印度线上支付应用市场评估：依解决方案、支付模式、地点、公司规模、最终用途和地区划分的机会和预测（2018-2032）

印度线上支付应用程式市场的推动因素包括电子商务和行动商务产业线上交易的增加、智慧型手机和网路普及率的快速上升、基于人工智慧的支付应用程式的采用以及易于访问的支付应用程序。线上支付是各方透过数位平台和技术以电子方式进行的，而不是现金或传统的银行程序。金融交易过程涉及使用行动装置、互联网和其他电子系统来安全有效地进行货币交易。信用卡和金融卡交易、网路银行转帐、行动钱包和加密货币等新技术是常见的数位支付方式。

根据NIC的数据，到2023年底，UPI的总交易量将达到837.5亿。近场交易和主机卡模拟等非接触式支付技术可确保快速交易并减少客户排队。行动钱包的激增是在线支付行业成长的最重要贡献者。

线上支付交易的增加推动市场成长：

随着世界各地的政府机构鼓励数位交易，支付网关等卡片支付平台正在开发中。当使用信用卡、金融卡或签帐卡在商家网站上进行付款时，支付网关用作交易授权机构。智慧型手机、平板电脑和其他网路设备的日益普及正在推动行动商务市场的发展。行动商务透过消除使用者和其他中介机构的实际存在来降低管理成本并提高交易效率。无线和行动技术的进步可能会增加预测期内的交易数量。印度储备银行 (RBI) 的数据显示，印度零售线上支付额已从 2012-13 年的 162 兆增长到 2023-24 年的超过 14,726 兆。对线上支付的信任是基于透明度、易用性和安全性。

本报告调查了印度的线上支付应用市场，提供了市场的定义和概述、市场规模的趋势和预测、各个细分市场和地区的详细分析、行业结构以及影响市场成长的因素。研究、竞争格局、领导公司简介等等。

目录

第一章研究方法

第 2 章专案范围与定义

第 3 章执行摘要

第 4 章顾客回馈

• 人口统计
• 市场认知度与产品讯息
• 品牌知名度与忠诚度
• 做出购买决定时考虑的因素
• 网路上支付的目的
• 线上支付的频率
• 使用的媒体
• 客户支持

第五章印度线上支付应用市场展望

• 市场规模/预测
• 依解决方案
  • 应用程式接口
  • 支付网关
  • 付款处理
  • 其他
• 依付款方式
  • 银行卡
  • 数位货币
  • 数位钱包
  • 网路银行
  • 销售点
  • 其他
• 地点
  • 距离
  • 远端
• 依公司规模
  • 大型公司
  • 中小企业
• 依最终用途
  • BFSI
  • 医疗保健
  • IT/通信
  • 媒体/娱乐
  • 零售/电子商务
  • 其他
• 依地区
  • 北
  • 南部
  • 东方
  • 西部/中部地区
• 市占率：依公司划分，2024 年

第 6 章市场地图，2024 年

• 依解决方案
• 依付款方式
• 依地点
• 依公司规模
• 依最终用途
• 依地区

第七章宏观环境与产业结构

• 需求与供给分析
• 监理框架
• 价值链分析
• PESTEL 分析
• 波特五力分析

第 8 章市场动态

• 生长促进因素
• 生长抑制因子（问题/限制）

第九章主要公司状况

• 前 5 名市场领导者的竞争矩阵
• 前 5 位市场领导者的市场收入分析
• 併购/合资企业（如果适用）
• SWOT 分析（5 家参与公司）
• 专利分析（如果适用）

第10章线上支付应用成长分析

第 11 章案例研究

第十二章主要公司展望

• One97 Communications (Paytm)
• PhonePe Private Limited
• Amazon Pay (India) Private Limited
• MobiKwik Systems Limited
• Freecharge Payment Technologies Private Limited
• National Payments Corporation of India (Bhim)
• Dreamplug Technologies Private Limited (CRED)
• ICICI Bank Limited (ICICI Pockets)
• State Bank of India (Yono SBI)
• HDFC Bank Limited (HDFC PayZapp)

