convenience and flexibility to users. The wide range of products available and the convenience of having the product at your place without any hassle appeal to consumers.
Key Players Landscape and Outlook
Global aloe vera products market has a vast landscape, with established companies and new players entering the market, competing for their respective market shares. Prominent players, such as Forever Living Products International, Herbalife Nutrition Ltd., GOODMAN INTERNATIONAL (Aloe Vera Australia), and Patanjali Ayurved Limited, are expected to maintain their market share by offering innovative products, engaging strong distribution networks, and creating brand recognition through various marketing strategies. In August 2023, Terry Laboratories collaborated with Switzerland-based Rahn Group for distribution purposes in the US market. The company was already representing Terry Laboratories in the European market. Rahn USA Corp. now represents the company in the U.S. market, keeping the customer at the forefront of operations.
Besides this, new entrants are developing distinct formulations using sustainable practices, aiming to gain market share. As the demand for natural and organic products witnesses a surge worldwide, the aloe vera products market is poised for expansion and growth. Expanding product portfolios and enhancing the brand presence online will lead to greater sales generation in the future.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work