市场调查报告书
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全球精油市场评估:依产品类型、类别、萃取方法、应用、最终用户、地区、机会、预测(2017-2031)Essential Oils Market Assessment, By Product, By Types, By Category, By Method of Extraction, By Application, By End-user By Region, Opportunities and Forecast, 2017-2031F |
全球精油市场规模预计将从 2023 年的 127.9 亿美元成长到 2031 年的 208.5 亿美元,2024-2031 年预测期间复合年增长率为 6.3%。
精油是透过物理过程从芳香植物中分离出来的芳香、无味的物质或高挥发性成分的混合物。这些物质是化学纯混合物,每种物质都有其独特性。它的萃取方法有蒸馏、冷压萃取、溶剂萃取、酵素萃取等。此外,全国各地的水疗中心和休閒中心对精油的需求不断增加。人们将其用于芳香疗法、皮肤护理和依摩疗法等多种目的。研究显示精油可以帮助减轻压力、焦虑和真菌感染。
根据首尔建国大学国立卫生研究院 (NIH) 于 2023 年 11 月发表的一篇论文,熏衣草油透过平衡血压、心率、呼吸频率、饱和度等来降低焦虑水平,会对你有所帮助。
此外,社群媒体对精油知名度的影响正在加速市场成长,提高人们对健康益处的认识,并重塑全球精油市场。消费者逐渐认识到精油富含 omega-3 脂肪酸、维生素和矿物质的营养价值,增加了对有机美容产品和芳香疗法解决方案的需求,推动了市场成长。
透过社群媒体提高对精油的认识加速了市场成长
社群媒体平台为精油製造/生产/供应公司和支持者提供了强大的沟通手段,以推广他们的产品、分享资讯并与更多人联繫。由于网路的便利性以及快节奏和忙碌的生活方式,社群媒体平台在产品推广和销售方面发挥着重要作用,因此人们喜欢在网路上购买产品。这些平台允许创作者和影响者透过製作影片、评论产品以及透过图像、推荐、部落格等解释质量,透过视觉上吸引人的内容来推广产品。有影响力的人分享的这些经验立即影响了数百万人,产生了巨大的迴响。社群媒体也加速了消费者和品牌之间的直接沟通,帮助企业吸引客户、解决他们的担忧并提供有关产品优势的资讯。透过这些平台,人们越来越意识到精油的好处,有助于加强市场成长。
例如,2022年9月,Robertet推出了线上精油商店平台e-Robertet。此次推出旨在透过提供透明、优质和环保产品的原料电子商务网站,更大规模地扩大我们的有机精油系列。
监管市场趋势的政府机构
政府机构在规范精油促销方面发挥重要作用,以确保消费者安全并防止虚假资讯和假冒品牌的声称。这涉及製定产品製造和销售的指南和标准。对于精油,EMA 和 FDA 等政府机构制定了一系列监管指南,规范如何包装、标籤和广告。这些指南经常要求製造商提供有关产品配方、成分、保质期和副作用的准确资讯。透过实施这些法规,政府机构可以保护消费者免受误导和虚假行销,并确保安全有效地使用精油。此外,透过政府批准和上市前产品,鼓励人们购买,从而增加了对该产品的需求并促进了市场成长。
本报告研究和分析了全球精油市场,提供市场规模和预测、市场动态以及主要参与者的现状和前景。
Global essential oils market is projected to witness a CAGR of 6.3% during the forecast period 2024-2031, growing from USD 12.79 billion in 2023 to USD 20.85 billion in 2031.
Essential oils are mixtures of fragrant and odorless substances or highly volatile ingredients separated by a physical process from an odorous plant. These substances are chemically pure mixtures that provide their respective identity. They are extracted through several methods, such as distillation, cold press extraction, solvent extraction, and enzymatic extraction. Moreover, essential oils have expanded in demand due to spas and relaxation centers nationwide. People use it for various purposes, such as aromatherapy, skincare, and massage therapy. Studies have shown that essential oils help reduce stress, anxiety, and fungal infection.
An article published in November 2023 by Konkuk University, Seoul, in the National Institute of Health (NIH) states that Lavender oil helps reduce anxiety levels by balancing blood pressure, heart rate, respiratory rate, saturation, etc.
Furthermore, social media's influence on the visibility of essential oils accelerates market growth, increasing awareness of health benefits and reshaping the market of essential oils, globally. Consumers are recognizing the nutrient-rich qualities of essential oils, which are rich in omega-3 fatty acids, vitamins, and minerals, and there is growing demand for organic beauty products and aromatherapy solutions, boosting market growth.
Social Media Influence on Visibility of Essential Oils Accelerate Market Growth
Social media platforms provide a powerful means of communication for essential oils manufacturing, producing, and supplying companies and supporters to promote products, share information, and connect to a larger audience. As social media platforms play a huge role in promoting and selling a product due to easy access to the internet and a fast-paced, busy lifestyle, people want to shop for products online. These platforms allow the creators or influencers to showcase the product's advantages through visually appealing content by making videos, giving product reviews, and describing quality through images, testimonials, blogs, and others. These experiences shared by the influencers generate a huge response by reaching millions of people at a time. Also, social media accelerates direct communication between consumers and brands, supporting companies in engaging their customers, addressing their concerns, and providing information about the product's benefits. As people become more aware about the benefits of essentials oils through these platforms, it helps in strengthening the market growth.
