市场调查报告书
商品编码
1486774
全球黑啤酒市场评估:依产品类型,类别,生产,包装,包装尺寸,价格范围,最终用户,通路,地区,机会,预测(2017-2031)Black Beer Market Assessment, By Beer Type, By Category, By Production, By Packaging, By Pack Size, By Price Range, By End-user, By Channel, By Region, Opportunities, and Forecast, 2017-2031F |
2023年,全球黑啤酒市场规模为317.5亿美元,预计2031年将达到619.8亿美元,2024-2031年预测期间复合年增长率为8.7%。黑啤酒产业的成长得益于多种因素,包括肥胖流行、生产黑啤酒所需的小型啤酒厂的扩张、各种黑啤酒的供应以及客户偏好的变化。
在预测期内,随着越来越多的人希望预防与肥胖相关的疾病,黑啤酒市场预计将会成长。小型啤酒厂正在酿造黑啤酒,展现其独特的风味,并推动精酿啤酒产业的发展趋势。随着小型啤酒厂数量的不断增加,主要由小型啤酒厂生产的黑啤酒的产量也正在加速。2023 年 6 月,Beneficial Beer Co. 推出了 "Dave's Drunkenless Dark Ale" ,一种不含酒精的黑啤酒。这是一种传统的澳洲风味全麦芽饮料,具有烘焙咖啡的香气和风味。本品如酒精般经过充分发酵酿造,具有酒精味。
由于口味和口味多种多样,消费者的偏好正在从传统的标准艾尔啤酒转向这些风味独特的精酿啤酒。精酿啤酒具有独特的风味和口感,因为它含有普通艾尔啤酒(例如黑麦尔)中没有的成分。
消费者(主要是千禧世代)对精酿啤酒和独特美味酒精饮料的需求不断增长,推动了黑啤酒市场的成长。此后,许多小型精酿啤酒厂相继成立,啤酒产业迅速发展,进一步推动了市场扩张。2023 年 1 月,BrewDog 推出了 Black Heart,这是一款 4.1% 酒精度的生啤酒,采用 440 毫升罐装、4 罐装和 10 罐装的方便包装。它由特黑水晶麦芽、烘焙咖啡、可可和少许焦糖製成,仅在 Tesco 和 Booker 商店出售。
阻碍黑啤酒市场扩张的主要因素之一是饮酒对健康的有害影响。饮酒与许多健康问题有关,包括肝硬化和心血管疾病,这对该行业的成长产生负面影响。
精酿啤酒趋势的兴起推动了黑啤酒的需求
近年来,精酿啤酒比普通啤酒的需求量更大,因为它透过添加常规啤酒生产中不使用的物质来提供独特的风味。ACERMEX (Asociacion de Cerveceros Artesanales de Mexico) 报告显示,墨西哥精酿啤酒销量正在稳步增长,从 2011 年的 10,594 百升增至 2017 年的 166,069 公升,增长了 2,405%。黑啤酒主要在精酿啤酒厂生产,通常以小桶、瓶子或罐装新鲜供应。随着时间的推移,黑啤酒的产量稳定成长。例如,Brewers Association报告称,2022 年美国小型独立啤酒厂将生产 2,430 万桶啤酒,与 2021 年的总产量相当。精酿啤酒在啤酒市场的销售占比从去年的13.1%上升至13.2%。大多数千禧世代喜欢优质啤酒,从而推动了黑啤酒的消费。由于对精酿饮料的需求不断增加,预计黑啤酒市场在预测期内将成长更快。2023 年 1 月,柬埔寨啤酒厂 Vattanac 推出了 Dragon Premium Dark Beer,这是一种采用进口原料在国内酿造的优质深啤酒。本产品采用优质玻璃瓶包装。
本报告研究和分析了全球黑啤酒市场,提供市场规模和预测、市场动态、主要参与者的现状和前景等。
Global black beer market was valued at USD 31.75 billion in 2023 and is expected to reach USD 61.98 billion in 2031, with a CAGR of 8.7% for the forecast period between 2024 and 2031. The black beer industry is growing due to a number of factors, including the increase in prevalence of obesity, the expansion of microbreweries needed to produce black beer, the variety of black beers available, and the shift in customer preferences.
Over the course of the projection period, the market for dark ale is expected to rise as more people want to prevent conditions linked to obesity. Microbreweries create dark ale, which enhances its distinct flavor and drives the craft beer industry trend. The growth of numerous local breweries over time has accelerated the manufacturing of dark ale, which is primarily handled by microbreweries. In June 2023, a non-alcoholic dark ale, Dave's Drunkenless Dark Ale, was launched by Beneficial Beer Co., a traditional Australian style all-malt beverage with roasted coffee aroma and flavor. The product is fully fermented and brewed, just like alcohol, with the taste of alcohol.
Consumer tastes are shifting away from traditional, standard ales and toward these uniquely flavored craft beers due to the availability of a wide range of flavors and tastes. Craft beers have a unique flavor and taste because they include components not usually found in regular ale, such as dark ale.
