市场调查报告书
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网路银行市场评估:依银行类型、软体类型、服务类型和地区划分的机会和预测(2017-2031)Global Online Banking Market Assessment, By Banking Type, By Software Type, By Service Type, By Region, Opportunities and Forecast, 2017-2031F |
预计全球网路银行市场规模将从2023年的169.1亿美元成长到2031年的458.1亿美元,2024-2031年预测期间复合年增长率为13.27%。
智慧型手机的使用和网路普及率影响网路银行市场:
智慧型手机使用率和网路普及率的快速成长对全球网路银行服务的成长产生了重大影响。随着各国越来越多的人采用智慧型手机并上网,对方便易用的银行解决方案的需求激增。由于能够透过行动装置进行银行交易的便利性,消费者的行为正在转向网路银行。即时支付选项、帐单支付功能和其他数位银行服务已成为许多人日常财务管理的重要组成部分。
此外,智慧型手机和网路连线的广泛采用增加了网路银行的使用频率,有助于透过行动银行应用程式提供的产品和服务的标准化和增强。银行不断创新,以提供无缝且安全的数位银行体验,从而提高银行业的消费者品牌忠诚度。总体而言,对智慧型手机和网路连线的日益依赖彻底改变了个人与金融互动的方式,推动了网路银行在全球市场的持续成长和主导地位。
根据 GSMA 发布的State of Mobile Internet Connectivity Report 2023,估计有 43 亿人拥有智慧型手机,占全球人口的 54%。智慧型手机拥有者数量每年都在增加,为网路银行市场的扩张创造了巨大的机会。
提高便利性和有竞争力的利率:
网路银行的兴起为消费者带来了无数的好处,但便利性和有竞争力的利率是最重要的好处。网路银行服务的可近性和易用性改变了个人财务管理,为进行各种银行交易提供了无缝且高效的平台。网路银行最大的吸引力之一是金融机构提供的有竞争力的利率。缺乏实体地点意味着营运成本较低,银行可以透过为储蓄帐户和其他金融产品提供更高的利率,将这些储蓄转嫁给客户。它激发了客户的储蓄慾望,使他们能够获得比传统实体银行更高的存款利率。
本报告调查了全球线上银行市场,并提供了市场定义和概述、市场规模趋势和预测、各个细分市场和地区的详细分析、行业结构、影响市场成长的因素分析以及案例研究、竞争格局、主要概况。
Global online banking market is projected to witness a CAGR of 13.27% during the forecast period 2024-2031, growing from USD 16.91 billion in 2023 to USD 45.81 billion in 2031. Online banking, also known as internet banking, enables users to access their bank accounts and conduct financial transactions through the web. The convenient banking method allows individuals to manage their funds, transfer money, pay bills, and receive payments online. In the past, the idea of managing non-physical money over the internet seemed unimaginable. However, with the advancement of technology, online banking became a common practice, accessible through various digital devices such as smartphones, laptops, and computers.
While traditional banking requires physical visits to bank branches, online banking offers a more flexible and accessible alternative. Many banks provide dedicated applications that offer a wide range of services like those available at physical branches. The digital transformation has revolutionized the way customers interact with their finances, allowing them to manage their accounts from anywhere at any time.
One of the key advantages of online banking is its availability 24/7. Continuous access ensures that customers can monitor their accounts, track transactions, and stay updated on their financial status without being restricted by banking hours or holidays. The virtual banking system has addressed the limitations of traditional banking, offering a seamless and efficient way for individuals with busy schedules to stay connected to their finances.
In June 2023 Infosys, a global leader in next-generation digital services and consulting, established a strategic agreement with Danske Bank to accelerate the bank's digital transformation activities. The partnership will help Danske Bank achieve its goals of improved customer experiences, operational excellence, and a modernized innovation landscape governed by state-of-the-art arrangements.
Smartphone Usage and Internet Penetration to Impact Online Banking Market
The surge in smartphone usage and internet penetration has significantly influenced the growth of online banking services worldwide. As more individuals across various countries adopt smartphones and gain access to the internet, the demand for convenient and accessible banking solutions has soared. The convenience of conducting banking transactions on-the-go through mobile devices has led to a shift in consumer behavior towards online banking. Real-time payment options, bill payment features, and other digital banking services have become integral parts of everyday financial management for many individuals.
Moreover, the widespread availability of smartphones and internet connectivity has increased the frequency of online banking usage and contributed to the standardization and enhancement of products and services offered through mobile banking applications. Banks are continuously innovating to provide seamless and secure digital banking experiences, leading to a boost in consumer brand loyalty in the banking sector. Overall, the increasing reliance on smartphones and internet connectivity has revolutionized the way individuals interact with their finances, driving continued growth and dominance of online banking in the global market.
According to the State of Mobile Internet Connectivity Report 2023 published by GSMA, an estimated 4.3 billion people owned a smartphone which is 54% of the global population. With the number of smartphone owners growing each year, it provides the online banking market a prime opportunity to expand.