For instance, in September 2022, Robertet launched e-Robertet, an online essential oils shop platform. The launch aims to expand its range of organic essential oils on a larger scale with an e-commerce site for raw materials, that offers transparency, quality, and environmentally friendly products.
Government Bodies Regulating Market Trends
Government bodies play an important role in regulating the promotion of essential oils to ensure the safety of consumers and prevent wrong and misleading information and claims made by false brands. It involves setting the guidelines and standards for manufacturing and selling the products. In essential oils, government bodies such as European Medicine Agency (EMA) and Food Drug Administration (FDA) establish set of regulatory guidelines which govern packaging, labelling, and advertising practices. These guidelines frequently require manufacturers to provide accurate information about the formulation, composition, shelf life, and side effects of the products. Government bodies help in protecting consumers from misleading and false marketing and ensures that essential oils are used safely and effectively by imposing these regulations. Also, through approvals and premarket products by government, people are encouraged to buy it, which in turn fuels the demand of the product and drives the market growth.
According to an article published by AgroSpectrum, in July 2023, Meghalaya Government's aroma mission achieve a massive success by producing 4 metric tons of essential oils, which is directly contributing to the state's aromatic plant industry. The initiative played an important role in cultivating ten essential aromatic plants such as wintergreen, lavender, damask rose, and marigold which are classified as high-value crops. The initiative helps over 3000 farmers across the state by improving their livelihoods and economic opportunities.
Growing Demand for Organic Beauty Products and Aromatherapy Solutions
Consumers are progressively looking for natural and sustainable alternative solutions for wellness, haircare, and skincare, which is leading to a rise in the popularity of essential oils. Essentials oils are known for their natural origin and purity which make them a preferred choice for customers in organic beauty products. They are generally used as key ingredients in moisturizers, shampoos, hair oils, creams, and other personal skincare items due to their aromatic properties and potential therapeutic benefits for hair care. Furthermore, essential oils are pivotal in aromatherapy, a holistic approach that utilizes plant-derived aromas to promote physical well-being. The demand for aromatherapy increases as people become more health conscious and seek natural solutions for relaxation and stress relief, which increased the use of essentials oils, driving the market growth.
For instance, in August 2023, Botanical Innovation launched Botanical's Breath Microencapsulated Essential Oils in the range of microencapsulated essential oil powders. The launch aims to open a new chapter in nutraceutical flavor, fragrance, and ingredient applications, redefining sensory experiences and elevating product efficacy.
Europe Dominates Global Market Share
Europe dominates the global essential oils market share due to easy availability of products and increased customer base as organizations such as the European Federation of Essential Oils (EFEO) have had a good impact on the essential oils market. Also, the region has a rich history of herbal medicine and aromatherapy for essential oils with diverse geography and climate, supporting the cultivation of aromatic plants. Increased consumer awareness about hygiene and health has helped the market to generate interest and shift towards natural products.
For instance, in June 2023, Edens Garden Essentials Corporation celebrated its 14-year anniversary by launching limited edition blends, a lavender day, and a happy day. The launch aims to generate interest of consumers in refreshing and unique aromas.
In November 2022, according to an article published by WebMD, essentials oils can manage stress and anxiety. During initial results, the researchers discovered that inhaling 2.5 to 10 droplets of orange oil reduced anxiety in male volunteers.
Future Market Scenario (2024 - 2031F)
Working on production cost or providing customized solutions based on their preference and to the consumers drives the demand for essential oils in the market.
Innovative advancements in methods of extraction will save the time for the oil producers and manufacturers to encourage the competitiveness in the market players, which will ultimately help in driving the market growth.
Managing supply chain distribution on a local level, such as retail stores, will facilitate customer availability and boost market growth.
Key Players Landscape and Outlook
Key participants in the essential's oils market include doTERRA International, LLC, Givaudan International SA, ANIMA MUNDI APOTHECARY, Edens Garden Essentials Corporation, Enio Bonchev Production Ltd, The Lebermuth, Company, Inc., Essential Oils of New Zealand, Phoenix Aromas & Essential Oils LLC, Sydney, Essential Oil Co., and Young Living Essential Oils, LC among others. Continuous innovation characterizes this landscape, as these companies compete to outperform one another in terms taste and type. The market prognosis remains positive with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon. Essential oils manufacturers are concerned with supply chain resilience, product quality, and variety which will likely define the industry's future. Collaborations and developing technologies are projected to increase competition in this fast-paced market.
In September 2023, doTERRA International, LLC launched nine new products essential oils and essential oils blend at their global convention and made additions to their sleep and gut health systems product line. The launch aims to provide high quality products sourced by essential oils which is 100% pure and undiluted.
For instance, in December 2022, Dabur India expanded its air freshening products by launching an Odonil Gel Pocket, a gel-based air freshener fused with essential oils, which provide natural fragrance experience.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.