市场调查报告书
商品编码
1494596
全球儿童鞋类市场评估:依产品类型、应用、材料、类别、性别、价格范围、分销管道、地区、机会、预测(2017-2031)Children's Footwear Market Assessment, By Product Type, By Application, By Material, By Category, By Gender, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
全球童鞋市场规模预计将从2023年的413.6亿美元增至2031年的787.5亿美元,预计2024-2031年期间复合年增长率为8.4%。为了孩子的脚部健康,消费者更喜欢功能性和舒适的鞋类,动漫主题鞋类等设计和技术的创新、儿童运动和锻炼的参与度增加以及时尚潮流等因素正在推动市场成长。
消费者越来越意识到儿童足部健康的重要性。因此,人们逐渐转向支持儿童足部健康发育的鞋类。The United States National Library of Medicine 2022 年 7 月进行的一项研究显示,农村地区 35% 的儿童患有扁平足,而城市地区这一比例为 51.2%。製造商开发出适合形状的童鞋,以配合儿童脚部的自然形状。例如,品牌开发具有适当足弓和鞋跟形状的鞋子,以促进足部健康。
製造商独特的行销工具正在获得关注并推动市场成长。品牌正在尝试基于订阅的模式来吸引回头客的销售。例如,2023 年 9 月,Atoms 以订阅模式推出了首款童鞋系列。每双售价 65 美元,但由于儿童尺寸经常变化,顾客可以选择每三、四或六个月将鞋子送货上门,享受 10% 的折扣。
消费者对儿童足部正常发育的认知推动发育
家长对儿童足部正常发育的认识不断提高,推动了市场的成长。消费者正在为孩子寻找高品质、设计精良、舒适且具有支撑性的鞋子。消费者喜欢设计精良的儿童鞋,因为它能促进足部的健康生长和发育。
父母在为孩子购买鞋子时变得更加谨慎,优先考虑能够在支撑性、舒适性和灵活性之间取得良好平衡的鞋子。孩子的脚是随着成长而形成的。因此,穿着不合脚的鞋子会导致长期的扁平足、错位、姿势不良等问题。人们正在引导消费者转向符合解剖学设计的鞋类,以满足儿童在骨骼、肌肉和肌腱充分发育时的发展需求。
因此,製造商正在应对不断变化的消费者偏好,开发满足功能需求的童鞋。例如,2023年8月,童鞋品牌JBRDS完成了价值500万美元的50万美元种子轮融资,推出其最新开发的Stand2Walk鞋。本产品具有促进足部健康发育的注塑支撑笼、易于穿脱的尼龙搭扣带、可即时提供舒适感的袜状顶部,以及可增加抓地力以防止绊倒的绒面革外底,具有0脱落鞋底,可确保健康。
卡通主题鞋类推动市场成长
卡通风格的鞋类正在显着推动市场成长。这些品牌采用流行的卡通人物和视觉上吸引人的设计,融合了鲜艳的色彩、独特的图案和标誌性图像,以吸引孩子并激发他们穿着这些鞋子的慾望。此外,数位媒体的普及和网路的全球渗透正在影响年轻消费者的选择和偏好,推动市场成长。
卡通主题的鞋子让孩子透过时尚表达个性和创造力,发展个性。此类系列的广泛流行增加了儿童鞋类市场的需求,并为製造商提供了在全球市场扩张的机会。随着消费者偏好的不断变化,卡通鞋类仍然是塑造市场趋势、推动创新和市场成长的重要因素。
本报告研究和分析了全球童鞋市场,提供市场规模和预测、市场动态以及主要参与者的现状和前景。
Global children's footwear market is projected to witness a CAGR of 8.4% during the forecast period 2024-2031, growing from USD 41.36 billion in 2023 to USD 78.75 billion in 2031. Factors such as consumers' preference for functional and comfortable footwear for better foot health of children, innovation in design and technology such as cartoon-themed footwear, increasing children's participation in sports and physical activities, and evolving fashion trends are fueling the growth of the global children's footwear market.
Consumers are increasingly becoming aware of the importance of their children's foot health. It is facilitating them to gradually shift towards footwear that caters to the healthy foot development of their kids. As per the study conducted by The United States National Library of Medicine in July 2022, it was found that 51.2% of urban children had flatfoot when compared with 35% of rural children. Manufacturers are developing children's footwear with proper shapes that align with the natural shape of the children's feet. For instance, brands develop footwear with the proper arch and heel shape, promoting healthy feet.
Unique marketing tools by manufacturers are gaining traction and driving market growth. Brands are trying subscription-based models to gain sales from repeat customers. For instance, in September 2023, Atoms launched its first kid's shoe line on a subscription-based model. Each pair is priced at USD 65, but since the sizes of the kids often change, the customers can opt into a service that delivers shoes every three, four, or six months to their home at a 10% discount on the amount.
Consumers' Awareness of Proper Foot Development in Children Fueling the Market Growth
Increasing awareness of parents for proper foot development of their children is driving the growth of the global children's footwear market as consumers demand high-quality, well-designed, comfortable, and supportive footwear for their children. Well-designed children's footwear appeals to consumers as it promotes healthy foot growth and development.
Parents are becoming increasingly conscious while purchasing footwear for their kids, prioritizing options that offer the right balance of support, comfort, and flexibility. It is due to children's feet forming as they grow. Thus, a poorly fitting shoe may lead to long-term problems such as flat feet, misalignment, and improper posture. It is inducing the consumers to shift towards anatomically created footwear that caters to the children's developmental needs while their bones, muscles, and tendons are fully developed.
