查看购物车
  • Traditional Chinese
  • English
  • Japanese
  • Korean
封面
市场调查报告书
商品编码
1473002

印度花生酱市场评估:依产品类型,包装,包装尺寸,成分性质,口味,价格范围,最终用户,分销渠道和地区划分的机会和预测（2018-2032）

India Peanut Butter Market Assessment, By Product Type, By Packaging, By Pack Size, By Ingredient Preferences, By Flavor, By Price Range, By End-user, By Distribution Channel, By Region, Opportunities, and Forecast, FY2018-FY2032F
出版日期: | 出版商: Market Xcel - Markets and Data | 英文 101 Pages | 商品交期: 3-5个工作天内

价格

印度花生酱市场规模预计将从2024年的7,939万美元成长到2032年的3.6479亿美元，预测期内复合年增长率为21%。

花生酱的吸引力越来越大，因为对于日程繁忙的人来说，它是一种流行的健康且方便的选择。花生酱蛋白质含量高，营养丰富，使其成为注重健康、寻求饮食营养补充的消费者的热门选择。

该产品的多功能性是印度花生酱市场的关键驱动力之一。随着食品工业的发展，花生酱的受欢迎程度已经超越了其传统用途，并受到了广大美食家的欢迎。除了基本的涂抹酱之外，花生酱还可以用于从咸味腌料和酱汁到丰富的甜点和零食的各种用途。

根据《World Population Review》统计，印度花生酱消费量将从2015年的16.12万吨增加到2023年的149.4万吨，增加九倍多。花生酱的消费不仅限于成人，儿童也喜欢吃花生酱，这就是为什么製造商推出专门针对儿童的产品。例如，2023年7月，Modi Naturals Ltd.推出了Oleev Kitchen品牌的少年花生酱，专为4至12岁儿童设计。该产品含有必需的维生素和矿物质，并添加了 GrowX 强化剂，使其成为该国唯一的儿童花生酱品牌。

人们对健康和营养的认识不断提高正在推动市场成长：

多年来，花生酱对饮食和健康趋势产生了巨大影响。随着人们优先考虑健康并寻求营养选择，花生酱的适应性和营养成分使其成为许多健康饮食的基石。花生酱富含蛋白质、健康脂肪以及必需的维生素和矿物质，使其受到均衡饮食的人们的欢迎。此外，随着消费者寻求最少加工和无添加剂的选择，花生酱的广泛供应鼓励了更健康的替代品的开发，例如天然和有机类型，我们正在满足日益增长的需求。更干净的成分标籤以及符合道德和明确的采购符合有意识的饮食和永续食品生产的大趋势，从而加强花生酱的地位并推动市场成长。

对便利性的关注推动了对花生酱的需求：

花生酱的适应性和易用性是市场扩张的主要因素。其即食 (RTE) 品质提供了一种快速、简单的营养来源，无需任何准备，使其成为忙碌生活的人们的完美食物选择。此外，花生酱在时间紧迫的城市环境中特别有吸引力。它的多功能性超出了其作为基本麵包酱的用途，并且可用于从糖果、冰沙到咸味菜餚的各种菜餚中。此外，花生酱在室温下高度稳定，保质期长，使用起来非常方便，减少了食物浪费和购买频率。

本报告调查了印度花生酱市场，并提供了市场定义和概述、市场规模趋势和预测、各个细分市场和地区的详细分析、行业结构、影响市场成长的因素分析以及案例研究、竞争格局、概况。各大公司等

目录

第一章研究方法论

第二章 专案范围与定义

第三章执行摘要

第四章 客户回馈

  • 人口统计
  • 市场意识和产品讯息
  • 品牌知名度和忠诚度
  • 做出购买决定时会考虑的因素
  • 购买目的
  • 购买媒介
  • 朋友和家人的推荐
  • 品牌大使或影响者行销在产品/品牌渗透中的作用

