市场调查报告书
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1483137
医学美容市场评估:依产品类型、依应用类型、依最终用户、依地区、机会、预测,2017-2031 年Medical Aesthetics Market Assessment, By Product Type, By Application Type, By End-user, By Region, Opportunities and Forecast, 2017-2031F |
全球医学美容市场规模预计将从2023年的208.4亿美元成长到2031年的495.8亿美元,在2024-2031年的预测期内复合年增长率为11.44%。医学美容,也称为整容手术,是由美容师使用微创美容设备进行,并透过手术改善患者的体验。这些设备用途极为广泛,可执行各种手术来解决各种问题,包括身体轮廓、去除纹身、除毛、皮肤老化和埋葬技术。这些设备可让您根据个人喜好制定个人化治疗方案,确保最大程度的满意度。
医疗美容市场预计在未来几年将大幅扩张。由于老年人口不断增长、技术进步、人们对手术潜在结果的认识提高以及收入和生活水平的提高等因素,该市场有可能进一步扩大。业界的公司和医疗保健从业者共同努力为患者提供最佳的工具和美容解决方案。公共和商业组织都在筹集资金并进行大量投资,以提供优质的解决方案。这些大公司利用联盟、投资和併购等策略性措施来提高其在市场上的影响力。Sciton Inc. 宣布将于 2023 年扩展其 mJOULE 系统,增加两种血管治疗药物,称为 ClearV 和 ClearSilk。透过此次扩张,该公司加强了其基于能量的美容设备的产品组合,并将自己定位为为医疗保健专业人员提供先进解决方案的值得信赖的领导者。
该报告审视了全球医学美容市场,并提供了市场概况,包括依产品类型、应用类型、最终用户、地区和进入市场的公司概况划分的趋势。
Global medical aesthetics market is projected to witness a CAGR of 11.44% during the forecast period 2024-2031, growing from USD 20.84 billion in 2023 to USD 49.58 billion in 2031. Medical aesthetics, also known as cosmetic procedures, are done by aestheticians using cosmetic devices that are minimally invasive and enhance the patient's experience through the procedures. These devices can be very versatile in performing different procedures that address a wide variety of concerns, such as body contouring, tattoo removal, hair removal, skin aging, implantations, and much more. These devices can personalize treatment options according to individual preferences, ensuring maximum satisfaction.
The market for medical aesthetics is anticipated to expand significantly in the upcoming years. This market has the potential to expand further due to factors such as the increasing geriatric population, technological advancements, increased awareness about the possible surgical outcomes that can be achieved through surgery, and increasing income and living standards. Companies in the industry and healthcare practitioners are collaborating to provide the best tools and cosmetic solutions for patients. Both public and commercial organisations are raising money and investing a significant amount to provide quality solutions. These massive corporations use strategic maneuvers like collaborations, investments and mergers and acquisitions to increase their presence in the market. Sciton Inc. announced the expansion of its mJOULE system in 2023, which includes two vascular treatments called as ClearV and ClearSilk. This expansion has helped the company strengthen its product portfolio in energy-based aesthetic devices and mark its position as a trusted leader in delivering advanced solutions to healthcare professionals.
Technological Advancements in the Medical Aesthetics Market
Technological developments are significantly influencing the medical aesthetics sector in developed countries. New instruments and techniques are being launched that prioritize patient pleasure, safety, and effectiveness. In dermatology, minimally invasive procedures like chemical peels, laser therapy, and microdermabrasion have become standard practices. The scope of treatment and possibilities is driving the demand for aesthetic services these procedures provide patients to address a variety of skin issues with little discomfort and downtime. With the use of advanced imaging technology, such as 3D models and high-resolution cameras, dermatologists can precisely diagnose patients' skin diseases and adjust treatment regimens accordingly. Before having operations, patients can envision possible outcomes, which promotes informed decision-making and increases overall satisfaction. The delivery of these services has been revolutionized by telemedicine platforms, enabling patients to visit dermatologists remotely and receive professional advice from the comfort of their homes.
This telemedicine has proven helpful for those who may not have easy access to specialised treatment and live in rural or underdeveloped locations. Patients may track the effectiveness of their treatments, keep an eye on the condition of their skin, and get customized skincare advice with the use of wearable technology and smartphone apps. Increased patient participation and adherence to treatment plans are encouraged by this, which eventually improves results. In 2022, GC Aesthetics, Inc. (GCA), a privately held medical technology business offering healthcare aesthetic solutions, announced the release of FixNip NRI, an innovative implant for the reconstruction of the nipple areola complex (NAC). The company has devised a solution to reconstruct the nipple areola complex for thousands of women worldwide.
Marketing and Advertising Strategies Contribute to Rising Awareness
Reputed brands provide confidence and trust to their consumers about their surgical procedures and devices through advertising. Advertising provides a forum for informing prospective patients about different cosmetic procedures, the benefits of different devices and procedures, and the expected results, guaranteeing that they have access to relevant and reliable information. Before-and-after photos, films, and visual demonstrations are frequently used in creative advertising to highlight the effectiveness of medical aesthetic equipment and help prospective patients visualize possible outcomes.