第 13 章策略建议

第14章关于我们公司/免责声明

India online payment apps market is growing due to factors such as increasing online transactions in e-commerce and m-commerce industry, a surge in penetration of smartphones and the Internet, and easily accessible payment apps along with the adoption of AI-based applications for payments. Online payments are made electronically among parties through digital platforms or technologies rather than cash or conventional banking procedures. The process of financial transactions uses mobile devices, the internet, and other electronic systems to trade money safely and effectively. Credit and debit card transactions, online bank transfers, mobile wallets, and new technologies, such as cryptocurrencies, are the means of common digital payment methods.

Online payment systems have become an integral part of modern economies as they offer users accessibility, speed, and ease everywhere. They have completely changed how individuals and businesses perform financial transactions by simplifying the process of transferring money, making purchases, and remotely managing accounts.

According to the NIC, at the end of 2023, UPI's total transaction volume stands at 83.75 billion. Contactless payment technologies such as near-field transactions and host card emulation ensure quick transactions and it leads to a reduction in customer queues. Mobile wallet proliferation is one of the most significant contributors to the growth of the online payment industry.

Increase in Online Payment Transactions Leads to Growth in the Market

Government organizations across the globe are encouraging digital transactions, which has led to the development of card payment platforms such as payment gateways. Payment gateways are used as a transactional authority while paying on any merchant website via credit cards, debit cards, and charge cards. The increase in the use of smartphones, tablets, and other Internet-enabled devices is fueling the M-commerce market. M-commerce reduces overhead costs and increases transactional efficiency by extinguishing the user's physical presence and other intermediaries. Advancements in wireless and mobile technologies will increase the number of transactions over the forecast period. As per RBI, retail online payments in India grew from 162 crore transactions in FY2012-13 to over 14,726 crore transactions in FY2023-FY24. Trust in online payments is based on transparency, ease of use, and security.

Smartphones and High-Speed Internet Usage Boosts the Market

The rate of adoption of smartphones in India has significantly increased in the past few years. The proliferation of 4G and 5G connectivity has enabled customers to have hassle-free access to conduct payments through smartphones. Moreover, comprehensive growth in the distribution network of smartphone companies has made smartphone devices easily available for end-users. For instance, Samsung and MI are major mobile phone brands in rural India, owing to their pan-India distribution channel, making online payments accessible to the rural population via their mobile phones.

The growing internet penetration in India reached a new milestone of 800 million as total active internet users reached 820 million 2023, that is, more than 55% of Indians used the internet last year. Internet penetration has grown across the nation at a modest 8% YoY. Furthermore, the increase in the use of smartphones and the expansion in faster connectivity have enabled retailers and customers to receive and make payments through their smartphones, which is propelling the growth of the online payment industry.

South Region Dominates the Market

As per regional segmentation, the South has shown a rapid growth in the use of online payment transactions and applications. According to MyGov data, India is the country with the highest number of digital transactions. This expansion in the market is due to the ease of access and reliability of payment apps for individuals and institutions. Also, the government is taking initiatives to make India digital and convert it into a cashless economy.

UPI transactions at retail stores in rural and semi-urban India rose 118 percent in 2023. The UPI transactions include banking and financial services, and digital services like utility payment, cash collection, credit, insurance, and many more indicating a significant behavioral shift among consumers in these regions towards aid to digital methods for their banking and lifestyle needs. The government of India has introduced several policies and initiatives such as Unified Payments Interface (UPI) and Bharat Interface for Money (BHIM) app, to make digital payments more accessible and convenient.

Online Payment Becomes an Indian Trend

Online payments market by mode of payment, includes digital wallets, credit cards, debit cards, online banking, and others. Digital wallets are regularly used for digital payments. They offer a convenient and secure way to make transactions online and through mobile devices and store payment information. They provide an efficient and standardized transaction process for digital payments by storing consumers' debit and credit cards. Credit card companies apply several security measures to safeguard against fraudulent and unauthorized transactions, offering supplementary security features like two-factor authentication, fraud alerts, and real-time transaction monitoring.