Enhanced Convenience and Competitive Interest Rates
The rise of online banking has brought about a myriad of benefits for consumers, with convenience and competitive interest rates standing out as key advantages. The accessibility and ease of use of online banking services have transformed how individuals manage their finances, offering a seamless and efficient platform for conducting various banking transactions. One of the primary attractions of online banking is the competitive interest rate offered by financial institutions. With lower operational costs due to the absence of physical branches, banks can pass these savings to customers through higher interest rates on savings accounts and other financial products. It incentivizes customers to save and allows them to earn more on their deposits than traditional brick-and-mortar banks.
Moreover, the convenience of online banking extends beyond accessibility. Customers can access their accounts, make transactions, and monitor their finances from anywhere at any time, eliminating the need to visit a physical branch. The ability to conduct banking activities remotely without the need for additional software or storage solutions further enhances the convenience factor for users. Overall, the combination of enhanced convenience and competitive interest rates in online banking has significantly contributed to its popularity and market growth, providing customers with a more efficient and rewarding banking experience.
In October 2023, Axis Bank, one of India's largest private sector banks, announced the launch of its digital bank proposition, 'open by AxisBank'. The digital bank focuses on delivering a personalized, intuitive, and hassle-free digital banking experience.
Emergence of North America as a Leader in the Online Banking Industry
North America has emerged as a key player in the online banking industry, with the region experiencing significant revenue growth. The United States and Canada are leading the way in adopting online banking services, with the United States expected to maintain its dominance in the market.
Several factors contribute to the growth of online banking in North America, including the presence of major market players, rising youth population, and increased consumer awareness about the benefits of online banking. The convenience and accessibility of online banking have attracted consumers who previously relied on traditional banking methods, driving market expansion in the region. Key drivers of the online banking industry in North America include advancements in information technology and the development of interactive and user-friendly interfaces for online platforms. The region sets trends and influences the global online banking landscape, with consumers in North America being among the most tech-savvy and product-aware, supported by the presence of major global players and a high youth population. North America's online banking sector is poised for continued growth and innovation, shaping the future of online banking services worldwide.
The Payment Segment dominated the market
The payments segment dominated the online banking industry. Consumers increasingly use Internet channels to make payments since they reduce the need to visit a bank or utilize traditional payment methods like cash or checks. Online banking enables the close interchange of assets across accounts in real-time, allowing for quick and efficient payment processing. This is particularly useful for time-sensitive transactions or urgent payments. As a result, this has emerged as a major market trend. Furthermore, online banking solution providers have collaborated with suppliers such as utility companies, entertainment, media, and multiplexes. Customers can now use online banking platforms to make various other daily payments.
Retail Banking to Contribute Highest to Global Online Banking Market Growth
Retail banking has become the most preferred service due to its growing customer base. Retail banking is the fastest growing segment among all types of banking, primarily due to an increase in the number of customers willing to switch to online banking techniques. Furthermore, retail banking offers quick and readily available access to banking services. Global expansion in internet penetration and technical improvements have helped drive retail banking development. Consumers are looking for digital solutions to help them regulate their finances and gain financial insight. Furthermore, as interest rates and inflation rise, new profit opportunities in deposit, lending, and wealth accounts are projected to arise, providing growth potential for retail banking.
Future Market Scenario (2024 - 2031F)
The global online market is expected to witness sustained growth in the coming years, driven by increasing internet penetration, digitalization, and e-commerce adoption worldwide.
Mobile devices are projected to play a significant role in shaping the future of the online market, with a growing number of consumers preferring to shop, bank, and interact online through their smartphones and tablets.
The future online market is likely to be characterized by personalized experiences and AI-driven recommendations as businesses leverage data analytics and artificial intelligence to tailor offerings to individual preferences and enhanced customer engagement.
With the rise of online transactions and digital interactions, there will be a heightened focus on cybersecurity and data protection measures to safeguard consumer information and ensure trust in online platforms.
Key Players Landscape and Outlook
The online banking market is a dynamic and competitive landscape, with several key players shaping the industry's outlook. These key players are financial institutions, technology companies, and fintech startups that offer online banking services to consumers and businesses. Some of the prominent players in the online banking market include traditional banks, which have established online banking platforms to cater to their customers' digital banking needs. In addition to traditional banks, some digital-only banks and neobanks operate exclusively online, without any physical branches. These digital banks have gained popularity among tech-savvy consumers for their user-friendly interfaces, innovative features, and competitive rates.
Furthermore, technology companies have entered online banking, offering digital payment solutions, peer-to-peer transfers, and other financial services through their platforms. The tech giants leverage existing user base and technological expertise to provide seamless and convenient online banking experiences. Fintech startups play a significant role in driving innovation and disruption in the online banking market. Several companies offer a range of financial products and services, including online banking, investing, lending, and wealth management, targeting a younger demographic with digital-first solutions. The online banking market is characterized by intense competition, rapid technological advancements, and evolving consumer preferences. Key players in the industry are continuously innovating and expanding their offerings to stay ahead of the curve and meet the growing demand for digital financial services.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work