市场调查报告书
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1488623
全球乳木果油市场评估:依特性、应用、通路、地区、机会、预测(2017-2031)Shea Butter Market Assessment, By Nature, By Application, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
2023年全球乳木果油市场规模为25.6亿美元,预计到2031年将达到45.1亿美元,预计2024-2031年期间复合年增长率为7.35%。乳木果油的多样化应用和不断变化的客户偏好推动了市场的发展。乳木果油具有舒缓特性,有助于舒缓和软化干燥的肌肤。此外,乳木果油含有抗肿胀成分,可以更轻鬆地治疗导致皮肤肿胀的疾病,包括湿疹。
此外,乳木果油因其优异的润肤特性而被用于生产各种化妆品,如乳液、乳霜、肥皂和润唇膏。乳木果油的这些特性源自三酸甘油酯或脂肪酸,它们至少占其成分的 95%。其多种用途推动了其在化妆品和个人护理市场的需求。
除了化妆品之外,乳木果油还因其卓越的营养特性和健康的脂肪替代品而被用于食品和饮料行业。非洲约 90% 的乳木果油出口用于食品业。糖果、麵包店和乳製品製造商将乳木果油添加到他们的产品中,以获取其质地和坚果风味。此外,乳木果油的药用特性也吸引了製药业的关注,并开发出了外用製剂。乳木果油涂在皮肤上可以治疗各种疾病,如湿疹、烧伤、头皮屑、皮肤干燥和痤疮。
乳木果油有未精製和精製两种形式,满足不同消费者的多样化需求。线上零售平台的成长使消费者更容易以有竞争力的价格获得乳木果油。然而,线下通路继续在乳木果油分销中发挥重要作用。
整体而言,随着人们对该产品的有益效果和多样化用途的认识不断提高,乳木果油市场还有扩张的空间。
消费者意识的提高推动市场成长
随着越来越多的消费者意识到日益增长的健康趋势,他们对日常产品中使用的成分越来越感兴趣。消费者对瞭解乳木果油的特性非常感兴趣,因为它是天然提取的,对皮肤和头髮有许多好处。它的保湿、抗氧化和抗炎特性已被充分研究。根据欧盟委员会的化妆品成分资料库COSING,它具有调节黏度和调理皮肤的特性。此外,纯乳木果油含有高比例的不皂化物(5-7%),据说具有镇静和抗氧化特性。来自各行业的乳木果油产品正在推动乳木果油市场的成长。
此外,干净透明的标籤会影响消费者的购买行为并增加对品牌和产品的信任。 2023年8月,Rubicon Organics旗下品牌Wildflower推出两款新产品:Wildflower 1:1 CBD:THC Relief Stick和Wildflower Extra Strength Relief Stick。这些产品由乳木果油、椰子油和精油配製而成。
日益增长的使用天然成分的趋势推动了需求
由于合成成分对健康和环境有害,因此越来越多的人选择使用天然和有机成分。由于乳木果油是从坚果中提取的天然成分,因此人们担心其品质。这就是製造商在各种产品中添加乳木果油的原因。这些天然成分被认为对皮肤和身体安全且温和。因此,人们对乳木果油的偏好正在增加,这反过来又推动了各行业的需求。绿色生活运动和清洁美容运动进一步推动了乳木果油市场的成长。 2024年2月,透过产品宣扬清洁美容概念的个人护理品牌Raw Sugar Living在加拿大推出。包括乳木果油为基底的身体润肤霜在内的多种产品在加拿大推出,以满足寻求天然皮肤保湿的消费者的需求。
本报告研究和分析了全球乳木果油市场,提供市场规模和预测、市场动态、主要参与者的现状和前景等。
Global shea butter market was valued at USD 2.56 billion in 2023, expected to reach USD 4.51 billion in 2031, with a CAGR of 7.35% for the forecast period between 2024 and 2031. The market is driven by versatile uses of shea butter, along with customers' evolving preferences. Shea butter has calmative properties, which help in soothing and softening dry skin. Additionally, shea butter includes ingredients that help reduce swelling on the skin, leading to ease in the treatment of skin-swelling disorders, including eczema.
Moreover, shea butter is utilized in the production of several cosmetics, such as lotions, creams, soaps, lip balms, and others, for its excellent emollient properties. These properties of shea butter are derived from the triglycerides or fatty acids that make up at least 95% of its composition. Its versatile usage has fueled its demand in the cosmetics and personal care market.
Apart from cosmetics, shea butter is used in the food and beverage industry due to its brilliant nutritional properties and as a healthy fat alternative. Approximately 90% of Africa's shea exports are utilized in the food sector. Manufacturers of confectionery, baking items, and dairy products incorporate shea butter in their creations because of its texture and nut-like flavor. Additionally, the medicinal properties of shea butter attract the pharmaceutical industry to create formulations for topical treatments. People apply shea butter topically to the skin to treat various ailments, including eczema, burns, dandruff, dry skin, and acne.