The growing demand for craft brews and inventive, flavorful alcoholic beverages among consumers, particularly millennials, is contributing to the rise of the black beer market. Subsequently, the swift growth of the brewery industry as a result of the establishment of numerous small and local breweries has further stimulated market expansion. In January 2023, BrewDog launched Black Heart, its draught stout with 4.1% ABV, in convenient packaging of 440ml cans, 4-pack and 10-pack formats. The product, with extra dark crystal malts and coats of roasted coffee, cocoa, and a small amount of caramel, was exclusively available at Tesco and Booker stores.
One of the main factors impeding the expansion of the black beer market is the detrimental consequences of alcohol intake on one's health. Alcohol usage is linked to numerous health complications, including liver cirrhosis and cardiovascular diseases, which are adversely affecting the growth of the industry.
Growing Trend of Craft Beer Fuels the Demand for Black Beer
Craft beer's unique flavor offering, which results from the addition of substances not utilized in the production of standard beer, has increased demand for it over regular beer in recent years. ACERMEX (Asociacion de Cerveceros Artesanales de Mexico) declared a consistent rise in craft beer sales in Mexico, from 10,594 hectoliters in 2011 to 166,069 hectoliters in 2017, showing a rise of 2405%. Black beer is mostly made in microbreweries, typically served fresh in kegs, bottles, and cans. Production volumes of black beer have been observed to rise steadily over time. For instance, the Brewers Association reports that small and independent brewers produced 24.3 million barrels of beer in the United States in 2022, equivalent to 2021's total production. Craft beer's volume share of the beer market increased to 13.2% from 13.1% in the previous year. The majority of millennials who like premium beer are the ones who push the consumption of black beer. Due to the increased demand for craft beverages, the market for black beer is anticipated to rise faster over the projected period. In January 2023, Vattanac, a Cambodia-based brewery, introduced a premium deep lager beer, Dragon Premium Dark Beer, produced by importing the raw materials and producing it within the country. Premium packaging in the form of glass bottles was used for the product.
Dark Lager Holds Dominance
In the global black beer market in 2023, the dark lager sector is expected to generate the largest revenue. Dark lager is made using a quicker and easier brewing process than other black beers, including dark ale or brown porter. While dark ales are made at warm temperatures, dark lagers are made using bottom-fermenting yeast at colder temperatures.
The supply of dark lagers is expected to increase because they are easier to produce. Moreover, black lagers' smoother, crisper, cleaner flavor makes them more well-liked than other beers. In September 2023, Nigerian Breweries launched a dark lager beer, Goldberg Black, containing 6% ABV, brewed with dark malt along with notes of caramel, offering a distinct aroma and taste to consumers.
Asia-Pacific Region Shows Rapid Growth
In 2023, Asia-Pacific accounted for the highest revenue proportion of 8.7%. Throughout the forecast period, the rise of the alcoholic beverage industry in China and India, both of which are supported by legal frameworks, is anticipated to guarantee the ongoing production of black brews, hence contributing to the growth of the Asia-Pacific black beer market. Furthermore, the world's largest beer consumption base is found in Asia-Pacific. China consumed over 42 million kiloliters (11.1 billion gallons) of beer in 2022, making up almost 22% of the global beer market. This made China the world's largest beer consumer.
Future Market Scenario (2024-2031F)
As the popularity of craft beer increases, the demand for black beer is anticipated to rise, owing to its unique flavor and origination from craft breweries.
Many health-conscious consumers are continuously seeking alcoholic beverages with health benefits in the form of a lower calorie count and others. Manufacturers may capitalize on this opportunity by innovating and bringing in dark brews using natural ingredients.
Premiumization trends could lead to the positioning of black beer as a sophisticated, high-end beverage, appealing to consumers willing to pay more for quality and exclusivity. Brewery branding and marketing efforts will play a crucial role in shaping consumer perceptions and driving demand for premium black beer products.
Key Players Landscape and Outlook
In the black beer market, key players include both established brewing companies and innovative craft breweries. Industry giants like Lion Group, Heineken N.V., Asahi Group Holdings Limited, D.G. Yuengling and Son Inc., and Carlsberg Breweries A/S maintain a significant presence with their traditional black beer offerings, leveraging their brand recognition and distribution networks. For instance, in February 2024, D.G. Yuengling & Son, Inc. relaunched a dark lager, Yuengling Bock, with a limited edition. Yuengling Bock is a rich brown beer with a distinct malt flavor.
However, the landscape is also characterized by a vibrant craft beer scene, where breweries such as Duck-Rabbit Brewery and Uinta Brewing Company have gained acclaim for their black beer varieties. These craft brewers often prioritize creativity and quality, appealing to enthusiasts seeking unique flavor experiences.
The outlook for key players in the black beer market is promising yet competitive. Established brands may focus on maintaining market share through brand loyalty and global expansion efforts, while craft breweries continue to innovate and differentiate themselves to capture niche segments of the market. Collaboration and partnerships between larger companies and craft brewers could also emerge as strategies to drive growth and diversification.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work