Digital wallets are directly linked to cards, but they pose an indirect threat to card payments as they can be linked to users' accounts, enabling A2A and P2P transfers by real-time payment (RTP) or even blockchain systems for back-end processing. It can make payment transactions more reliable and cost-effective for merchants, as they would reduce transaction fees compared to card scheme providers.

BFSI to Dominate the Market

The Banking, Financial Services, and Insurance segment dominates the online payment apps market and has the largest revenue share. With the advent of digitization, banks have opted for the virtual transaction system due to the several advantages it offers, like increased efficacy of the delivery of products and services, wider access of customers, improved quality of services, reduced operational and transactional costs, and increased financial inclusion. The launch of UPI 123PAY by the RBI governor has provided users to make digital transactions through UPI in assisted voice mode, enhancing digital transactions and financial inclusion in rural areas.

The utilization of digital payments in the healthcare sector is increasing due to fast payment processes, reduction in administrative expenses, and improved patient satisfaction. It is convenient for customers and helps businesses to reduce administrative costs. Contactless payment methods such as Near Field Communication (NFC) and Quick Response (QR) codes are becoming more popular in the hospitality industry.

Future Market Scenario (2025 - 2032F)

India has witnessed one of the most remarkable digital revolutions. Adoption of innovative platforms has led to tremendous growth such as UPI which has streamlined financial access for millions. Voice payments and the digital rupee are two emerging technologies that are expected to acquire popularity in forecast period. Launched in 2022, the Digital Rupee issued by the Reserved Bank of India is a sovereign currency that has the benefit of liquidity, settlement finality, and integrity.

Partnerships with merchants, banks, and other fintech companies will expand wallets and defend market share. UPI has been a mediator of the 'Bharat Bill Payment System (BBPS), which links payment services with utility providers.

Key Players Landscape and Outlook

India online payment apps market is moderately competitive due to the presence of multiple players. These players in the market are adopting strategies such as product innovation, mergers, and acquisitions to expand their product portfolio, geographic reach, and competition in the market.

NPCI recently launched, Hello! UPI which is based on human-machine participation and is fostered by AI-enabled transactions. It allows users to give voice commands to transfer funds and input UPI PIN through UPI app, telecom calls, and IoT devices in Hindi and English and is soon going to be rolled in other Indian languages as well. It is especially beneficial for senior citizens, digitally illiterate, or visually impaired people.

Table of Contents

1.Research Methodology

2.Project Scope & Definitions

3.Executive Summary

4.Voice of Customer

• 4.1.Demographics (Age/Cohort Analysis - Baby Boomers and GenX, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
• 4.2.Market Awareness and Product Information
• 4.3.Brand Awareness and Loyalty
• 4.4.Factors Considered in Purchase Decision
  • 4.4.1.Payment Mode
  • 4.4.2.Payment Gateway
  • 4.4.3.Service
  • 4.4.4.Ease of Access
  • 4.4.5.Security
  • 4.4.6.Promotional Offers & Discounts
• 4.5.Purpose of Online Payment
• 4.6.Frequency of Online Payment
• 4.7.Medium of Usage
• 4.8.Customer Support