Crude and refined forms of shea butter are available in the market, catering to the diverse needs of various consumers. With growing online retail platforms, consumers have easy access to shea butter available at competitive prices. However, offline channels continue to play a significant role in distribution of shea butter.
Overall, the market for shea butter has scope for expansion, with rising awareness of the product's beneficial effects and diverse applications.
Growing Awareness Among Consumers Drive Market Growth
As more consumers are aware of the growing health and wellness trend, the interest in the ingredients used in everyday products is rising. As shea butter is derived naturally and offers numerous benefits for skin and hair, consumers are keenly interested in understanding the properties of shea butter. The moisturizing, antioxidant, and anti-inflammatory properties of the product have been well researched so far. It offers viscosity-controlling and skin-conditioning qualities, according to the European Commission's COSING cosmetic ingredient database. Additionally, pure shea butter contains a high percentage of unsaponifiables (5-7%), which are said to offer calming and anti-oxidant qualities. Products incorporating shea butter across different industries are driving the growth of shea butter market.
Moreover, clean and transparent labelling influences the consumer buying behavior and enhances their trust in the brand and the product. In August 2023, Wildflower, the brand under Rubicon Organics, launched two new products, Wildflower 1:1 CBD:THC Relief Stick and Wildflower Extra Strength Relief Stick. These products have a blend of shea butter, along with coconut oil and essential oils used in their formulations.
Rising Trend of Using Natural Ingredients Fuels the Demand
The harmful effects of synthetic elements on wellness and environment have fueled the growing trend towards natural and organic ingredients. As shea butter is naturally derived from nuts, people are showing inclination towards qualities. It brings manufacturers to incorporate shea butter in various product formulations. These natural ingredients are perceived to be safer and gentler on skin and bodies. Therefore, the preference for shea butter is rising, consequently driving its demand across verticals. Green living movements and clean beauty campaigns have further propelled the growth of shea butter market. In February 2024, the personal care brand, Raw Sugar Living, which promotes clean beauty concept through its products, was launched in Canada. Several products hit the Canadian shelves including body butter which contained shea butter as the key ingredient to cater to the customers looking for skin hydration using natural ingredients.
Crude Shea Butter Dominates the Market
Raw shea butter type holds largest market share in 2023. Less processed oils are capturing the interests of consumers because of the advantages they offer including increased skin hydration, faster healing of cuts and scrapes, and reduced risk of breakouts. For instance, Sundial Brands LLC owned SheaMoisture offering a range of personal care products with raw shea butter as the primary component. The range includes products like shampoos, conditioners, body washes, body butters, and lotions. Due to its anti-inflammatory properties, it is a great option for people suffering from joint and muscle pain. Consuming unrefined shea butter helps in weight management as it has higher concentration of healthy fats.
Europe to Dominate the Market
With the maximum market share across the world in 2023, Europe held the largest share due to the presence of numerous cosmetics, food, and pharmaceutical businesses located in the region. Shea butter is widely utilized in the production of items such as body lotions, moisturisers, and chocolates. Furthermore, the availability of plentiful supplies of raw materials from Sub-Saharan countries in the region are expected to sustain this rise. 19 thousand tonnes of vegetable oils (including shea butter) worth more than USD 72 million were imported by the United Kingdom in 2022, out of which more than 16,000 tonnes were imported from European Union countries.
In April 2023, Netherlands-based company, The Flower Farm, launched a spread made using shea butter, instead of palm oil. With the initiative, the company aims to look at a broader perspective of sustainability, as it claims to save 726,000 kilos of palm oil and more than 1.85 million square meters of palm oil plantation so far.
Future Market Scenario (2024 - 2031F)
With growing trend of organic luxury skincare across the world markets, raw shea butter will observe a spike in demand. Due to the presence of plenty of fatty acids and vitamins in shea butter, it is an ideal ingredient for skin care product manufacturers.
Researchers are studying on creating oral dosage using extracts from shea bark to decrease antimicrobial activities in animals. Possible antibacterial properties of shea butter on humans will lead to an extended use of shea butter in future.
As companies strive to differentiate themselves by superior product quality, pricing tactics, and customer satisfaction, competition will encourage a never-ending search for innovation and exceptional performance.
Key Players Landscape and Outlook
Global shea butter market holds a dynamic landscape with several key players introducing innovative products and shaping the outlook of the industry. Prominent players hold majority of market share by working on product diversification, expanding their product portfolios with a variety of shea butter products, and making sustainability efforts. The key to the market enables companies to grow and hold onto their respective market shares is innovation and portfolio growth. Strategic mergers and acquisitions are helping businesses expand into new markets and offer new products, which improves the outlook for the market.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work