Thus, manufacturers are responding to the shift in consumers' preferences and developing children's footwear that caters to their functional needs. For instance, in August 2023, a kids footwear brand, jbrds, closed a USD 500,000 seed round valued at USD 5 million to launch its latest development, Stand2Walk shoes. jbrds created these anatomically designed footwear for kids to support the young wearer's lateral column and development of cuboid bone while stabilizing children's heel. The product features an injection-molded support cage promoting the healthy development of feet, a Velcro strap for easy slip-on, a sock-like upper for instant comfort, a suede outsole for extra grip to avoid tripping, and a 0-drop outsole for the development of healthy tendons to limit future foot and ankle problems.
Cartoon Themed Footwear to Foster Market Growth
Cartoon-inspired footwear has been significantly driving the growth of the global children's footwear market. Brands use trending cartoon characters in visually appealing designs, incorporating vibrant colors, unique patterns, and iconic imagery, which appeals to kids and creates a desire in them to wear such footwear. Moreover, the increasing access to digital media and global penetration of the internet have impacted the choices and preferences of young consumers, driving the global children's footwear market growth.
Cartoon-themed footwear enables children to express their personalities and creativity through fashion, fostering a sense of individuality. The widespread popularity of these collections has led to increased demand in the children's footwear market, facilitating opportunities for manufacturers to expand in the global marketplace. As consumer preferences continue to evolve, cartoon-inspired footwear remains a pivotal factor in shaping the trend of the global footwear market, fueling innovation and driving market growth.
For instance, in July 2022, Ground Up International Inc. launched its first collection of character sneakers at the Kids Foot Locker. The company collaborated with Disney, Universal Pictures, and Marvel, creating nine casual sneaker styles featuring Mickey Mouse, Minions, Disney Princess, Spider-Man, and Avengers.
Footwear With Lower Carbon Footprint to Support the Market Growth
The rising popularity of children's footwear with a lower carbon footprint is due to consumers' growing awareness of environmental issues and a desire for more sustainable options. Parents are becoming increasingly conscious of the environmental impacts of their purchase decisions, including their purchases for their children. Moreover, children are becoming increasingly aware of the growing environmental concerns through school education and the rise in social media, influencing their preferences and making them more inclined towards sustainable footwear.
Children's footwear brands prioritize sustainability by utilizing environmentally friendly materials, reducing the carbon footprint and carbon emissions throughout the production process, and implementing ethical manufacturing practices that align strongly with the preferences of eco-conscious consumers.
For instance, in September 2021, Crocs, Inc. introduced bio-based Croslite, the company's patented footwear material. Using the material, the company manufactures kids' footwear with the aim of lowering its carbon footprint. As part of its sustainability efforts and vision, the company is aiming to reduce the carbon footprint in each pair of Crocs shoes by 50% by the end of 2030.
Shoes and Sneakers to Dominate the Market
Shoes and Sneakers are dominating the children's footwear market for several reasons. They are preferred over other footwear options because they help children develop their feet properly. Moreover, they offer comfort, functionality, and style, making them a preferred choice among kids and parents.
Moreover, the increasing athleisure culture has further augmented the popularity of shoes and sneakers, as they are used by kids who are engaged in an active lifestyle and participate in sports and physical activities.
Furthermore, boys are majorly demanding of shoes and sneakers as they commonly have active lifestyles and often require durable and versatile athletic wear.
In April 2024, Hoka, a division of Deckers Brands, debuted its first-ever collection of children's footwear. Designed keeping the young athletes in mind, the Youth collection was made with kid-centric features. The collection features three Hoka icons, the Speedgoat 5 Youth, Clifton 9 Youth, and Ora Slide 3 Youth. It has been developed to empower children to effortlessly participate in athletic activities.
Asia-Pacific to Exhibit Exponential Growth
Asia-Pacific has demonstrated substantial growth in the historical and forecast periods due to several factors. These factors include rapid urbanization and industrialization taking place in Asian countries such as China, India, and Indonesia. It has contributed to introducing various types of children's footwear in the region, ranging from formal, athletic, and casual footwear which can be worn in different occasions. Demand of sustainable footwear is also increasing at a moderate pace in India market. For instance, in 2023, SANOSYZO PVT.LTD. (known as Aretto) was recognized by PETA India for its sustainable and vegan footwear range.
The high population of children in Asia-Pacific contributes to the expanding demand for children's footwear in the region. For instance, in 2023, as per the data provided by Unicef, in India, the population of children under 18 years was approx. 431 million, which is creating a surging demand for footwear in the region.
Moreover, other factors, such as globalization, expose parents to foreign brands and innovative products that appeal to them and drive the demand for products in global marketplaces. For instance, various global luxury brands, such as Steven Madden, Ltd. and Ralph Lauren Corporation, have established a global presence but also have a large client base from Asia-Pacific.
Future Market Scenario (2024 - 2031F)
The children's footwear market is anticipated to witness growth in the forecast period due to continuous innovation by the players. The key players are introducing products with unconventional features that appeal to the consumers and increase the product's functionality. For instance, in January 2023, Kizik debuted its first hands-free footwear for children's shoes at CES 2023. The company saw massive growth in 2022 following the launch of its first hands-free shoe for kids. These footwears cater to disabled children as they increase functionality and convenience. Thus, technologically advanced and innovative footwear is expected to surge the market's growth.
Key Players Landscape and Outlook
Key players in the market are helping growth by focusing on continuous product innovation, retail expansion, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of the customers, and catering to their evolving needs.
The key players are introducing footwear which are convenient and ensure flexibility for kids. For instance, in January 2023, Nike, Inc. launched 23/7 shoes for kids under its brand, Jordan. The shoe has a step-in design, a secure lockdown system and forefoot flexibility. Large pull loops allow the wearer to open the collar wider, and the heel and toe of the shoe are wrapped with rubber for durability.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.