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市场调查报告书
商品编码
1488633
全球虚拟卡市场评估:依卡类型、依产品类型、依应用、依最终用户、依地区、机会、预测(2017-2031)Virtual Card Market Assessment, By Card Type, By Product Type, By Application, By End-user, By Region, Opportunities and Forecast, 2017-2031F |
全球虚拟卡市场规模预计将从 2023 年的 164.8 亿美元成长到 2031 年的 733.8 亿美元,2024-2031 年预测期间复合年增长率为 20.53%。虚拟卡市场的成长动力来自消费者对非接触式支付的采用、智慧型手机使用量的增加、对额外安全层(例如标记化)、技术进步、线上交易的增加和高成本效益的需求的增加。
虚拟卡是实体卡的数位版本,以电子形式提供。它们主要用于线上交易,与传统卡相比,它们提供了额外的安全层,降低了向供应商洩露您的信用卡或金融卡详细资讯的风险。利用令牌化随机产生凭证,并且该卡与财务管理集成,因此该卡可用于单笔或多项交易。
根据福布斯 2023 年 12 月的一项调查,不到 10% 的美国人使用现金购物。金融卡和信用卡是主要的付款方式,53%的人使用实体或虚拟金融卡,37%的人使用实体或虚拟信用卡。电子商务软体透过提高线上表现和营运效率来扩大组织的发展,从而提供竞争优势。这些努力旨在改善最终用户体验,预计将在预测期内推动全球虚拟卡市场的成长。
成本效率和增强的安全性
与虚拟卡相关的成本远低于实体卡,且无需文书工作和实体卡管理。此外,卡片管理完全在线上完成,使金融机构能够降低营运成本。客户每笔交易都会获得一个一次性的、唯一的卡号,而不是继续使用相同的卡号与第三方进行交易。这极大地提高了资料安全性,并大大降低了电子商务诈欺和实体卡被盗的机会。基于API的平台可实现自动化、客製化和即时控制,以提高客户的便利性。 API 还具有成本效益,因为它们与现有的金融系统和软体无缝整合。
向数位化和以行动为中心的生活方式的转变推动了市场成长
近年来,智慧型手机的普及率迅速增加。根据爱立信的数据,截至 2024 年 5 月,全球约 60.42% 的人口拥有智慧型手机。随着消费者越来越依赖智慧型手机完成包括金融交易在内的日常任务,虚拟卡提供了一个方便的解决方案,可以轻鬆进行一键交易。虚拟卡可以无缝整合到行动钱包应用程式和现有的数位平台中。此外,电子商务和跨境贸易的全球扩张为虚拟卡市场的扩张提供了巨大的机会。目前,电子商务正在为国际支付产业的成长和整体永续性做出重大贡献。虚拟卡为消费者提供了一种安全可靠的跨国线上支付方式,有潜力成为商业全球化时代的有力工具。
欧洲主导全球虚拟卡市占率
欧洲已成为全球虚拟卡市场的主导地区,到 2023 年将获得最高的市场占有率。德国和英国等欧洲国家正在推动该地区的成长,人们越来越倾向于无现金交易。此外,千禧世代对使用现金的偏好正在下降,超过一半的人避免在不接受虚拟卡支付的商店购物。
本报告研究和分析了全球虚拟卡市场,提供市场规模和预测、市场动态以及主要参与者的现状和前景。
Global virtual card market is projected to witness a CAGR of 20.53% during the forecast period 2024-2031F, growing from USD 16.48 billion in 2023 to USD 73.38 billion in 2031. Factors driving the growth of virtual cards market are the adoption of contactless payment by consumers, increase in the use of smartphones, increasing requirement for additional layers of security such as tokenization, technological advancements, rise in online transactions, and cost-effective features.
A virtual card is a digital counterpart of a physical card which is available in electronic form. It is primarily used for online transactions and provides added layers of security in comparison to traditional card as it reduces the risk of exposing credit or debit card detail to the vendors. Tokenization is utilized to generate credentials at random, and the cards are integrated with financial controls which allows to use the card for single or multiple-use transactions.
According to a Forbes survey in December 2023, less than 10% of Americans use cash payment methods for purchases. Debit cards and credit cards are the primary payment methods used, with 53% using a physical or virtual debit card and 37% using a physical or virtual credit card. E-commerce software expands organizational growth by encouraging online presence and operational efficiencies enabling a competitive edge. These attempts aim to improve end-user experiences and are steady to propel global virtual cards market growth during the forecast period.