第五章 印度花生酱市场展望

  • 市场规模/预测
  • 依产品类型
    • 奶油状/光滑
    • 脾气暴躁/矮胖
    • 粉末
  • 依包装
    • 瓶子
    • 小袋
    • 杯子
  • 依包装尺寸
    • 100克以下
    • 超过1,000克
  • 依原料性质
    • 有机产品
    • 常规产品
  • 依口味
    • 有调味
    • 无调味
  • 依价格区间
    • 低价
    • 高价
  • 依最终用户
    • 家用
    • 饭店/餐厅/咖啡厅
    • 麵包店/蛋糕店
    • 其他
  • 依分销渠道
    • 线上渠道
    • 专卖店
    • 超市/大卖场
    • 便利商店、百货公司
    • 其他
  • 依地区
    • 东
    • 北方
    • 西部/中部地区
    • 南部
  • 市占率：依公司划分，2024 年

第 6 章 市集测绘，2024 年

  • 依产品类型
  • 依包装
  • 依包装尺寸
  • 依原料性质
  • 依口味
  • 依价格区间
  • 依最终用户
  • 依分销渠道
  • 依地区

第七章 宏观环境与产业结构

  • 供需分析
  • 进出口分析
  • 价值链分析
  • PESTEL 分析
  • 波特五力分析

第八章市场动态

  • 生长促进因子
  • 生长抑制因素（问题/限制）

第九节 主要公司状况

  • 前 5 名市场领导者的竞争矩阵
  • 前 5 名市场领导者的市场收入分析
  • 併购/合资（如适用）
  • SWOT分析（5家参与企业）
  • 专利分析（如果适用）

第10章价格分析

第11章案例研究

第十二章 主要公司展望

  • Das Foodtech Pvt. Ltd. (Pintola)
  • Fitshit Health Solutions Private Limited (The Whole Truth)
  • Universal Corporation Ltd (DiSano)
  • Alpino Health Foods Private Limited
  • Agro Tech Foods Limited (Sundrop)
  • Dr. Oetker India Private Limited
  • Melting Pot Concepts Private Limited (AS-IT-IS Nutrition)
  • GlobalBees Brands Pvt. Ltd. (The Butternut Co.)
  • Tanvi Fitness Private Limited (MYFITNESS)
  • VRB Consumer Product Private Limited (Veeba)

第十三章 战略建议

第14章关于我们公司/免责声明

Product Code: MX10007

India peanut butter market was valued at USD 79.39 million in FY2024, expected to reach USD 364.79 million in FY2032, with a CAGR of 21% for the forecast period between FY2025 and FY2032. Peanut butter's rising appeal has been boosted by its popularity as a healthy and convenient choice for people with hectic schedules. The product's high protein content and advantageous nutrients have made it a preferred option for health-conscious customers looking for a filling and nutritious supplement to their diet, as the emphasis on health and wellness has grown.

The versatility of the product is one of the major drivers of India peanut butter market. It is used in various dishes, making its mark on the gastronomic landscape. Peanut butter's popularity is growing beyond its conventional use as the food business is developing, and it is eventually incorporated into a wide range of gourmet creations. Since peanut butter can be used for much more than just a basic spread, its adaptability has allowed it to be used in everything from savory marinades and sauces to rich desserts and snacks.

As per the statistics by World Population Review, the consumption of peanut butter in India increased tremendously from 161.20 TMT in 2015 to 1,494 TMT in 2023, which is more than 9 times. Furthermore, the consumption of peanut butter is not limited to adults. Kids are also fond of peanut butter, so manufacturers are introducing products specifically targeted at them. For instance, in July 2023, Modi Naturals Ltd, under its brand Oleev Kitchen, launched Junior Peanut Butter which was specially designed for kids aged 4 to 12 years. The product contains necessary vitamins and minerals, fortified with the GrowX formula, making it the only kids-specific peanut butter brand in the country.