Marketers use data and consumer insights to target specific demographics and audiences to ensure that their marketing efforts reach those most likely to be interested in aesthetic procedures. Patient evaluations and testimonials, which provide real-life experiences and success stories, are widely used in advertising campaigns to build trust and credibility. Partnerships and collaborations with celebrities and social media influencers who use certain technologies or have undergone cosmetic procedures can greatly impact their fan base and quickly raise awareness and interest. To facilitate better decision-making, some clinics and device makers use interactive tools like augmented reality (AR) applications that let prospective patients see possible treatment results. For example, a special Mother's Day discount was introduced in March 2024 by an aesthetic medicine clinic named Shine Medical Cosmetic Clinic, located in Kenilworth, United Kingdom. Along with many procedures discounted by up to USD 54.28 (£50), Shine Medical Cosmetic Clinic also provides a complimentary LED treatment with each radiant glow peel. With a variety of reasonably priced treatments, Shine Medical Cosmetic Clinic, headed by Dr. Shyna Raj, hopes to assist clients in achieving their cosmetic aspirations.
Botulinum Toxin Segment Leads the Global Medical Aesthetics Market
The bacteria clostridium botulinum produces the neurotoxic protein known as botulinum toxin. Injections of botulinum toxin typically obstructs nerve signals to the targeted muscle. The muscle reduces or lessens undesirable face wrinkles because it cannot contract without a signal. Therefore, both cosmetic and non-cosmetic treatments require very diluted quantities of botulinum toxin, including the treatment of dystonia, persistent migraines, frown lines between the eyebrows, and other such conditions. The market category is expanding due to factors such as the growing popularity of botulinum toxin operations among young adults, the increasing demand for less invasive cosmetic procedures, an increase in the number of people who are mindful of their appearance, and the introduction of new products. According to the American Society of Plastic Surgeons poll, one of the most popular minimally invasive cosmetic procedures among patients is botulinum toxin Type A. Also, it was noted that patients between the ages of 31 and 45 most frequently seek out cosmetic botulinum toxin type A operations. The key competitors in the market are also making significant investments in technical advancements and increasing their import and export of products containing botulinum toxin. In September 2022, Revance Therapeutics Inc.'s USFDA authorised DAXXIFY (DaxibotulinumtoxinA-lanm) received an approval for injection to treat adults with moderate to temporarily severe frown lines (glabellar lines).
North America Dominates the Global Medical Aesthetics Market
The market for medical aesthetic devices in North America is anticipated to develop significantly because of the region's advancements in technology, growing awareness of aesthetic and minimally invasive procedures, and the rising volume of various aesthetic procedures performed in the United States and Canada. The region's high rate of aesthetic operations generates demand for aesthetic devices, which in turn propels the market's expansion. High concentration of major players in North America are promoting product launches, which is also an important factor contributing to the regional market's expansion. Mentor Worldwide LLC, a division of the Johnson & Johnson Medical Devices Companies, declared in January 2022 that the MENTOR MemoryGel BOOST breast implant for breast augmentation and reconstruction has received FDA approval. This product has supported the company to expand its portfolio in the United States market. Allergan, a division of AbbVie Inc., announced in February 2022 that JUVEDERM VOLBELLA XC received FDA approval for the treatment of infraorbital hollows in people over the age of 21.
Future Market Scenario (2024-2031F)
One of the main factors contributing to the anticipated growth of the medical aesthetics market is the increasing awareness and desire to achieve the best possible physical features in the general population. Given that technology is serving the best quality results expected by people, satisfaction level with these kinds of treatments is very high. Players in this market are expanding at an unparalleled rate, introducing advanced and efficient aesthetic surgery technologies. For instance, Cynosure released the PicoSure Pro device in June 2022, marking the most recent iteration of the PicoSure platform. PicoSure Pro is one of the first 755 nm picosecond lasers to receive FDA clearance. Similarly, Gladerma launched its FACE by Gladerma in 2023, which is an augmented reality tool. It enables the professionals and patients to preview the possible results of any injectable procedure to achieve the best results. The government is enacting new laws and generating money to enhance the quality of healthcare provided globally.
Key Players Landscape and Outlook
Several companies such as Allergan, Inc., Alma Lasers Ltd., Cynosure Technologies (P) Ltd., Bausch Health Companies Inc., Johnson & Johnson Services, Inc., Boston Scientific Corporation, Galderma S.A., Cutera, Inc., Candela Corp., Venus Concept Inc., etc., are expanding their businesses by planning and adopting new strategies. They are complying with new strategic initiatives regarding the launches of newly developed cosmetology techniques and devices, to help researchers and to bring up their presence in the market.
In August 2022, the Allergan Aesthetics business unit of Allergan Healthcare India Private Limited, a Bangalore-based company, announced the launch of JUVEDERM VOLUX in India. Prior to releasing this medication on the Indian market, Allergan Aesthetics secured the required approvals from the Central Drugs Standards Control Organisation (CDSCO), according to a news statement from the firm. JUVEDERM VOLUX is an injectable implant based on hyaluronic acid that restores and enhances facial volume. It contains 3 mg of lidocaine hydrochloride and 25 mg of hyaluronic acid. With specific claims to strengthen and improve the jawline and chin, giving the appearance of a more defined and improved chin, VOLUX is a hyaluronic acid dermal filler designed for use in these areas.
Menarini India, a branch of the Italian Menarini Group, announced its entry into the aesthetics market in September 2023. The company launched 'Definisse Core Filler' in the Indian market, demonstrating a strong dedication to continuous innovation and meeting the specific needs of the country's customer base. During 'Definisse Core Filler' launch 75 aesthetic dermatologists, cosmetologists, and cosmetic surgeons from all over India received practical training to provide them the know-how to use this filler.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.