5.India Online Payment Apps Market Outlook, FY2018-FY2032F

• 5.1.Market Size & Forecast
  • 5.1.1.By Value
• 5.2.By Solution
  • 5.2.1.Application Program Interface
  • 5.2.2.Payment Gateway
  • 5.2.3.Payment Processing
  • 5.2.4.Others
• 5.3.By Payment Mode
  • 5.3.1.Bank Cards
  • 5.3.2.Digital Currencies
  • 5.3.3.Digital Wallets
  • 5.3.4.Net Banking
  • 5.3.5.Point of Sales
  • 5.3.6.Others
• 5.4.By Location
  • 5.4.1.Proximity
  • 5.4.2.Remote
• 5.5.By Enterprise Size
  • 5.5.1.Large Enterprises
  • 5.5.2.Small and Medium Enterprises
• 5.6.By End-use
  • 5.6.1.BFSI
  • 5.6.2.Healthcare
  • 5.6.3.IT and Telecom
  • 5.6.4.Media and Entertainment
  • 5.6.5.Retail and E-Commerce
  • 5.6.6.Others
• 5.7.By Region
  • 5.7.1.North
  • 5.7.2.South
  • 5.7.3.East
  • 5.7.4.West and Central
• 5.8.By Company Market Share (%), FY2024

6.Market Mapping, FY2024

• 6.1.By Solution
• 6.2.By Payment Mode
• 6.3.By Location
• 6.4.By Enterprise Size
• 6.5.By End-use
• 6.6.By Region

7.Macro Environment and Industry Structure

• 7.1.Supply Demand Analysis
• 7.2.Regulatory Framework
  • 7.2.1.Reserve Bank of India Policies
  • 7.2.2.Government Initiatives and Policies
• 7.3.Value Chain Analysis
• 7.4.PESTEL Analysis
  • 7.4.1.Political Factors
  • 7.4.2.Economic System
  • 7.4.3.Social Implications
  • 7.4.4.Technological Advancements
  • 7.4.5.Environmental Impacts
  • 7.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 7.5.Porter's Five Forces Analysis
  • 7.5.1.Supplier Power
  • 7.5.2.Buyer Power
  • 7.5.3.Substitution Threat
  • 7.5.4.Threat from New Entrant
  • 7.5.5.Competitive Rivalry

8.Market Dynamics

• 8.1.Growth Drivers
• 8.2.Growth Inhibitors (Challenges and Restraints)

9.Key Players Landscape

• 9.1.Competition Matrix of Top Five Market Leaders
• 9.2.Market Revenue Analysis of Top Five Market Leaders (in %, FY2024)
• 9.3.Mergers and Acquisitions/Joint Ventures (If Applicable)
• 9.4.SWOT Analysis (For Five Market Players)
• 9.5.Patent Analysis (If Applicable)

10.Online Payment App Growth Analysis

11.Case Studies

12.Key Players Outlook

• 12.1.One97 Communications (Paytm)
  • 12.1.1.Company Details
  • 12.1.2.Key Management Personnel
  • 12.1.3.Products & Services
  • 12.1.4.Financials (As reported)
  • 12.1.5.Key Market Focus & Geographical Presence
  • 12.1.6.Recent Developments
• 12.2.PhonePe Private Limited
• 12.3.Amazon Pay (India) Private Limited
• 12.4.MobiKwik Systems Limited
• 12.5.Freecharge Payment Technologies Private Limited
• 12.6.National Payments Corporation of India (Bhim)
• 12.7.Dreamplug Technologies Private Limited (CRED)
• 12.8.ICICI Bank Limited (ICICI Pockets)
• 12.9.State Bank of India (Yono SBI)
• 12.10.HDFC Bank Limited (HDFC PayZapp)

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

13.Strategic Recommendations

14.About Us & Disclaimer

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1.India Online Payment Apps Market, By Value, In USD Billion, FY2018-FY2032F
• Figure 2.India Online Payment Apps Market Share (%), By Solution, FY2018-FY2032F
• Figure 3.India Online Payment Apps Market Share (%), By Payment Mode, FY2018-FY2032F
• Figure 4.India Online Payment Apps Market Share (%), By Location, FY2018-FY2032F
• Figure 5.India Online Payment Apps Market Share (%), By Enterprise Size, FY2018-FY2032F
• Figure 6.India Online Payment Apps Market Share (%), By End-use, FY2018-FY2032F
• Figure 7.India Online Payment Apps Market Share (%), By Region, FY2018-FY2032F
• Figure 8.By Solution Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 9.By Payment Mode Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 10.By Location Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 11.By Enterprise Size Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 12.By End-use Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 13.By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2024