Additionally, the rising demand for peanut butter can be attributed to its nutritional value, affordability, and adaptability. Its emergence as a popular and enduring ingredient in the food business has been established by its widespread adoption and integration into a wide range of culinary applications.

Rising Awareness for Health and Nutrition Fuels the Market Growth

Over the years, peanut butter has significantly influenced diet and health trends. Due to its adaptability and nutrient profile, peanut butter has become a basis of many healthy diets as people prioritize wellness and look for nutrient-rich options. Due to its high protein level, good fats, and necessary vitamins and minerals, peanut butter has gained popularity among people trying to eat a nutritious, well-balanced diet. Furthermore, the wide availability of peanut butter has prompted the invention of healthier substitutes, such as natural and organic types, which meet consumers' increasing need for minimally processed and additive-free options. Its cleaner ingredient labels and ethical and clear sourcing is consistent with a larger trend towards conscious eating and sustainable food production, which reinforces peanut butter's place in the changing nutritional and health landscape, driving the growth of the market.

In January 2023, after extensive customer research and expert consultation, Bengaluru-based WOW Life Science launched the first peanut butter infused with superfoods in two varieties, one that contains super seeds (sunflower, chia, pumpkin, and watermelon) and the other that has Sattu (roasted chana powder). Packed with these superfoods, the products are high in protein and essential elements including magnesium, vitamin E, and omega 3. They include no added sugar, emulsifiers, palm oil, or preservatives, and are entirely natural. Furthermore, they are sweetened using pure jaggery.

Increasing Focus on Convenience Drives the Demand for Peanut Butter

The adaptability and ease of use offered by peanut butter are major factors for the market's expansion. Its ready-to-eat (RTE) quality, which provides a quick and simple source of nourishment without the need for preparation, makes it the perfect food choice for people leading busy lives. Moreover, peanut butter is especially tempting in urban environments where time is of the essence. Its versatility goes beyond just using it as a basic bread spread, it's extensively utilized in a variety of culinary applications, from sweets and smoothies to savory foods. Additionally, peanut butter's high room temperature stability and long shelf life make it more convenient, cutting down on the amount of food waste and frequent buying.

In March 2023, Apis India launched its new range of Peanut Butter in 2 variants, creamy and crunchy, made with natural ingredients without containing any trans fats. The company claims the product to be gluten-free, and rich in antioxidants and vitamins E, B3, and B6.

Creamy Peanut Butter Holds Larger Market Share

In comparison to crunchy peanut butter, creamy peanut butter has a higher demand in the Indian market. The smooth texture, diverse applications, and easy spreadability of the product make it a preferred choice among consumers. It is used in sandwiches, smoothies, and baked goods recipes. Though people like the nutty bits in crunchy peanut butter variant, the segment of the consumers preferring it is comparatively smaller. In addition, producers are concentrating on creating unique flavours and health-conscious formulations, such as high-protein, low-sugar, and low-sodium versions, to differentiate their products from their competitors. The smooth peanut butter market is growing because of the launch of organic and natural versions, which address the growing need for healthy and sustainable food options. In October 2022, Dabur India Ltd. launched Real Health Peanut Butter in 4 variants including 100 per cent natural creamy peanut butter in 350 grams jar packaging. The product claims to be entirely natural, with no added sugar and preservatives.

Future Market Scenario (FY2025 - FY2032F)

Innovations are likely to spur the market as per the evolving tastes of consumers. Unique flavours and varieties are expected to capture niche markets and attract a wider consumer base.

As convenience is a key factor in driving the market growth, manufacturers will focus more on producing portable packaging options in the form of sachets and squeezers, to facilitate on-the-go consumption.

Online retail channels are expected to play an essential role in product distribution as consumers are drawn towards the wide variety of products offered by them providing the ease of price comparison.