Cost-Efficiency and Enhanced Security
The costs associated with virtual cards are much less than actuals cards, they eliminate the need for paperwork and managing physical cards. Moreover, since the management of cards is completely online, financial institutions can reduce their operating expenses. Customers are given a unique one-time card number for each transaction rather than continuously using the same number for third-party transactions. It significantly enhances data security and greatly reduces the possibility of e-commerce fraud and theft of physical cards. API based platforms allow automation, customization, and real time control making it convenient for the customers to use. API's integrate seamlessly with the existing financial system and software, hence increasing the cost-efficiency.
Shift Towards Digital and Mobile Centric Lifestyle to Drive the Market Growth
The adoption of smartphones in recent years has seen an exponential growth. According to Ericsson, as of May 2024, approx. 60.42% of the world population owns a smartphone. As consumers increasingly rely on smartphones for their everyday tasks, including financial transactions, virtual cards offer a convenient solution by enabling easy, one-click transactions. Virtual cards can be seamlessly integrated into mobile wallet applications and existing digital platforms. Moreover, the global expansion of e-commerce and cross-border trade provides an excellent opportunity for the virtual card market to expand. Currently, e-commerce contributes significantly to the growth and overall sustainability of the international payment industry. Virtual cards would provide the consumer a safe and secure means of making online payments across border, turning virtual cards into a powerful tool in times of globalized commerce.
Europe is Dominating Global Virtual Card Market Share
Europe has emerged as the dominant region in the global virtual card market in 2023 with the highest market share. European countries such as Germany, the United Kingdom, and others with a rising inclination towards cashless transactions are driving growth in the region. Furthermore, millennials' preferences for the usage of cash are decreasing and more than half of the population is likely to avoid shopping at stores that do not offer to pay through a virtual card.
Asia-Pacific is the fastest-growing region in the world due to the rise in the use of smartphones in highly populated countries such as China, India, and Japan. The penetration of smartphone usage has led to a rise in digital payments among consumers, creating the demand for virtual card payments in the region. According to data by the Press Information Bureau, more than 40% of all payments made in India are digital.
Credit Cards to Dominate Global Virtual Card Market
In 2023, the credit card segment will have the largest share of the global virtual card market. Companies have moved to centralized and managed payment methods, such as virtual credit cards, to reduce the risk of corporate fraud. According to Forbes, more than a third of consumers, or up to 35 percent, primarily use credit cards to earn rewards. In February 2024, Capital One announced the acquisition of Discover Financial Services in a stock-only transaction of USD 35.3 billion. The acquisition would give Capital One access to a credit card network of more than 300 million cardholders, increasing the size of virtual card owners as well.
The debit card segment is expected to grow significantly by drivers such as growth in net banking users across the globe, which will, in turn, drive the virtual card market growth. According to data, as of March 2023, the United Kingdom had 100 million debit cards circulating in the country with a population of 66 million. There were 2.1 billion debit transactions, which is a 5.1 percent increase.
B2B Virtual Cards to Rule the Market
The B2B virtual cards segment rules the market. Companies operating in banking, financial services, and insurance (BFSI), e-commerce, healthcare and life sciences, education, utilities, retail, and others are the key contributors to market growth in this segment. Due to the increase in the use of virtual cards, there is an opportunity for suppliers to establish a relationship with their business clients. It automates each step of business-to-business transactions, removing the need for manual intervention, indirectly lessening the workload of the accounts payable department and cutting costs related to the overall payment process. In July 2023, Mastercard teamed with Billtrust to launch a new service in business-to-business payment, "Mastercard Receivables Manager". With this tool, companies can process payments without requiring, collecting, and entering virtual card information, and it simplifies the invoice reconciliation process.
Future Market Scenario (2024 - 2031F)
Recently, Visa Inc. announced an addition to its Visa Account Attack Intelligence (VAAI), VAAI Score. It is a new tool which uses generative AI-powered fraud solutions to identify and score enumeration attacks and reduce operating losses. It assigns each transaction with a risk score in real-time to detect enumeration attacks in card-not-present transactions. Such advancements in technology along with AI tools will boost the growth of global virtual card market.
Key Players Landscape and Outlook
The virtual card market is rapidly evolving, driven by the increasing need for secure and efficient digital payments. The market is highly competitive as leading players collaborate with technology-based firms to improve banking services through various business techniques.
Recently, Visa Inc. and J.P. Morgan Payments announced a strategic collaboration to improve merchant experiences, empower cardholders, and drive innovation for J.P. Morgan Payments' customers through the Visa Direct network. Its payments will empower merchants, businesses, and fintech to set faster domestic payments into their solutions, including Push to Card payment rail, providing fast and secure movement of funds directly to recipients' bank accounts by leveraging the debit card credential.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work