Key Players Landscape and Outlook

Indian market for peanut butter is consolidated in nature. There are a few small to medium-sized local firms along with the well-known worldwide players, who define the market. Major international firms have a substantial share in the Indian market. Moreover, new firms are entering the market as consumer awareness of products rises steadily. Manufacturers are concentrating on product innovation, product introduction, production growth, and geographic penetration. To expand their product offerings to a larger consumer base, market players are experimenting with new product variations that are fortified with additional nutritional elements. With consumers becoming more aware and inclined towards convenience, companies are competing to gain a larger portion of the total market share.

In June 2023, RM Foods launched a range of premium peanut butter, Nutberry, in 3 variants: Natural Peanut Butter, Classic Peanut Butter, and Chocolate Peanut Butter. Each variant is available in creamy and crunchy textures, and in convenient pack sizes of 200 grams, 400 grams, 510 grams, and 1 kilo gram.

Table of Contents

1.Research Methodology

2.Project Scope & Definitions

3.Executive Summary

4.Voice of Customer

  • 4.1.Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid, and High; Geography; Nationality; etc.)
  • 4.2.Market Awareness and Product Information
  • 4.3.Brand Awareness and Loyalty
  • 4.4.Factors Considered in Purchase Decision
    • 4.4.1.Brand Name
    • 4.4.2.Product Type
    • 4.4.3.Taste
    • 4.4.4.Quantity w.r.t. Price
    • 4.4.5.Price
    • 4.4.6.Packaging Type
    • 4.4.7.Shelf Life
    • 4.4.8.Health and Nutritional Benefits
    • 4.4.9.Inclination Towards Organic Products
    • 4.4.10.Promotional Offers & Discounts
    • 4.4.11.Availability and Accessibility
  • 4.5.Purpose of Purchase
  • 4.6.Medium of Purchase
  • 4.7.Recommendations from friends/family
  • 4.8.Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption.

5.India Peanut Butter Market Outlook, FY2018-FY2032F

  • 5.1.Market Size & Forecast
    • 5.1.1.By Value
    • 5.1.2.By Volume
  • 5.2.By Product Type
    • 5.2.1.Creamy/Smooth
    • 5.2.2.Crunchy/Chunky
    • 5.2.3.Powder
  • 5.3.By Packaging
    • 5.3.1.Jars
    • 5.3.2.Pouches
    • 5.3.3.Cups
  • 5.4.By Pack Size
    • 5.4.1.Up to 100g
    • 5.4.2.101g - 350g
    • 5.4.3.351g - 500g
    • 5.4.4.501g - 1000g
    • 5.4.5.More than 1000g
  • 5.5.By Ingredient Preferences
    • 5.5.1.Organic
    • 5.5.2.Conventional
  • 5.6.By Flavor
    • 5.6.1.Flavored
    • 5.6.2.Unflavored
  • 5.7.By Price Range
    • 5.7.1.Value
    • 5.7.2.Premium
  • 5.8.By End-user
    • 5.8.1.Households
    • 5.8.2.Hotels/Restaurants/Cafes
    • 5.8.3.Bakeries/Cake Shops
    • 5.8.4.Others
  • 5.9.By Distribution Channel
    • 5.9.1.Online Channel
    • 5.9.2.Specialty Stores
    • 5.9.3.Supermarkets/Hypermarkets
    • 5.9.4.Convenience and Departmental Stores
    • 5.9.5.Others
  • 5.10.By Region
    • 5.10.1.East
    • 5.10.2.North
    • 5.10.3.West and Central
    • 5.10.4.South
  • 5.11.By Company Market Share (%), FY2024

All segments will be provided for all regions covered

6.Market Mapping, FY2024

  • 6.1.By Product Type
  • 6.2.By Packaging
  • 6.3.By Pack Size
  • 6.4.By Ingredient Preferences
  • 6.5.By Flavor
  • 6.6.By Price Range
  • 6.7.By End-user
  • 6.8.By Distribution Channel
  • 6.9.By Region

7.Macro Environment and Industry Structure

  • 7.1.Supply Demand Analysis
  • 7.2.Import Export Analysis
  • 7.3.Value Chain Analysis
  • 7.4.PESTEL Analysis
    • 7.4.1.Political Factors
    • 7.4.2.Economic System
    • 7.4.3.Social Implications
    • 7.4.4.Technological Advancements
    • 7.4.5.Environmental Impacts
    • 7.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)
  • 7.5.Porter's Five Forces Analysis
    • 7.5.1.Supplier Power
    • 7.5.2.Buyer Power
    • 7.5.3.Substitution Threat
    • 7.5.4.Threat from New Entrant
    • 7.5.5.Competitive Rivalry

8.Market Dynamics

  • 8.1.Growth Drivers
  • 8.2.Growth Inhibitors (Challenges and Restraints)

9.Key Players Landscape

  • 9.1.Competition Matrix of Top Five Market Leaders
  • 9.2.Market Revenue Analysis of Top Five Market Leaders (in %, FY2024)
  • 9.3.Mergers and Acquisitions/Joint Ventures (If Applicable)
  • 9.4.SWOT Analysis (For Five Market Players)
  • 9.5.Patent Analysis (If Applicable)

10.Pricing Analysis

11.Case Studies

12.Key Players Outlook

  • 12.1.Das Foodtech Pvt. Ltd. (Pintola)
    • 12.1.1.Company Details
    • 12.1.2.Key Management Personnel
    • 12.1.3.Products & Services
    • 12.1.4.Financials (As reported)
    • 12.1.5.Key Market Focus & Geographical Presence
    • 12.1.6.Recent Developments
  • 12.2.Fitshit Health Solutions Private Limited (The Whole Truth)
  • 12.3.Universal Corporation Ltd (DiSano)
  • 12.4.Alpino Health Foods Private Limited
  • 12.5.Agro Tech Foods Limited (Sundrop)
  • 12.6.Dr. Oetker India Private Limited
  • 12.7.Melting Pot Concepts Private Limited (AS-IT-IS Nutrition)
  • 12.8.GlobalBees Brands Pvt. Ltd. (The Butternut Co.)
  • 12.9.Tanvi Fitness Private Limited (MYFITNESS)
  • 12.10.VRB Consumer Product Private Limited (Veeba)

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

13.Strategic Recommendations

14.About Us & Disclaimer

List of Tables

  • Table 1. Pricing Analysis of Products from Key Players
  • Table 2. Competition Matrix of Top 5 Market Leaders
  • Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1.India Peanut Butter Market, By Value, In USD Million, FY2018-FY2032F
  • Figure 2.India Peanut Butter Market, By Volume, In Thousand Units, FY2018-FY2032F
  • Figure 3.India Peanut Butter Market Share (%), By Product Type, FY2018-FY2032F
  • Figure 4.India Peanut Butter Market Share (%), By Packaging, FY2018-FY2032F
  • Figure 5.India Peanut Butter Market Share (%), By Pack Size, FY2018-FY2032F
  • Figure 6.India Peanut Butter Market Share (%), By Ingredient Preferences, FY2018-FY2032F
  • Figure 7.India Peanut Butter Market Share (%), By Flavor, FY2018-FY2032F
  • Figure 8.India Peanut Butter Market Share (%), By Price Range, FY2018-FY2032F
  • Figure 9.India Peanut Butter Market Share (%), By End-user, FY2018-FY2032F
  • Figure 10.India Peanut Butter Market Share (%), By Distribution Channel, FY2018-FY2032F
  • Figure 11.India Peanut Butter Market Share (%), By Region, FY2018-FY2032F
  • Figure 12.By Product Type Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 13.By Packaging Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 14.By Pack Size Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 15.By Ingredient Preferences Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 16.By Flavor Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 17.By Price Range Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 18.By End-user Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 19.By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 20.By Region Map-Market Size (USD Million) & Growth Rate (%), FY2024